corporate volunteerism & social media: trends, tips and tools
TRANSCRIPT
ACH
Corporate Volunteerism & Social Media: Trends, Tips and Tools
Arik C. Hanson, ACH Communications
Sept. 29, 2015
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ABOUT ARIK
• 20 years agency, corporate;
#SoloPR since 2009;
@arikhanson
• Blogger, podcaster,
e-newsletter maker, board
member, event organizer
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Corporate Volunteerism + Social Media
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Here’s what most are doing…
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Here’s what most
are doing…
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But, WHY?
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Ask yourself: What do you want from social?
• More volunteers?
• Employee engagement?
• Better brand reputation?
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Really, what you want is:
• Web traffic
• Likes/Comments/Shares
• Impressions
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So, what do you do?
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Use Facebook ads as a lever to reach
employees
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Use LinkedIn publishing as an executive
storytelling tool
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Jones is actively engaging with commenters.
Other “influencers” are commenting.
Other execs are commenting.
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Use long-form content and vibrant visuals
to create emotional bonds
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Take advantage of trends.
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Not THESE trends…
• Content marketing! Content marketing! Content
marketing!
• Facebook is now officially an advertising platform
• Mobile (for about the 9th year in a row)
• Podcasting = so hot right now
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THESE trends.
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#1
UCG on IG
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#HabitatPhotoContest
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#HabitatPhotoContest
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#onlyinmn
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Ten Day Minnesotans
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Ideas for corporate volunteer teams:
• Do you have a good handle on how much UCG your
employees/volunteers are generating now?
• What about allowing employee volunteers to
“takeover” your corporate Instagram account for the
day during volunteer events?
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#2
Live social video: Is it a viable
communications tool?
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Ideas for corporate volunteer teams:
• What about producing your own interview series live
from volunteer events?
• What about broadcasting volunteer rallies so far-
flung and virtual employees can participate and feel
involved?
• What about live streaming unique volunteer perks so
even more volunteers feel engaged? (U.S. Bank
folks: What about a tour of the new US Bank
Stadium?)
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#3
The NEXT generation of wearables/VR will
significantly impact storytelling
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Ideas for corporate volunteer teams:
• Could you orchestrate virtual experiences of unique
volunteer events as a way to recruit new volunteers?
• Could you use virtual reality and wearable tools to
tell your volunteerism story in a different way—to a
younger audience?
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#4
The best social media platform brands
aren’t using (well)
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Ideas for corporate volunteer teams:
• Identify your star volunteers—and help them tell
their volunteerism stories via LinkedIn.
• Identify one key executive with a passion for
volunteering—help him/her tell their volunteerism
story via LinkedIn.
• Work with your employee communications team to
merchandise these posts internally—encourage
employees to read/comment/share.
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