cosmetics landscape & brand mapping in japan

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©2016 Matthews International Corporation. All Rights Reserved. 1 COSMETICS LANDSCAPE IN JAPAN Japanese TOP3 Corporates 1st: Shiseido Sales: 63.4B USD Profits: 11.0B USD Brands: Tsubaki, Annesa Mauillage, Elixir bare essential laura mercier Clé de Peau Beauté Soca Mocha Subsi diary 2nd KAO Sales: 54.7B USD Profits: 4.7B USD Brands: Sofina, est, Cruel, Biore Kanebo Brands: Kate, Coffret Dor, Evita Subsi diary 3rd: Kose Sales: 54.7B USD Profits: 11.8B USD Brands: Sekkisei, Fasio Espriaue, Astablanc POLA ORBIS CHIFURE ALBION Noevir FANCL Japanese Skincare DHC Dr. Ci: Labo C’BON House of Rose HABA P&G Global Cosmetics L’OREAL ESTEE LAUDER SK-Pantene Lancome Shu Uemura CLINIC aramis Followings Haircare Mandom Japan Gateway Unilever LUX, Dove, RUSH 143 stores in Japan 125 stores in Japan Bodyshop New Entry Corporates Fuji Film Rohto Pharma

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©2016 Matthews International Corporation. All Rights Reserved. 1

COSMETICS LANDSCAPE IN JAPAN

Japanese TOP3 Corporates

1st: ShiseidoSales: 63.4B USD Profits: 11.0B USDBrands: Tsubaki, Annesa

Mauillage, Elixir

bare essential

lauramercier

Clé de Peau Beauté

Soca Mocha

Subsidiary

2nd KAOSales: 54.7B USD Profits: 4.7B USD

Brands: Sofina, est, Cruel, Biore

Kanebo

Brands: Kate, Coffret Dor, Evita

Subsidiary

3rd: KoseSales: 54.7B USD Profits: 11.8B USDBrands: Sekkisei, Fasio

Espriaue, Astablanc

POLA ORBIS

CHIFURE

ALBION Noevir

FANCL

Japanese Skincare

DHC

Dr. Ci: Labo C’BON

House of Rose HABA

P&G

Global Cosmetics

L’OREAL ESTEE LAUDER

SK-Ⅱ Pantene

LancomeShu Uemura

CLINICaramis

Followings

Haircare

Mandom Japan Gateway

UnileverLUX,Dove,

RUSH143 storesin Japan

125 storesin JapanBodyshop

New Entry Corporates

Fuji Film Rohto Pharma

Household Income

Household Income

High

Low

High

Age

Low

Age

Drug Store Brands(Putti-Pra)

Luxoius Brands

Direct Shop

Brands

COSMETICS BRAND MAPPING IN JAPAN