ABOUT CLUB RESOURCES

CLUB RESOURCES is a leading club consulting firm specializing in strategic planning,

membership development and management of private clubs. Since 1990, CLUB

RESOURCES, formerly Pacific Century Clubs, Inc., has assisted hundreds of clubs and

their Boards of Directors, Planning and Membership Committees, Owners/Developers and Management.

Over the past 18 years we have spoken with thousands of members in focus groups and town hall meetings, tabulated survey responses from thousands of members and

provided recommendations for every aspect of club operations.   We have conducted

feasibility studies and provided concept planning for numerous new club developments, sold thousands of memberships, trained dozens of Membership Directors, and

developed comprehensive Strategic Plans for dozens of clubs.   Additionally, we authored the leading industry texts; The Guide to Membership Marketing and

Standards of Operation and Performance for Private Clubs, with sales to thousands of clubs and club developers. 

At CLUB RESOURCES we emphasize hands-on, client-oriented consulting services, based on integrity, accuracy and professionalism. Our comprehensive approach ensures accountability through the direct and exclusive involvement of our principals, each with

over 25 years of executive level club experience, in each and every project we undertake.   

OUR VIEWCLUB RESOURCES is   a club consulting firm specializing in the planning and

development of private membership clubs, membership programming and marketing, strategic planning, equity conversions and interim management services for developers and member-owned clubs.

Private clubs, as an industry and as individual institutions, are rapidly evolving away

from a model of tradition to one of pragmatism and commercialism. The history of the industry has been a series of cycles and swings, typically moved by generational values and standards. Evidence suggests traditional methods and models are no longer attracting new members like they once did, even at the most venerable of clubs.

Additionally, many clubs are finding it increasingly difficult to collect enough dues to

provide the high level of services members expect, initiation fee revenues are not covering the capital needs of aging facilities and assessments are increasing. Private clubs need to embrace new ideas to compete and survive in this new environment.

We are applying ourselves every day to provide clubs with a new direction -- by

applying research, strategy, structure, value, creative thought, open dialogue and bold steps. We believe now is the time for club leadership to embrace a strategic planning approach in order to fully understand and address the issues affecting their club, and to ensure they make the necessary changes to appeal to the next generation of club members.

FOCUS GROUPS AND SURVEYSWith over 20 years experience conducting Member Focus Groups, Capital Improvement Presentations, Town Hall Meetings and Member Surveys, CLUB RESOURCES specializes in comprehensive member input as a primary component of Strategic Planning and Membership Marketing and also has a division, ClubSurvey.com, dedicated to the design, implementation, tabulation and analysis of online Member Surveys.

MEMBER FOCUS GROUPS & SURVEYS • Traditional printed, mail-in surveys • Online (e-mail & web-based) Surveys • Pre-Survey Focus Groups • Pre-Vote Surveys • Satisfaction & Marketing Surveys

ANALYSIS, REPORTING & RECOMMENDATIONS

• Multi-layered Queries • Comprehensive Results Reporting & Analysis • Recommendations • Executive Summaries • Member Presentations

STRATEGIC PLANNINGThere are times in the life of a private club that require a comprehensive study of its trends, facilities, membership profile and, indeed, its future. CLUB RESOURCES has developed a system that brings organization and structure to the strategic planning process, while engaging the membership and involving them in the process throughout.

As all clubs have different needs and different levels of internal resources, our Strategic Planning process is designed to offer a component approach. Our strategic planning process features ultimate flexibility allowing clubs to determine which

components they need, which components they can perform in-house with our guidance, or a more comprehensive approach utilizing our full range of services.

See our strategic planning outline on the next page or contact us for more details.

Member Input Study

Overview Summary September 5, 2007

Market Evaluation

and

Comparative Club Study

June 23, 2004

Membership Marketing Plan

May 15th, 2000

Strategic Planning for Private Clubs

Membership Survey

Existing Conditions Marketplace Study

Vision & Mission

Standards of Operation

Operations Plan

Five Year Pro Forma

Timetable

Budget

Capital Improv. Plan

Golf Course Plan

Membership Plan

Member Focus Groups

Adoption

Final Strategic Plan

Survey

Implementation

DiscoveryPre-retreat Workbook

Focus Groups

S. W. O. T. Critical Issues

Core ValuesPlanning RetreatGoals & Priorities

Action Plans & Initiatives

Committee Assignments

Retreat Summary

Member Feedback & Revision

Plan Development

Draft Strategic Plan

PublishPresentations

MEMBERSHIP SOLUTIONS

CLUB RESOURCES has developed comprehensive and creative approaches to

researching, planning and marketing club memberships. We have over 25 years of private club marketing and sales of thousands of memberships with initiation fees ranging from

$1,500 to nearly $400,000. We have extensive experience in market feasibility, membership planning. document structuring, strategic marketing and hands-on sales.

Co-founder Bob Bodman founded The Club Marketing Report, published a 450-page industry best seller The Guide to Membership Marketing and has delivered numerous speeches and seminars titled Strategic Membership Marketing. Bob has developed innovative techniques for determining market feasibility and served as Interim

Membership Director and Membership Consultant to many start-up private clubs.

