create once publish everywhere (cope)
DESCRIPTION
In this workshop you’ll learn more about Create Once Publish Everywhere (COPE), adaptive content, real life examples of COPE, the process of content modelling and the importance of editorial processes.TRANSCRIPT
Create OncePublishEverywhere
By Richard Prowse
IWMW
A content reuse strategy, based on adaptive content
What is COPE
Why COPE nowPrint
prospectus
Digital prospectus
Institutional profiles
UCAS
Word Documents
CMS
Word Documents
Course Collect
All the channels, all the things
Copy and paste
FacebookYouTube
Copy and paste
The principles of COPE
http://www.programmableweb.com/news/cope-create-once-publish-everywhere/2009/10/13
Separating content from presentation
Content as a serviceThe principles of COPE
Content
TV Guide
EPG
Service
Product
Reviewing the prospectus
Learning to COPE
Structure, what, structure?
Learning to COPE
Print and digital prospectus structural review
The print and digital prospectus lacked a shared structure, information and production cycle.
The perfect fit
Learning to COPE
“Instead of looking at structure as a single solution—a one-size-fits-all approach to content—it’s important to consider your content on a spectrum, from handcrafted to fully automated.”Sara Wachter-Boettcher. “Content Everywhere: Strategy and Structure for Future-Ready Content.”
How to COPE
Content modelling“The process of determining the structure and granularity of your content.”Rockley, Ann and Cooper, Charles. “Managing Enterprise Content: A Unified Content Strategy (2nd Edition) (Voices That Matter).”
How to COPE
Content type
Content element
Content element
Content element
Content element
Content type
Content element
Content element
“[Content types] the building blocks of your content”
Rockley, Ann and Cooper, Charles. “Managing Enterprise Content: A Unified Content Strategy (2nd Edition) (Voices That Matter).”
“[Content element] the smallest part that can be semantically defined”
Content format
Chunking up blobs
[Content format] is an assembly of [Content types].
How to COPE
Lessons learnt“No model is supposed to survive first contact with real content, but they need to survive future contact.”http://www.clevegibbon.com/2013/09/no-model-survives-first-contact-with-real-content/
COPEing
If content is a service, then governance is its codification
COPEing
Understanding context
Suggested reading
Richard Prowse.I’m Editor in Chief at the University of Bath, where I lead a team responsible for the management and creation of content.
o-Founder of Bath’s first content strategy meetup, I’m passionate about content, information architecture and user experience.
For the last ten years I have worked in a variety of content-led roles, at top-ranking English universities. I regularly speak at higher education conferences and blog on the subject of content strategy.
C
www.contentbear.co.uk
www.linkedin.com/in/richprowse
@richprowse