cphi worldwide brand manual

Brand Identity Standards Manual

2009

Guiding the best interests of the brand

04 Introduction

08 The CPhI Worldwide Signature09 Logo12 Colour Palette14 Typography15 Strapline16 Exhibitor and Visitor Campaigns

18 CPhI Worldwide Print and On-line Communication19 Event Invitation & Event Update20 Visitor Invitation (Generic)21 Visitor Registration Ticket/Poster22 Event Catalogue23 Show Daily24 Exhibitor Party Invitation & Visitor/Exhibitor/Press Badges25 Forms - Contract, Stand Sharing & Stand Construction26 Website & Web Banner27 Email & Online Registration Form28 eNewsletter & Powerpoint Presentations29 Stationery

30 CPhI Worldwide Signage31 Signage Examples

34 CPhI Worldwide On-Site Features35 General Requirements 36 CPhI Sales Stand 37 Info Point/USA Lounge 38 Innovation Award/Showcase 39 Speakers' Corner 40 Internet Point/Take 5 Island 41 Take 5 Wall/Exhibitor No Show

44 Appendix

42 Exhibitor Gifts and Visitor Give-aways43 Gifts and Give-away Examples

CPhI Worldwide Brand Identity Standards Manual

IntroductionWelcome to the CPhI Worldwide Brand

Identity Standards Manual. This is a tool

to help guide and strengthen the CPhI

Worldwide body of visual communications.

The information provided and discussed

in this manual illustrates a more clearly

articulated brand for CPhI Worldwide,

providing the building blocks for

supporting the brand system correctly and

consistently across all media.

Every application of the CPhI Worldwide

brand - from logo to strapline to

colour palettes to advertising to the

web - communicates to the viewer,

both visually and verbally, a set of core

personality values. The brand aims to

form a consistent, integrated system of

communications. The standards identified

in this manual are created to ensure

the integrity of the brand is maintained

throughout all applications.

IntroductionA poorly maintained brand will have

several adverse effects on the system

it represents - loss of trust, a sense of

un-professionalism and a feeling of

confusion are but a few of the negative

values that can be bestowed on an un-

standardised system.

The Brand Identity Standards Manual

seeks to provide guidance and examples

on all major applications of the CPhI

Worldwide Brand. With these standards in

place, they can be used to apply to other

communications that may be required.

Remember, if you have any questions,

the UBMi marketing team in Maarssen,

Netherlands are always ready to help

guide you through any specific bespoke

projects you may have.

Please note that the standards set out

in this publication are for 2009. 2010

will see a new look and feel to the CPhI

Worldwide brand.

Always operate in the best interests of the

CPhI Worldwide brand.

Core Brand Values

GlobalProfessional

ConfidentTrustworthyExperienced

ConnectedCommittedPerformanceKnowledgeCustomer Focus

4CPhI Worldwide Brand Identity Standards Manual

Introduction

Understanding why...To understand why building and

protecting a strong, cohesive brand

is a neccessary step in the event

communication process, you must first

understand what the ‘brand’ is and why it

is so important.

What the brand ISN’TThe brand is NOT just the signature

trademark (or logo), typeface, strapline or

image. Adding the CPhI Worldwide logo

to an arbitary piece of communication or

using the typeface in a correspondence

letter doesn’t automatically then make

that piece ‘branded’ and part of the

portfolio. These components are merely

symbols for the brand and have to be used

in a considered and consistent way to start

to build trust and familiarity with the

visitor/exhibitor/supplier.

Understanding why...So, what IS the brand?The brand is the promise, the big idea

and the expectations that reside in

each customer’s mind about the CPhI

Worldwide product. It is the manifestation

of the Core Brand Values through effective

communication throughout all media. The

bottom line is a good brand builds the CPhI

Worldwide experience. Each touchpoint*

is a huge opportunity to strengthen the

brand and communicate its essence. A

weak touchpoint is very damaging to

the brand so getting it right first time is

imperative.

Adve

rtis

ing

Sales Promotion

Public Affairs

Public RelationsDirect MailOn-site

Word of Mouth

Telephone

Networking

Presentations

Spee

ches

Empl

oyee

s

Prod

ucts

Services

PublicityBusiness Cards

Letterheads

Web banners

Websites

Voice Mails

EmailsOn-site Signage

Form

sNewsle

tters

Publ

icatio

ns

*Touchpoints


Introduction | Understanding why...

CPhI ProfileCPhI Worldwide was launched in 1990

as an international convention on

pharmaceutical ingredients and

intermediates. This inaugural CPhI

attracted 250 visitors for the 16

exhibitors. Today this has grown to an

unrivalled 25,000 industry professionals

visiting some 1,500 exhibiting companies

from over 125 countries. CPhI is the

leading exhibition on pharmaceutical

ingredients and allied industries. Each

year the exhibition grows larger with

exhibitors and visitors conducting

significant levels of business at CPhI.

CPhI ProfileTwo sister events, ICSE and P-MEC now

run alongside CPhI, a trio of events that

is considered the must attend event for

any individual or organisation within

the pharmaceutical manufacturing

community.

In 2000 CPhI was launched in Worldwide.

ICSE Worldwide was launched in 2005

and P-MEC Worldwide in 2006. These

three events in Worldwide are an integral

part of the CPhI portfolio of events,

creating an exciting and experienced

brand across the globe.


Introduction | CPhI Profile

Exhibitor Profiles

• Active pharmaceutical

ingredients

• Alkaloids

• Amino acids

• Antibiotics

• Antibodies

• Antimicrobial

preservatives

• Antioxidants

• Biocatalysts

• Biotechnology

• Capsules/encapsulation

• Chemical synthesis/analysis

• Chiral intermediates

• Clinical trials phase i to iv

• Coating agents

• Colour and dispersions

• Contract research

• Custom manufacturing

• Cytokines

• Emulsifying/

solubilising agents

• Enzymes

• Excipients and drug

formulation

• Fine chemicals

• Flavours and perfumes

• Formulation development

• Glidants

• Herbal teas

• Hormones & synthetic

substances

• Immunochemistry

• Intermediates

• Medical devices

• Medicinal plants

• Microencapsulation

• Natural extracts

• Ointments bases

• Peptides

• Phospholipids

• Plant/animal extracts

• Prostaglandins

• Purification and separation

techniques

• Sera and vaccines

• Solvents

• Stiffening agents

• Suppository bases

• Suspending/viscosity

increasing agents

• Sweetening agents

• Synthetic organic chemistry

• Tablet binders

• Tablet disintegrants

• Tablet filler-binders

• Tablet lubricants

• Tissue culture medias

• Wetting/solubilising agents

Visitor Profiles

Decision makers and

executives from General

Management, Purchasing,

Production, Quality

Control, Engineering,

R&D and Marketing &

Sales departments from

the fine chemical and

pharmaceutical industry:

• Cosmetic producers

• Custom synthesis producers

• Educational institutions

• Engineering companies

• Generic producers

• Government

• Intermediates producers

• Original molecule designers

• OTC producers

• Regulatory institutions

• Research institutions

Please note that publishers cannot buy a stand and can only participate if they agree a barter deal with the organisers of the event.

Companies that fall under the following categories can exhibit at CPhI Worldwide:

CPhI Worldwide's target audience are:


Introduction | Exhibitor & Visitor Profiles

The CPhI Worldwide SignatureThe CPhI Worldwide Signature is the very foundation of the

brand. Effective use of the signature elements creates the

difference between a cohesive campaign and one that lacks

professionalism, trust and consistency.

This manual exhibits many helpful guidelines along with

examples of good and bad applications. The Signature of a

brand, however, is one set of standards that exhibit a strict set

of rules to ensure sensitive and a consistent use of elements

such as the logo, colour palettes, typography and straplines.

