Core Marketing

Concepts and Terminologies

WHAT ARE SOME CORE MARKETING

CONCEPTS?

1.NEEDS

2.Wants

Wants for

Creates Demand

Needs Preexists

Marketers Influence wants

MARKETING PROCESSINCLUDES

Segmentation

Based on DemographicPsychographicBehavioral Differences

Target the Segmented market

Greatest opportunity

PositioningMarket offerings

ThatInvades

Minds of the Consumers

Branding

A combination of Quality, Service, Price

Satisfaction

Customer Satisfaction Behaviors

Delighted :-DSatisfied

Dissapointment

Marketers reach target market through

“Marketing Channels”

Communication Channel

Posters Customer care

Distribution Channel

Direct

Indirect

Service Channel

Simple Supply Chain

Competition

Marketing Environment

Task Environment

Includes allActors of the Firm

Broad Environment

Thank you