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#0078029503, 9780078029509 #888 pages #A. J. Strickland III,

Margaret Peteraf, Arthur Thompson, John Gamble #The distinguishing

mark of the 19th edition is its enriched and enlivened presentation of the

material in each of the 12 chapters, providing an as up-to-date and

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in the process. While this 19th edition retains the 12-chapter structure of

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been trimmed to keep the book at a more manageable size. Scores of new

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ringside view of strategy in action. The result is a text that cuts straight to

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