Cover Letter

Director of BCB Career Services Center

101 Best Cover Letters

By Jay A. Block & Michael Betrus

McGraw-Hill

What is a cover letter?

A Cover letter is a formal communication with a potential employer introducing a candidate and his value to the future employer for the purpose of creating interest in that candidate as a potential employee.

Cover letter & Resume

Cover letter is a letter that introduces the resume.

Therefore Cover Letter makes the first impression.

Resume will provide you with less opportunity to show your true colors

The Main Objective of a Cover Letter

Get an interview or

Take the hiring process to the next step.

Cover Letter

In the cover letter there should be a link between companies needs and…

what you can offer Thus, CL must address and meet the

important needs of the prospective employer in a professional and entertaining manner.

Company’s criteria for Employment

1) Master degree preferred

2) Strong interpersonal, leadership skills

3) Experience in Marketing area is preferred

Candidate’s criteria

1) MBA from KIMEP, Marketing specialization

2) Was elected and served as a President of KIMEP Student Government (2005-2006)

3) Had a 2 month internship in

the marketing department of X firm

Implemented marketing projects during studies in KIMEP: “….”

Tips for writing successful cover letter

Tip 1. Personalize and customize each letter

Everyone likes when he or she is called by name…Ok to write: “To whom it may concern”, “Dear Sir/Madam”

Don’ts: “Dear someone”, “Hello”…

Tip 2. Write with the reader in mind

“What would I want if I were hiring a person for this position”

What is the company really looking for? What qualifications do I have that are valuable to a

potential employer? Do I want to work in this company? What contributions have I made in the past that will

excite this employer What type of personality do I have?

Tip 3. The letter must build rapport with the reader

Add element of warmth and sentiment in your writing.

Don’t be too formal, official (try to avoid shablonz)

Tip 4. Don’t paraphrase your resume!

It’s a cover letter that introduces the resume.

Cover letter makes the first impression

Tip 5. Give examples

demonstrate specific problem solving skills in the letter supported by examples.

Other tips

Be different and distinctive! Be short and precise (no more than 1 page) Don’t lie or exaggerate Unless asked to do so, don’t discuss salary in

a cover letter. Sign the letter

Only one rule!

There can be no spelling or grammatical mistakes!!!! It must be well organized and professionally presented

Structure of a Cover Letter

1) Heading & date 2) Name, title, company name & address of the

recipient 3) Salutation 4) Power Introduction 5) Purpose of the letter 6) Critical message Call for action Close

Heading

•Power introduction•Purpose of the letter•Critical message•Call to action •Close

Recipient’s name &address

Salutation

Opening paragraph

State why you are writing; how you learned of the organization or position, and basic information about yourself.

Opening

“If the company is seeking an Assistant to Director who is able to organize office work, who speaks and writes fluently in English/Russian languages, sociable and responsible then we have a good reason to talk .”

“When Tatyana Kim of your Human Resource department spoke to our class last week, she said you often add promising new accounting graduates to your audit department at this time of year.

Critical message/Main part

• Tell why you are interested in the employer/position

• Demonstrate that you know enough about the employer or position

• Relate your background to the employer or position.

• Mention specific qualifications which make you a good fit for the employer’s needs.

• You may explain in more detail relevant items in your resume.

Closing

“…Thank you for your time and interest. I look forward to hearing from you soon.”

“…Thank you for the consideration you have given me. I will call you Friday morning, August 19th , to schedule a personal discussion, if you deem it appropriate”

Common mistakes:

Boring (generates no interest, too formal) Poorly written Badly organized, no structure Is not oriented towards the potential

employer Too general

The cover letter must introduce you and your value to a potential

employer.