copy of directv - email calendar 2012

1/2/2012 Upgrade Marketing Joanna Rodriguez 2012 PNP Email notification12/16, 1/2, 1/9,1/16, 2/2

Price Increase takes affect Feb 9, 2012. Paperless Bill Notification (email and direct mail)– Customers who do not receive a paper billingstatement from DIRECTV and for who a valid email address is on file will receive a notfication of the 2012 changes via email. This communicationmethod include customers on interrated billing and those receiving their monthly statement via e-bill (sample from last year attached).

Price Increasetakes affect Feb 9,2012. Paperless Bill 2012 PNP Email notification will provide copy Price Increase url link will provide copy will provide copy Solo email only

100,000 N/A N/A 12/27/2011 1/2/2012 1/2/2012

1/3/2012 PPV Cinema Tressa Shaver Contagion 1/3/2011 Drive online buys for ContagionOn air tactics,direct mail

Customers who have purchasedCustomers who enjoy action/adventure Free 10 minute preview

Watch Contagion28 days before youcan get it fromNetflix and Redbox Contagion approved key art

SD - Text to Order MessagingHD - Text to order messagingHD DVR - Instant access to the hottest new releases! Go to Channel 1100HD DVR CONNECTED - Over 7,000 Shows and Movies at no additional cost. Legal:with qualifying packages Order Online Record tbd Warner Studio site (please see ftp list from T Shaver) tbd Solo email only

868,773 3 1 12/28/2011 1/3/2012 1/3/2012

CH201112239009DTV.Contagion_EM

1/3/2012 PPV Cinema Tressa Shaver I Don't Know How She Does It 1/3/2011 Drive online buys of I Don't Know How She Does Iton air and directmail

Customers sho have purchased DIRECTV Cinema in the pastCustomers who have purchased comedies in the past No Offer Approved images from Starz

SD - Text to Order MessagingHD - Text to Order MessagingHD DVR - Instant access to the hottest new releases! Go to Channel 1100HD DVR CONNECTED - Over 7,000 Shows and Movies at no additional cost. Legal:with qualifying packages Order Online Record tbd Images to be uploaded to Cheetahmail ftp tbd Solo email only

500,000 4 2 12/28/2011 1/3/2012 1/3/2012

CH201112289009DTV.IDontKnowHowSheDoesIt_EM

1/3/2012 PPV Cinema Tressa Shaver Shark Night 1/3/2011 Drive Online buys of Shark NightOn air and directmail

Customers who have purchased Cinema in the pastCustomers who have purchased Thrillers/Horror in the past Also available in 3D

Approved images of Shark NightAlso availabel in 3D bug

SD - Text to Order MessagingHD - Text to Order MessagingHD DVR - Instant access to the hottest new releases! Go to Channel 1100HD DVR CONNECTED - Over 7,000 Shows and Movies at no additional cost. Legal:with qualifying packages Order online Record tbd Artwork to be uploaded to Cheetahmail ftp tbd Solo email only

500,000 5 3 12/28/2011 1/3/2012 1/3/2012

CH201112299009DTV.Shark_Night_EM1/4/2012 Newsletter Kerim Agalar News & Offers Newsletter 5,000,000 N/A N/A Automatic 1/4/2012 N/A

1/4/2012 Customer Experience Karla Sustaita / Dan Ferguson HDUI Launch (Touch 3 - New Creative)11/1/2011 - Q12012

A new HD UI will launch beginning Q4 2011 and potentially continue rolling out nation wide through Q1 2012. We would like to develop an emailcampaign (2-3 emails) that will help prepare customers for the new UI as well as mitigate call volume into our customer care call centers byaddressing the most common questions about the new UI. No

All customers who have a valid email address and have at least one HD receiver (with theexception of the H20) and/or one HD DVR. NA

Feature: New Look/Poster Art Benefit: Layout is easier to navigate and the new poster configurations makes it so easy to locate the content and movies I want to watch. Feature: Speed. Benefit: It is so much faster to navigate through the guide, now I can spend more time watching television instead of looking for things to watch. Feature: HD Resolution Benefit: the interface is crisper and easier to read making the overall experience better and more premium. Feature: Recommendations/Search and Discovery engine Benefit: the experience of search and discovery is so much easier and enjoyable now that there are new icons that are intuitive and straight forward. I always havesomething to watch and the content is relevant to my viewing preferences. Clearly explain why the new UI is only appearing in HD receivers (it is a benefit of our HD hardware) since some of our customers will have mixed UI experience (approx. 5.7M households will have a mixed UI; mixed UI meaningsome of their TVs will stay with the current UI while their TVs connected to an HD/HRx receiver will have the new UI). Overall we have to capture why a current customer's life is going to be better because of this new guide.

Increaseawareness

Explore dotcom foradditionalinformation

directv.com/newHD

https://rcpt.yousendit.com/1232750894/34fa62edb347317c08dc9af070a9a2fe https://rcpt.yousendit.com/1232752514/0d14df3ff9143053ca66a55cb52a771e TBD Both 644395 N/A N/A 12/22/2011 1/4/2012 1/4/2012 CH201112224216DTV.HDUI_National_Rollout_0104_EM





Increaseawareness


directv.com/newHD






Increaseawareness


directv.com/newHD


1/5/2012 Upgrade Marketing Joanna Rodriguez Showtime Free Trial 1/6-1/8 1/6-1/8

Showtime will hold a Free Trial January 6 – 8, 2012. Showtime channels 545 through 558 – including HD will be open to all DIRECTV residentialcustomers. The Free Trial will start on Friday, January 6th at 6:00 AM EST and end Monday, January 9th at 6:00 AM EST. All marketingmaterials will advertise the Free Trial from January 6-8, 2012.

DIRECTVMarketing Tactics:The followingtactics will be usedto market the FreeTrial to DIRECTVcustomers:-On-air: Cross-channel spots•Online:oHome PageBanner adDIRECTV Newscontent oShowtimeLanding pageoPREMIUMSLanding pageoJanuary customere-newsletteroFacebook/Twittermention •Guide banner –Run dates 1/6-1/8oPlacement onchannel 245oNavigate to 545 •PrintoAccess DIRECTVad – January Issue •Bill NewsletteroJanuary issueoBill Message -Call Centers: On-hold message

Exclude Showtime subs: 3 Versions:- HD Connected customers-HD Not connected-SD customers Free Trial

Showtime Unlimited Free Trial!Tune-in Jan 6-8 chls 545-558.Bold original series, hit movies, and sports.Order now at directv.com/showtime Promotional Titles:We are pleased to announce Showtime’s Original Series linear premiere dates along with Showtime On Demand early premiere dates. Also listed below are the details for the January Free Trial for linear and Free On Demand.Sunday, January 8, 2012•Shameless Season 2 Premiere at 9PM ET/PToShowtime ON DEMAND: Early premiere Friday, January 6•House of Lies Premiere at 10PM ET/PToSHOWTIME ON DEMAND: Early premiere Friday, January 6•Californication Season 5 Premiere at 10:30PM ET/PToSHOWTIME ON DEMAND: Early premiere Friday, January 6 The Showtime Jan Free Trial is divided into 2 parts. Linear and Free On Demand: Timing: Friday, January 6 – Sunday, January 8Linear: includes all Showtime Unlimited channelsPROGRAMMING HIGHLIGHTS*:Original Series Premieres:•Shameless: Season 2 Premiere•House Of Lies: New Series Premiere•Californication: Season 5 PremiereTheatricals:•The King’s Speech•Blue Valentine

Exclude Showtime subs: 3 Versions:- HD Connected customers-HD Not connected-SD customers

ShowtimeUnlimited FreeTrial!

