crafting & delivering your advocacy message
DESCRIPTION
Crafting & Delivering Your Advocacy Message . Presented by: Michael Splaine, Splaine Consulting; Robyn Grant Director of Public Policy & Advocacy, Consumer Voice With a special guest appearance by Amity Overall-Laib. Session outline. Tips on developing your message - PowerPoint PPT PresentationTRANSCRIPT
Crafting & Delivering Your Advocacy Message Presented by:Michael Splaine, Splaine Consulting;
Robyn GrantDirector of Public Policy & Advocacy,Consumer Voice
With a special guest appearance by Amity Overall-Laib
Session outlineTips on developing your message
Tips on presenting your message
Group exercise:◦Write a message◦Role play delivering your message
Crafting the Message Open with a statement that engages
your audience Present the problemProvide facts, data about the problemGive a real life, human example about
the problem Connect the issue to your audience
◦How it fits with what they care about/want/need
Make your request (the “ask”)
Crafting the Message Make sure to:
◦Prepare for arguments opposing your request
◦Research your audience For elected officials: http://votesmart.org/
Delivering the Message Arranging and preparing for the
meetingConducting the meetingFollowing-up after the meeting
Arranging and Preparing for the MeetingSet up a meeting time Review your message
◦Find out anything else you can about the person
◦Make sure your responses to “push back” are ready
Decide who is going to say what – and in what order; who will take notes
Decide what information to bring
Conducting the Meeting DO:Be on time!!! Start with
◦ Introductions◦ Identifying that you’re a constituent◦ A compliment
Present your message – remember to make “the ask”
Be courteous and politeTake notesAsk whom to contact for follow-upLeave your card and information
Conducting the Meeting DON’T:Make up an answer or guess Argue or debate Alienate the person Take too much of the person’s
time
Following-Up After the Meeting Write a thank you note right
away Provide information for
unanswered questionsDo visit report if part of a
campaign Follow-up again if you haven’t
received a response to your request
GROUP EXERCISE