As a global brand, it is important that CPhI must preserve an international standard to send out a common universal message that speaks of professionalism and trust.



The CPhI Worldwide Signature

The CPhI Worldwide trademark (logo)

The CPhI Worldwide trademark is made up

of two components: the CPhI Worldwide

mark and the generic CPhI strapline. These

two components are always placed in a fixed

relationship and should never be altered,

modified or reproduced in any way.

When reproducing the logo, use only the

artwork supplied with these guidelines. The

logo must appear clearly and in the approved

colors (see colour palette section).

To ensure the consistency necessary to build a

recognisable identity, it is critical that the CPhI

Worldwide logo appears only in the colours

approved in these guidelines.

CPhI Worldwide mark

Generic CPhI strapline


The CPhI Worldwide Signature | Logo

Logo clear space

To ensure its integrity and visibility, the CPhI Worldwide logo

should be kept clear of competing text, images and graphics. It

must be surrounded on all sides by an adequate clearspace - a

space equal in size to the height of ‘worldwide’, as shown below.

22mm 100px

Minimum logo size

The CPhI Worldwide logo has a minimum

size value to ensure legibility which is 22mm

wide for print and 100px wide for screen.

Alternate logo versions

There will be certain instances when the CPhI Worldwide logo will need to be applied

to backgrounds and products and the full colour version is not appropriate. Below are

variations of the logo that are deemed acceptable.

Master logo - full colour

Spot colour - Pantone 7474C

Single colour - Black

Single colour - Black alternate

Single colour - White

Single colour - CPhI Worldwide Blue


The CPhI Worldwide Signature | Logo - acceptable applications

UNACCEPTABLE logo applications

The CPhI Worldwide logo has been considerately designed to be a flexible mark to use in

a wide variety of applications. However, to maintain the impact and integrity of the logo

there are certain situations that the logo should not be used in. Examples of these are clearly

illustrated below. Remember, if you have any doubt about how to apply the CPhI Worldwide

logo in different situations, please contact a member of the UBMi marketing team.

• Never use anything but the approved logo.

• Never attempt to create your own logo.

Never stretch or compress the logo Never alter the configuration of the logo Never alter the colours of the logo to non-approved colours

Never display the logo on an angle that isn’t 0° or 90°

Never use the logo as part of a sentence, Never use a low quality logo

Never apply a shadow to the logo Never apply any effects to the logo Never use the logo without its strapline

Never place the logo on busy imagery Never place the logo on imagery that doesn’t provide enough contrast

Never place the logo on a colour clashing background


The CPhI Worldwide Signature | Logo - unacceptable applications

Colour palette

The CPhI Worldwide colour palette consists of a primary, secondary and supportive

colour palette. The secondary palette consists of the entire range of tints that originate

from the primary colours. The lighter tints were created by screening the primary colors,

and the darker tints were created by adding black to the primary colours. The tints

specified in the secondary palette are samples of this range of tints.

The consistent use of these colours will create recognition and strengthen the identity.

The CPhI Worldwide logo must always use the primary and supportive colour palette.

Primary

Secondary

Secondary

Supportive

B1

B2

B3

B4

B5

B

B6

B7

B8

B9

B10

Bl

G1

G2

G3

G4

G5

G

G6

G7

G8

G9

G10

W


The CPhI Worldwide Signature | Colour palette (visual)

Colour palette

Use these references below to mix the appropriate colours.

• Pantone references suitable for precise colour matching

• CMYK references suitable for printed matter

• RGB references suitable for on-screen use

Primary

Secondary

Secondary

Supportive

CPhI Worldwide Blue (B) Pantone Process Cyan C C 100 M 0 Y 0 K 0 R 0 G 174 B 239

CPhI Generic Green (G) Pantone Solid Coated 7474 C C 95 M 20 Y 40 K 6 R 59 G 135 B 148

B1 Pantone Process Coated DS 221-9 C C 10 M 0 Y 0 K 0 R 225 G 244 B 253

G1 Pantone Process Coated DS 326-9 C C 9 M 2 Y 4 K 1 R 225 G 235 B 237



















Black Pantone Solid Coated Process Black C C 0 M 0 Y 0 K 100 R 0 G 0 B 0

White Pantone Solid Coated Process White C C 0 M 0 Y 0 K 0 R 255 G 255 B 255


The CPhI Worldwide Signature | Colour palette (references)

Frutiger Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Frutiger Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Frutiger Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Frutiger Roman Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Frutiger Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Frutiger Bold Italic with colour ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Typography - Print

Typography plays an important role in communicating an

overall tone and quality. Careful use of typography reinforces

the CPhI Worldwide brand and ensures clarity and harmony.

Frutiger should be used as the primary typeface for all CPhI

printed collateral. Light weights are suitable for all body text,

medium weights suitable for highlighting areas within body

text and headings and bold weights are suitable for highlighting

important data only. Italic versions should be considerately

employed when emphasis on certain information is critical.

Typography - Print

Body text and headings should predominately be displayed

in ‘CPhI Green’ (see ‘Colour Palette’) on a white background.

Secondary text should be black on white. CPhI Worldwide Blue

can be used to highlight key points within text.

Verdana ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Verdana Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Verdana Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Verdana Bold Italic with colour ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Typography - On Screen (or if Frutiger isn’t available)

For on-screen use, it is not appropriate to use Frutiger as

a typeface unless the type is embedded within an image.

Unfortunately, Frutiger is not a system font on many computers

therefore, when read back in, will not display properly, if at all.

This is why for websites, emails and Powerpoint presentations,

Verdana must be used. Treat on-screen type as Typography -

On Screen

considerately as you would type for print; use bold weights to

highlight key phrases and italics to pull out quotes. However, use

of coloured text should be kept to a minimum as high-contrast

legibility is essential to deal with accessibility issues.


The CPhI Worldwide Signature | Typography

The CPhI Worldwide straplines

The CPhI Worldwide trademark is made up of

two components: the CPhI Worldwide mark

and the generic CPhI strapline. The generic

CPhI strapline sits with every trademark in

the CPhI portfolio of events. This strapline,

unlike the CPhI Worldwide mark can be used

as a headline on its own to emphasise a

brand message. In addition, to support other

communication messages, CPhI Worldwide

uses other straplines, for example;

“The source of new growth opportunities”

“A step ahead of change”

“Exhibit at CPhI and attract a wealth of opportunities”

Make consistent use of the chosen straplines

to re-inforce and bring solidity to the brand.

All straplines need to be approved by the

UBMi marketing team in Maarssen,NL.

Generic CPhI strapline

CPhI Worldwide mark

CPhI Worldwide 2009

Exhibit at CPhl and attract a wealth of opportunitiesThe constantly changing nature of the global pharmaceutical

industry means that it’s more important than ever that you

keep your fingers on the pulse and spread the word about

your business. That’s why attendance at CPhl Worldwide

2009 is vital to anyone involved in this industry. Held over

three days in Madrid, this event will be attended by

pharma professionals from all over the globe, giving you

the opportunity to deliver your message worldwide.

Make sure that you are part of the most prestigious exhibitor

opportunity of the year. CPhl is the ideal forum to meet new

customers, develop existing partnerships, discuss trends and

exhibit in front of people who can really make things happen

for your business. Join us at CPhl Worldwide 2009 – the

place for networking opportunities.