Tune-in Jan 6-8chls 545-558.

directv.com/showtime

Showtime ->Sameless - Season 2 Key Art Revised 11-10-11 and Showtime -> 2012 Showtime Promotable Titles -> Jan 2012 no legal Both

2,828,161 2 2 12/29/2011 1/5/2012 1/6 - 1/8

CH201112291000DTV.Showtime_Free_Trial_HDDVR_CONNECTED_EM_apprCH201112291000DTV.Showtime_Free_Trial_HD_HDDVR_UNCONNECTED_EM_apprCH201112291000DTV.Showtime_Free_Trial_SD_DVR_EM_appr

1/5/2012 PPV Events Jeff Ton TNA Wrestling: Genesis 1/8/2012 Drive PPV buys + revenue for TNA's kickoff PPV event. No Former TNA purchasers + recent WWE purchasers.

TNA: GenesisSunday, January 8, 20128PM ET | 5PM PTCh 121 HD | Ch 122$44.95 HD | $34.95

At the dawn of a new year, new contenders will rise to the ultimate heights. Witness the birth of a new day, where nothing is beyond their reach. Booby Roode, Jeff Hardy, James Storm, Kurt Angle, Velvet Sky Gail Kim and all ofyour favorite stars – what will the new year bring for these competitors? TNA Wrestling and Direct Auto Insurance Present Genesis Live! Sunday January 8th on DIRECTV Pay Per View. *Card subject to change. SD, HD, Spanish-language

Order Online /Order Now

New! Order onYour MobilePhone. Text"EVENT" to223333.

Or Call 1-800-531-5000 to order.

directv.com/eventsand HD/SD pages.

tnamedianow.comUser: [email protected]: Directv23

TNA, TOTAL NONSTOP ACTION, other TNA indicia, and all talent names, images, likenesses, slogans, logos and trademarks used on or in this product are the property of TNA Entertainment, LLC and may not be used without the prior written consent of TNA Entertainment, LLC. Wrestlers subject to change. © 2011 TNA Entertainment, LLC. Allrights reserved. Both

248,836 1 1 12/29/2011 1/5/2012 1/8/2012CH201112296239DTV.TNA_Wrestling_HD_EM_apprCH201112296239DTV.TNA_Wrestling_SD_EM_appr





Increaseawareness


directv.com/newHD






Increaseawareness


directv.com/newHD

https://rcpt.yousendit.com/1232750894/34fa62edb347317c08dc9af070a9a2fe https://rcpt.yousendit.com/1232752514/0d14df3ff9143053ca66a55cb52a771e TBD Both 476886 N/A N/A 12/23/2011 1/5/2012 1/5/2012 CH201112234216DTV.HDUI_National_Rollout_AZ_EM





Increaseawareness


directv.com/newHD






Increaseawareness


directv.com/newHD






Increaseawareness


directv.com/newHD


1/7/2012 Newsletter Marissa Montgomery Movies Newsletter Weekly email promoting hot new movies in DTV Cinema and Premium channels 4,738,384 N/A N/A Automatic 1/7/2012 N/A





Increaseawareness


directv.com/newHD


1/9/2012 Transactional Tomiko Abe Local Launches 12/7/2011

Locals will launch in the Meridian, MS market on 12/7/11 (tentatively). There would be two targets within the Meridian market: 1) Customers whoupgrade to Out-of-Market DNS channels and then roll to Meridian Locals on 12/7/11 and 2) customers who are not subscribing to DNS channels,who should upgrade to Meridian locals. It would be helpful to send the email to the DNS subs BEFORE the 12/7/11 launch date, letting them know their DNS will automatically change toMeridian locals on 12/7/11. The email to the customers with NO DNS should receive their email AFTER the 12/7/11 launch so we can say, "Good news! Meridian Locals arenow available. Add them today!"

Direct mail will besent to both sets ofcustomers. DNSsubs will receivetheir DM letter on11/30 and no DNSsubs will receivetheir DM on12/14/11.

All subscribers in the Meridian, MS (DTV DMA 711) market broken out into two groups: 1) Local subs (Which really are the Out-of-Market subs)and2) No Local subs (which really are the customers with no out-of-market services) Upgrade to locals for as little as $3/month Use the same copy as the prevous Local Launch emails

Two versions:1) Out-of-Market subs2) No Out-of-Market subs

Call DIRECTV toadd Locals today directv.com/locals No images or logos are required for these emails

Eligibility for local channels is based on service address. Not all networks available in all markets. *Number of HD channels varies based on package selection. To access DIRECTV HD programming, a DIRECTV Slimline Dish, along with DIRECTV HD Receiver (H20, HR20 or later), HD television equipment and a qualifying programming packageare required. HD Access fee ($10/mo.) required for all other non-local channel HD programming. Receipt of DIRECTV programming is subject to the terms of the DIRECTV Customer Agreement; a copy is provided at directv.com/legal and in your first bill. ©2011 DIRECTV, Inc. DIRECTV and the Cyclone Design logo are registered trademarks ofDIRECTV, Inc. Both N/A N/A 11/30/2011 1/9/2012 1/9/2012

1/9/2012 Sports Marketing Randy Posner NHL Center Ice Half Season 1/9/2012 Drive additional subs for NHL Center Ice, focusing on the Half Season Offer.

Yes, other tacticsincluding crosschannel will beutilized. Former NHL Center Ice subs and other potential CI subscribers. 4 payments of $30.95 each

Sign up now and save with the Half Season OfferFollow your favorite teams and players and get the most NHL games available in razor sharp HD. Dynamic Order Now

Call 1-800 GETSPORTS

www.directv.com/nhl Onfile from Early Bird email in October Onfile from Early Bird email in October Both

147,612 2 1 1/4/2012 1/9/2012 1/9/2012

CH201201034216DTV.NHL_CI_HalfSeason_EM




100,000 N/A N/A 1/6/2012 1/9/2012 1/9/2012

1/10/2012 PPV Cinema Tressa Shaver Moneyball 1/10/2011 Drive online buys of MoneyballOn air and directmail

Customers who have purchased Cinema in the pastCustomers who have purchased dramas in the past No Offer Approved images from Moneyball, include Brad Pitt's name above title treatment

SD - Text to Order MessagingHD - Text to Order MessagingHD DVR - Instant access to the hottest new releases! Go to Channel 1100HD DVR CONNECTED - Over 7,000 Shows and Movies at no additional cost. Legal:with qualifying packages Order online record tbd Sony ftp (please see list of studio ftps from T Shaver) Money Ball © 2011 Columbia Pictures Industries, Inc. All Rights Reserved. Solo email only

549,222 4 1 1/4/2012 1/10/2012 1/10/2012

CH201201059009DTV.Moneyball_EM

1/10/2012 PPV Cinema Tressa Shaver What's Your Number 1/10/2011 Drive online buys of What's Your Numberon air and directmail

Customers who have purchased CINEMA in the pastCustomers who have purchased Comedies in the past Watch What's Your Number 28 days before you can get it from Netflix and Redbox Approved images from What's Your Number

SD - Text to Order MessagingHD - Text to Order MessagingHD DVR - Instant access to the hottest new releases! Go to Channel 1100HD DVR CONNECTED - Over 7,000 Shows and Movies at no additional cost. Legal:with qualifying packages Order online Record tbd Please see Fox studio ftp fpr images. tbd Solo email only

428,154 5 2 1/4/2012 1/10/2012 1/10/2012

CH201201059009DTV.Whats_Your_Number_EM_appr





Increaseawareness


directv.com/newHD


1/11/2012 Loyalty Carlos Adams Contract Renewal (Hardware Upgrade) 12/18/2011 Drive HD buys and revenue for final WWE PPV of 2011. No Former WWE purchasers.

WWE TLC: Tables, Ladders & ChairsSunday, December 18, 2011LIVE 8PM ET | 5PM PTCh 121 HD | 122$54.95 HD | $44.95 (Note switch in HD channel number)

No disqualifications. No restrictions. No sympathy. Ruthless invention rules at WWE TLC: Tables, Ladders & Chairs. Don’t miss John Cena, Randy Orton, CM Punk, Alberto Del Rio, and all your favorite WWE Superstars onSunday, December 18 at 8pm ET/5pm PT, LIVE on DIRECTV Pay Per View. SD, HD, Spanish-language.


