#create digital products people love - 5 principles

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Post on 23-Aug-2014

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We have been working for many years now to #create digital products people love. Here are 5 principles we have discovered you cannot go without.

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5 principles to create digital products people love Hillert #create Hillert 2 1. Discover & validate The customer Personas Characteristics Needs Current behavior Pain IT usage Use Cases Pain Needs Wishes User Experience User Workflow Customer journey Interactions Design Hillert 3 2. Always start with WHY WHY will the product make a difference in the persons life? HOW will the product deliver value? WHAT does the product do for the user? Hillert 4 3. Involve the best team And work integrated PM Personas Use Cases User Stories Customer Validation Analytics UX User Workflow Customer journey Interactions Design A/B Testing DEV Development Bug Tracking Testing Operations Components Product Hillert 5 4. Create a product with a vision in mind Step-by-step with customer involvement MVP nMVP 4MVP 3MVP 2MVP 1 Vision Hillert 6 5. Lean product management Build, measure, learn Build MeasureLearn