13-15 October 2009

Feria de Madrid, Spain

www.cphi.com

3702-03 CPhI Worldwide Exhibitor1 1 15/9/08 10:20:49


The CPhI Worldwide Signature | Straplines

CPhI Worldwide 2009















13-15 October 2009


www.cphi.com


Exhibitor Campaign

A key element in the CPhI Worldwide Exhibitor campaign is

the pink Gerbera flower as seen below. This is classed as a core

signature image and should be used in one capacity or another

for most exhibitor collateral output. This Gerbera conveys

a strong visual mesage and should be used frequently but

respectfully. Also included in the 2009 campaign is the use of the

hummingbird - this is to signify prosperity and wealth and adds

visual solidarity to the campaign. Bear these following points in

mind when using this imagery for any purpose;

The Lily and Butterflies - Visitor Campaign

• Always use the images on a white background. This white

space is also an integral part of the CPhI Worldwide brand.

This is a particularly important point to consider when

adding multiple languages.

• Avoid overlaying any part of the images with either text or

other images. Give the images room to breath and present

the message.

• Don’t attempt to change the colour of the flower or bird to suit

a specific purpose - the colours have been chosen for specific

design reasons and that should be respected.


The CPhI Worldwide Signature | Exhibitor and Visitor Campaigns

Pre-register today at www.cphi.com

The source of new

growth and opportunities

30 September – 2 October 2008

Messe Frankfurt, Germany

3192-33 CPhI Worldwide 2008 Visi1 1 8/5/08 10:54:48

Event Invitation

Visitor Campaign

As you can see below, the CPhI Worldwide Visitor campaign contains another element in

the signature image - butterflies. The usage of these should carry the same guidelines as

the Exhibitor campaign. However, this does not mean the messages have to be the same -

consider your target (exhibitor or visitor) when producing any piece of work for print and

screen and make sure you are communicating the appropriate key messages.


The CPhI Worldwide Signature | Exhibitor and Visitor Campaigns

CPhI Worldwide Print and On-line CommunicationIn the previous section, the signature for the CPhI Worldwide

campaign was identified. These are the building blocks for

creating a cohesive and consistent brand.

The following section illustrates examples of how these

building blocks can be used successfully to create a whole host

of different types of communication through print and online

media. Use these examples as templates or as visual prompts

to make decisions that reflect uniformity and are in the best

interests of the brand.

* Templates are available from the CPhI marketing team

in Maarssen, NL.

* Necessary translations and adaptations for Asian markets to

be completed by marketing team in Worldwide.

*Standard formats for printed materials are A4 and A5.

* Consider your responsibility to the environment. Carefully

check quantity of print runs to avoid waste, print on FSC or

PEFC certified paper and recycle wherever possible.



Print and On-line Communication

Exhibitor Event Invitation

Used as a selling tool and an informational piece for exhibitors that also includes stand

prices and exhibitor profiles. Note the use of blue text to highlight the web address.

Contact addresses

Visitor profile: Decision makers and executives from marketing & sales,

purchasing, production, quality control, engineering,

R&D and general management throughout the fine

chemicals and pharmaceutical industry, from:

Cosmetic producers, Custom synthesis producers,

Educational institutions, Engineering companies,

Generic producers, Government, Intermediates

producers, Original molecule designers, OTC producers,

Regulatory institutions, Research institutions

Exhibitor profile: Manufacturers of active pharmaceutical ingredients,

intermediates, excipients and natural extracts will be at

CPhI 2009, as well as experts in custom manufacturing

and marketing services. Don’t miss the chance to

display your own competitive advantages.

Active Pharmaceutical Ingredients: Alkaloids,

Amino acids, Antibodies, Antibiotics, Cytokines,

Enzymes, Hormones & synthetic substances, Peptides,

Phospholipids, Prostaglandins, Sera and vaccines

Chemicals, Intermediates etc.: Biocatalysts, Chiral

intermediates, Fine chemicals, Intermediates, Tissue

culture medias

Excipients and Drug Formulation: Antimicrobial

preservatives, Antioxidants, Capsules/encapsulation,

Coating agents, Colour and dispersions, Drug delivery

systems, Emulsifying/solubilizing agents, Flavours

and perfumes, Formulation development, Glidants,

Microencapsulation, Ointment bases, Solvents,

Stiffening agents, Suppository bases, Suspending/

viscosity increasing agents, Sweetening agents, Tablet

binders, Tablet disintegrants, Tablet filler-binders,

Tablet lubricants, Wetting/solubilizing agents

Natural extracts: Herbal teas, Medicinal plants,

Plant and animal extracts

General: Analytical services, Biotechnology, Chemical

synthesis/analysis, Contract research, Custom

manufacturing, Diagnostics, Immunochemistry,

Purification and separation techniques, Synthetic

organic chemistry

ICSE and P-MEC will run alongside CPhI Worldwide to offer a trio of events covering all your pharmaceutical ingredients, outsourcing and equipment needs in one location.

ICSE (Hall 8)

ICSE 2009 will bring together the largest gathering of worldwide outsourcing specialists under one roof. It’s the ideal event to make connections and learn about new developments.

P-MEC (Hall 8)

P-MEC 2009 is the perfect opportunity to showcase cutting-edge pharmaceutical manufacturing equipment to a knowledgeable, international audience including senior buyers and executives.

CPhl Worldwide 2009 is the perfect chance to showcase your company to a global audience. Attendance at CPhl Worldwide has been increasing year on year and it is now firmly established as the largest event of its type in the world. It offers a truly unique opportunity for networking across the whole pharma industry sector.

PavilionsOur dedicated pavilions for 2009 include:

Brazil, CCCMHPIE, CCPIT, France, India, Ireland, Japan, Korea, SOCMA, Switzerland and the US.

LocationHalls 1 (Registration), 3, 4, 5, 6, 7 and 10.

CPhI Worldwide 2009

Profiles

Hotel and venue information

CMP USAR.R. # 1 Box 1547-A Baylor’s Lake Road Nicholson, PA. 18446 USA

T +1 570 945 3207 F +1 570 945 9550 E [email protected]

Contact: Mr. David Brennan

InternationalCMP Information P.O. Box 200 3600 AE Maarssen The Netherlands

T +31 346 559487 F +31 346 573811 E [email protected]

Contact: Ms. Nicky Archer

For further contact details of CMP China, Hong Kong, India, Japan and Korea, please visit www.cphi.com

EXPOTELKingsgate House, Kingsgate Place London NW6 4HG United Kingdom

T + 44 20 7372 2001 F + 44 20 7624 4847 E [email protected]

www.expotel.com/CPhI2009

Venue address:IFEMAFeria de Madrid28042 MadridSpain

T +34 90 222 1515F +34 91 722 5801E [email protected]

Prices for stand locations in 2009

Stand cleaning: 6 per m2. Stands are allocated according to a Priority Point System. Please contact the sales team for more details.

Space only 406 per m2

Space & Shell Scheme

type A 550 per m2


type B 585 per m2


type C 718 per m2

US Pavilion 627 per m2


CPhI Worldwide 2009















13-15 October 2009


www.cphi.com


Event Update

Front cover and inside spread for the Event Update. Used to convey data to potential exhibitors

and also existing exhibitors as part of customer retention. Effective use of the colour palette is

illustrated here along with a key strapline used as a header on the front page.

Colour to highlight web

address

Visit CPhI and extract a wealth of opportunities

13-15 October 2009Feria de Madrid, Spainwww.cphi.com

The focus of attentionat CPhI Worldwide 2009

APIs, Intermediates 64%

Fine Chemicals 37%

Synthetic Organic Chemistry 28%

Excipients 19%

Contract Manufacturing 18%

Biotechnology 16%

Drug Development 13%

Drug Formulation 11%

Testing, Analytical Services 11%

Drug Discovery 10%

Consulting 4%

Computer Services 3%

Human Resources 2%

%4rehtO

Product & service interests of visitors

Pharmaceutical Manufacturing/

Pharmaceutical Contract

Manufacturing 23%

Trading Company 21%

Fine Chemicals Manufacturing 14%

Intermediate Manufacturing 6%

API Manufacturing 4%

Business categories include

Development 20%

Research 18%

Sales & Marketing 17%

Management 13%

Purchasing/Procurement 9%

Quality Control 8%

Production 6%

Product Planning 4%

Intellectual Property, Patent 2%

%3rehtO

Visitor analysis

Use of strapline as header

Please note: Example shown is a draft, created for illustrative purposes only.