Order By Remoteon Event Day

Or Call 1-800-531-5000 to order. directv.com/wwe Will upload. All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, logos and copyrights are the exclusive property of WWE, Inc. and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners. © 2011 WWE, Inc. All Rights Reserved. Both Canceled Canceled N/A 1/4/2012 Canceled Canceled Canceled

1/12/2012 Customer Experience Penny Finders Australian Open Experience1/15/2012-1/22/21012

AUtralian Open Experience is the first of the four major grand slam tennis experiences we offer our customers at no extra charge. They can enjoya dedicated six cell mix plus 5 bonus channels of coverage as well as unique interactive features such as Match Guide, Results and a full Men'sand Women's draw. Starts on Sunday 1/15/2012 (as they are a day ahead of us) on channels 701-707.

Yes - there will bean on air campaignas well aspromotion acrossall currentcustomer tactics. Tennis/sports fans who are current customers. Both Hd and SD customers.

FREE bonus coverage and interactive applications with the 2012 Australian OpenExperience, Jan 15th thru 22, 2012 on channels 701-707.

Dedicated Australian Open Mix Channel (701) plus 5 bonus channels of Aussie Open coverage (702-707). All in crystal clear HD plus unique interactive features such as Match Guide and dynamically updated Results. Even a fullmen's and women's draw throughout the tournament. All available at NO EXTRA CHARGE SD , HD TUNE IN Channel 701-707 Jan 15- Jan 22nd

www.directv.com/australianopen IMages available - will upload TBD Both

1,867,863 3 2 1/5/2012 1/12/2012 1/15 - 1/22

CH201201051000DTV.Australian_Open_Tennis_EM_appr

1/12/2012 PPV Events Jeff Ton UFC 142: Aldo vs. Mendes 1/14/2012 Drive PPV buys + revenue. Increase HD share vs. SD. No Former UFC buyers. Movie buyers related to mixed martial arts.

UFC 142: Aldo vs. MendesSaturday, January 14, 201210PM ET | 7PM PTCh 123 HD | Ch 124 | Canal 456$54.95 HD | $44.95 | $44.95 Info in Style Guide.

SD, HD, Spanish-language. Reach out to Fabiola Lara and Chela Martinez for Spanish translation.



Order on RemoteStarting Sat Jan 14| Call 1-800-531-5000 to Order

directv.com/ufcandHD/SD/Spanishpages.

http://extranet.ufc.tv/login/Log-In: [email protected]: tmobile23

Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa®, The Octagon™ and the eight-sided competition mat and cage design are registered trademarks, registered service marks, trademarks, trade dress and/or service marks owned exclusively by Zuffa, LLC and licensed toits affiliated entities and other licensees in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC, its affiliates or other respective owners. Photos courtesy of Zuffa, LLC. Ultimate Fighting Championship and UFC are registered trademarks owned by Zuffa, LLC. ©2011 Zuffa, LLC. All RightsReserved. Both

352,335 1 1 1/5/2012 1/12/2012 1/14/2012

CH201201059009DTV.UFC_142_EM1/14/2012 Newsletter Marissa Montgomery Movies Newsletter Weekly email promoting hot new movies in DTV Cinema and Premium channels 4,752,571 N/A N/A Automatic 1/14/2012 N/A




100,000 N/A N/A 1/13/2012 1/16/2012 1/16/2012





Increaseawareness


directv.com/newHD






Increaseawareness


directv.com/newHD


1/17/2012 PPV Cinema Tressa Shaver Ides of March 1/17/2011 Drive online buys of Ides of MarchOn air and directmail tactics

Customers who have purchased CINEMA in the pastCustomers who have purchased dramas in the past Available Same Day as DVD Approved images of Ideas of March

SD - Text to Order MessagingHD - Text to Order MessagingHD DVR - Instant access to the hottest new releases! Go to Channel 1100HD DVR CONNECTED - Over 7,000 Shows and Movies at no additional cost. Legal:with qualifying packages Order Online Record tbd Please pull assets from Sony studio ftp Ides of March © 2011 Ides Film Holdings, LLC. All Rights Reserved. Solo email only

508,792 3 2 1/11/2012 1/17/2012 1/17/2012

CH201201099009DTV.Ides_of_March_EM_appr

1/17/2012 PPV Cinema Tressa Shaver Killer Elite 1/17/2011 Drive online buys of Killer Eliteon air and directmail

Customers who have purchased CINEMA in the pastCustomers who have purchased action/adventure in the past Watch Killer Elite 28 days before you can get it from Netflix and Redbox Approved images of Killer Elite

SD - Text to Order MessagingHD - Text to Order MessagingHD DVR - Instant access to the hottest new releases! Go to Channel 1100HD DVR CONNECTED - Over 7,000 Shows and Movies at no additional cost. Legal:with qualifying packages Order online Record tbd Please pull images from the NBCU studio ftp Killer Elite © 2011 Open Road Films. All Rights Reserved. Solo email only

826,526 2 1 1/11/2012 1/17/2012 1/17/2012

CH201201139009DTV.Killer_Elite_EM_appr





Increaseawareness


directv.com/newHD

https://rcpt.yousendit.com/1232750894/34fa62edb347317c08dc9af070a9a2fe https://rcpt.yousendit.com/1232752514/0d14df3ff9143053ca66a55cb52a771e TBD Both 156260 N/A N/A 12/22/2011 1/17/2012 1/17/2012 CH201201134216DTV.HDUI_National_Rollout_0111_0117_Update_EM





Increaseawareness


directv.com/newHD






Increaseawareness


directv.com/newHD






Increaseawareness


directv.com/newHD






Increaseawareness


directv.com/newHD






Increaseawareness


directv.com/newHD


1/19/2012 Newsletter Kerim Agalar Tips & Tricks Newsletter 5,090,336 N/A N/A Automatic 1/19/2012 N/A





Increaseawareness


directv.com/newHD






Increaseawareness


directv.com/newHD






Increaseawareness


directv.com/newHD






Increaseawareness


directv.com/newHD






Increaseawareness


directv.com/newHD







Increaseawareness


directv.com/newHD






Increaseawareness


directv.com/newHD


Date Business Unit Business Contact(s) Campaign Name Event Date Purpose Conjunction withother programs Audience Main Offer Other Offer Body Content Multiple Versions or Dynamic Content 1st Call To Action 2nd CTA 3rd CTA URLs: Asset Location and File Names: Legal footer: Newsletter Piece? Additional

Information Estimate counts Weekly Priority Daily Priority Vendor Due Date Deployment Date EVENTDATE Actual Drop File Name

Copy of DirecTV - Email Calendar 2012 - January 2012

1

1/23/2012 Refer a friend Ben Kneller January Refer a Friend 1/24/2012Gain incremental referral subs by emailing select segments of our customer base. This campaign will also be testing two different targetingstrategies.

In conjunction withlarger enterprise-wide Referralprogram.

1) Never Referred2) Never Referred with Choice Xtra or above and HD receiver 3) Was Referred4) Was Referred with Referral credit roll-off within the last 90 days

Referral $100/$100 offer. Both the referrer (current customer) and the new customerreceive $10 in bill credits for 10 months. We will be using the same "Silver" creative without the Reminder language that was used in the December campaign.

We will have different versions by test cell with different TFNs. The creative will be thesame for all four with the exception of changing out the TFN.

Refer your friendsto DIRECTV!

