cos survey results · cos survey results bill graham and will o’donnell 11.19.18. general ......
TRANSCRIPT
General Information
Survey created by a Swedish firm who worked with Kitsap and other local PUDs
Purpose of survey was to identify existing countywide access to internet and potential fiber/ wireless service demand
Survey Live from May 2017 to July 2018
Survey could also be used to identify clusters of customers who might be interested in LUD/fiberhood models
4%12%
19%
27%
21%
17%
PRICE
6%
27%
20%20%
14%
13%
RELIABILITY
4%15%
21%
18%
18%
24%
SPEED
Fully satisfied
Mostly satisfied
Somewhat satisfied
Somewhat dissatisfied
Mostly dissatisfied
Very dissatisfied
AGGREGATESATISFACTION
65% Dissatisfied35% Satisfied
47% Dissatisfied53% Satisfied
60% Dissatisfied40% Satisfied
14
143
103
115
64
126
139
148
187
47
Brinnon
Cape George - Adelma…
Chimacum Valley
Dabob Bay
Gardiner - Discovery Bay
Kala Point - Tri-Area
Marrowstone Island
Oak Bay - Port Ludlow
Port Townsend
Quilcene
# OF Responses by SERVICE AREA
0 5 10 15 20 25 30
Fully satisfied
Mostly satisfied
Somewhat satisfied
Somewhat dissatisfied
Mostly dissatisfied
Very dissatisfied
DABOB
price reliability speed
0 5 10 15 20
Fully satisfied
Mostly satisfied
Somewhat satisfied
Somewhat dissatisfied
Mostly dissatisfied
Very dissatisfied
GARDINER
price reliability speed
0 10 20 30 40 50 60
Fully satisfied
Mostly satisfied
Somewhat satisfied
Somewhat dissatisfied
Mostly dissatisfied
Very dissatisfied
MARROWSTONE
price reliability speed
0 10 20 30 40
Very satisfied
Mostly satisfied
Somewhat satisfied
Somewhat dissatisfied
Mostly dissatisfied
Very dissatisfied
CHIMACUM VALLEY
price reliability speed
0 5 10 15 20 25 30 35 40
Fully satisfied
Mostly satisfied
Somewhat satisfied
Somewhat dissatisfied
Mostly dissatisfied
Very dissatisfied
Kala Point/Tri Area
price reliability speed
0 2 4 6 8 10 12 14 16
Fully satisfied
Mostly satisfied
Somewhat satisfied
Somewhat dissatisfied
Mostly dissatisfied
Very dissatisfied
Quilcene
price reliability speed
0 5 10 15 20 25 30 35 40 45 50
Fully satisfied
Mostly satisfied
Somewhat satisfied
Somewhat dissatisfied
Mostly dissatisfied
Very dissatisfied
Cape George
price reliability speed
0 10 20 30 40 50 60 70
Fully satisfied
Mostly satisfied
Somewhat satisfied
Somewhat dissatisfied
Mostly dissatisfied
Very dissatisfied
Port Townsend
price reliability speed
0 100 200 300 400 500 600 700
FTTB 1000 Business
FTTH 100
FTTH 100 Business
FTTH 100 -MDU
FTTH 100 Triple Play
FTTH 100 Triple Play - MDU
FTTH 1000
FTTH 1000 -MDU
FTTH 1000 Triple Play
FTTH 1000 Triple Play - MDU
Wireless 20
Wireless 20 - MDU
Preferred Services
0
50
100
150
200
250
300
350
400
YD LY IWC PN DN
Likely to Purchase New Service
Survey Results
Only 14 business responses, the rest residential
Largest responses from Port Townsend, Ludlow, Marrowstone, Cape George
Survey Challenges
Risk of Anticipointment w/ Advertising Strategy
Staffing, Strategy change after launch
Questions, response ranges could have been clearer