crating an awesome brand
TRANSCRIPT
WELCOME!!
Concept…!
Execution!!
Week 1!Problem spotting!
Week 2!Creativity & Problem Solving!
Week 3!Designing an MVP!
Week 4!Building a Business Model!
Week 5!Creating an Awesome Brand!
Week 6!Protecting your idea!
Week 7!Recruiting Followers!
Week 8!Making Sense of the Numbers!
Week 9!Delivering a Kick-Ass Pitch!
Bootstrap Business Seminars!Week 5!Creating an awesome brand!!
With Paul Thwaites!@CityStarters!
The Common Sense Approach To Creating A Brand.
Paul Thwaites. Brand Creation Design Consultant.
BUY MY
BOOK.
Rules Of Engagement.
EveryCo. 24/7
Only 2 Seconds.
Fans.
“Darhling… try it, it’s simply divine!”
What is a Brand?
It’s not a black art.
It needs to be simple.
… you should be able to write it on the palm of your hand.
It’s 2 things.
What you promise. +
What you deliver.
What you promise. +
What you deliver.
What you promise.
Vision
Personality
Values
Identity
What you promise.
Vision
Personality
Values
Identity
What you promise.
Vision
Personality
Values
Identity
What you promise.
Vision
Personality
Values
Identity
What you promise.
Vision
Personality
Values
Identity
What you deliver.
People Products Processes
Vision.
What do we stand for? What are we going to be famous for?
Vision.
Values.
How do we act?
Values.
Personality.
How do we come across – written and verbally?
The Crocodiles Ate All The Sharks.
Um.
Let’s Talk **
Serious** Service
Identity.
What do we look like? Logotype Iconography Fonts Colourways Style Of Photography … and how they work in relation to each other.
The Picture In Your Mind’s Eye.
Orange or orange?
Identity.
What do we look like? Logotype Iconography Fonts Colourways Style Of Photography … and how they work in relation to each other.
Time Out… Enough Already.
The Picture In Your Mind’s Eye.
… and making a strategic ass.
Living The Brand.
Brand Delivery… People / Products / Processes.
Creating Theatre.
Santa’s Grotto For Adults.
To Recap. .
Brand Is About 2 Things.
What you promise. +
What you deliver.
What you promise. +
What you deliver.
What you promise.
Vision
Personality
Values
Identity
What you deliver.
People Products Processes
A template for life.
A final thought.
The Common Sense Approach To Creating A Brand.
Paul Thwaites. Brand Creation Design Consultant.
Thank You. .
Vision
Personality
Values
Identity
End.
Thank You.
Vision
Personality
Values
Identity
People Products Processes The Brand Experience The Brand Experience
The Brand Proposition
The Brand Experience