Have them call orgo online to order

Enjoy $100 in billcredtis!

http://www.directv.com/DTVAPP/global/contentPageIFnorail.jsp?assetId=P4970049#h:1042.79CheetahMail already has assets from previous Referral email campaigns

‡REFERRAL OFFER: $100 will be in the form of bill credits. Limit 10 referrals per 12-consecutive-month period. Offer ends 2/8/12. You must provide new DIRECTV customers with your DIRECTV account number. Referred customers must sign up for service and hardware using the phone number provided and mention your DIRECTV accountnumber at the time of order. They must order their leased system by 2/8/12 and activate the CHOICE package ($60.99/mo.) or above, ÓPTIMO MÁS ($44.99/mo.) or above, Jadeworld or any qualifying international service bundle, which shall include the PREFERRED CHOICE programming package ($39.99/mo.), within 30 days with requiredprogramming agreement at time of activation. You and your referred customer will each receive 10 nonrefundable/nontransferable credits of $10 each over 10 DIRECTV billing cycles, totaling $100. Allow 6 to 8 weeks after activation for credits to post to accounts. Determination of program eligibility and qualifying referrals, as well as anyexceptions, are at the sole discretion of DIRECTV. DIRECTV reserves the right to verify and adjust credits at any time prior to or following posting and redemption. May not be combined with other DIRECTV referral programs. Any balance will carry forward on your DIRECTV bill until credit is exhausted. Offer not transferable or redeemable forcash. Account must be active and in "good standing," as determined by DIRECTV in its sole discretion, to receive credits. Commercial accounts/customers not eligible. DIRECTV reserves the sole right to modify, suspend or cancel this referral program at any time without notice. Visit directv.com/refer for more information. Programming, pricing,terms and conditions subject to change at any time. Pricing residential. Taxes not included. Receipt of DIRECTV programming subject to the terms of the DIRECTV Customer Agreement; copy provided at directv.com/legal and in order confirmation. ©:2011 DIRECTV, Inc. DIRECTV and the Cyclone Design logo, CHOICE and DIRECTV CINEMA are trademarks of DIRECTV, Inc. All other trademarksand service marks are the property of their respective owners. YOUR EMAIL SUBSCRIPTIONThis email was sent to [email protected] . You have asked to receive DIRECTV email alerts. To view/change your current DIRECTV email subscriptions or change your email address, manage your email here. To unsubscribe from all DIRECTV emails, click here or write to DIRECTV, Inc. P.O. Box 6550, Greenwood Village, CO 80155-6550. QUESTIONS OR COMMENTS?Replies to this email address cannot be answered. For questions/concerns, email DIRECTV Customer Care here. ©2011 DIRECTV, Inc. DIRECTV and the Cyclone Design logo are trademarks of DIRECTV, Inc. All other trademarks and service marks are the property of their respective owners. Privacy Policy Solo email only

300,000 5 1 1/18/2012 1/23/2012 1/24/2012

CH201201181016DTV.Customer_Referral_Jan_Never_HD_Choice.txtCH201201181016DTV.Customer_Referral_Jan_Never_NBA_NHL.txtCH201201181016DTV.Customer_Referral_Jan_Never_Random.txt

1/24/2012 PPV Cinema Tressa Shaver Real Steel 1/24/2011 Drive online buys of Real Steelon air and directmail

Customers who have purchased CINEMA in the pastCustomers who have purchased action/adventure in the past Offer with Buena Vista pending

Available SameDay as DVD Approved Real Steel image

SD - Text to Order MessagingHD - Text to Order MessagingHD DVR - Instant access to the hottest new releases! Go to Channel 1100HD DVR CONNECTED - Over 7,000 Shows and Movies at no additional cost. Legal:with qualifying packages Order Online Record tbd Please pull images from Buena Vista studio ftp tbd Solo email only

1,253,873 3 1 1/18/2012 1/24/2012 1/24/2012

CH201201199009DTV.Real_Steel_EM_appr

1/24/2012 PPV Cinema Tressa Shaver 50/50 1/24/2011 Drive online buys of 50/50on air and directmail

Customers who have purchased CINEMA in the pastCustomers who have purchased comedies in the past Available same day as DVD Approved images for 50/50

SD - Text to Order MessagingHD - Text to Order MessagingHD DVR - Instant access to the hottest new releases! Go to Channel 1100HD DVR CONNECTED - Over 7,000 Shows and Movies at no additional cost. Legal:with qualifying packages Order Online Record tbd Pull images from Buena Vista site tbd Solo email only

800,260 4 2 1/19/2012 1/24/2012 1/24/2012

CH201201189009DTV.50_50_EM_appr





Increaseawareness


directv.com/newHD


1/25/2012 Mobile Brandon Davenport Mobile SMS Club 4,362,641 N/A N/A 1/12/2012 1/25/2012 1/25/2012

1/25/2012 Self Care Sean Kim, Kerim Agalar January Self Care Increase Self Care transactionsPart of largeinitiative toincrease self care

Three versions: Customers who A) have not registered online B) have not signed up for AutoBill Pay C) have not signed up for paperless billing No offer Each segment will receive different messages 1,035,096 7 1 Automatic 1/25/2012 N/A CH201201151712TGB.MONTHLY_SELFCARE





Increaseawareness


directv.com/newHD


1/26/2012 Upgrade Marketing Joanna Rodriguez HBO Free Trial3,000,731 2 2 1/18/2012 1/26/2012 1/27/2012

CH201201191000DTV.HBO_Free_Trial_HDDVR_CONNECTED_EM_apprCH201201191000DTV.HBO_Free_Trial_HD_HDDVR_UNCONNECTED_EM_apprCH201201191000DTV.HBO_Free_Trial_SD_EM_appr

1/26/2012 PPV Events Jeff Ton WWE Royal Rumble117,540 1 1 1/19/2012 1/26/2012 1/29/2012

CH201201206239DTV.WWE_RoyalRumble_HD_EM_apprCH201201206239DTV.WWE_RoyalRumble_SD_EM_apprCH201201206239DTV.WWE_RoyalRumble_MAS_EM_appr


1/31/2012 PPV Cinema Tressa Shaver Drive 1/31/2011 Drive online buys of Driveon air and directmail

Customers who have purchased CINEMA in the pastCustomers who have purchased action/adventure in the past Available same day as DVD Approved images for Drive

SD - Text to Order MessagingHD - Text to Order MessagingHD DVR - Instant access to the hottest new releases! Go to Channel 1100HD DVR CONNECTED - Over 7,000 Shows and Movies at no additional cost. Legal:with qualifying packages Order online Record tbd Pull approved images from Sony studio site "Drive © 2011 FilmDistrict Distribution, LLC and Drive Film Holdings, LLC. All rights reserved." Solo email only

493,797 5 1 1/25/2012 1/31/2012 1/31/2012

CH201201249009DTV.Drive_In_Time_EM

1/31/2012 PPV Cinema Tressa Shaver In Time 1/31/2011 Drive buys of "In Time" on air, direct mail

Customers who purchase more than 3 PPV movies in 6 months (RFM High)New customers 60-90daysCustomers who enjoy action/thriller movies Watch it before you can get it on DVD Approved images for "In Time" (Fox)

Multiple versionsSD, HD, DVRHD DVR ConnectedHD DVR Unconnected Order online Record tbd Fox studio ftp tbd Solo email only

226,186 6 2 1/25/2012 1/31/2012 1/31/2012

CH201201249009DTV.Drive_In_Time_EM

2/1/2012 Sports Marketing Randy Posner ESPN Full Court Half Season 2/1/2012 To upgrade as many customers as possible to ESPN Full Court by taking advantage of the Half Season offer.

Yes, there will beother tactcissupporting this. Former ESPN Full Court subscribers, and anyone else who would be a target of this package. 2 payments of $41.00

Can follow same format as Half Season email. Get the most college basketball action with ESPN FCGet up to 30 games a weekTop players, top conference, top rivalriesFrom the ACC, Big East, SEC, and Big 12 Single Order Now

Call 1-800 GETSPORTS

www.directv.com/fullcourt Can use same creative as previous FC email (Early Bird) Same as Early Bird email Both

116,121 2 1

1/25/2012 2/1/2012

2/1/2012

2/2/2012 Social Media Chip Ross Celebrity Beach Bowl 2/4/2012For the 2012 Beach Bowl, we want e-mails to promote social media features. We are uncertain of the exact plans but we would like to reservespace in a solo email to go out the last week of January & a newsletter inclusion for News & Offers newsletter.

