Craftsvilla.comCreating Amazing PhotosWebinar – May 20, 2013

Craftsvilla.com – Building & Enabling EcommerceLargest Marketplace for Unique Indian Products

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Why Sell Online?• Reach Large Global Audience From Home• Lesser Middlemen – More Margins• Lesser Inventory Management Headaches• No Major Setup Cost Like Rental, Furniture Etc• Scale With Lesser Cost• More and More Customers Buying Online > 10,000Cr

• Reach Large Global Audience From Home• Lesser Middlemen – More Margins• Lesser Inventory Management Headaches• No Major Setup Cost Like Rental, Furniture Etc• Scale With Lesser Cost• More and More Customers Buying Online > 10,000Cr

How to Sell Effectively Online?• Create a Curated Collection of Products

– High Quality, In-Fashion, Unique Designs• Pick a Competitive Price – Not too High, Not too Low

– Factor Commission/Courier Cost/Packaging/HR cost in Pricing– Anything above 25% Net Margin is Usually Perceived Good

• Write a Good Description of the Product• Learn To Click, Shoot & Edit Photos• Tie Up With a Good Reliable Courier Service• Respond Quickly to Customer Queries

• Create a Curated Collection of Products– High Quality, In-Fashion, Unique Designs

• Pick a Competitive Price – Not too High, Not too Low– Factor Commission/Courier Cost/Packaging/HR cost in Pricing– Anything above 25% Net Margin is Usually Perceived Good

• Write a Good Description of the Product• Learn To Click, Shoot & Edit Photos• Tie Up With a Good Reliable Courier Service• Respond Quickly to Customer Queries

Learning Click & Shoot• DSLR, Point & Shoot and Phone Camera Works

– Learn to Handle Zoom & Focus– Learn to Handle Exposure

• Aperture• Shutter Speed• ISO Settings• Learn more: http://www.cambridgeincolour.com/tutorials/camera-

exposure.htm– Learn to Handle Lights & Reflectors– Learn to Handle Props

• DSLR, Point & Shoot and Phone Camera Works– Learn to Handle Zoom & Focus– Learn to Handle Exposure

• Aperture• Shutter Speed• ISO Settings• Learn more: http://www.cambridgeincolour.com/tutorials/camera-

exposure.htm– Learn to Handle Lights & Reflectors– Learn to Handle Props

Props – Almost Essential• Props Make Jewellery Appealing

– White Background Jewellery Has 50% Lesser Chance to Sell– Natural Backgrounds Increase Appeal to Buy

• Be Creative– Props can be Simple Household Stuff

• Coffee Mug• Plants & Flowers• Flute• Natural Sand• Mats & Tiles• Satin/Silk Cloth

• Props Make Jewellery Appealing– White Background Jewellery Has 50% Lesser Chance to Sell– Natural Backgrounds Increase Appeal to Buy

• Be Creative– Props can be Simple Household Stuff

• Coffee Mug• Plants & Flowers• Flute• Natural Sand• Mats & Tiles• Satin/Silk Cloth

Prop – Coffee Mug & Rose

Creative Prop – Bangle

Bag in Natural Setup

Product Coverage Area > 50%

Product Coverage Area > 50%

Bag in Natural Setup

Bag in Natural Setup

Prop vs No Prop

Prop – Coffee Mug & Rose Reason Why We Hate White

Bad Focus – Most Glaring Mistake

Product Coverage Area > 50%Poor ProductCoverage Area

Product Coverage Area > 50% Good ProductCoverage Area

Resolution of Photos > 800x800 pixelsGood ProductCoverage Area

Poor Resolution

Multiple Angle PhotosPoor Resolution

Good Resolution

Summary• Online Selling is Future of Retail• Not Good But Great Photos Are Necessary for Online Selling• Products Should be Clearly Visible, Attractive and Show

Details• You Can Generate 2-5 Times More Sale with Better Photos• Time Invested Today in Great Looking Photos Will Bear Fruits

to You Forever

• Online Selling is Future of Retail• Not Good But Great Photos Are Necessary for Online Selling• Products Should be Clearly Visible, Attractive and Show

Details• You Can Generate 2-5 Times More Sale with Better Photos• Time Invested Today in Great Looking Photos Will Bear Fruits

to You Forever