Print and On-line Communication | Event Invitation & Event Update

Visitor Invitation

The example below shows a single-page visitor invitation. An invitation is created as a

call to action to either visit the event, a prompt to visit the website to register (below) or

to fill out a registration form (which may be attached/included with the mail-out).

Pre-register today at www.cphi.com

The source of new

growth and opportunities

30 September – 2 October 2008

Messe Frankfurt, Germany

3192-33 CPhI Worldwide 2008 Visi1 1 8/5/08 10:54:48

Event Invitation


Print and On-line Communication | Visitor Invitation (Generic)

Visitor Registration Ticket

A visitor registration ticket is a powerful marketing tool whose purpose is to drive

visitors to the event. It serves a dual purpose in being not only a brochure but also a

data collection form. The use of signature standards for the design of such an important

piece of material is imperative to achieve maximum impact and brand integrity.

Poster

Posters should keep information to a bare

minimum. They should be a teaser to create

interest rather than display paragraphs of text.

CPhI Worldwide 2009

Visit CPhI and extract a wealth of opportunities

13-15 October 2009 Feria de Madrid, Spain

www.cphi.com

Teaser information

CPhI Worldwide30 Sept - 2 Oct 2008Frankfurt, Germany

Visitor registration ticket

Where hard work is rewardedThe CPhI Innovation Awards continue a tradition of rewarding and

acknowledging outstanding innovation throughout the industry.

Visit these awards at CPhI Worldwide 2008 in Frankfurt and find out for

yourself who will be setting the standards for the upcoming year.

Where a world of opportunities gathers

As well as seeing an array of specialist pavilions with companies

dedicated to various countries and products, CPhI Worldwide

2008 will run alongside two associated events. ICSE provides

visitors with the largest number of highly qualified outsourcing

specialists in a single location. P-MEC showcases a unique

collection of the latest state-of-the-art pharmaceutical machinery

and equipment.

www.icsexpo.com www.p-mec.com

The winners of 2007 include:

Gold:

BioCatalytics, Inc. – Human Cytochrome Biocatalyst

Silver:

Codexis – Directed evolution of three biocatalysts to enable acommercial and green biocatalytic process for manufacture of theatorvastatin chiral building block

Bronze:

PhosphonicS Ltd – Novel functionalised materials – enhanced solidphase metal scavengers and catalysts

Speakers’ Corner

This year we are also introducing a Speakers’ Corner to theexhibition, which provides exhibitors with the opportunity topresent you directly with their company and products. Justanother great networking opportunity at CPhI Worldwide 2007.

Visit CPhI Worldwide

CPhI Worldwide 2008 is nearly upon us, so make sure you take this

opportunity to pre-register as an attendee for the event. Join other key

professionals from far and wide in the search for new suppliers,

potential partners and the latest technologies and innovations. With

exhibiting companies increasing year on year and over 22,000 visitors

in 2006, do not miss your chance to be a part of this unrivalled

pharmaceutical exhibition.

30 September - 2 October 2008

Dates and opening hours

Tuesday 2 October, 9.30-17.30

Wednesday 3 October, 9.30-17.30

Thursday 4 October, 9.30-16.00

CPhI Worldwide takes place in halls 9-11, 12, 14, 18, 20














and equipment.



Gold:


Silver:


Bronze:


Speakers’ Corner





























and equipment.



Gold:


Silver:


Bronze:


Speakers’ Corner
















Enlarged Gerbera flower

Please note: Example shown is a draft, created for illustrative purposes only.


Print and On-line Communication | Visitor Registration Ticket/Poster

Event Catalogue

The Event Catalogue is often a bulky piece that requires complicated display of

large amounts of information and images. This does not mean the design should be

compromised. A simple inner pages template should not conflict with the visually

busy pages.

CPhI Worldwide Frankfurt 2008

30 September – 2 October 2008 Messe Frankfurt, Germany www.cphi.com

Price: 100

Event Catalogue

Format: 285 x 210 mm

Layout: 3 columns per page and up to 10

profiles per page (example below).

Exhibitor profiles: All to follow the same

layout system, e.g. how addresses, phone

numbers, stand numbers etc are indicated.

Advertisements: Must be placed

throughout the catalogue - not all at

the beginning. If possible, ads should be

placed next to equivalent exhibitor.


Print and On-line Communication | Event Catalogue

Show Daily

The Show Daily is often, by its very nature, a publication that is driven by tight deadlines.

Therefore, a simple yet solid template design will carry the CPhI Worldwide signature

through and act in the best interests of the brand.

Welcome to Frankfurt, and to our CPhI

Worldwide with ICSE and P-MEC events.

This is our fifth visit to the city for CPhI

Worldwide—and this week’s 1,800

exhibitors and expected 24,000+ attendees

will mark a 50% growth since our last visit, in 2003.

Together, the three exhibitions form the largest annual

trade event in pharma production services. More importantly

they are an unrivaled meeting and networking opportunity—

and we hope will directly benefit your business before we

gather next year in Madrid.

A new feature at this year’s

event are the 90-minute

“Breakfast Briefings,” combin-

ing expert presentations on

key issues with roundtable and

Q&A elements—08.00–09.15 in

the Europa Hall. Covering chal-

lenges in three sectors, today’s

is focused on API Manufactur-

ing, with Bio Production on

Wednesday and Clinical Trials

on Thursday.

Following its debut in Milan,

“Speakers’ Corner” is back for

both CPhI (Stand 42J45) and

ICSE (Stand 41H49), featuring a

combined selection of nearly

60 presentations over the

three show days.

You will notice that the ICSE

branding is moving closer to

the CPhI “host.” This recog-

nizes the dramatic increase in

contract services—from inno-

vation a decade ago to today’s

senior partner within the phar-

ma and biotech development

and production communities.

With its 250 exhibitors

from over 30 countries, ICSE is

in Frankfurt this week for the second time, whereas it’s a city

debut for P-MEC, featuring 60 exhibitors from 19 countries.

Don’t forget that the 2008 CPhI Innovation Awards

winners will be announced this evening at the Exhibitor

Party in the Europa Hall—with all our finalists featured on

the Innovation Awards stand (Stand 40C05).

Whatever your plans, we hope you will enjoy this week

and exceed your expectations !

—Annemieke Timmers, Event Director CPhI

—Haf Cennydd, Event Manager ICSE & P-MEC

Tuesday, 30 SeptemberCPhI, ICSE, P-MEC Exposition Hours 09.30–17.30

Awards Program . . . . . . . . . . . . . . . . . . . . . . page 1

CPhI Speakers’ Corner . . . . . . . . . . . . . . . . . . page 3

ICSE Speakers’ Corner . . . . . . . . . . . . . . . . . . page 4

CMP 2008-2009 Show Schedule . . . . . . . . . . page 3

Index to Advertisers . . . . . . . . . . . . . . . . . . page 44

Exhibitor party: 17.30, Europa Hall

Innovation Award winners to be announced

Show Daily On Line

Each issue of the CPhI Show Daily will be available

on line shortly after its publication: www.cphi.com;

icsexpo.com; or p–mec.com. Also accessible at

www.showpress.com.

4

Brand Revision BringsICSE Closer to CPhI

Visitors to Frankfurt will notice that

branding of the ICSE outsourcing

event has been revised for closer

alignment with its CPhI “host” exhibition.