Celebrity BeachBowl aires onAUDIENCENetwork andcontent onDIRECTV.com. All DIRECTV customers

Go to Facebook.com/DIRECTV to exclusive social media coverage of Celebrity BeachBowl. Go to Facebook.com/DIRECTV to see behind the scenes coverage, exclusive videos of celebrities and social media coverage of Celebrity Beach Bowl.

Go to DIRECTV'sFacebook Page

www.facebook.com/directv TBD Not necessary Both

4,929,764 4 2 1/26/2012 2/2/2012 2/4/2012

CH201201261000DTV.Celebrity_Beach_Bowl_EM_appr




Canceled Canceled Canceled Canceled Canceled Canceled

2/2/2012 PPV Events Jeff Ton UFC 143: St-Pierre vs. Diaz 2/4/2012 Drive PPV buys + revenue. Increase HD vs. SD share. No. Former UFC buyers.

UFC 143: St-Pierre vs. DiazSaturday, February 4, 201210PM PT | 7PM PTCh 123 HD | Ch 124 | Canal 456$54.95 HD | $44.95 | $44.95 Pull from Style Guide. Note that this big event is during Super Bowl Weekend and should be promoted with parallel "big-ness." SD, HD, Spanish-language



Order on RemoteStarting Fri Feb 3 |Call 1-800-531-5000 to Order

directv.com/ufcandHD/SD/Spanishevent order pages

http://extranet.ufc.tv/login/[email protected]

Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa®, The Octagon™ and the eight-sided competition mat and cage design are registered trademarks, registered service marks, trademarks, trade dress and/or service marks owned exclusively by Zuffa, LLC and licensed toits affiliated entities and other licensees in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC, its affiliates or other respective owners. Photos courtesy of Zuffa, LLC. Ultimate Fighting Championship and UFC are registered trademarks owned by Zuffa, LLC. ©2011 Zuffa, LLC. All RightsReserved. Both

354,245 1 1 1/26/2012 2/2/2012 2/4/2012

CH201201269009DTV.UFC_143_EM

2/3/2012 Upgrade Marketing Joanna Rodriguez/Matt Schmidt Starz/Showtime 2 for 1 offerFirst week of Feb ifpossible Objective: Upgrades to Starz and Showtime

YES: On Air SpotOnline Banners non-Starz

2 Premiums for the price of 1 Order STARZ® and SHOWTIME® and get 2 for the price of 1 for 3 months.Enjoy 15 STARZ® channels and 13 SHOWTIME® channels.Get STARZ® and SHOWTIME®

When you order STARZ® Super Pack and SHOWTIME UNLIMITED® you get 2 for the price of 1. See the hottest Hollywood hits and original series on a total of 15 STARZ® channels, including 8 in HD†, and 13 SHOWTIME®channels, including 10 in HD†, for only $12.99 or less per month for 3 months.

YES: SD/DVRHD/HDVR ConnectedHD/HDVR Not connected Upgrade NOW

directv.com/starzshow Programming

directv.com/starzsho(currently directv.com/showstarz butwill change todirectv.com/starzshowshortly)

Starz - Spartacus: Vengeance / Zookeeper/Bad TeacherDALI: Saprtacus -> File Exchange Business Partners > Starz > Web Plans > 2012 > January Two movie titles -> File Exchange Business Partners > Starz > Web Plans > 2012 > February Showtime - Original Series - with Shameless, Californication, and House of Lies DALI-> -> File Exchange Business Partners > Showtime > 2012 > January 2012 Showtime Promotable Titles

Offer ends 6/30/12. Valid for approved customers only. Other conditions apply. Go to directv.com/starzsho for more details. Starz® and related channels and service marks are the property of Starz Entertainment, LLC. SHOWTIME and related marks are registered trademarks of Showtime Networks Inc. 2011 DIRECTV, Inc. SHOWTIME and related marks are registered trademarks of Showtime Networks Inc., a CBS Company. Shameless © Warner Bros. Entertainment Inc. All rights reserved. House of Lies © Showtime Networks Inc. All rights reserved.Californication © Showtime Networks Inc. All rights reserved. STARZ® and related channels and service marks are the property of STARZ® Entertainment, LLC.© 2010 Columbia Pictures Industries, Inc.© 2010 Columbia Pictures Industries, Inc. Both

2,712,334 3 1

1/26/2012 2/3/2012

N/A

CH201201294216DTV.DTV_Starz_Showtime_2for1_HDDVR_EM_apprCH201201294216DTV.DTV_Starz_Showtime_2for1_HD_EM_apprCH201201294216DTV.DTV_Starz_Showtime_2for1_SD_EM_appr


Date Business Unit Business Contact(s) Campaign Name Event Date Purpose Conjunction withother programs Audience Main Offer Other Offer Body Content Multiple Versions or Dynamic Content 1st Call To Action 2nd CTA 3rd CTA URLs: Asset Location and File Names: Legal footer: Newsletter Piece? Additional

Information Estimate counts Weekly Priority Daily Priority Vendor Due Date Deployment Date EVENTDATE Actual Drop File Name

Copy of DirecTV - Email Calendar 2012 - January 2012

2

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY26-Dec 27-Dec Last Chance - Buy 4 Offer 28-Dec 29-Dec UFC 141: Lesnar - Overeem 30-Dec NFL Weekly Schedule 1,200,000 31-Dec Movies Newsletter 4,805,980 1-Jan

TOTAL: 0 TOTAL: 0 TOTAL: 0 TOTAL: 0 TOTAL: 1,200,000 TOTAL: 4,805,980 TOTAL: 0 WEEK 5: 1,200,0002-Jan 2012 PNP Email Notification 3-Jan Contagion 868,773 4-Jan News & Offers 5-Jan Showtime Free Trial 2,828,161 6-Jan 7-Jan Movies Newsletter 4,738,384 8-Jan

I Don't Know How She Does It TNA Wrestling: GenesisShark Night

TOTAL: 0 TOTAL: 868,773 TOTAL: 0 TOTAL: 2,828,161 TOTAL: 0 TOTAL: 4,738,384 TOTAL: 0 WEEK 1: 3,696,9349-Jan NHL Center Ice Half Season 147,612 10-Jan Moneyball 549,222 11-Jan 12-Jan Australian Open Experience 1,867,863 13-Jan 14-Jan Movies Newsletter 4,752,571 15-Jan

2012 PNP Email Notification What's Your Number 428,154 UFC 142: Aldo vs. Mendes 352,335

TOTAL: 147,612 TOTAL: 977,376 TOTAL: 0 TOTAL: 2,220,198 TOTAL: 0 TOTAL: 4,752,571 TOTAL: 0 WEEK 2: 3,345,18616-Jan 2012 PNP Email Notification 17-Jan Ides of March 508,792 18-Jan 19-Jan Tips & Tricks 5,090,336 20-Jan 21-Jan Movies Newsletter 4,771,358 22-Jan

Killer Elite 826,526

TOTAL: 0 TOTAL: 1,335,318 TOTAL: 0 TOTAL: 5,090,336 TOTAL: 0 TOTAL: 4,771,358 TOTAL: 0 WEEK 3: 6,425,65423-Jan January Refer a Friend 24-Jan Real Steel 1,253,873 25-Jan Mobile SMS Club 4,362,641 26-Jan HBO Free Trial 3,000,731 27-Jan 28-Jan Movies Newsletter 4,771,697 29-Jan