STRATEGIC MEMBERSHIP PLANNING MEMBERSHIP MARKETING & SALES • Supply-Demand Analysis • Marketing Plans• Comparative Club Analysis • Referral Programs• Club Market Positioning • Membership Director Training

• Structuring/Re-structuring • Membership Director Recruitment • Membership Documents • Marketing Collaterals Development

INTERIM MANAGEMENT

CLUB RESOURCES provides a unique and cost effective Interim Management solution

by combining our extensive operational and membership marketing backgrounds with our strategic planning expertise. During the interim management period we provide day-to-day management and oversight, provide an Operational Audit with recommendations for the ongoing management of the club. This process has the benefit of preparing the club for the recruitment of a new General Manager/COO with the skill set needed at this point in the club's development.

OUR unique approach offers the developer or member-owned club an opportunity to

benefit from our extensive experience in club operations without encumbering the club with a lengthy and costly management contract. Following the successful implementation of our operating systems and stabilization of the club, we offer ongoing support as necessary with the goal of establishing an outline for club self-management. Our assignments typically range from as short as two weeks to six months or longer, depending on individual club needs.

MANAGEMENT SERVICES SERVICES (CONTINUED)

• Membership Structuring/Re-structuring • Standards of Operations• Proprietary Training Programs • Membership Marketing & Sales• Transition & Startup Management • Financial Controls & Reporting• National Group Purchasing Program • Staff Training & Support

CLUB DEVELOPMENT

CLUB RESOURCES’ unique approach offers the developer-owned club an opportunity to

benefit from our extensive experience in club development and operations without encumbering the club  with a lengthy and costly management contract. Following the successful start-up and stabilization of the club we offer ongoing support as necessary with the goal of establishing an outline for self-management. 

Several of our past club development projects include: Timilick Tahoe, Morgan Creek Golf & Country Club (Roseville, CA), Cordevalle (Silicon Valley), Granite Bay Golf Club (Granite Bay, CA), Glen Oaks Country Club (West Des Moines, IA), The City Club of San Francisco and the Landmark Athletic Club (Stamford, CT).

CLUB RESOURCES also provides development, management and marketing services for re-structuring troubled developments. If the project needs a different direction or a new and creative approach we can respond quickly and effectively.

CLUB DEVELOPMENT START-UP OPERATIONS

• Market Feasibility • Transition & Start-up Management • Cash Flow Modeling • Standards of Operations • Membership Structuring/Restructuring • Staff Recruitment & Training • Facilities Programming • Financial Controls & Reporting • Membership Marketing & Sales • National Group Purchasing Programs

CLUB TRANSITION AND EQUITY CONVERSION

The life-cycle of a private club in a master-planned development typically includes the sale or transfer of club ownership to a third party. The third party can be a variety of entity types, such as the members, a private ownership/management company or, in the case of a distressed property situation, the bank or lending institution. The mechanics of a transition are extremely complex and require much in the way of research, structuring and planning.

We work with the Transition Committee to provide key services to organize and

manage the transition, either comprehensively or as a consultant to others. We can coordinate the services of leading specialists in club tax, legal and capital asset planning.

Additionally, we are prepared to provide interim management at any time during the process, should the need arise, and offer assistance in evaluating the options of self-management or contracting with a management company.

TRANSITION & CONVERSION SERVICES SERVICES (CONTINUED)

• Transition Management • Comparative Club Study

• Member Input Study • Tax Planning • Operational Review • Capital Asset Planning • Membership Profile • Membership Marketing Plan • Audit and Accounting • Staff Recruitment

PRINCIPALSBOB BODMAN

With more than 25 years experience in the private club industry, Bob has been involved in

nearly every aspect of club management, development, acquisition, planning and membership

marketing. Prior to forming CLUB RESOURCES, Bob founded Pacific Century Clubs, Inc. in 1991 to provide Membership Marketing and Strategic Planning services to clubs under development and ClubSurvey.com which he founded in 1998 to deliver Membership  Focus  Groups and

Surveys to many high-end clubs including Monterey Peninsula Country Club, Cordevalle, and Los Altos Golf and County Club. Earlier in his career Bob served as General Manager of Burning Tree Country Club (Greenwich, CT), and The City Club of San Francisco, which was part of the largest private club management company in the world.  Additionally, Bob is the author of Standards of Operation and Performance for Private Clubs and Establishing a New Membership Director Position, and co-author of the The Guide to Membership Marketing. 

KEN KELLEY

With more than 25 years experience in club operations including key management positions in two

private clubs designated as Platinum Clubs of America, Ken has been involved in nearly every

aspect of club management, development, planning, and membership marketing. Prior to   co-founding CLUB RESOURCES,  Ken served as GM/COO of Los Altos Golf & Country Club (Los Altos, CA ), and River Oaks Country Club (Houston, TX ), and served as VP/GM of  Morgan Creek Golf & Country Club (Roseville, CA ).   Earlier in his career, Ken served in key management positions at Baltimore Country Club and The Landings Club (Savannah, GA ). Ken earned the Certified Club Manager (CCM) designation in 1990.

