corporate karma

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José Luiz Barbosa creera.net mobile: +46 708 95 61 00 e-mail: [email protected]

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The concept of Karma basically builds on the notion that if you do good, good things will happen to you. But, in what way does this conflict with a share holder perspective of business? Can you really do good at the same time you do well?The answer is to move to “social business”. The model promotes both economic and social value with core business solutions; a core business with social responsibilities which are built in rather than added in as an afterthought. Likewise the concept of Karma, "social business" generates profits, but the main objective is not to maximize financial returns to shareholders. Instead, benefit financially disadvantaged groups in society and grow the social risk through reinvestment, allowing the venture reach more disadvantaged people. Various entrepreneurs, such as Muhammad Yunus, with the Grameen Phone venture, and Grameen Danone Food can provide potential lessons for business and social development in addressing the lack of market participation of the world’s poorest.

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Page 1: Corporate Karma

José Luiz Barbosacreera.netmobile: +46 708 95 61 00e-mail: [email protected]

Page 2: Corporate Karma

The Good Karma.movhttp://www.youtube.com/watch?v=UjSIX-pVfDc

Good Karma

Page 3: Corporate Karma

Corporate means to me ”a body of persons united for a specific purpose”, English dictionary about organization

Corporate...

Page 4: Corporate Karma

Karma is the law of moral causation whereby an action causes an entire cycle of cause and effect. In buddhism the effects of all actions are viewed as actively shaping one’s past present and future experiences.

In other words you reap what you sow.

Karma

Page 5: Corporate Karma

Karma usually apply to individuals. But, what about groups of individuals, corporations, even countries.

Imagine the implications for an individual who belongs to a group with a “heavy” karma, due to the actions of other members, and who will suffer the consequences as a result. Alternatively, imagine a group that will be unduly karmically burdened by the actions of some of its members. And finally, imagine how group karma can take a life of its own after years of actions and reactions from its individual members.

are you startIng to see the pIcture?

Karma

Page 6: Corporate Karma

Good Karma is not business strategi

“People should not be thinking about "make money" but to "make meaning", or make sense, make a difference, change the world, helping people ... and with that they will make money too.“, American entrepreneur and investor

Guy Kawazaki

the case: skype

Page 7: Corporate Karma

Several foundations have seen the value of its equity portfolio to be drastically reduced which enabled them to become dependent on the parent company's annual donation. But when even the DEFICIENT are several foundations that have no other choice than to stop handing out grants.

“ The reason that many U.S. companies starting independent foundations is to make them less vulnerable to economic trends. In addition to the initial donation, which may be either shares or cash, provide companies running some of their profits to the Foundation. One known example is the Google Foundation, which was founded in connection with the IPO business and received a percentage of the shares in Google...“, CSR i Praktiken, 090512

Good Karma is not philantropy

Page 8: Corporate Karma

the case: VIctorIa haLe. Drug companies have the know-how

to cure malaria, black fever, and other diseases that kill millions a year

in the developing world. But it wasn’t until Victoria Hale created the

world’s first nonprofit drug company, that medicin for these ailments

began to be developed in earnest.

Page 9: Corporate Karma

“Corporate activities have broad impacts on society, but the findings from the analysis indicate that managers still have a relatively narrow perception of societal re-sponsibilities“, Pedersen, ER 2008, 'Modeling CSR: How Mana-

gers Understand the Responsibilities of Business Towards Society’

“The conclution is that the managerial per-ceptions of societal responsibilities differ in some respects from the mainstream models found in the corporate social responsibility (CSR) and business ethics literature“, ibid, based on the survey responses of more than 1.000

managers in eight large international firms.

Good Karma is not CSR

Page 10: Corporate Karma

Business ethics aims at determining the fundamental purpose of a company.

These purposes may range from:- maximizing shareholder returns- maximizing shareholders returns while balancing stakeholders interests- behaving like a good corporate citizen- treating employees and customers decently

Good Karma is not business ethics

Page 11: Corporate Karma

the case: good electricity

GodEl has no private profit, 100% of the yield goes to charity.

GoodCause Foundation owns GodEl. The Foundation's sole purpose is to operate the company donates its surplus, via GoodCause, to charity. GodEl is the first company started and owned by GoodCause. The more efficient we operates the business, the more we will be able to donate to charity.

Corporate Karma maybe is ...

Page 12: Corporate Karma

the case: nils Fredriksson utbildning, svedala county

Corporate Karma is ...

Page 13: Corporate Karma

“I learned also that things are never as complicated as we think. It is our arrogance seeking complex solutions to simple problems.“, Muhammad Yunus, Nobel Prize 2006, Founder and leader

of Grameen bank

the cases:

- grameen phone Ltd.

- grameen telecom

- grameen check

- grameen danone Foods Ltd.

Corporate Karma indeed is ...

Page 14: Corporate Karma

Corporate Karma –create new social and business values

Page 15: Corporate Karma

• Talk in terms of a social vision and mission instead of only business idea because "business method" does not exist until it is reality.

• Adopt a mission to create and sustain social and economic value.

• In the current field of capitalism theology don't exist room for an idea about doing business with a purpose other than financial gain. Although, the free market might well not be damaged by the factor, which there were some activities that not only have the propose of profit maximizing.

Good Karma promote �social business�promote �social business�

Page 16: Corporate Karma

Good Karma promote �social business�promote �social business�

• “...sets up the venture as a business with the specific mission to drive transformational social change.“

• “...profits are generated, but the main aim is not to maximize financial returns for shareholders but instead to financially benefit low-income groups and to grow the social venture by reinvestment, enabling it to reach and serve more people."

• “...seeks out investors interested in combining financial and social returns.“

“ “ (Muhammad Yunus toughts and Elkington, �� �� Hartigan, P 2008, The Power of Unreasonable People)Muhammad Yunus toughts and Elkington, �� �� Hartigan, P 2008, The Power of Unreasonable People) toughts and Elkington, �� �� Hartigan, P 2008, The Power of Unreasonable People)

Page 17: Corporate Karma

Behind almost all societal changes,

there is a special driver

or philosophy.

What should Be your corporate

motivation and philosophy?

Good Karma

Page 18: Corporate Karma

Good Karma

The assignment_Pay It Foward.mov

Page 19: Corporate Karma

Your Good Karma assignmentThink of an idea to change our world – and put it into Action.

Page 20: Corporate Karma

José Luiz Barbosacreera.netmobile: +46 708 95 61 00e-mail: [email protected]