50/50 800,260 January Self Care 1,035,096 WWE Royal Rumble 117,540

TOTAL: 0 TOTAL: 2,054,133 TOTAL: 5,397,737 TOTAL: 3,118,271 TOTAL: 0 TOTAL: 4,771,697 TOTAL: 0 WEEK 4: 10,570,141

30-Jan 31-Jan Drive 493,797 1-Feb ESPN Full Court HalfSeason 116,121 2-Feb Celebrity Beach Bowl 4,929,764 3-Feb Starz/Showtime 2 for

1 offer 2,712,334 4-Feb Movies Newsletter 4,757,451 5-Feb

In Time 226,186 UFC 143: St-Pierre vs. Diaz 354,245 DECEMBER 25,237,915

TOTAL: 0 TOTAL: 719,983 TOTAL: 116,121 TOTAL: 5,284,009 TOTAL: 2,712,334 TOTAL: 4,757,451 TOTAL: 0

Copy of DirecTV - Email Calendar 2012 - January Calendar View

3

1/31/2012 PPV Cinema Tressa Shaver Drive 493,797 5 1 1/25/2012 1/31/2012 1/31/2012 CH201201249009DTV.Drive_In_Time_EM1/31/2012 PPV Cinema Tressa Shaver In Time 226,186 6 2 1/25/2012 1/31/2012 1/31/2012 CH201201249009DTV.Drive_In_Time_EM

2/1/2012 Sports Marketing Randy Posner ESPN Full Court Half Season 116,121 2 1 1/25/2012 2/1/2012 2/1/2012 CH201201264216DTV.ESPN_FC_HalfSeason_EM_new_appr2/2/2012 Social Media Chip Ross Celebrity Beach Bowl 4,929,764 4 2 1/26/2012 2/2/2012 2/4/2012 CH201201261000DTV.Celebrity_Beach_Bowl_EM_appr2/2/2012 Upgrade Marketing Joanna Rodriguez 2012 PNP Email notification Canceled Canceled Canceled Canceled Canceled Canceled2/2/2012 PPV Events Jeff Ton UFC 143: St-Pierre vs. Diaz 354,245 1 1 1/26/2012 2/2/2012 2/4/2012 CH201201269009DTV.UFC_143_EM

2/3/2012 Upgrade MarketingJoanna Rodriguez/MattSchmidt Starz/Showtime 2 for 1 offer 2,712,334 3 1 1/26/2012 2/3/2012 N/A

2/4/2012 Newsletter Marissa Montgomery Movies Newsletter 4,757,451 N/A N/A Automatic 2/4/2012 N/A

2/7/2012 PPV Cinema Tressa Shaver A Very Harold and Kumar Christmas 537,848 6 1 2/1/2012 2/7/2012 2/7/2012 CH201202019009DTV.HaroldKumar_TheWay_EM2/8/2012 Newsletter Kerim Agalar News & Offers Newsletter 4,978,565 N/A N/A Automatic 2/8/2012 N/A2/9/2012 PPV Events Jeff Ton TNA Wrestling: Against All Odds 52,227 N/A N/A 2/1/2012 2/9/2012 2/12/20122/9/2012 PPV Cinema Tressa Shaver The Way 565,928 5 3 2/1/2012 2/9/2012 2/9/2012 CH201202019009DTV.HaroldKumar_TheWay_EM2/9/2012 PPV Events Jeff Ton Boxing: Ortiz-Berto II Canceled Canceled Canceled Canceled Canceled Canceled

2/10/2012 Sports Marketing Randy Posner NHL Center Ice Race for the Cup 136,579 3 1 2/2/2012 2/10/2012 2/13/2012 CH201202024216DTV.NHL_CI_Race_for_the_Cup_EM_appr2/10/2012 PPV Cinema Tressa Shaver The Twilight Saga: Breaking Dawn Part 1 2,352,852 4 2 2/2/2012 2/10/2012 2/10/2012 CH201202039009DTV.BreakingDawn_Part1_EM2/11/2012 Newsletter Marissa Montgomery Movies Newsletter 4,763,260 N/A N/A Automatic 2/11/2012 N/A

2/14/2012 PPV Cinema Tressa Shaver Valentine's day movies 117,667 3 1 2/8/2012 2/14/2012 2/14/2012 CH201202079009DTV.RumDiary_ValentinesDay_EM2/15/2012 Newsletter Kerim Agalar Tips & Tricks Newsletter 5,273,246 N/A N/A Automatic 2/15/2012 N/A2/16/2012 PPV Events Jeff Ton World Series of Boxing: Mexico vs. Bacu 31,598 2 1 2/9/2012 2/16/2012 2/17/2012 CH201202109973DTV.Boxing_Mexico_Baku_SD_EM2/16/2012 PPV Cinema Tressa Shaver The Rum Diary 2,190,307 4 2 2/8/2012 2/16/2012 2/14/2012 CH201202079009DTV.RumDiary_ValentinesDay_EM

2/17/2012 PPV Events Jeff Ton WWE Elimination Chamber 115,925 1 1 2/9/2012 2/17/2012 2/19/2012 CH201202131000DTV.WWE_Elimination_Chamber_HD_EM_apprCH201202131000DTV.WWE_Elimination_Chamber_SD_EM_appr


2/21/2012 PPV Cinema Tressa Shaver Tower Heist 1,032,635 3 1 2/15/2012 2/21/2012 2/21/2012 CH201202159009DTV.TowerHeist_JEdgar_EM2/21/2012 PPV Cinema Tressa Shaver J. Edgar 365,014 4 2 2/15/2012 2/21/2012 2/21/2012 CH201202159009DTV.TowerHeist_JEdgar_EM2/22/2012 Upgrade Marketing Joanna Rodriguez HD EXTRA PACK Free Trial 2,416,991 2 1 2/15/2012 2/22/2012 2/22/2012 CH201202151000DTVDTV_HD_EXTRA_PACK_FREE_TRIAL_EM

2/22/2012 Refer a friend Ben Kneller February Refer a Friend Email 858,615 5 2 2/16/2012 2/22/2012 2/21/2012 CH201202166239DTV.Customer_Referral_Feb_NeverRef_1_EM.txtCH201202166239DTV.Customer_Referral_Feb_Never_Random_EM_2.txt

2/22/2012 Survey David Hughes DIRECTV Everywhere Survey - Part 1 58,604 N/A N/A 2/21/2012 2/22/2012 2/22/2012 Hughes list for DTVE Messaging.xls2/23/2012 PPV Events Jeff Ton UFC 144: Edgar vs. Henderson 349,407 1 1 2/16/2012 2/23/2012 2/25/2012 CH201201269009DTV.UFC_143_EM2/24/2012 Survey David Hughes DIRECTV Everywhere Survey - Part 2 58,446 N/A N/A 2/21/2012 2/24/2012 2/22/2012 Hughes list for DTVE Messaging.xls2/24/2012 Survey David Hughes Kano Study - Part 1+2 116,927 N/A N/A 2/21/2012 2/24/2012 2/24/2012 Hughes List for Kano Test #1.xls2/24/2012 Self Care Kerim Agalar February Self Care 1,585,064 6 1 2/15/2012 2/24/2012 N/A2/25/2012 Newsletter Marissa Montgomery Movies Newsletter 2,941,661 N/A N/A Automatic 2/25/2012 N/A

2/27/2012 Sports Marketing Randy Posner NBA League Pass Free Trial 346,198 2 1 2/22/2012 2/27/2012 2/28/2012 CH20120222DTV.NBA_League_Pass_EM_appr2/27/2012 Survery David Hughes Kano Study Reminder Part 1+2 109,868 N/A N/A 2/27/20122/28/2012 Customer Experience Chela Martinez TiVo 284,670 N/A N/A 2/9/2012 2/28/2012 2/8/2012 CH201202244216DTV.Tivo_Box_EM_appr2/28/2012 Social Media Chip Ross Social media FEB email Canceled Canceled Canceled Canceled Canceled Canceled2/28/2012 Survey David Hughes DIRECTV Everywhere Survey Reminder Part 1+2 109,688 N/A N/A 2/28/20122/28/2012 PPV Cinema Tressa Shaver Hugo 1,235,334 3 1 2/22/2012 2/28/2012 2/28/2012 CH201202179009DTV.Hugo_EM2/29/2012 Mobile Brandon Davenport Mobile Web Bill Pay 5,364,908 5 1 2/16/2012 2/29/2012 2/29/2012 CH201202166239DTV.Mobile_Web_Bill_Pay_EM_appr

