POWER FOR A DIVERSE MARKET LANDSCAPEII

FOR GENERATIONS RUNNING, IBRIGGS & STRATTON HAS BEEN ITHE TOP CHOICE IN POWER FOR IOUTDOOR POWER EQUIPMENT. I

IPEOPLE HAVE COME TO DEPEND ON OUR ENGINES TO II

GET THE JOB DONE. WE'RE COMMITTED TO HELPING YOU [.

REMAIN COMPETITIVE AND SUCCESSFUL IN A VERY [.

CHALLENGING MARKETPLACE. [I

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TOTAL POWER SOLUTIONS i,

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RESEARCH

OVER THE LAST 15 YEARS, WE'VE INVESTED MILLIONS

OF DOLLARS ON MA.JOR RESEARCH STUDIES ON THE

BUYING HABITS OF GENERATOR AND PRESSURE WASHER

CUSTOMERS. THIS RESEARCH HELPS US BETTER

UNDERSTAND:

BRAND IMAGE IS AS STRONG AN INFLUENCE ON THE

PURCHASE DECISION AS PRICE. SUCCESSFUL BRANDS

ARE THOSE THAT:

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WHAT, WHERE AND WHY PEOPLE BUY OUTDOOR

POWER EQUIPMENT.

How TO KEEP PACE WITH SHIFTS IN CONSUMER VALUES,

ATTITUDES, LIFESTYLES, NEW TECHNOLOGIES AND

OTHER FACTORS THAT INFLUENCE PURCHASE DECISIONS.

How TO AVOID GUESSINGAND RISK-TAKING IN TARGETING

SPECIFIC CUSTOMERS AND MARKET SEGMENTS.

BRAND

• CONSISTENTLY FULFILL THE TIME, VALUE AND EMOllONAL

REQUIREMENTSOF CUSTOMERS.

• OFFER AN ASSURANCE OF QUALITY AND RELIABILITY.

FOR YEARS, CUSTOMERS HAVE CONSISTENTLY PREFERRED

ONE ENGINE BRAND IN OUTDOOR POWER EQUIPMENT:

BRIGGS & STRATTON.

ONLY BRIGGS &. STRATTONOFFERS ENGINESTO COVER ALLOF YOUR CUSTOMERS' NEEDS.WE DESIGN OUR ENGINES TO MEET THE VARIOUS POWER,

PERFORMANCE AND VALUE REQUIREMENTS OF DIFFERENT

CUSTOMER SEGMENTS. As A RESULT, YOU CAN OFFER

MORE CHOICES IN GENERATORS, PRESSURE WASHERS,

PUMPS AND COMPRESSORS. ALL BACKED BY THE POWER

'lilt t IVI J: nil

ENGINES ARE VALUE-ENGINEERED FOR

AND QUALITY OF THE BRIGGS & STRATTON BRAND. BASIC NEEDS.

MID-MARKET OHV ENGINES ARE POWERFUL, INNOVATIVE,EASY TO START AND EFFICIENT.

PERFORMANCE-MARKET OHV ENGINES OFFER EXTENDED

LIFE FEATURES DESIGNED FOR FREQUENT USE UNDERDEMANDING CONDITIONS.

PREMIUM-MARKET TOP-OF-THE-LiNE VANGUARD ENGINESARE THE BEST OF THE BEST, DESIGNED FOR THE MOSTDEMANDING COMMERCIAL CUSTOMERS. THEY OFFER THE

BEST COMBINATION OF DURABILITY, RELIABILITY AND PERFORMANCEFOR THE MOST EXTREME CONDITIONS.

POWER MERCHANDISING

IT ALL BELONGSTOGETHER.

RESEARCH SHOWS THAT MOWER AND TRACTOR

PURCHASERS ARE PRIME TARGETS TO BUY

GENERATORS, PRESSURE WASHERS AND OTHER

GAS-POWERED PRODUCTS AND ACCESSORIES.