Organizers CMPi say the move is a natural

step recognizing the dramatic and

continuing rapid increase in contract services

across the pharma production community.

The fresh design and graphics for ICSE

were completed over the summer, ready for

introduction in Frankfurt. The new brand will

also figure at future ICSE events in China,

Japan, India, and South America.

Outsourcing and contract services

exhibitors will continue to have dedicated

halls and zones within CPhI events to

highlight this fast expanding industry in its

own right. ICSE 2008 in Frankfurt has over

250 exhibitors from 31 countries.

“Contract services have grown from an

innovation a decade ago to an increasingly

senior partner in pharma and

biotechnology production—and

this trend is set to continue and

accelerate further,” said Haf

Cennydd, CMPi’s Event Manag-

er for ICSE and P-MEC. “We will

fully retain the dedicated areas

and zones for contract service

exhibitors—and convenience

for their visitors—while making

the brand more clearly part of

the wider CPhI family.”

As the pharma industry increasingly

looks to focus upstream in response to cost

and other competitive drivers, outsourcing

has spread well beyond the classic confines

of API manufacture. R&D, process

development, formulation, and clinical trial

manufacturing are all generating

opportunities for outsourcing partners.

Approximately 80% of ICSE exhibitors are

concentrated in the contract manufacturing,

analytical, formulation development,

packaging, biopharmaceutical, and contract

research sectors.

To give special focus to the then new

activity of outsourcing and contract services,

ICSE was launched alongside CPhI

Worldwide in 2000. After steady growth,

2005 saw the debuts of ICSE alongside both

CPhI China and CPhI Japan. Last year it was

successfully trialed in India.

CLL PharmaCLL Pharma is a research and development company founded in 1995. CLL specializes in the

development of drugs with high added value: generic drugs and new galenical formulations

until marketing authorization. CLL Pharma owns 50 MAs (pending: trimetazidine modified

release tablets 35 mg) and is handling 30 development projects (for example: tramadol-

paracetamol tablets 37.5 mg–325 mg). (www.cllpharma.com) Stand 31H14

Recordati SpA

Recordati is an Italian research-based company with worldwide operation and cus-

tomers in over 100 countries. Recordati has two fine chemical facilities in operation

for production of APIs and advanced intermediates: a Campoverde site (Italy) with an

installed capacity of more than 800 cubic meters, and the Cork plant (Ireland) with a pro-

duction capacity of 50 cubic meters. Each manufacturing site has an R&D center, including a

pilot plant for scaling up of new products and technologies. Stand 31F04

Technoflex

Technoflex, global independent

leader in design and production of

flexible bags and connectors for IV

drugs, acquired Bioluz Pharmaceutical

Laboratory in 2007, to launch its own

full service division. For the first time,

Technoflex and Bioluz will exhibit

together at ICSE 2008, and will propose

a complete outsourcing for the

development and production of IV drugs,

integrating the latest in flexible packaging

materials.

Our combined strengths create an

independent outsourcer that can manage

projects from pilot batches through scale-up

to full commercial batches. Technoflex and

Bioluz propose the following: To define the

suitable packaging option for your

injectable drug; either standard design or a

customized solution.

To ensure total quality control,

Technoflex offers a range of drug delivery

bags and transfer sets made of its own raw

materials—Inerta PP or Clarima PVC.

Technoflex R&D resources offer innovative

customized solutions development.� Injectable drug development and

stability studies. With 30 years of

experience, Bioluz offers development

services for IV drugs as well as

compatibility and stability studies� Dossiers and registration. Technoflex

and Bioluz have dossiers in CTD format

for standard IV solutions and a range

of IV drugs in flexible bags. Necessary

documentation to gain regulatory

approvals from national and

international authorities for both EU

and U.S. markets is also available� Contract manufacturing. Technoflex and

Bioluz propose contract manufacturing

services in production facilities, working

according to the highest international

standards (cGMP, FDA approved).

We propose contract manufacturing

options from pilot batches through

scale-up to full commercial batches, to

address any market in the world. Visit us

to learn more about our capabilities and

how we can partner with you to bring

your drug to the market in the shortest

time, with the highest quality in every bag.

Stand 41D32

Drug developers are continually facing pressures to

increase R&D productivity and reduce cost and time

to development while maintaining profitability. In

addition, companies need to strengthen waning pipelines

that will be further weakened by looming patent

expirations, stringent regulatory guidelines, and

competition, especially by generics. Over the next five

years, more than three dozen drugs will lose patent

protection and generics are projected to comprise $67

billion in marketshare. In 2007, approvals of new molecular

entities reached the lowest levels in over 20 years.

Drug developers are investing increasing time and

funds into development with fewer results. Based on

this trend, it is projected that global drug development

costs will exceed $105 billion by 2010, thus making

time of the essence.

Aptuit has formulated a fast-to-IND program that

addresses each of the industry needs—Aptuit INDiGO.

Aptuit INDiGO accelerates early small and larger protein-

based drug candidates into the clinic by reducing time from

API to IND. Accelerated development is achieved through

the integration of traditional silos—pre-formulation, drug

substance, pre-clinical, drug product, clinical trial materials,

and analytical—thus eliminating barriers and opening the

lines of communication among scientists.

Aptuit INDiGO is designed according to four principles of

development science. The first element streamlines the pre-

IND process into three tracks, pre-clinical toxicology, clinical

supplies, and IND preparation, which operate in parallel to

reduce time to clinical trials. The program incorporates

modern approaches to increase solubility and bioavailability

of the test compound, as well as utilization of Quality by

Design strategies throughout the drug development cycle.

Unique to the platform is the introduction of information for

patent filings and maintaining the seamlessness and

integrity of all data. With this program, Aptuit has taken

a bold step to reinvent the drug development process.

Stand 40H13

5

Aptuit: Reinventing Research & Development

FMC, LithiumDivision

FMC Corpora-

tion, Lithium

Division,

continues to

expand its pres-

ence as a global

leader in the

supply of

organometallic

reagents and

intermediates to the pharmaceutical industry. With new

facilities around the world and an increasing pipeline of

new products, FMC Lithium continues to serve its cus-

tomers promptly with quality products.

As India continues to develop as a major player in

the pharmaceutical industry, FMC Lithium is expanding

in this region. A permanent and experienced sales staff

is located in Bangalore. A new n-butyllithium plant

near Hyderabad was commissioned in April 2007 and

has been a great success. This facility is already being

expanded to keep up with demand. To further support

customers in India, a new Lithium R&D center has been

opened in Bangalore. A larger butyllithium plant will

come on-line in China in Q4 of 2008 and will be

serviced by a dedicated sales force.

FMC Lithium continues to broaden its product

portfolio as well. In addition to the butyllithiums,

lithium amides, and alkoxides, FMC Lithium’s

technology in producing and handling tert-butyllithium

has made it a leading producer of a number of

specialty tertiary butylphosphines and silanes, such as

tri-tert-butylphosphine and its air-stable equivalent

tetrafluoroboric acid salt, and di-tert-butylsilane

ditriflate, a selective protecting group for

ribonucleosides.

FMC Lithium produces bulk quantities of Grignard

reagents and now offers transition metal-based

organometallics used in catalysis and electronic

chemical applications. Also available are hydride

reducing agents, lithium aluminum hydride, lithium

borohydride, and lithium tri-tert-butylaluminum

hydride. Stand 40D51


Print and On-line Communication | Show Daily

Exhibitor/Visitor/Press Badges

These often have very strict 3rd-party guidelines to adhere to but the example below left

illustrates how the brand can still be communicated across to the recipient. Example

below right shows a simplified version if your budget doesn't allow a full colour version.