3/1/2012 PPV Events Jeff Ton Strikeforce: Tate vs Rousey 90,890 1 1 2/23/2012 3/1/2012 3/3/2012 20120223190943_CH201202239973DTV_Strikeforce_Tate_Rouser_EM_SD_MKT20120223190930_CH201202239973DTV_Strikeforce_Tate_Rouser_EM_HD_MKT

3/2/2012 PPV Cinema Tressa Shaver Puss in Boots 36,607 4 1 2/23/2012 3/2/2012 3/2/2012 CH201202289009DTV.PussBoots_Immortals_Footloose_EM3/3/2012 Newsletter Marissa Montgomery Movies Newsletter 2,972,372 N/A N/A Automatic 3/3/2012 N/A

Deployment Date Business Unit Business Contact(s) Campaign Name Estimate counts Weekly Priority Daily Priority Vendor Due Date Deployment Date EVENT DATE Actual Drop File Name

Copy of DirecTV - Email Calendar 2012 - February 2012

4

How Many Campaigns perBusiness Unit in February

PPV CInema 8Sports Marketing 2Social MediaUpgrade MarketingPPV EventsNewsletterRefer a FriendSurveySelf CareCustomerExperience

Copy of DirecTV - Email Calendar 2012 - Sheet15

5

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

30-Jan 31-Jan

Drive 493,797

1-Feb

ESPN Full Court Half Season 116,121

2-Feb

Celebrity Beach Bowl 4,929,764

3-Feb

Starz/Showtime 2 for 1 2,712,334

4-Feb

Movies Newsletter 4,757,451

5-Feb

In Time 226,186UFC 143: St-Pierre vs. Diaz354,245

TOTAL: 0 TOTAL: 719,983 TOTAL: 116,121 TOTAL: 5,284,009 TOTAL: 2,712,334 TOTAL: 4,757,451 TOTAL: 0 WEEK 5: 8,832,447

6-Feb 7-Feb

A Very Harold & Kumar Christmas537,848

8-Feb

News & Offers Newsletter4,978,565

9-Feb

TNA Wrestling: Against All Odds52,227

10-Feb

NHL Center Ice Race for the Cup136,579

11-Feb


12-Feb

The Way 565,928 The Twilight Saga: Breaking Dawn Part 12,352,852

TOTAL: 0 TOTAL: 537,848 TOTAL: 4,978,565 TOTAL: 618,155 TOTAL: 2,489,431 TOTAL: 4,763,260 TOTAL: 0 WEEK 1: 8,623,999

13-Feb 14-Feb

Valentine's daymovies

117,667

15-Feb

Tips & TricksNewsletter 5,273,246

16-Feb

World Series ofBoxing: Mexico vs.Bacu 31,598

17-Feb

WWE EliminationChamber 115,925

18-Feb


19-FebThe Rum Diary 2,190,307

TOTAL: 0 TOTAL: 117,667 TOTAL: 5,273,246 TOTAL: 2,221,905 TOTAL: 115,925 TOTAL: 2,914,045 TOTAL: 0 WEEK 2: 7,728,743

20-Feb

HD Extra Pack Free Trial2,416,991

21-Feb

Tower Heist 1,032,635

22-Feb

February Refer aFriend Email 858,615

23-Feb

UFC 144: Edgarvs. Henderson 349,407

24-Feb

February Self Care 1,585,064

25-Feb


26-Feb

J. Edgar 365,014DIRECTVEverywhereSurvey - Part 1

58,604DIRECTVEverywhereSurvey - Part 2

58,446

Kano Study - Part1+2 116,927

TOTAL: 2,416,991 TOTAL: 1,397,649 TOTAL: 917,219 TOTAL: 349,407 TOTAL: 1,760,437 TOTAL: 2,941,661 TOTAL: 0 WEEK 3: 6,841,703

27-Feb

DIRECTVEverywhere 2,000,000

28-Feb

Hugo 1,235,334

29-Feb

Mobile Web BillPay 5,364,908

1-Mar

SMS Sweepstakes 5,000,000

2-Mar

Puss in Boots 36,607

3-Mar


4-Mar

NBA League Pass Free Trial346,198 TiVo 284,670 Strikeforce: Tatevs Rousey 90,890

Kano StudyReminder Part 1+2

109,868

DIRECTVEverywhereSurvey ReminderPart 1+2

109,688

TOTAL: 2,456,066 TOTAL: 1,629,692 TOTAL: 5,364,908 TOTAL: 5,090,890 TOTAL: 36,607 TOTAL: 2,972,372 TOTAL: 0 WEEK 4: 14,578,163

Copy of DirecTV - Email Calendar 2012 - February Calendar View

6

2/27/2012 Sports Marketing Randy Posner NBA League Pass Free Trial 346,198 2 1 2/22/2012 2/27/2012 2/28/20122/28/2012 Customer Experience Chela Martinez TiVo 284,670 N/A N/A 2/9/2012 2/28/2012 2/8/20122/28/2012 Social Media Chip Ross Social media FEB email Canceled Canceled Canceled Canceled Canceled Canceled2/28/2012 PPV Cinema Tressa Shaver Hugo 1,235,334 3 1 2/22/2012 2/28/2012 2/28/20122/29/2012 Mobile Brandon Davenport Mobile Web Bill Pay 5,364,908 6 1

3/1/2012 PPV Events Jeff Ton Strikeforce: Tate vs Rousey 90,890 1 1 2/22/2012 3/1/2012 3/3/2012 CH201202239973DTV_Strikeforce_Tate_Rouser_EM_HD_MKTCH201202239973DTV_Strikeforce_Tate_Rouser_EM_SD_MKT

3/2/2012 PPV Cinema Tressa Shaver Puss in Boots 36,607 5 1 2/23/2012 3/2/2012 3/2/2012 CH201202289009DTV.PussBoots_Immortals_Footloose_EM3/3/2012 Newsletter Marissa Montgomery Movies Newsletter 2,972,372 N/A N/A Automatic 3/3/2012 N/A

3/6/2012 PPV Cinema Tressa Shaver Immortals 944,533 2 2 2/29/2012 3/6/2012 3/6/2012 CH201202289009DTV.PussBoots_Immortals_Footloose_EM3/6/2012 PPV Cinema Tressa Shaver Footloose (2011) 325,677 3 1 2/29/2012 3/6/2012 3/6/2012 CH201202289009DTV.PussBoots_Immortals_Footloose_EM3/7/2012 Sports Marketing Kristi Shibata Fox Soccer Plus Special Offer Canceled Canceled Canceled Canceled Canceled Canceled3/7/2012 Upgrade Marketing Julia Haleluk Get Connected 500,000 N/A N/A 2/8/2012 3/7/2012 2/13/2012 CH201201304216DTV.Get_Connected_EM_New

3/8/2012 PPV Events Jeff Ton Boxing: Salido vs. Lopez 176,229

1 1 3/1/2012 3/8/2012 3/10/2012

CH201203011000DTV.Boxing_Salido_vs_Lopez_HD_EM_apprCH201203011000DTV.Boxing_Salido_vs_Lopez_SD_EM_appr

3/9/2012 Self Care Sean Kim Self Care/PPV ordering 50,000 N/A N/A 2/16/2012 3/9/2012 N/A3/9/2012 Customer Experience Chela Martinez Home Media Center - HR34 Canceled Canceled Canceled Canceled Canceled Canceled