By MERCHANDISING THE RIGHT PRODUCTS

TOGETHER, INTHE RIGHT PLACE, AND SUPPORTED

BY THE RIGHT MESSAGES, MORE QUALIFIED

CUSTOMERS WILL BE EXPOSED TO PRODUCTS

THEY DIDN'T EVEN KNOW YOU SOLD .

GENERATORS. PRESSURE WASHERS.

WALK-BEHINDS. RIDERS. TILLERS. EDGERS.

TRIMMERS. COMPRESSORS. PARTS AND

ACCESSORIES. ALL OF YOUR OUTDOOR POWER

EQUIPMENT SHOULD BE MERCHANDISED

TOGETHER. IT'S YOUR BEST OPPORTUNITY

TO EXPOSE MORE PRODUCTS TO MORE

CUSTOMERS WITH THE HIGHEST LIKELIHOOD

TO PURCHASE ADDITIONAL EQUIPMENT.

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By PUTTING OUTDOOR POWER EQUIPMENT

PRODUCTS IN A SINGLE, PROMINENT

LOCATION, YOU NOT ONLY GET BETTER

PRODUCT EXPOSURE, YOU CAN MORE

EFFICIENTLY UTILIZE YOUR SALES AND

TRAINING RESOURCES. SALES ASSOCIATES

WILL HAVE GREATER PRODUCT KNOWLEDGE,

ALONG WITH A MORE IN-DEPTH

UNDERSTANDING OF THE OPE PRODUCT

CATEGORY. As A RESULT, YOU CAN IMPROVE

CUSTOMER SERVICE AND INCREASE SALES .

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A POWERFUL MESSAGE STRATEGYADDRESSES

THE UNDERLYING ATTITUDES AND NEEDS OF

THE VARIOUS OPE MARKET SEGMENTS. A

RESEARCH-BASED UNDERSTANDING OF

THESE ATTITUDES WILL ALLOW YOU TO

DEVELOP PROGRAMS THAT INFORM,

ASSIST AND PERSUADE PROSPECTS.

Two LEADERS IN POWER BRINGYOU RELIABLE PROTECTION.

• 6 CIRCUIT 20 AMP FOR GENERATORS UP TO 5000 WATTS

• 6 CIRCUIT 30 AMP FOR GENERATORS UP TO 5000 WATTS

• 10CIRCUIT 30 AMP FOR GENERATORS UP TO 7500 WATTS

• 10CIRCUIT 50 AMP FOR GENERATORS UP TO 12500WATTS

SOLD IN KIT FORMAT.

INCLUDES:

- TRANSFER SWITCH

- POWER INLET BOX

- 10 FOOT POWER CORD

• MEErS STRINGENT UL 1008 STANDARDS

• DEPENDABLE CIRCUIT BREAKER DESIGN

• COMPACT INLEr BOX WITH CIRCUIT

BREAKER PROTECTION

• PATENTED MECHANICAL INTERLOCK TO

PREVENT PARALLELING OF UTILITY AND

EMERGENCY POWER SOURCE

• 5 YEAR WARRANTY

BRIGGS & STRATTON HAS A LONG-STANDING

COMMITMENTTO DESIGN AND MANUFACTURE

A COMPLETE LINE OF ENVIRONMENTALLY

SOUND ENGINES. ALTHOUGH OUR ENGINE

CATEGORY PRODUCES LESS THAN TWO

PERCENT OF TOTAL EMISSIONS OUTPUT PER

YEAR, WE CONTINUE TO AGGRESSIVELY

PURSUE NEW WAYS TO IMPROVE OUR

PERFORMANCE AND TO UPHOLD OUR

ENVIRONMENTAL RESPONSIBILITY.

THE POWER THAT WORKS FOR YOU.

Briggs & Stratton Corporation

12301 West Wirth Street

Wauwatosa, WI 53222-2110 USAPhone: 414.259.5333

Fax: 414.259.5313