covering your bases online with free google online real estate
TRANSCRIPT
Covering Your Bases Online
Online marketing guys
Turnkey digital agency (specialized SEM)Position 1 website in Google for Online Marketing CompanyMember and Google PartnerR1.8 million in Google Advertising Budgets60+ clients locally and internationally3100+ keywords on the first page of Google
What will I learn today?
• The Google "online real estate” available• Free branding opportunity• Top of mind and draw visitors back to your website• 3 things you must have in place for 2014 and beyond
Online real estate – Google search
Online real estate – Google image search
Online real estate – Google video search
Online real estate – Google apps
Online real estate – Google maps
Online real estate – Google earth
Online real estate – Google display
Online real estate – Google display
Online real estate – Youtube
Online real estate – Youtube trends
Online real estate – Youtube
Branding opportunity
Branding opportunity
Top of mind - Remarketing
Top of mind - Remarketing
3 must haves for 2014
1. Mobile optimized website
3 must haves for 2014
1. Mobile optimized website
Why mobile?
1. A poor mobile experience will have you penalized in the search engines
2. If visitors battle to navigate they won’t come back –will ruin your brand
3. If you are thinking any social or email marketing then know that more than 50% of traffic will come from a mobile device (wasted money and time)
3 must haves for 2014
1. Mobile optimized website2. Email Marketing
Email marketing
3 must haves for 2014
1. Mobile optimized website2. Email Marketing3. Google+
Google+
1. Second largest social network in the world – 500k+ users2. Google+ integrates with Google Local/Maps3. It’s promoted by the biggest tech platform on the planet4. Everything you post on Google+ is indexed – Huge SEO value 5. Authorship allows you to link content to your domain6. Your brand can join different communities and not just let
people find you7. You can promote posts through advertising
Google+ Power
Google+ Power
Google+ Power
Thank You
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Craig HogginsFounder & MDOffice: +27 21 910 4437Cell: +27 84 608 3289Fax: 086 568 3662Email: [email protected]