COPYWRITER RESUME (JANUARY 2016 - WITH DATES)
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- 1. GERRY RINGWALD 2504 W. Catalpa Ave., Apt. 1W, Chicago, IL 60625 773-315-7729 (cell) Online portfolio: www.gerryringwald.com Email: email@example.com LinkedIn: www.linkedin.com/in/gerryring/en SENIOR COPYWRITER - DIGITAL STRATEGIST PROFILE: A skilled professional copywriter with extensive experience writing engaging and dynamic content for B2B and B2C clients across all distribution channels. STRENGTHS: Proven ability to capture each clients distinctive voice and calibrate messaging to maximize market impact (banners to blogs, website to white papers). Create SEO-rich content in a writing style that is both highly engaging and actionable. Excellent organizational, managerial and interpersonal skills. Works well under deadlines. Knowledgeable of Adobe Creative Suite and Microsoft Office. CONTRACT WORK 2008 - Present AccuQuote - Wheeling, IL Feb. 2016 - Present As copywriter, I write social media blogs (Facebook, Twitter, Google+), direct mail pieces (long- and short-form), video scripts, banners, headlines, web articles for the main site (www.accuquote.com) and other B2C and B2B marketing and sales collateral. U.S. Cellular Chicago, IL Oct. 2015 - Jan. 2016 As Senior Copywriter, I wrote marketing collateral for U.S. Cellulars (www.uscellular.com) retail, sales and marketing departments. Kaplan Chicago, IL Aug. - Oct. 2015 Wrote marketing collateral for Kaplans (www.kaplan.com) new Professional Education Program and Performance Improvement Program initiatives. Oakton Community College Des Plaines,IL June Aug. 2015 Wrote content, brochures, articles, flyers and other collateral for the College (www.oakton.edu). Ernst & Young Chicago, IL May Aug. 2014 Wrote web content and B2B marketing collateral for EYs new Audit Transformation microsite. The internal proprietary site informs EY clients of the new digital tools available to improve audit quality. W.W. Grainger, Inc. Chicago, IL Aug. Dec. 2013 Wrote and edited interaction content for Graingers UX and Mobile teams. Spearheaded the new Grainger Interaction Content Guide, designed to provide consistent UX messaging guidelines across Graingers B2B website (www.grainger.com). Also wrote content for the new online MotorMatch Selection Guide (http://www.grainger.com/category/motors/ecatalog/N-bii?redirect=motor+match).
- 2. Razorfish/State Farm Chicago, IL Oct. 2012 Apr. 2013 Wrote articles, blogs and other social media B2C marketing collateral for the Learning Center section (http://learningcenter.statefarm.com/) of the State Farm Insurance website (www.statefarm.com). ACCO Brands Lincolnshire, IL Feb. Aug. 2012 Wrote brochures, video scripts, web copy and social media collateral (B2B and B2C) for the Swingline (www.swingline.com), Wilson Jones (www.wilsonjones.com) and Quartet (www.quartet.com) brands. Wrote demonstration video copy for new Quartet ideaShare2 interactive whiteboard products (http://www.quartet.com/quartet/us/us/s/2315/interactive-whiteboards.aspx#.VRc-5-H0_Ro). Federal Reserve Bank ofChicago Chicago,IL Mar. Oct. 2011 Wrote internal communications collateral (newsletters,interviews, blogs, banner ads, articles, video scripts, etc.). Sapient Nitro/John Deere Chicago,IL Nov. 2010 Mar. 2011 Wrote and edited SEO product descriptions for John Deeres new website (www.deere.com). W.W. Grainger, Inc. Lake Forest,IL Mar. Oct. 2011 Wrote updated SEO content and performing keyword research for Graingers online B2B catalog (www.grainger.com),plus upgraded Meta descriptions for improved online search results. Sears Chicago, IL & Hoffman Estates,IL Mar. Jun. 2010 Wrote and edited SEO content for Sears Home Services initiative (www.searshomeservices.com). Also created new SEO catalog content for over 200 pages on the Sears (www.sears.com) and Kmart (www.kmart.com) websites to increase B2C e-commerce traffic. Safe Harbor Financial - Chicago, IL Feb. Mar. 2010 Wrote and edited new website copy and SEO content, highlighting the firms IRS tax lien expertise and other accounting services (www.safeharborfinancial.com) to increase business e-commerce traffic. Blue Daring Chicago, IL Jan. Feb. 2010 Wrote brochures and web content for St. Augustine Colleges (www.staugustine.edu) new educational initiatives, The School for Professional Development (http://www.iwetraining.com/professionals/) and The Institute forWorkforce Training (http://www.iwetraining.com/workplace_training/) AHIMA (American Health Information Management Assoc.) - Chicago, IL Oct. Dec. 2009 Wrote newsletters and e-blasts to publicize webinars and events for this well-known healthcare professional organization (www.ahima.org). OfficeMax Naperville, IL May Oct. 2009 Wrote and edited content for the 2010 product (B2B and B2C) catalog (print and web). Over 40% of the catalog contained new products and services (www.officemax.com). Angel Flight Marketing Chicago,IL Feb. Apr. 2009 Wrote white paper for the Building Owners and Managers Assoc. of Suburban Chicago (www.boma.org) and wrote web content, newsletters and brochures for Angel Flights own website (www.angelfly.com). Arends - Oak Brook, IL Sept. Nov. 2008 Wrote several YouTube viral video scripts to launch a new Siemens product, the Sinumerik CNC machine tool (https://www.youtube.com/watch?v=FGqxFUpWDFI&feature=related).
- 3. Liquidus Chicago, IL Apr. May 2008 Wrote content for Time Warner Carolina on Demand UserGuide, which allowed B2B and B2C customers to shop for new homes online. Enesco Itasca, IL Feb. Apr. 2008 Wrote and edited SEO catalog content for severalEnesco (www.enescousa.com) gift brands. EDUCATION B.A. in Communications from the State University of New York at Buffalo.
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