PORTFOLIO

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Almaden Country Club, San Jose, CAAuburn Valley Country Club, Auburn, CABaltimore Country Club, Baltimore, MDBellevue Club, Oakland, CABishops Bay Country Club, Madison, WIBlackhawk Country Club, Danville, CACabo Real Golf Club, Cabo San Lucas, MXCinterClub, Monterey, N.L. MexicoCordevalle, San Martin, CACountry Club of Roswell, Roswell, GACoyote Creek Golf Club, San Jose, CACreekside Country Club, Hamilton, OHDark Horse Golf Club, Auburn, CADenver Country Club, Denver, CODesert Horizons Country Club, Indian Wells, CADove Valley Ranch, Cave Creek, AZFort Collins Country Club, Fort Collins, COFour Streams Golf Club, Bealesville, MDGlen Oaks Country Club, West Des Moines, IAGranite Bay Golf Club, Granite Bay, CAGreen Gables Country Club, Denver, COKSL Fairways Corp. (Planning studies - 10 clubs)

Glen Oaks Country Club

Desert Horizons CC

Denver Country Club

PORTFOLIO

Los Altos G & CC

Monterey Peninsula CC

Morgan Creek G & CC

La Concha Beach Club, Cabo San Lucas, MXLa Rinconada Country Club, Los Gatos, CALightning “W” Ranch Golf Club, Washoe, NVLos Altos Golf and Country Club, Los Altos, CAManor Country Club, Rockville, MDMarbella Country Club, San Juan Capistrano, CAMarin Country Club, Novato, CAMonterey Peninsula CC, Pebble Beach, CAMontreux Golf and Country Club, Reno, NVMoraga Country Club, Moraga, CAMorgan Creek Golf & Country Club, Roseville, CANorthridge Country Club, Fair Oaks, CAOld Coach Golf Club, Poway, CAOlympic Hills Golf Club, Eden Prairie, MNPalo Alto Hills Golf and Country Club, Palo Alto, CAPasatiempo Golf Club, Santa Cruz, CAQuail Lodge Country Club, Carmel, CARancho Murieta Country Club, Rancho Murieta, CARiver Oaks Country Club, Houston, TXRobert Charles Lesser Co., Los Angeles, CASaddle Creek Resort, Copperopolis, CASan Geronimo Golf Club, San Geronimo, CA

Continued - Next Page

PORTFOLIOSeven Oaks Country Club, Bakersfield, CAShaker Run Golf Club, Cincinnati, OHSilver Creek Valley Country Club, San Jose, CASingapore Island Club, Singapore, MalaysiaSt. Francis Yacht Club, San Francisco, CATacoma Country and Golf Club, Tacoma, WAThe Landings Club, Savannah, GAThe Oaks Country Club, Nicolas, CAThe Peddie School Golf Course, Heightstown, NJThe Ridge Golf Course, Auburn, CATimilick Club, Truckee, CATop Gun Technical Rescue School, Monterey, CATraditions Golf Club, Ludlow, KYWampanoag Country Club, West Hartford, CTWashington Golf Club, Covington, WA

Whitney Oaks Golf Club, Rocklin, CAWoodhaven Country Club, Palm Springs, CA

Timilick Tahoe

Saddle Creek Golf Club

St. Francis Yacht Club

CLUB INDUSTRY PUBLICATIONSTHE GUIDE TO MEMBERSHIP MARKETINGWhen CLUB RESOURCES’ Co-Founder Bob Bodman published The Guide to

Membership Marketing in 1999, it was the most comprehensive reference textbook ever published on the subject. It remains so today. The Club Managers Association of America’s Premier Club Services selected The Guide as its signature item for the year. Over 800 General Managers, in addition to hundreds of Membership Directors, now

have this powerful membership marketing resource. The Guide is available only on CD

and contains 450 pages of timeless, educational and helpful articles that are essential for membership marketing. Cost: $79

STANDARDS OF OPERATION AND PERFORMANCECustomize your own club’s Standards of Operations by using this template document and system.. Endorsed and licensed by CMAA.

"Standards measure quality in the same way that a club's fiscal budget measures revenues and expenses." - Bob Bodman, Publisher

The development of a comprehensive set of Standards of Operation and Performance is an essential component of Strategic Planning. CLUB RESOURCES has found, from the results of focus groups and surveys with members, that one of the common elements typically lacking in clubs is a set of “standards” by which the club’s leadership,

management and the members can all agree on. Cost $175

CONTACT US

CLUB RESOURCES

P. O. Box 9300Truckee, CA 96161

Telephone: 800-267-6758

Fax: 530-587-9282

Email: Info@Club-Resources.com

Bob Bodman (cell) 916-606-9282

Email: Bob@Club-Resources.com

Ken Kelley (cell) 916-759-8348

Email: Ken@Club-Resources.com

Website: www.Club-Resources.com