1. ConsumerBase ConsumerBase LLC1007 Church Street, Suite 510 Evanston,IL 60201Phone: (847) 866-9600www.consumerbase.com June 2009 J.J. Moore Senior Account Executive [email_address]

2. ConsumerBase Overview The Best Results from Behavioral Data ConsumerBase is the leading source of online/offline behavioral data, database services and interactive solutions. We enable our clients to drive and increase revenue through customer acquisition, retention, and research. Headquarters: Evanston, IL Satellite Offices: Cape Coral, FL Sterling, VA 3. Data Collection: Source of Data Data Originates From Proprietary ConsumerBase or Trusted Partner Websites All sites are audited for proper opt-in and privacy policies 4. Data Collection: Hygiene and Validation Thorough Process for Data Hygiene and Validation Database mailed monthly to reconfirm deliverability

Email addresses checked for proper formatting

Email campaigns sent to newly-acquired addresses to ensure deliverability

Postal records validated against multiple databases

Postal records processed against Consumer File to remove minors under 18

Validated records remain in database

5. Compliance and Privacy

All email programs are CAN-SPAM compliant

Email append programs adhere to the DMA guidelines for best practices

Validated email addresses originated from high-quality, permission-based sources

Methodical list hygiene process includes opt-out suppressions and brand-level permission processes

Consumer Privacy Comes First 6. Responder Data

ConsumerBase Sends Reports2008 Emails

Reports2008 Emails are Category Specific

Search Engine Text Links are Imbedded into Email

Consumer click behavior is tracked to build a Responder select

Response Categories are Appended to our Database

36 Categories Available for List Rental

7. Responder Categories

Apparel

Auctions

Automotive

Beauty

Business Opportunity

Collectibles

Education

Electronics

Entertainment

Financial

Fitness

Home Improvement

Insurance

Investing

Mortgages

Software

Travel

Weight Loss

8. Sample Creative: Financial 9. Sample Creative: Beauty 10. Multi-Channel List Rental Boosting list performance with responder data Reaching the right customers with highly targeted multi-channel campaigns

Behavioral data (40 selects) captured online for multi-channel use

Over 200 million records with hundreds of lifestyle and demographic selects

Email list rental includes deployment of the campaign

Various program to meet the needs of clients:

• Broker Support: Quick turn-around of count requests

• Database Install: Client receives portion of database and reports on monthly usage

• Virtual Install: Private labeled count system tailored to meet clients needs

• Responder Info: Web-enabled program provides data for the smaller client

11. Email Append Overview Building Multi-Channel Databases With Confirmed Email Addresses

Maximized return on marketing investment by establishing online relationships with customers

Improved campaign response rates over traditional postal mailings or telemarketing efforts with a multi-channel approach that includes email

Immediate returns and feedback on email campaigns

Lowered cost associated with reaching customers with increased revenue opportunities

Increased traffic from existing customers to websites

Average Match Rates: Consumer File:15% - 25% B2B File:10% - 25% 12. Related Services: Data Append & Hygiene

Reverse Email Append:Full name or postal address added to email databases

Email Change of Address (ECOA):As customers change their email addresses, databases are updated with new confirmed valid email addresses

Demographic and Behavioral Append:Improved targeting potential of campaigns by adding demographic and behavioral elements to databases

Telephone Append:Telemarketing databases built from existing customer lists and scrubbed against the Do Not Call (DNC) List

Hygiene Services: Lowered cost to mail with National Change of Address (NCOA), Proprietary Change of Address (PCOA),Locatable Address Conversion System (LACS), Delivery Standardization and Validation (DSF), Delivery Point Validation (DPV), Coding Accuracy Support System (CASS) and Deceased Processing

Expanding Online/Offline Reach and Improving TargetingNCOA prior to Email Appends increases match rates by 5% 13. Append and Hygiene Process

Client sends copy of customer database to a secure FTP site

Database undergoes Hygiene Process (if ordered with Email Append)

As matches are identified, email addresses and/or Demographic Elements are appended to the records

Welcome Letter is sent to online customers (newly-matched records) to introduce the benefits of receiving emails and provide an opportunity to be removed from online database

Multi-channel database is returned and billing completed ONLY for valid, matched email addresses (no charge for undeliverables and unsubscribes) and other matched elements

Backed by Email Append Guarantee ProgramDear Valued Customer, Welcome to our email program! You are now among a select group of customers who receive emails packed with product news, information and offers. Our hope is that you will enjoy this email program and take advantage of its offerings. If, however, you do not wish to receive emails from us,click here . Keep in mind that you can unsubscribe at any time in the future as well. Thanks, Your Friends at ______ For more information on ______ please visit www.________.com Company | Address | City, State Zip Sample Language: Welcome Letter Append and Hygiene Process 14. Modeling and Profiling Learn more about existing clients to better locate prospects Order prospecting lists that match the characteristics of best customers

