create breakthrough social media authority - online retailer conference and ecommerce expo

Create Breakthrough Social Media Authority Online Retailer Conference and ecommerce expo. Create social media authority. The ultimate kick-ass guide to understanding, using and implementing a successful social media strategy for your business online. Starting a successful social media strategy [for the beginner]

#retailer2016 @eretailer

@doylebuehler

Kicking Ass Online with digital leadership – doyle buehlerMBA in 2002 - Leadership

•Digital Leadership/Innovation: How to be at the forefront of digital transformation•Entrepreneurship: How to grow a remarkable online ecosystem, business and sales, •Education: Learning the skills of Digital Strategy, Business Planning & Entrepreneurship

Hello, I’m Doyle Buehler

#OwnOnline

Learn the rules like a pro, so you can break them like an artist – Pablo PicassoLearn the rules like a pro, so you can break them like an artist – Pablo Picasso

I’m Giving Away A Paperback Copy of My Book on Digital Leadership - “The Digital Delusion: How To Overcome The Misguidance & Misinformation Online”

For the BEST Question, Comment OR Your BIGGEST Challenge of Online

And a Surprise…

Just Tweet! @doylebuehler #ownonline


How big is social media in australia? The social media user base.

And how confusing is it? There are too many social channels.

Social media is BIG. So why CAN”T you seem to calculate the value

How many are on 1 social network? 2-3? 4-5, 5-10, 10+

http://www.ssm-responder.com/Overdrive/resource-library/pdf/social-media-map.pdf

The pain of social media. Unlike. No real community. No real influence. No leads from social. No sales from social. No profit from social. No known results. Just cost.

What Am I Here To Talk About?• Help you understand the babble of Online

& Social Media• Help you find the focus• Help you action what you need to do• Help you implement


What You Will Find Out TodayWhat may be holding you back with your Social MediaWhat you can do differently to create an improved opportunity for your audienceSome of the pieces you need to build a blueprint for a strong digital ecosystem


Not Just About The Selfie


Not About Cute Kittens


Nor About Cute Babies


Social Is Really About YOUR Community


Whats the real story of social media. Conversations. Community connections = conversions.

www.thedigitaldelusion.com/infographics


How to choose what social network is best for your business? Audience, context, influencers, content, competition, commitment

What Channels Are You Going To CHOOSE TO Maximise Your Social Media Activity?

#1: ______________________#2: ______________________


Content – What to “Say” On Social• Your “VOICE”• From Content Plan?• To Whom? Persona• Are you delivering your

value?• What do they WANT to

HEAR?• What Does Your Content

LOOK Like?

Define Your Audience

A Picture Is Worth 1.6 Billion Users

@doylebuehler #retailer2016 @eretailer

#retailer2016 @eretailer@doylebuehler

HOT SeatWhat Is Your

Experience With “Social Media”?

What Has Happened To You?

Email [email protected]

PerformanceYou Can’t Measure

What You Can’t See?


Performance• Baseline – take one – use

Google Analytics & Insights• Objectives – what are they• Optimisation – yes, back

and forth• KPIs – what are you

measuring• ROI – What is it, how?

What you should be looking at for your social media equation – top 5 metrics for social media ROI return on investment

ReachTrafficLeadsCustomersConversion Rate

INFLUENCE To ACTION• Move your “audience” to your own lists and

own pages.• Not just about “engagement”• About INFLUENCE• WIIFM?• NOT just about “Likes”

Management Tools• Schedule Posts – Bufferapp; Hootsuite• Use your relevant Keywords• Follow Your Influencers & Their

Followers • Brand Your Own Content

– Websites– Logos– How Can They FIND you after the fact


Find Your Influencers

Reciprocate

Better Than Sliced Bread?

1. Create 1% of your own Content2. Copy & Share 9% [Content] of

Your Influencers3. 90%? Join the conversation –

share others, discuss, comment

How To Start Telling Your Brand Story Through Content “Hold the overwhelm, please.”

The ‘Magical’ 1/9/90 Content Sharing Ratio

@doylebuehler

Hack The #Hashtag

Use 1-2 on Twitter & Facebook25-30 in Instagram

Research: http://www.tagsforlikes.com/

#hashtagsforlikes

#love #TagsForLikes.com #TagsForLikesApp #TFLers #tweegram #photooftheday #20likes #amazing #smile #follow4follow #like4like #look #instalike #igers #picoftheday #food #instadaily #instafollow #followme #girl #iphoneonly #instagood #bestoftheday #instacool #instago #all_shots #follow #webstagram #colorful #style #swag

Last Words On Social?• Not just about “you” and your posts. “Check your

ego at the door”• The most successful people on social are those who

provide limitless value to others – help, share, ideas, feedback

• Not a popularity contest• It’s about YOUR COMMUNITY – and constantly

sharing for others

Trust The Process

Your Social Media Leadership Challenge

Successful Digital Leaders Need TO DEMONSTRATE

Authority & AwarenessInfluence & Inspiration

Knowledge & Expertise

Take the DIGITAL LEADERSHIP Assessmentwww.leadership.digital

Questions?

Email [email protected] #retailer2016 @eretailer

mailto:[email protected]

2. Download Slide Deck on Slideshare.netbit.ly/doylebuehler25

3. Join The Online Inner Circle Facebook Group: https://www.facebook.com/groups/onlineinnercircle

1. Take the DIGITAL LEADERSHIP Assessmentwww.leadership.digital

What to do next:

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Please Find & Follow Me On Social