core competency email marketing
TRANSCRIPT
Jamie Acevedo Core Competency
EMAIL MARKETING
MANAGEMENT
PART 1
TRUST
OMNI-CHANNEL FOCUS
Conversational Relevant Coordination Strategic Predictive
Incubating leads instead of a “hard
sell”
Awareness of todays interest and sensitivities
Brand consistency throughout all
marketing collateral
Personalized content through all digital
channels
Consistency breeds security and leads to
results
SRATEGIC
EMAIL SENDSDELIBERATE
REGISTRATIONSCONTROL OVER
OPT-OUTS
PART 2
DELIVERABILITY
AVOIDING SPAMS
SpamTraps Lists Monitoring CAN-SPAM Transparent
Investigating traps Responsible list building
Proactive about sender reputation
Up to date knowledge of the
laws
Building a trustworthy reputation
PART 3
CONTENT
ENAGING EMAILS ACTING AS ONE OF THESE** OR ALL OF THESE THINGS
Educational Problem Solving Entertainment Make You More Money
CONTENT AND DESIGN
Friendly Sourcing Subject Lines Design Mobile
We are not robots Original, timely content
First impressions are everything
Dynamic, bulletproof and beautiful
Responsive and scalable
PART 4
MANAGEMENT
PUTTING IT ALL TOGETHER
Testing Scheduling Segmenting Conversion Analytics
Trouble shooting through different
clients and testing for mobile
responsiveness
Managing the calendar and
controlling times of campaigns
Small, segmented sends rather than large untargeted
sends through types of segmentations
Listening and adapting to clients while adapting to
behaviors that triggers
Making sense of opens and clicks and providing strategy
LIASION FOR
MARKETING
SINGLE POINT OF CONTACTREPORTS FOR
FINANCE
PROJECT MANAGER FOR
IN HOUSE DEVELOPERS
Jamie Acevedo Core Competency EMAIL MARKETING
MANAGEMENT How Can I Be Of Value?
Jamie Acevedo908.930.6207