Analytic programs supported by over 200 million records with hundreds of lifestyle, behavioral and demographic data elements compiled via multiple sources to ensure accuracy

Identifies the key characteristics of top responders and eliminates non-responsive elements

Isolates look-alike prospect list that mirror best customers

3 available programs

• Basic Profile: Identifies the most relevant 1015 elements of a sample

• Advanced Profile: Details information supported by 200+ data elements

• Model: Identifies best-fitprospects from a universe of over 200 million records support by detailed statistical analysis

15. Email Delivery & Creative Review Improve email performance with attention to data hygiene, creative design and ISP relationships Leveraging technology, experience and relationships to get results

Email syndication partner to various search engines

Creative analyzed for potential content filtering prior to deployment

Bandwidth management to optimize delivery to the ISPs

Landing page analysis to maximize performance of traffic

Email team reviews feedback loops throughout campaigns to ensure best results

16.

Search Engine Marketing

• Paid placement on all portals and search engines

• Keyword management

• Deep content URLs, content and descriptions

• Detailed tracking and optimization

Online Ad Buying

• Vendor-neutral media buying

• Network of networks: Major portals and ISPs; Relationships with Tier 1 and Tier 2 networks; Placements on ConsumerBase network of sites

• Banners, Text-Links, Co-Reg Traffic

• CPM and CPC programs

• Detailed tracking and optimization

• Competitive terms and conditions

Digital Agency 17. Search Engine Marketing: Pay Per Click Program Comprehensive turn-key solution maximizes ROI of PPC program Understanding the art and science of SEM to get the most out of marketing budgets

Creation and management of exhaustive keyword list including p rimary terms(a handful of general terms that are key to a product) and s econdary terms (l ower cost words that do not get much trafficbut with bids placed on thousands of these words, traffic generated is often significant)

Deep content URL: Optimizedconversion rates by matching keywords to the Landing Page URL

Dynamic titles and descriptions:Experienced marketers create dynamic titles and descriptions that best tie the keyword to the service or product being marketed.Because campaigns typically involve between 250-500 keywords, great care is taken to develop dynamic and targeted titles and descriptions.

Bid management across all search engines results in significant reach

Ongoing tracking and reporting drives all decisions necessary to optimize the program

Website consulting provide feedback to maximize the impact of the traffic to the landing pages

18.

Benefits to Outsourcing SEM

Google-Certified Specialists

Keyword Bidding Tools

On-Demand Reporting

Established Relationships with Search Engines

20% Management Fee

Our Focus in Search We negotiate and purchase search words for our clients on any/all of the Horizontals/Verticals that meet their marketing needs. While Tier 1 search engines continue to proliferate and serve the needs of many consumers, the business vertical stands alone in serving the unique needs of business professionals. Search Engine MarketingLandscape Tier 1 Horizontal Tier 2 Horizontal Consumer Local Business Vertical Business Sub-Vertical 19. Ad Buying Focus ConsumerBase places media buys for both branding and direct response campaigns.We track and report all of the clicks and conversions so that we can fully optimize impressions.Throughout the campaign, we communicate our findings so that clients are fully aware of the margin of success.

Benefits to Outsourcing Ad Placement

Vendor-Neutral Positioning

Custom Channels

Branding and Direct Response Positioning

Volume Media Buying and Established Relationships with Publishers

Creative Optimization

Tracking and Reporting Tools

Portals Social Networks Custom Channels Ad Networks Niche Sites The above are but a sample of the sites ConsumerBase can purchase. We can work with any publisher or vendor. Built specifically for client needs Media Buying: Ad Networks 20. Case Study: International Bank Improves CPA by 66%

Email appended to Banks DNC File

Credit card offer deployed to matched records

Applications tracked and measured against control group of postal solicitations

Email campaign resulted in 66% lower CPA for same list on initial deployment

CPA improved by an additional 36% after optimizing the creative and landing page to better capture applications

Email Append-and-Deploy Program Results in Improved CPA for Major Credit Card Issuer Email results in improved CPA and faster conversions 21. Case Study: Insurance Company Lowers Cost to Send Newsletters by 20%

Email appended to list of customers that receive quarterly newsletters

Mailed online newsletters to matched records instead of the postal newsletters

Spent $36k to save $1.28mm in print and postal costs.

Reached 400k customer online and established the begins of an online loyalty program

Increased requests for online statements and bill payments (ancillary benefit of introducing online newsletters)

Emails added to Database; saves money to delivery newsletters Email results in improved online loyalty 22. Competitive Advantages

Experienced direct marketing professionals

Wide range of data products from one source

Reach of over 200 million households and 160 million emails

Expertise in email delivery and data collection

Original data provider to major compilers

Online expertise to maximize the power of the internet

Multi-Channel marketing partner

Pioneering Process to Capture Online Behavioral Data for Multi-Channel Use Best results from behavioral data