craftsmanship to the world
TRANSCRIPT
CRAFTMANSHIPTO THE WORLD
SBONOTTO EDITIONINDIA
Vaivabh Haruno Josh Anindita Disha
B O NOT TO E D I T IO N SINDIA
Vaibhav Haruno Josh Anindita Disha
ITALIAN CRAFTMANSHIP
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`INDIAN AESTHETIC
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MADE IN ITALY DESIGNED IN INDIA
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INNOVATIVE LUXURY
INNOVATIVE LUXURY
INNOVATIVE LUXURY
ACCEPTED
LUXURY
INNOVATIVE LUXURY
ACCEPTED
LUXURY
INDIAN LUXURY CONSUMPTION TRENDMADE IN ITALY. DESIGNED IN INDIA.
PARTNERSHIP
DESIGN PARTNER`DESIGN
PARTNER
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`JOURNEY
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DESIGNERRASEEL GUJRAL ANSAL
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COLLECTIONCASA PARADOX
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WHY DELHI ?THESE ARE THE REASONS WHY
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F O R B O N O T T OED I T IONS
PERSONARACHNA JINDAL
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PERSONALIFESTYLE
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PERSONABRAND PREFERENCE
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STRATEGY TIMELINEMADE IN ITALY. DESIGNED IN INDIA
YEAR 1 YEAR 2 YEAR 3
WORK WITH A
DESIGN PARTNER
FROM DELHI
WORK WITH A
DESIGN PARTNER
FROM MUMBAI
OPEN BONOTTO
EDITON
SHOWROOM
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SUSSANE KHAN
DESIGNERSUSSANNE KHAN
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COLLECTIONCHARCHOAL PROJECT
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WHY MUMBAI?THESE ARE THE REASON WHY
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PERSONAROSHNI NADAR
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PERSONALIFESTYLE
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PERSONABRAND PREFERENCE
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STRATEGY TIMELINEMADE IN ITALY. DESIGNED IN INDIA
YEAR 1 YEAR 2 YEAR 3
WORK WITH A
DESIGN PARTNER
FROM DELHI
WORK WITH A
DESIGN PARTNER
FROM MUMBAI
OPEN BONOTTO
EDITON
SHOWROOM
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STRATEGYYEAR 3
DIRECT RETAIL FOR
BONOTTO EDITIONS IN INDIA
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PROMOTION
PROMOTIONMEDIA
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PROMOTIONPHOTOGRAPHER
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PROMOTIONLAUNCH PARTY
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BUSINESS MODEL
PRICING EXAMPLESMADE IN ITALY. DESIGNED IN INDIA.
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HIGH-END RASEEL
COLLECTION
HIGH-END ITALIAN
COLLECTIONS IN INDIA
DINING TABLE
(8 SEATS)
BED (WITH SIDETABLE)
SOFA (4-SEAT)
20K EUR
22K EUR
16K EUR
40K EUR
40K EUR
30K EUR
REVENUE SHARING
RETAIL MARGIN
BONOTTO PROFIT
DESIGNER PROFIT
PRODUCTION MARGIN
WHOEVER SELLS IT
BONOTTODESIGN PARTNER
MADE IN ITALY. DESIGNED IN INDIA.
BONOTTO
40%
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50%5% 5%
COST & REVENUEMADE IN ITALY. DESIGNED IN INDIA.
RETAIL
PRODUCTION
40% • SHIPPING • SHOWROOM SPACE • RETAIL EMPLOYEES
MATERIALS • BONOTTO EMPLOYEES •
FACTORY COSTS •
REVENUER
REVENUE
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50%
REVENUE SHARING EXAMPLEMADE IN ITALY. DESIGNED IN INDIA.
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BONOTTO EDITIONS COLLECTION
DINING TABLE - RETAIL
PRICE : 30K EUR
RETAIL MARGIN
PRODUCTION MARGIN
BONOTTO PROFIT
DESIGN PARTNER PROFIT
12 K EUR
15 K EUR
1.5 K EUR
1.5 K EUR
5%
40%
50%
5%
ANALYSIS
DESIGN PROCESSMADE IN ITALY. DESIGNED IN INDIA.
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DESIGN RESEARCH IN INDIA & ITALY
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CREATE NEW FABRIC AT BONOTTO FACTORY
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CREATE COLLECTION INCORPORATING NEW FABRICS
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PRODUCTION PROCESSMADE IN ITALY. DESIGNED IN INDIA.
1
MAKE PROTOTYPE
2
TRANSFER PRODUCTION
3
PRODUCE PIECES TO ORDER
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BENEFITS TO BONOTTOMADE IN ITALY. DESIGNED IN INDIA.
ENTER INDIAN
MARKET BUILD BRAND
RECOGNITION
ASSOCIATE
WITH WELL KNOWN DESIGNER
DO SOMETHING
UNIQUE
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BENEFITS TO INDIAN DESIGNERMADE IN ITALY. DESIGN IN INDIA.
MORE CONTROL OVER PRODUCT
LINE THROUGH TEXTILE DESIGN
“MADE IN ITALY.
DESIGNED IN INDIA.”
MORE REVENUE
FOR DESIGN & RETAILING
RECOGNITION AS A GREAT
DESIGNER
BUILD INTERNATIONAL
PROFILE
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DEEP EXPERIENCE
OF TEXTILE PRODUCTION
PROCESS
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CRAFTMANSHIPTO THE WORLD
M A DE I N I TA L Y
DESIGNED IN X
T H A N K Y OUQUESTIONS?
APPENDIX
OTHER OPTIONS
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DELHI
OTHER OPTIONS MUMBAI
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MUMBAI
CONCEPT
BROCCATO(brokˈkato) Broccato or brocade represents the trading between the far east and Italy. It was the most imported fabric during the Italian Renaisance.
In India brocade is a fabric of luxury worn by nobles. When Buddha attained nirvana, his body was wrapped by Banara fabric also known as brocade.
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PIETRADURASetting of highly polished coloured stones in a base layer, often marble, as an ornamental feature. This technique is used in many famous architectural landmarks, such as the Taj Mahal.
Originating in 16th century Rome, it spread to the far east and became popular in India reinterpreted in a native style.
Literally: Hard Stones
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ARTE
Both cultures have a great appreciationof the arts. The Bonotto brothers find inspiration through Fluxus Art. The first proposed collaborator, Ruseel Gujrat, has a famous Indian artist as her father.
Because of “classical” taste among luxury buyers, art is quickly connected to the Reinaisance and Italy more generally.
(’arte)
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+CRAFTMAN SHIP
INNOVATIVE
HERITAGE
AESTHETIC
FABRICS
HERITAGE
AESTHETIC
CRAFTSMANSHIP
FABRICS
INNOVATIVE
HERITAGE