Kara Yarnot Founder & President, Meritage Talent Solutions

@klyarnot

Create Your Internal Talent Acquisition

Brand

History of Employment Branding – Part 1

1990

The first time

“employer brand”

was used

1995

1996

Progressive

companies begin

defining their EVP

“Employer Brand”

defined by

Barrow & Ambler

TCB publishes

report stating 40%

of leading

employers are

actively managing

employer brand

2001

History of Employment Brand – Part 2

2010

2011

2012

2014 Employers begin

creating

Employment

Brand Specialist

roles

NPR launches first

culture hashtag -

#NPRLife

LinkedIn launches

the Talent Brand

Index

Glassdoor’s first

Employer Brand

Summit

Define Employee Value

Proposition

Update Career Site

Create Content

Why isn’t my job on CareerBuilder?

Unhappy Hiring Manager

We didn’t meet our revenue goal

because recruiting was too slow!

Belittling Business Leader

All Talent Acquisition does is ask

for more money.

Complaining CHRO

Build Your Internal Brand

3 Steps To Build Your Internal Brand

Align

Ensure TA

Goals Support

Business Goals

Communicate

Inform

Stakeholders of

Your Value

Tell Your

Story

Show Data and

Results

Align

Business Goals

•Organically Grow Consulting Business in China

•Reduce Overhead Costs by 10%

•Become Industry Leader in Cloud Computing

Talent Acquisition Goals

•Select and Implement RPO in China

•Evaluate Marketing Spend Quarterly and Eliminate Low-Performing Sources

•Build Talent Community of Cloud Computing Professionals

Communicate

Recruiters Hiring Managers Executives

Tell Your Story

3 Steps To Build Your Internal Brand

Align

Ensure TA

Goals Support

Business Goals

Communicate

Inform

Stakeholders of

Your Value

Tell Your

Story

Show Data and

Results

Life is too short to wear

ugly shoes