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Activitydevelop

Counterfeiting,Piracy,andSupplyChainsHowdocounterfeitingandpiracyimpactthesupplychainprocess?

OverviewStudentsexplorethesupplychainforlegalandillegalmusicCDsinordertounderstandwhycounterfeitingandpiracythreatenbusinessesandconsumers.

Program

Directions1.Haveawhole-classdiscussion.ProvideeachstudentwithacopyoftheworksheetSupplyChainforMusicCDs.Asaclass,discussthequestionsinthecolumnlabeled“Stage.”

2.Havestudentscompletetheworksheet.UsingtheTeachersGuide,leadaclassdiscussionaboutthedifferentstagesinthesupplychainforalegalmusicCDandapiratedmusicCD.Havestudentswritedetailsontheirworksheetsasyoudiscussthem.

Forthecompleteactivitywithmediaresources,visit:http://www.nationalgeographic.org/activity/counterfeiting-piracy-and-supply-chains/

Yourwebbrowser(Safari7)isoutofdate.Formoresecurity,comfortandthebestexperienceonthissite: Updateyourbrowser Ignore

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3.Havestudentsreflectonwhattheylearned.Ask:Whyarecounterfeitingandpiracybadforbothbusinessesandconsumers?Explaintostudentsthatthegrowingproblemsofcounterfeitingandpiracythreatenbusinessesandconsumersinnearlyeveryregionoftheworld.Illegalproductsdeceivetheconsumeranddisplacelegitimatesales.InthismusicCDexample,theillegalprofitsgeneratedbythesehighlysophisticatedoperationscomeattheexpenseoftheartists,songwriters,retailers,recordlabels,andmanyotherswhosecreativeenergiesmakemusicpossible.

4.Presentthefollowinginformationtostudents.TellstudentsthattheycancheckforthefollowingtoknowifaCDhasbeenpirated:

Thepackaginghasblurrygraphics,weakcolor,orbadcolor.Thepackageordischasmisspelledwords.Thepriceisoftenwaybelowretailvalue.You’renotbuyingitinastore,butatafleamarket,fromastreetvendor,ataswapmeet,orinaconcertparkinglot.Therecordlabelismissingorit’sacompanyyou’veneverheardof.Ithascheaplymadeinsertcards,oftenwithoutlinernotesormultiplefolds.Thesoundqualityispoor.

Askstudentsiftheyhaveencounteredanyoftheabove.Iftheyhave,havethemdescribetheexperiencetotheclass.Tellstudentsthat,iftheyhavebeenthevictimofcounterfeitersormodern-daypirates,theycanreportitattheU.S.ChamberofCommercewebsite.

ExtendingtheLearning

Ifpossible,havestudentswatchtheNationalGeographicfilmIllicit:TheDarkTrade.Anexcerptofthefilmisprovidedinthisactivity.GotothePBSwebsitetofindoutwhereyoucangetthefullDVD.

Objectives

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Subjects&Disciplines

GeographyHumanGeography

SocialStudiesEconomics

LearningObjectives

Studentswill:

describethesupplychainforlegalandillegalmusicCDsexplainwhycounterfeitingandpiracyarebadforbusinessesandconsumersidentifypiratedCDsandtheircharacteristics

TeachingApproach

Learning-for-use

TeachingMethods

DiscussionsHands-onlearning

SkillsSummary

Thisactivitytargetsthefollowingskills:

CriticalThinkingSkillsAnalyzingUnderstanding

GeographicSkillsAcquiringGeographicInformation

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OrganizingGeographicInformation

NationalStandards,Principles,andPractices

NationalGeographyStandards•Standard11:ThepatternsandnetworksofeconomicinterdependenceonEarth'ssurface

VoluntaryNationalContentStandardsinEconomics•Standard3:AllocationofGoodsandServices:Differentmethodscanbeusedtoallocategoodsandservices.Peopleactingindividuallyorcollectivelythroughgovernment,mustchoosewhichmethodstousetoallocatedifferentkindsofgoodsandservices.

PreparationWhatYou’llNeed

MaterialsYouProvidePencilsPens

RequiredTechnologyInternetAccess:OptionalTechSetup:1computerperclassroom,Projector,SpeakersPlug-Ins:Flash

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PhysicalSpaceClassroom

GroupingLarge-groupinstruction

ResourcesProvided:WebsitesPBS:Illicit—TheDarkTrade

ResourcesProvided:undefinedIllicit:TheDarkTrade

ResourcesProvided:Handouts&WorksheetsSupplyChainforMusicCDsSupplyChainStagesforLegalandIllegalMusicCDs:TeachersGuide

Background&VocabularyBackgroundInformation

Supplychainsconsistofanetworkofpeopleandactivitiesthathelpmoveaproductfrominceptiontoconsumptionbytheenduser.However,counterfeitandpiratedgoodshaveinfiltratedsupplychainsandpresentseriousproblemsforlegitimatebusinesses.

PriorKnowledge

[]

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RecommendedPriorActivities

None

Vocabulary

Term PartofSpeech Definition

consumer noun personwhousesagoodorservice.distribute verb todivideandspreadoutmaterials.manufactureverb tomakeorproduceagood,usuallyforsale.supply verb toprovideagoodorservice.

supplychainnoun processesinvolvedintheproductionormanufactureofagoodorservice.

ForFurtherExploration

Websites

TheGlobalIntellectualPropertyCenter:CoalitionAgainstCounterfeitingandPiracy

Funder

©1996–2017NationalGeographicSociety.Allrightsreserved.