craig a. morris deputy administrator department of agriculture agricultural marketing service
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Craig A. MorrisDeputy Administrator
Department of AgricultureAgricultural Marketing Service
Agricultural Marketing Service
Voluntary User fee-funded Market-focused
Allow companies to make claims towards marketing their products—e.g., age, source verification
Not intended to replace any regulations
Agricultural Marketing Service
Program types:Process Verified ProgramQuality System Assessment ProgramExport Verification ProgramNon-Hormone Treated Cattle ProgramPork for the EU Program
Agricultural Marketing Service
PrescriptiveNon-Hormone Treated CattlePork for the European Union
Performance standardProcess VerifiedQuality Systems Assessment
Agricultural Marketing Service
Authorized by Agricultural Marketing Act of 1946
Audit, verify, and approve company’s production practices
Independent, third party
Agricultural Marketing Service
Companies must implement Quality Management System—documents company’s production practices for meeting marketing claims/specified product requirements
Agricultural Marketing Service
An evaluation of the entire production process, management, employee training, etc.
Process tested according to performance standard for traceback/animal ID
Birth to finished product—verify information transfer and traceability
Based on ISO 9001:2000 standard
Agricultural Marketing Service
Animal traceback and identification verification System checkpointsTransfer of informationCritical control points
Other marketing claims based on industry demandsGrass-fed livestockNaturally raised livestockNever Ever 3
Agricultural Marketing Service
Focus on specific, concentrated technical requirements e.g., Export Verification Program for Japan
Audited more than once per year
Agricultural Marketing Service
Developed in 2003 to ensure U.S. beef could continue exportation when U.S. began to import live Canadian cattle for direct slaughter
Importing country specifies product requirements
Involves mostly packers, fabricators, and processors
Over 100 programs for beef; 18 for ovine
Agricultural Marketing Service
For more information, contact theLivestock and Seed Program at202-720-5705