CAMBRIDGE

MONTESSORI

SCHOOL

PANEL DISCUSSION

NOVEMBER 13, 2015

WHAT WE DO

We help organizations attract and engage their

audiences by creating clear, distinctive and

meaningful brand messages and experiences.

WHO WE ARE

We help organizations attract and engage their

audiences through creating clear, distinctive and

meaningful brand messages and experiences.

And we promise a lot

of fun along the way.

COREY SERVICES OVERVIEW

Responsive & Mobile Websites

CMS & Apps

User Experience Design

Social Media Strategy

Product Demos

Motion Design & Video

Brand Identity Programs & Logos

Corporate Graphic manuals & Style Guides

Collateral Systems

Ad & Direct Response Campaigns

Environmental Graphics

Product Packaging

Data Visualization & Infographics

Positioning

Messaging

Naming & Nomenclature Systems

Tag Line Development

Brand Manifestos & Training Programs

BRANDING

PHYSICAL

DIGITAL

COREY VERTICAL MARKETS

Undergraduate

Graduate

Professional Schools

K–12

Technology

EDUCATION HEALTH CARE B2B NONPROFIT

Hospitals

Community Health

Biotech

Pharmaceutical

Publishing

Technology

Financial Services

Professional Services

Technology

Publishing

Foundations

NGOs

Cultural Organizations

Associations

EXPERIENCE WITH INDEPENDENT SCHOOLS

Association of Independent Schools in New England

(AISNE)

Belmont Hill School

Boston University Academy

Buckingham Browne & Nichols School

Concord Academy

Cushing Academy

Derby Academy

Exploration Summer Programs (EXPLO)

Lincoln School for Girls

Middlesex School

New Hampton School

Noble & Greenough School

Philips Exeter Academy

Riverbend School

WHAT WE’RE

SEEING

Higher tuition means families are more discerning,

seeking both brand (bragging rights)

and ROI (prep for college).

ABOUT ADMISSIONS MARKETING FOR ALL SCHOOLS

Social networking is word-of-mouth on steroids,

enabling the “stealth applicant” to learn

about you without your knowledge.

ABOUT ADMISSIONS MARKETING FOR ALL SCHOOLS

There is increasing competition from public schools

and charter schools, particularly in affluent

communities.

ABOUT ADMISSIONS MARKETING FOR ALL SCHOOLS

Many parochial schools offer private

education at a much lower cost.

ABOUT ADMISSIONS MARKETING FOR ALL SCHOOLS

ABOUT ADMISSIONS MARKETING FOR ALL SCHOOLS

Pre-K–8 schools are seeing more competition at grade

7–8 from schools that offer grades 7–12.

• Authenticity is essential.

• Clear brand position (who are you?) and

compelling value proposition (why should I

care?) are more important than ever.

• Only consistent messaging and visual

expression can cut through the noise.

TAKEAWAYS

BUCKINGHAM

BROWNE & NICHOLS

SCHOOL

The Big Idea:

BB&N = CAMBRIDGE

• Intellectually vibrant

• Adventurous

• Eclectic

• Cosmopolitan

BUCKINGHAM BROWNE & NICHOLS SCHOOL

RIVERBEND SCHOOL

The Big Idea:

Riverbend = Montessori in Motion

• An innovative approach to Montessori

education (previous tag line: “An Innovative

Montessori Education”)

• “in motion” aligns with location on the

Charles River

RIVERBEND SCHOOL

RIVERBEND SCHOOL – WEBSITE

RIVERBEND SCHOOL – VIEWBOOK

RIVERBEND SCHOOL – CURRICULUM GUIDE

RIVERBEND SCHOOL – PRINT

TAKEAWAYS

Parents go from “Will this school GET my kid?”

TAKEAWAYS

To “Will this school get my kid into college?”