Crafting Your Message: Practicing Public Relation

By: Hannah Stork

Crafting your message Why public relations is important Who is involved Various constituents Language is key Public relations exercise Panel

Why?

A positive public relations image can help your office obtain the resources it needs, improve the services you offer, and distinguish your office on campus.

Who is involved?

Creating a positive public relations image requires every employee to be intentional in their interactions with each population.

Who receives the message?

Career Service Office

Administration Employers

Students, Parents

& Alumni

Faculty

Various constituents Administration- Chancellor, Vice

Chancellor of Student Affairs, and various offices across campus.

Employers- maintaining existing relationships, while fostering new ones.

Students, Alumni & Parents Faculty- finding ways to collaborate

rather than taking over.

Language is key The language we use

with each constituent is significant to the success of your public relations effort

Know your audience

Information will circulate; maintain consistency with your mission

Language is key Administration – Student

Learning Outcomes, Assessment, Mission focus, Strategic plan

Employers – ROI, Cost Effective, Result Oriented, Partnership, Customer Focused

Students & Parents – Career Fulfillment, Unique Opportunities, Jobs

Faculty – Relevant experience, Student Success, Added Value, Collaboration

Practicing Public RelationsExercise

What type of language should you use to craft your message?

What venue or medium would be best to reach your audience?

Is there a need for research or data gathering? Would it help your case?

Are you maintaining consistency with your office mission?

Panel Discussion Jim McAtee – IPFW Career Services

Liz Bushnell – Manchester College

Mark Hannon – Ball State University

Shelly Robinson – Purdue University Calumet

Thank You!