Core ninja principles for PM Mastery

In a Fast-paced environmentNikolay Gevechanov

Nikolay Gevechanov

Partnerships specialist

Central and Eastern europe

Fast-paced ENVIRONMENT“Business English - Happening very quickly”

-Cambridge Dictionary

Viber Media S.a.r.l - Proprietary and confidential

MESSAGING APPSARE NOW OVER 20% BIGGER THAN SOCIAL

UNIQUE REGISTERED USERS WORLDWIDE

1+ BILLION7M+Interactions every 60 secs

12XLaunches app per day

AN ACTIVE AUDIENCE

80%MOBILE DESKTOP

20%

45+%INTERNATIONAL

MESSAGES

OF FRIENDS/FAMILY

CONTACTS LIVING

ABROAD

60+%

#1 MESSAGING APP FOR TRAVELLERS

30%Send stickers

daily

50%Share photos & videos daily

“MESSAGING APPS ARE EVOLVING FROM SIMPLE TEXT COMMUNICATION TO BECOME OUR NEW HOME SCREEN WITH OPTIONS FOR VIVID SELF-EXPRESSION”

Mary Meeker

INSTANT MESSENGERS: YOUR DIGITAL HOME FOREVERYTHING

ONE-ON-ONE, GROUP CHATS & COMMUNITIES

VOICE & VIDEO CALLS

IN-APP PURCHASES & MONEY TRANSFERS

CUSTOM BRAND & CELEBRITY INTEGRATIONS

VIBER IS SAFE & SECURE🔑

PROJECT MANAGEMENT“Project Management is the application of processes,

methods, knowledge, skills and experience to achieve the

project objectives.”

- APM

Agile Methology,

BRAND AWARENESS+ In-App Invites+ Business Messages

+ Stickers

+ Ads

360 Viber Projects

The 360 covers

everything that Viber

offers.

USER ACQUISITION

+ In-App Invites

+ Stickers

ENGAGEMENT

+ Chatbots+ 1-to-1 message+ Communities

Viber Media S.a.r.l - Proprietary and confidential

Viber Media S.a.r.l - Proprietary and confidential

The user receives promo offers for sticker packs though the brand’s DCB and other in-app campaigns by Viber and the business

Extend an in-app invitation that leads users directly to the bot

The user engages with the Bot and starts chatting with their friends using the free traffic and stickers

The user receives an Business Message / SMS from a business promoting their new product, Sticker Pack or Bot

Full support for zero-

rating

Free of Charge

branded Sticker pack

Advanced targeting

messages to relevant

audience

Build subscriber user

base on Viber

Full support for bot

creation

Upsell your subscribers

and improve Customer

Service

Push 1-2-1

campaigns sent from

the bot on Viber

HOW 360 WORKS

IN-APP

MESSAGE ENGAGE WITH THE

BOT

RECEIVE TARGETED

OFFERS

DOWNLOAD

VIBERDOWNLOAD BRANDED

STICKER PACK

The user follows the SMS link and downloads the pack to be automatically subscribed to a Bot/Community

Increase your brand

awareness

Build followers’ user base

on Viber

Viber Media S.a.r.l - Proprietary and confidential

The power of the chatBOTS

INCREASE

ENGAGEMENT

RAISE

CONSIDERATION

ENABLE

TRANSACTIONS

PROVIDE

SUPPORT

60%

+

Of users have

chatted with

Bots already

3 out

of 4

bot users have

subscribed to a

brand bot

80% Think that bots

improve

customer

service*

Viber Media S.a.r.l - Proprietary and confidential

The viral STICKERS

STATICPersonalized stickers that allow partners to differentiate and provide consumers

branded content.

FREE & SUBSCRIBEImmersive and shareable stickers that encourage engagement, user acquisition and earned media.

CLICKABLELaunch a targeted sticker campaign within a conversation, that directs the user from a conversation

to your promotion.

AUDIOConnect with consumers through sound for full-funnel marketing initiatives.

ANIMATEDBring partner’s brand and stickers to life in a vibrant and expressive way.

Partners connect their brand in the most natively social way possible

Viber Media S.a.r.l - Proprietary and confidential

THE COMMUNITY Giving the partners’ audience a voice

The partner’s core fans are

empowered to have engaging

interactions with the brand and with

each other. With the advanced admin

controls, organic content and the tools

to scale a Community, the

opportunities are endless.

NINJA PRINCIPLE 1

PLAY, TRIBE, WARRIOR

SPIRITPlay: open mind, imagination & creativity spark real learning & growth

Tribe: belonging to & serving a community that you believe in

Warrior Spirit: motivation & courage

Sounded stickers

1.2M downloads7 M messages

Engagement & Retention

E-sPORTS: REGIONAL PROJECT

. Objectives: create an

eSports hub on Viber to

attract the niche.

Solutions: suitable partner,

launch an all-eSports

engaging & valuable bot,

promote with relevant

stickers

CHATBOT BOT PUSHes

700 K subs5 M messages

NINJA PRINCIPLE 2:

mind, awareness, direct

experienceMind: the right attitude

Awareness: energy follows focus

Direct experience: personal connection

CO-promo stickers Chat bot

To the Bulgarian target audience

40 K downloads23 Кstickers sent

30 K subs

khan Academy: Bulgarian Project

Objectives: empower

students; promote the

Khan platform and follow

its business goals

Solutions: gamified chatbot

& branded stickers

NINJA PRINCIPLE 3

nourishment, relax,

movementNourishment: you are what you absorb

Stillness: slow down to progress faster

Movement: joy & vitality

stickers community

100+ K members Core Community with Top Fans

Retro cinema: bulgarian project

. Objectives: create a unique

UX for the Bulgarian users

Solutions: suitable partner,

build a cinema-fans

community, promote with

funny stickers

350 K downloads 1 M messages

z

THANK

you!