copywriter resume (january 2016 - with dates)
TRANSCRIPT
GERRY RINGWALD 2504 W. Catalpa Ave., Apt. 1W, Chicago, IL 60625
773-315-7729 (cell) Online portfolio: www.gerryringwald.com
Email: [email protected]
LinkedIn: www.linkedin.com/in/gerryring/en
SENIOR COPYWRITER - DIGITAL STRATEGIST PROFILE: A skilled professional copywriter with extensive experience writing engaging and dynamic content for B2B and B2C clients across all distribution channels.
STRENGTHS: Proven ability to capture each client’s distinctive voice and calibrate messaging to maximize market impact (banners to blogs, website to white papers). Create SEO-rich content in a writing style that is both highly engaging and actionable. Excellent organizational, managerial and interpersonal skills. Works well under deadlines. Knowledgeable of Adobe Creative Suite and Microsoft Office.
CONTRACT WORK 2008 - Present
AccuQuote - Wheeling, IL Feb. 2016 - Present As copywriter, I write social media blogs (Facebook, Twitter, Google+), direct mail pieces (long- and short-form), video scripts, banners, headlines, web articles for the main site (www.accuquote.com) and other B2C and B2B marketing and sales collateral.
U.S. Cellular – Chicago, IL Oct. 2015 - Jan. 2016
As Senior Copywriter, I wrote marketing collateral for U.S. Cellular’s (www.uscellular.com) retail, sales and marketing departments.
Kaplan – Chicago, IL Aug. - Oct. 2015
Wrote marketing collateral for Kaplan’s (www.kaplan.com) new Professional Education Program and Performance Improvement Program initiatives. Oakton Community College – Des Plaines, IL June – Aug. 2015
Wrote content, brochures, articles, flyers and other collateral for the College (www.oakton.edu).
Ernst & Young – Chicago, IL May – Aug. 2014
Wrote web content and B2B marketing collateral for EY’s new Audit Transformation microsite. The internal proprietary site informs EY clients of the new digital tools available to improve audit quality.
W.W. Grainger, Inc. – Chicago, IL Aug. – Dec. 2013
Wrote and edited interaction content for Grainger’s UX and Mobile teams. Spearheaded the new Grainger Interaction Content Guide, designed to provide consistent UX messaging guidelines across Grainger’s B2B website (www.grainger.com). Also wrote content for the new online “MotorMatch” Selection Guide (http://www.grainger.com/category/motors/ecatalog/N-bii?redirect=motor+match).
Razorfish/State Farm – Chicago, IL Oct. 2012 – Apr. 2013
Wrote articles, blogs and other social media B2C marketing collateral for the “Learning Center” section (http://learningcenter.statefarm.com/) of the State Farm Insurance website (www.statefarm.com).
ACCO Brands – Lincolnshire, IL Feb. – Aug. 2012
Wrote brochures, video scripts, web copy and social media collateral (B2B and B2C) for the Swingline (www.swingline.com), Wilson Jones (www.wilsonjones.com) and Quartet (www.quartet.com) brands. Wrote demonstration video copy for new Quartet “ideaShare2” interactive whiteboard products (http://www.quartet.com/quartet/us/us/s/2315/interactive-whiteboards.aspx#.VRc-5-H0_Ro). Federal Reserve Bank of Chicago – Chicago, IL Mar. – Oct. 2011 Wrote internal communications collateral (newsletters, interviews, blogs, banner ads, articles, video scripts, etc.). Sapient Nitro/John Deere – Chicago, IL Nov. 2010 – Mar. 2011
Wrote and edited SEO product descriptions for John Deere’s new website (www.deere.com).
W.W. Grainger, Inc. – Lake Forest, IL Mar. – Oct. 2011
Wrote updated SEO content and performing keyword research for Grainger’s online B2B catalog (www.grainger.com), plus upgraded Meta descriptions for improved online search results. Sears – Chicago, IL & Hoffman Estates, IL Mar. – Jun. 2010
Wrote and edited SEO content for Sears Home Services initiative (www.searshomeservices.com). Also created new SEO catalog content for over 200 pages on the Sears (www.sears.com) and Kmart (www.kmart.com) websites to increase B2C e-commerce traffic.
Safe Harbor Financial - Chicago, IL Feb. – Mar. 2010
Wrote and edited new website copy and SEO content, highlighting the firm’s IRS tax lien expertise and other accounting services (www.safeharborfinancial.com) to increase business e-commerce traffic. Blue Daring – Chicago, IL Jan. – Feb. 2010
Wrote brochures and web content for St. Augustine College’s (www.staugustine.edu) new educational initiatives, The School for Professional Development (http://www.iwetraining.com/professionals/) and The Institute for Workforce Training (http://www.iwetraining.com/workplace_training/)
AHIMA (American Health Information Management Assoc.) - Chicago, IL Oct. – Dec. 2009
Wrote newsletters and e-blasts to publicize webinars and events for this well-known healthcare professional organization (www.ahima.org).
OfficeMax – Naperville, IL May – Oct. 2009
Wrote and edited content for the 2010 product (B2B and B2C) catalog (print and web). Over 40% of the catalog contained new products and services (www.officemax.com). Angel Flight Marketing – Chicago, IL Feb. – Apr. 2009
Wrote white paper for the Building Owners and Managers Assoc. of Suburban Chicago (www.boma.org) and wrote web content, newsletters and brochures for Angel Flight’s own website (www.angelfly.com). Arends - Oak Brook, IL Sept. – Nov. 2008
Wrote several YouTube viral video scripts to launch a new Siemens product, the Sinumerik CNC machine tool (https://www.youtube.com/watch?v=FGqxFUpWDFI&feature=related).
Liquidus – Chicago, IL Apr. – May 2008 Wrote content for Time Warner Carolina on Demand User Guide, which allowed B2B and B2C customers to shop for new homes online.
Enesco – Itasca, IL Feb. – Apr. 2008 Wrote and edited SEO catalog content for several Enesco (www.enescousa.com) gift brands.
EDUCATION B.A. in Communications from the State University of New York at Buffalo.