1. Remove badge by peeling from LEFT OR RIGHT EDGE. Do not peel from corner.

2. Fold in half on central perforation, pressing hard to remove any air pockets.

3. Remove eyelet near the top.

Halls 3.0 / 3.1 / 4.0 / 4.2 / 5.0 / 5.1 / 6.0 / 6.1

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bein

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stand 31D18Your badge is sponsored by:stand 31D18Your badge is sponsored by:

Exhibitor Party Invitation

Below is an example of a party invitation. It should in all cases follow the same signature

standards as all other printed pieces. It should be eye-catching and the party aspect can

be brought out by the addition of a few extra graphical elements/effects.

Join us for drinks at the Europa Hall on Tuesday, 30 September 2008

from 17.30 p.m. - 19.30 p.m. This party is a unique chance to network

and meet other pharmaceutical professionals.

During the Exhibitor Party the CPhI Innovation Award winners

will be announced.

We look forward to seeing you there.

The Organisers

partyinvitation

4065-cmp-uitnodiging#1_#6.indd 1 21-07-2008 10:17:25

Allowing room for printed info

Please note: Example shown is a placeholder, created for illustrative purposes only.


Print and On-line Communication | Badges & Party Invitation

Forms

Forms have many different purposes and often it is not suitable to add colour images.

However, even within these strict physical constraints, you can still use the correct

typeface and mono/one-colour logos.

Stand Sharing Form 2009Please fax this form to +31 346 559 438 to the attention of the S ales Department CPhI Worldwide.If more companies are sharing, please photocopy this form.

Main exhibiting companyContact person Mr./Dr./Mrs./Ms.

Address

Postal code / City Country

Phone Fax

Personal e-mail*

Website

Sharing companyContact person Mr./Dr./Mrs./Ms.

Address


Phone Fax

Personal e-mail*

Website An additional administration fee of 250 (excl. of VAT) will be charged to the main exhibiting company.

Sharing companyContact person Mr./Dr./Mrs./Ms.

Address


Phone Fax

Personal e-mail*

Website An additional administration fee of 250 (excl. of VAT) will be charged to the main exhibiting company.

The organiser allows the number of represented companies on your stand according to your stand size:

12 m 2 - 20 m 2 1 stand sharer21 m 2 - 40 m 2 2 stand sharers41 m 2 - 60 m 2 3 stand sharers61 m 2 - 80 m 2 4 stand sharers81 m 2 - 100 m 2 5 stand sharers101 m 2 or more no limit

The company on the exhibition contract is obliged to � ll out complete details of the stand sharing companies (General Conditions, see Article 7.1).

Signature:

Date:

*UBM Information may from time to time send relevant updates about CPhI Worldwide and other relevant UBM Information events. Your e-mail will not be passed to 3rd parties.By providing your e-mail address you consent to being contacted by e-mail for direct marketing purposes by UBM Information and its appointed contractors.

An additional administration fee of An additional administration fee of An additional administration fee of An additional administration fee of An additional administration fee of An additional administration fee of An additional administration fee of An additional administration fee of


Phone Fax


Phone Fax


An additional administration fee of An additional administration fee of An additional administration fee of An additional administration fee of An additional administration fee of An additional administration fee of An additional administration fee of An additional administration fee of

Priority Booking Rules Number of points is decisive in the priority ranking. Ranking decides order of allocati on. All contract forms for �rst priority booking must be received on October 2, 2008 latest, second deadline for priority booking points is December 8, 2008.

All contracts received after the deadline of December 8, 2008 will be allocated on �rst come �rst served basis.

How to earn priority points 9 points for companies applying for CPhI Worldwide 2009 in the �rst priority period (October 2, 2008).

3 points for companies applying for CPhI Worldwide 2009 in the second priority period (December 8, 2008).

1 point per 12 m2.

Note: Priority points will be added after payment. All previous earned points remain valid. The general conditions of Expoconsult BV, trading as CMP Information apply to all contracts received.

1 col logo


Print and On-line Communication | Forms

Website

The CPhI Worldwide website has been created to reflect and protect the interests of the

brand. However, when uploading new material always consider position, file size and

whether it follows the signature guidelines.

Web Banner

Web banners and buttons are just as important as the website. Often uploaded in places that are competing for visual

authority, it is essential that a strong brand identity is maintained. Don’t be tempted to add non-approved colours in an

attempt to catch the viewers’ attention.

No large file sizes

Standard Banner Sizes:

120 x 60 pixels

125 x 125 pixels

468 x 60 pixels


Print and On-line Communication | Website & Web Banner

Emails

Communication by email is an integral part of modern business practice. Hundreds,

maybe thousands of emails are sent to exhibitors, visitors, sponsors and associates

across the CPhI portfolio each day. The design and content of these emails are often

overlooked. However, a carefully formatted email can speak volumes about a brand and

what it stands for.

Emails should be written in Verdana font no smaller than 12 pixels and no larger than 16

pixels. Email signatures should also follow this rule and only include essential information.

Keep attachments to a minimum and only send attachments that you are sure will be

able to be handled and read by the recipient. Not only will this save time but it shows

professional practice and pride in the brand. It shows that you take time over what

you do and what you write. As a guide, a CPhI Worldwide logo attached as part of an

email signature should be no more than 20kb in size and no wider than 200 pixels. If

you are insure on file sizes and how to modify them, seek out assistance from a design

professional.

Online Registration Form

An online registration form needs to be clear, concise, intuative and above all, consistent.

With registration forms often being hosted by external suppliers, make sure these

suppliers are aware of the CPhI Worldwide brand and its signature standards.

Please see Appendix for Data Capture information.


Print and On-line Communication | Email & Online Registration Form

eNewsletter

An eNewsletter can be an effective

form of communication. However, a

poorly designed template can have a

disasterous effect on the brand.

If you are sending out eNewsletters, make

sure total file size (including images)

does not exceed 100kb and that all the

typographic standards mentioned earlier

are adhered to.

Powerpoint

Whether internal or external, presentations are an essential tool to communicate your message. If you are backed up by a

cohesive Powerpoint presentation template, your presentation will be given professionalism and integrity whilst protecting the

best interests of the brand.

CPhI Worldwide 2008Messe Frankfurt, Germany30 September - 2 October 2008

www.cphi.com

APIs, Intermediates 64%

Fine Chemicals 37%

Synthetic Organic Chemistry 28%

Excipients 19%

Contract Manufacturing 18%

Biotechnology 16%

Drug Development 13%

Drug Formulation 11%

Testing, Analytical Services 11%

Drug Discovery 10%

Consulting 4%

Computer Services 3%

Human Resources 2%

%4rehtO

Product & service interests of visitors

Pharmaceutical Manufacturing/

Pharmaceutical Contract

Manufacturing 23%

Trading Company 21%

Fine Chemicals Manufacturing 14%

Intermediate Manufacturing 6%

API Manufacturing 4%

Business categories include

Development 20%

Research 18%

Sales & Marketing 17%

Management 13%

Purchasing/Procurement 9%

Quality Control 8%

Production 6%

Product Planning 4%

Intellectual Property, Patent 2%

%3rehtO

Visitor analysis


Print and On-line Communication | eNewsletter & Powerpoint

Letterhead

When using an approved letterhead design,

make sure the approved fonts are used in the

body of any communication.

UBM International Media, Industrieweg 54, P.O. Box 200, 3600 AE Maarssen, The Netherlands

T +31 (0)346 559 444 F +31 (0)346 573 811 [email protected] www.cphi.com

General conditions are filed with the Utrecht Chamber of Commerce No. 2496 Handelsregister Utrecht 30076951

Compliments Slip

with compliments

Expoconsult B.V.trading asCMP Information

Industrieweg 54 P.O. Box 2003600 AE MaarssenThe Netherlands

T + 31(0)346 559 444F + 31(0)346 573 [email protected]

www.cphi-china.comwww.cphijapan.comwww.cphi-india.comwww.cphi.com




Business Card

www.cphi-china.comwww.cphijapan.comwww.cphi-india.comwww.cphi.com




Only use approved fonts in the body of a letter


Print and On-line Communication | Stationery

CPhI Worldwide SignageSignage plays an important part in communicating CPhI’s

messages, information and, above all, brand identity.

