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COS Survey Results Bill Graham and Will O’Donnell 11.19.18

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COS Survey ResultsBill Graham and Will O’Donnell

11.19.18

General Information

Survey created by a Swedish firm who worked with Kitsap and other local PUDs

Purpose of survey was to identify existing countywide access to internet and potential fiber/ wireless service demand

Survey Live from May 2017 to July 2018

Survey could also be used to identify clusters of customers who might be interested in LUD/fiberhood models

1,086Respondants868 had internet service218 did not

0-5 mbpsThe majority of respondents did not know their internet speed

5-10 mbps

10-20 mbps

50-100 mbps

20-50 mbps

100+ mbps

4%12%

19%

27%

21%

17%

PRICE

6%

27%

20%20%

14%

13%

RELIABILITY

4%15%

21%

18%

18%

24%

SPEED

Fully satisfied

Mostly satisfied

Somewhat satisfied

Somewhat dissatisfied

Mostly dissatisfied

Very dissatisfied

AGGREGATESATISFACTION

65% Dissatisfied35% Satisfied

47% Dissatisfied53% Satisfied

60% Dissatisfied40% Satisfied

14

143

103

115

64

126

139

148

187

47

Brinnon

Cape George - Adelma…

Chimacum Valley

Dabob Bay

Gardiner - Discovery Bay

Kala Point - Tri-Area

Marrowstone Island

Oak Bay - Port Ludlow

Port Townsend

Quilcene

# OF Responses by SERVICE AREA

0 5 10 15 20 25 30

Fully satisfied

Mostly satisfied

Somewhat satisfied

Somewhat dissatisfied

Mostly dissatisfied

Very dissatisfied

DABOB

price reliability speed

0 5 10 15 20

Fully satisfied

Mostly satisfied

Somewhat satisfied

Somewhat dissatisfied

Mostly dissatisfied

Very dissatisfied

GARDINER

price reliability speed

0 10 20 30 40 50 60

Fully satisfied

Mostly satisfied

Somewhat satisfied

Somewhat dissatisfied

Mostly dissatisfied

Very dissatisfied

MARROWSTONE

price reliability speed

0 10 20 30 40

Very satisfied

Mostly satisfied

Somewhat satisfied

Somewhat dissatisfied

Mostly dissatisfied

Very dissatisfied

CHIMACUM VALLEY

price reliability speed

0 5 10 15 20 25 30 35 40

Fully satisfied

Mostly satisfied

Somewhat satisfied

Somewhat dissatisfied

Mostly dissatisfied

Very dissatisfied

Kala Point/Tri Area

price reliability speed

0 2 4 6 8 10 12 14 16

Fully satisfied

Mostly satisfied

Somewhat satisfied

Somewhat dissatisfied

Mostly dissatisfied

Very dissatisfied

Quilcene

price reliability speed

0 5 10 15 20 25 30 35 40 45 50

Fully satisfied

Mostly satisfied

Somewhat satisfied

Somewhat dissatisfied

Mostly dissatisfied

Very dissatisfied

Cape George

price reliability speed

0 10 20 30 40 50 60 70

Fully satisfied

Mostly satisfied

Somewhat satisfied

Somewhat dissatisfied

Mostly dissatisfied

Very dissatisfied

Port Townsend

price reliability speed

0 100 200 300 400 500 600 700

FTTB 1000 Business

FTTH 100

FTTH 100 Business

FTTH 100 -MDU

FTTH 100 Triple Play

FTTH 100 Triple Play - MDU

FTTH 1000

FTTH 1000 -MDU

FTTH 1000 Triple Play

FTTH 1000 Triple Play - MDU

Wireless 20

Wireless 20 - MDU

Preferred Services

0

50

100

150

200

250

300

350

400

YD LY IWC PN DN

Likely to Purchase New Service

Survey Results

Only 14 business responses, the rest residential

Largest responses from Port Townsend, Ludlow, Marrowstone, Cape George

Survey Challenges

Risk of Anticipointment w/ Advertising Strategy

Staffing, Strategy change after launch

Questions, response ranges could have been clearer

Conclusions

A good first step

Info will be shared with our Strategic Planning consultant

Will be able to expand upon or make actionable during the strategic planning process