Create Compelling and Consistent Customer Experiences

TRANSFORM 3

DISCOVER 4

CULTIVATE 5

IGNITE 6

AMPLIFY 7

ENHANCE 8

ACCELERATE 9

ONMESSAGE 10

Contents

Are you maximizing growth opportunities across the customer journey?

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Today, prospects and customers expect messaging continuity and consistency throughout their buying journeys. The only way to ensure this occurs is to develop and infuse a clear, compelling and consistent message inside and outside of your organization.

It’s no surprise that a McKinsey study revealed the number one trait of companies that succeed in delivering a superior customer experience is the ability to develop and deliver a clear, consistent message.

That’s precisely why it is critical that your organization implements a proven model for developing and delivering a consistent message throughout the customer experience — a model that will maximize engagement and deliver the highest return on every connection you make.

Corporate messaging continuity throughout the buying journey creates a compelling and consistent customer experience.

73% of CMOs indicate that their teams are not on message. (CMO Council) TRANSFORM

your customer experience.

Effective customer communication starts with a clear, compelling and consistent corporate message that tells your true story in a way that resonates with your target audiences and comes to life through your employees.

Companies need a strategic Corporate Messaging Platform that arms employees with the resources necessary to stay “on message” in critical business situations. This solution must go beyond a simple, single-page messaging document for the marketing department to include a broad range of actionable messaging content and tools for executives, sales, customer

service, HR and every other team within your organization.

A comprehensive platform that drives messaging continuity throughout the customer experience is the difference maker.

Creating a single trusted platform of strategic corporate marketing and storytelling tools drives continuity throughout the customer experience.

Is your corporate message clear, compelling and consistent?

DISCOVERyour true story.

#1 trait of companies that succeed in delivering a superior customer experience is the ability to develop and deliver a clear, consistent message.(McKinsey)ON

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Are your employees able to bring your story to life?In order to bring your corporate story to life and cultivate lasting change, your employees must believe the story and be armed with the key messages to effectively communicate it at every customer touchpoint.

From casual conversations between meetings to client-facing presentations, your employees have the opportunity to bring your company story to life in every conversation. For these conversations to have a positive, lasting impact on the customer experience, your employees must tell the right story at every customer touchpoint.

Companies that provide employees at every level with in-depth understanding of their corporate messaging bring their stories to life, creating lasting change.

70% of brand perception is driven by employees.(Enterprise IG)

CULTIVATElasting change.

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In this self-service age, prospective customers experience numerous points of engagement with a company before ever speaking with a sales person. Infusing sales enablement tools and selling conversations with your corporate story creates a consistent and compelling buying process and improves sales results. That’s why messaging continuity is essential throughout the sales process.

Companies that infuse clear, compelling and consistent corporate messaging into sales tools and selling situations ignite sales results by having meaningful and trusted conversations with customers.

Are you capitalizing on every customer conversation?

53% of sales executives say that consistent messaging in the sales process is a significant challenge. (SAVO GROUP)

IGNITEsales results.

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Content development is critical to engaging customers at every stage of the buyer’s journey. In order to maximize engagement with your target audience, your content development strategy should extend and amplify critical elements of your corporate story to grow your reach and provide messaging continuity as you connect with your customers.

Content is not a nice to have. It’s your voice and direct link to customers and prospects ... companies must make sure it aligns with their marketing message. (The Pedowitz Group)

Content is the direct link a company has to its customers, and yet 56% of corporate marketers do not have a documented content strategy.(Content Marketing Institute)

Is your content strategically aligned to your story?

AMPLIFYthought leadership.

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While your message is the foundation of business success, it must be wrapped in memorable creative to achieve maximum engagement. A consistent and engaging visual brand builds awareness and fosters trust with customers.

Inside your organization, you must recruit and educate brand stewardship and advocates. Brand integration — that is, creative execution of a solid messaging strategy — can truly differentiate a company.

Companies that transform their corporate stories and express their brand identities through memorable creative create maximum engagement throughout the customer experience.

Does your narrative and visual brand tell the full story?

ENHANCEyour visual brand.

The most compelling brands bring key messages to life with creative execution.

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Are you maximizing the return on every connection you make?The customer experience has forever changed. Purchasing behavior, the Web, content marketing, mobile commuting and social media have transformed the way customers engage with companies and consume their stories. Today, prospects and customers expect messaging continuity and consistency in the journey from one phase to the next. The only way to ensure this occurs is to develop and infuse a clear, compelling and consistent message inside and outside of your organization.

At OnMessage, we have developed a proven model for developing, deploying and managing a consistent message throughout the customer experience. Our model maximizes engagement and delivers the highest return on every connection you make.

ACCELERATEbusiness growth.

Corporate

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About OnMessage

OnMessage is a messaging infusion company with a proven model for

helping you develop a clear, compelling and consistent corporate message.

Our methodology aligns your company’s strengths and true points of

difference with customer needs to create a messaging platform that elicits

optimal engagement throughout the customer experience. This methodology,

when combined with our organizational change, sales enablement, content

development and brand integration services, enables you to achieve a higher

return on every connection you make.

We do this through five highly integrated service offerings that enable you to:

> Develop and deliver a clear, compelling and consistent corporate message

> Train employees so they can bring your corporate message to life

> Provide sales with engaging messages, stories and tools

> Extend and amplify your story with compelling content

> Integrate your corporate message with captivating brand creative

By partnering with us and infusing consistent messaging in all five of

these areas, you can create a differentiated customer experience that will

accelerate business growth.

© Copyright OnMessage, Inc. 2015 | All rights reserved.

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JAMES O’GARAOnMessage President and Founder

James O’Gara is the president and founder of OnMessage

— a messaging infusion company. Under his leadership,

OnMessage has developed a proven model for helping

companies develop a clear, compelling and consistent

message. With almost 25 years of experience working in

business and marketing leadership positions, O’Gara

is known and respected for building collaborative

relationships with executive teams that result in highly

effective go-to-market, messaging / positioning and

demand generation strategies.