The reputation and integrity of the CPhI group brand relies

heavily on a considerate and consistent signage scheme

wherever the venue or event. Not only will integrated signage

enhance the visitors’ experience of the show, it will reinforce

CPhI’s position as the pharmaceutical meeting place, where

intelligence gathers.

Various types of signage will have to be used during an event,

many of which will no doubt have to escape the constraints

of the standard format. Therefore, the examples laid out on

the following two pages are for use as a guideline only; to

offer a visual starting point for all signage and to illustrate

how different orientations can be approached from a design-

branding perspective.



CPhI Worldwide Signage

Box Banner

Note the clearly visible arrows using text that has a high

contrast value against the background.

CPhI Halls 3.0 - 6.2

ICSE Hall 4.1

P-MEC Hall 4.1

Registration

Showcases

Sales Stand

Portrait Banner

Adhere to the signature typography standards.

CPhI Halls 3.0

ICSE Hall 4.1 P-MEC Hall 4.1

Registration

Landscape Banner

SalesStand

Portrait Sign

Ensure that punctuation is correct and

all banners are proofed internally before

using an external supplier to print.

Organiser’sOffice

Please note: Examples shown are placeholders, created for illustrative purposes only.


CPhI Worldwide Signage | Signage Examples

Landscape Sign

Organiser’sOffice

Finger Board

Alternative versions depending

on budget.

K51 Company Name

Wide Banner

Showcases

K51

K51

Fascia Board

A plain, text-only version may be used if there are budget constraints.

K51 Company Name



CPhI Worldwide Signage | Signage Examples

Unacceptable Box Banner

Make sure all text is legible on a clean background with plenty

of contrast. Do not overlay text over image.

CPhI Halls 3.0 - 6.2

ICSE Hall 4.1

P-MEC Hall 4.1

Registration

Showcases

Sales Stand

Unacceptable Portrait Banner

Directional banners are hung at least 6m

from the ground so text should be as large

and readable as possible.

CPhI Halls 3.0

ICSE Hall 4.1 P-MEC Hall 4.1

Registration

Unacceptable Landscape Banner

Do not use unapproved colours in signage.

SalesStand



CPhI Worldwide Signage | Unacceptable Signage Examples

CPhI Worldwide On-Site FeaturesWith so much going on and so many messages in an exhibition

environment, the visitor/exhibitor is saturated with brands,

imagery and sound. It is essential, therefore, that any special

features or sales areas relating to CPhI are presented correctly

and clearly so that they are as easily identifiable as every other

piece of CPhI brand communication. The visitor to a stand or

area must be fully aware where they are and the purpose of

the area they find themselves in.

This next section details requirements of how to present these

special areas from a build and graphics perspective.



CPhI Worldwide On-Site Features

General feature requirementsBelow is a list detailing specific requirements for all potential feature areas at CPhI Worldwide.

Registration• Signage

• Enough counters, computer equipment, personnel

• Enough space for number of expected attendees

• Storage for required materials (catalogues, badges, lanyards etc)

Sales StandIf size and budget of show allows, there should be a UBMi sales stand where exhibitors can rebook for following year to include;

• Reception counter

• Meeting tables

• Display racks for brochures

• Signage for next year's event

If there is no sales stand, there should at least be a UBMi Info point.

Internet PointIf size and budget of show allows, the organisers can offer an internet point to visitors where they have free access to internet.

• Always follow signage guidelines

• The area can be sponsored

• Display racks for brochures are required

• A number of computers depending on size of event/budget have to be provided

• If space is available, additional seating area can be created

ShowcasesIf there is a showcases programme, a dedicated area has to be offered where the speakers can give their presentations.


• Provide audio and visual equipment

• Seating depending on expected no of viewers

• Display racks for brochures of speakers

Seating Area ("Take 5" - take 5 minutes of rest)At least one seating area per hall should be available for visitors to relax. The size and number of chairs/tables depends on

visitor numbers and size of show.


Feature Area Carpet ColoursFeature areas should always be clearly marked by approved and visible signage. In addition, all feature areas should always be

marked by a different coloured carpet from that chosen for aisles and shell scheme. Colour for these carpets should not stray

from the CPhI signature colours and their variants. For example, if 'CPhI Green' has been chosen as an aisle carpet colour, then the

feature area may make use of 'CPhI Worldwide Blue' or a darker/lighter tint of either of these colours.


CPhI Worldwide On-Site Features | Requirements

Feature examples

The following pages offer guidance on how specific feature areas should be dressed with graphics and floral. The examples offer

a variety of methods depending on budget, size and shape for the area. They do not intend to be a prescriptive representation of a

particular area, they merely offer guidance and illustrate how the CPhI standards can be upheld in the exhibition environment.

CPhI Sales Stand

Use marketing from other

Pharma shows to promote CPhI's

global influence

Make good use of the show flower throughout the stand graphics - dressing

tables with the Gerbera will re-inforce teh Worldwide brand


CPhI Worldwide On-Site Features | CPhI Sales Stand

Information Point

Please ensure that all graphics used are of sufficient resolution for the size and purpose.

If graphics budget is limited, vinyl lettering can be used but please ensure vinyl is cut in the correct typeface (Frutiger) and colour (or as close to 'CPhI Green' as possible).

USA Lounge

Located centrally within the US Pavilion, the USA Lounge is used as a selling point for UBMi for exhibitors in the pavilion to re-

book stand space for the forthcoming year. Colours for this may reflect those below although all typface used for the stand must

be in the signature font and posters displayed must relate to CPhI events.


CPhI Worldwide On-Site Features | Info Point/USA Lounge

Printed voile with the Innovation Awards collateral

Carpet colour based on CPhI

Inovation Award Gold

Innovation Award/Showcase

Now an annual feature in the CPhI Worldwide programme, the Innovation Awards/Showcase stand serves a dual purpose

throughout the duration of the show. For the first day, the stand is a presentation area where the award nominees speak in allotted

time slots to an audience (see fig1). For the remainder of the show, the stand becomes a showcase for Award nominee and exhibitor

products and display stands move into place as shown in fig2. It is also important to note that the branding on the stand is from the

CPhI Innovation Awards collateral, NOT the CPhI Worldwide collateral.

Fig1

Seats removed

Display cases

Fig2


CPhI Worldwide On-Site Features | Innovation Award/Showcase

Speakers' Corner



Magazine distribution


CPhI Worldwide On-Site Features | Speakers' Corner

Take 5 Seating Areas

Providing public seating areas for your visitors on a crowded exhibition floor is not an easy task; size, orientation and shape differ

from event to event and from year to year. However, illustrated below and on the following pages are several examples of how a shell

scheme Take 5 area, of differing orientation, can be dressed with graphics and floral. Depending on budget, there are several different

options that will not only clearly identify the purpose of the area but also uphold the best interests of the CPhI brand.

Internet Point



Corner units - good area to re-inforce the brand

Island Take 5

Each Take5 area within the show

can be themed on a specific event

in the CPhI global portfolio


CPhI Worldwide On-Site Features | Internet Point/Take 5 Island location

Back Wall Take 5 Area

Sponsorship opportunities

Magazine distribution

Strips of coloured vinyl around the walls are cheap and effective. Be sure to use the best match to CPhI Worldwide's core colours as possible

Paint the system panels or use pre-coloured panels in CPhI Worldwide's core colours

Print multiple or one large CPhI Worldwide logo to place on most visible wall

Exhibitor 'No-show' Example

If an exhibitor fails to arrive at the event, rather than have an empty space in amongst other exhibitors, dress the area with show

colours and branding using fast and inexpensive graphics and furniture; to create and additional visitor seating area. Please note

that not all the methods shown below need be used. A combination of one or all could be incorporated.


CPhI Worldwide On-Site Features | Take 5/ Exhibitor 'No-show' Quick Fix

Exhibitor Gifts and Visitor Give-awaysPartner/Exhibitor/Visitor giveaways are a great way to

reinforce the CPhI Worldwide brand whilst giving the recipient

a tangible artifact that will hopefully be used in a day-to-day

context. Different printing techniques offer many possibilities

with regards application of the brand. A pen, for example may

only be printed with a single colour logo whilst a ballot box will

most probably have full colour printing capability.

No matter what method of printing is used, the CPhI

signature/logo standards still apply.

Consider your responsibility to the environment and use

recycled/eco-friendly materials wherever possible.



CPhI Worldwide Exhibitor Gifts and Visitor Give-aways

Give-aways

Only use approved palette colours for 1 colour logos. Generally, a visitor give-away will be less expensive than an exhibitor gift.

Carrier Bags

Material should be stable enough to

carry brochures and catalogues. Models

with long handles are preferred as they

can be carried on the shoulder.

Frankfurt08welcome to

30 September – 2 October 2008 Messe Frankfurt, Germany

13 – 15 October 2009 Feria de Madrid, Spain

www.p-mec.com

www.icsexpo.com

www.cphi.com

Exhibitor Folder/Pack

If a reference to next year’s event is required and a style for

2010 has not been approved, do not attempt to create your own

style. Use the 2009 style and substitute in text accordingly.

ww

w.c

ph

i.co

mw

ww

.icse

xpo

.co

mw

ww

.p-m

ec.c

om

Pen is just an example. Depending on budget, a variety of give-aways are available. Please see local promotional item suppliers for more information.


CPhI Worldwide Exhibitor Gifts and Visitor Give-aways | Examples

Appendix



Appendix

Section 1 – Data Capture and Best Practise

• A Title field displayed as a drop down box with

appropriate options, this improves the match rate for

de-duping or suppressing.

• Separate First Name and Family Name boxes.

• Company name box should be mandatory.

• A job title is a salutation, the same as Mr or Mrs. It is a way of

addressing an individual. Although you should capture it, it is

worth little unless accompanied by a Job Function.

• If there are multiple address fields in the form, they should

each be labelled to avoid confusion when data is delivered

by the website host, and ‘address 2’ and ‘address 3’ should

NOT be mandatory.

• A ‘Country’ field displayed as a drop down box that is

defaulted to contain the country that drives the most traffic.

In the majority of cases this will be United Kingdom.

• Email address field should be long enough to capture an

email address (50 Characters)

TOP TIP - Ensure that the information you capture can be used

by validating it using the following rules:-

• Contains at least one full stop (.)

• Contains one @ sign

Section 1 – Data Capture and Best Practise

TOP TIP - At the point of capturing Telephone Number, you

should provide an example of the format you would like e.g.

+44 207 921 8180 or 02079218180

TOP TIP - Ensure that the information you capture can be used

by validating it using the following rules:-

• Does NOT contain all the same number

• Does NOT contain any alpha characters or dashes

• The Telephone number should be truncated so there

are no spaces

• When asking demographic questions, use drop down boxes

wherever possible. This maintains data quality.

• Where you have bandings on questions these should not

overlap and should start on a even number e.g you should have

01 0-49

02 50-99

03 100-199

You cannot have

01 1-50

02 50 -100

03 100-200

Guidelines for the successful capture of data

The following is a check list for all UBMI online registration pages. Please ensure that your website offers the following when

capturing customer details.


Appendix | Data Protection

Section 2 – ABC Compliance

If your event is ABC audited and you are doing a Profile audit

then the following questions are mandatory for the audit

• Company Activity

• Job Function

No other demographic questions can be mandatory . If your

event is not ABC audited, you cannot make any demographic

questions mandatory. If people choose not to answer

demographic questions, they are treated as unspecified in the

ABC audit certificates.

• A ‘Job Function’ field displayed as a drop down box with

appropriate options. If you do not know which options to provide

contact [email protected] who will be able to advise.

• Wherever choices are provided, an OTHER choice should also

be provided failure to do this will mean that the question

cannot be audited for a profile audit. If this is an ABC

mandatory question i.e. Job function/company activity then

a profile audit will not be allowed and the event will have to

undertake a basic audit.

• Wherever OTHER is chosen, a free text box should be

displayed. This free text box should be held in a unique

column within the file feed.

• ABC PIQ for websites the wording should be as per this

example - “International Confex is audited by ABC to

authenticate your registration please answer the following

question.” This is useful as it makes the registrant aware of

ABC which in turn helps ABC if they contact them during the

audit process.

• The ABC PIQ MUST be made mandatory.

Section 3 – Data Protection Compliance

• Email address cannot be mandatory, unless you require it

to fulfil the product/service you are offering e.g. electronic

badge fulfilment, or if they’re signing up for a newsletter. If

mandatory, there should be a sentence explaining why you

require it at point of capture.

TOP TIP – Encourage people to give you their email address by

adding the following statement ‘Help us to reduce our carbon

footprint by providing us with your email address so that we

can communicate with you in a greener way’

Section 2 – ABC Compliance

• The Email Capture Data Protection Statement should be

placed beneath the email field (see Appendix A). Alternatively

you can replace this with a tick box that states ‘I have read and

agree to your Privacy Policy. The words Privacy Policy should

always link to the Privacy Policy page.

• Telephone capture should not be mandatory

TOP TIP – The data protection laws are different for telephone

capture and mobile capture, so if you use the word telephone

you do not need to have the additional data protection

statement.

• The Mobile Capture Data Protection Statement should be

placed beneath the Mobile field (see Appendix B). Alternativly

you can replace this with a tick box that states ‘I have read and

agree to your Privacy Policy. The words Privacy Policy should

always link to the Privacy Policy page.

• You must have a tick box that confirms they have read and

understood the Privacy Policy. This should be mandatory.

• Everywhere that you use the words Privacy Policy should link

to the Privacy Policy.

• All Websites should contain the company house information

which should be accessible from all pages.

TOP TIP – Add the Company house information beneath the

footer of the webpage.

All registration pages should be sent to [email protected]

for approval prior to going live. The standard turnaround time

is 5 days.

APPENDIX A

Email

"UBM Information Ltd may from time to time send updates

about XXX and other relevant UBM Information products and

services. Your email will not be passed to 3rd parties. By providing

your email address you consent to being contacted by email for

direct marketing purposes by UBM Information Ltd"

• The above text to be placed at site of email collection

• XXX to be replaced with the name of the event/publication

APPENDIX B

Phone

By providing your mobile no. you consent to UBM Information Ltd

contacting you with mobile text updates prior to the event only

• (Specific to what they have supplied information for in the

first place, show / publication etc).


Appendix | Data Protection

All enquiries relating to the creation, use and application of any of the brands in the Pharmaceutical portfolio, please contact:

International: UBM International Media

P.O. Box 200

3600 AE Maarssen

The Netherlands

T +31 346 559444

F +31 346 573811

E [email protected]

Internet

www.ubm.com

www.cphi.com


Appendix | Useful Contacts

Brand Identity Standards Manual

25 January 2009


CPhI Worldwide Brand Identity Standards Manual

cphi worldwide brand manual

Documents

brand isntthe brand

brand system

maintained brand

cphi worldwide logo

cohesive brand

articulated brand

visitor campaigns18

cphi sales stand