3/13/2012 Customer Experience Alicia Reich DIRECTV Everywhere 2,000,000 N/A N/A 1/12/2012 3/13/2012 2/20/20123/13/2012 PPV Cinema Tressa Shaver The Descendants 500,000 2 1 3/7/2012 3/13/2012 3/13/20123/13/2012 PPV Cinema Tressa Shaver My Week with Marilyn 500,000 3 2 2/29/2012 3/13/2012 3/6/20123/14/2012 Newsletter Kerim Agalar News & Offers Newsletter 5,000,000 N/A N/A Automatic 3/14/2012 N/A3/15/2012 PPV Events Jeff Ton TNA Wrestling: Victory Road 74,808 1 1 3/8/2012 3/15/2012 3/18/20123/16/2012 PPV Cinema Tressa Shaver Happy Feet Two 500,000 4 1 3/21/2012 3/16/2012 3/27/20123/17/2012 Newsletter Marissa Montgomery Movies Newsletter 4,600,000 N/A N/A Automatic 3/17/2012 N/A

3/20/2012 PPV Cinema Tressa Shaver The Muppets 500,000 2 1 3/14/2012 3/20/2012 3/20/20123/20/2012 PPV Cinema Tressa Shaver The Girl With The Dragon Tattoo 500,000 3 2 3/14/2012 3/20/2012 3/20/20123/21/2012 Upgrade Marketing Joanna Rodriguez Premium Upsell 2,600,000 1 1 3/15/2012 3/21/2012 N/A3/22/2012 Newsletter Kerim Agalar Tips & Tricks Newsletter 5,600,000 N/A N/A Automatic 3/22/2012 N/A3/24/2012 Newsletter Marissa Montgomery Movies Newsletter 4,600,000 N/A N/A Automatic 3/24/2012 N/A

3/27/2012 Refer a friend Ben KnellerMarch Refer a Friend Reminder to SoloMail 300,000 6 2 3/21/2012 3/27/2012 3/27/2012

3/27/2012 PPV Cinema Tressa Shaver Last Chance buy 4 get 10 2,200,000 3/21/2012 3/27/2012 3/1/20123/28/2012 Upgrade Marketing Joanna Rodriguez STARZ ENCORE FREE TRIAL 2,000,000 3 1 3/21/2012 3/28/2012 3/29 - 4/13/29/2012 PPV Events Jeff Ton WWE Wrestlemania 28 150,000 1 1 3/22/2012 3/29/2012 4/1/20123/29/2012 Upgrade Marketing Joanna Rodriguez HBO - Game of Thrones premiere 2,000,000 2 2 3/22/2012 3/29/2012 4/1/20123/30/2012 PPV Cinema Tressa Shaver Hop 500,000 5 1 3/22/2012 3/30/2012 3/30/20123/31/2012 Newsletter Marissa Montgomery Movies Newsletter 4,600,000 N/A N/A Automatic 3/31/2012 N/A

4/2/2012 Mobile Brandon Davenport SMS Sweepstakes 5,000,000 4 2 3/28/2012 4/2/2012 3/1/20124/3/2012 PPV Cinema Tressa Shaver War Horse 1,000,000 3 2 3/28/2012 4/3/2012 4/3/20124/3/2012 PPV Cinema Tressa Shaver We Bought a Zoo 1,000,0004/3/2012 Upgrade Marketing Joanna Rodriguez Post Free Trial: 2 for 1 offer 2,000,000 1 1 3/28/2012 4/3/2012 N/A4/4/2012 Customer Experience Penny Finders Masters Experience 5,000,000 2 1 3/28/2012 4/4/2012 4/5/20124/5/2012 Sports Marketing Randy Posner MLB Extra Innings Free Trial 200,000 4 1 3/28/2012 4/5/2012 3/26/20124/7/2012 Newsletter Marissa Montgomery Movies Newsletter 4,600,000 N/A N/A Automatic 4/7/2012 N/A

Deployment Date Business Unit Business Contact(s) Campaign Name Estimate counts Weekly Priority Daily Priority Vendor Due Date Deployment Date EVENT DATE Actual Drop File Name

Copy of DirecTV - Email Calendar 2012 - March 2012

7


27-Feb

NBA League Pass Free Trial 346,198

28-Feb

Hugo 1,235,334

29-Feb

Mobile Web Bill Pay 5,364,908

1-Mar

Strikeforce: Tate vs Rousey 90,890

2-Mar

Puss in Boots 36,607

3-Mar


4-Mar

TiVo 284,670

TOTAL: 346,198 TOTAL: 1,520,004 TOTAL: 5,364,908 TOTAL: 90,890 TOTAL: 36,607 TOTAL: 2,972,372 TOTAL: 0 WEEK 5: 10,330,979

5-Mar 6-Mar

Immortals 944,533

7-Mar

Get Connected 500,000

8-Mar

Boxing: Salido vs. Lopez 176,229

9-Mar

Self Care/PPVordering 50,000

10-Mar


11-MarFootloose (2011) 325,677

TOTAL: 0 TOTAL: 1,270,210 TOTAL: 500,000 TOTAL: 176,229 TOTAL: 50,000 TOTAL: 4,600,000 TOTAL: 0 WEEK 1: 6,596,439

12-Mar 13-Mar

The Descendants 500,000

14-Mar

News & Offers Newsletter 5,000,000

15-Mar

TNA Wrestling: Victory Road 74,808

16-Mar

Happy FeetTwo 5,000,000

17-Mar


18-MarMy Week with Marilyn 500,000DIRECTV Everywhere 2,000,000

TOTAL: 0 TOTAL: 3,000,000 TOTAL: 5,000,000 TOTAL: 74,808 TOTAL: 5,000,000 TOTAL: 4,600,000 TOTAL: 0 WEEK 2: 17,674,808

19-Mar 20-Mar

The Muppets 500,000

21-Mar

March Self Care 2,100,000

22-Mar

Tips & Tricks Newsletter 5,600,000

23-Mar 24-Mar


25-Mar

The Girl With The Dragon Tattoo 500,000 Premium Upsell 2,600,000


26-Mar 27-Mar

March Refer a Friend Reminder to Solo Mail 300,000

28-Mar

STARZ ENCORE FREE TRIAL 2,000,000

29-Mar

WWE Wrestlemania 28 150,000

30-Mar

Hop 500,000

31-Mar


1-Apr

Last Chance buy 4 get 10 2,200,000 HBO - Game of Thrones premiere 2,000,000

TOTAL: 0 TOTAL: 2,500,000 TOTAL: 2,000,000 TOTAL: 2,150,000 TOTAL: 500,000 TOTAL: 4,600,000 TOTAL: 0 WEEK 4: 11,750,000

Monday Totals: 346,198 Tuesday Totals: 9,290,214 Wednesday Totals: 17,564,908 Thursday Totals: 8,091,927 Friday Totals: 5,586,607 Saturday Totals: 21,372,372 Sunday Totals: 0

Copy of DirecTV - Email Calendar 2012 - March Calendar View

8

Social Media Chip Ross Dark Shadows Sweepstakes 4/1/2012 4/30/2012

To directcustomers to ourFacebook page toenter asweepstakes towin a trip to theDark Shadowspremiere as ourofficial blogger.

All currentcustomers

Click to enter for achance to be ourred carpetcorrespondent forthe premiere of"Dark Shadows"the film withJohnny Deppopening early May2012

TBD and basiclegal info N/A

Click through toFacebook

http://www.facebook.com/directv -precise link to tabwill be providedcloser to timeline

TBD from WarnerBrothers

No purchasenecessary. Mustbe 18 to enter.Void whereprohibited.

E-Newsletter,Dotcom, SocialMedia, Mobile(SMS)

4/1/2012

Upgrade Marketing Joanna Rodriguez HBO and Cinemax 2 for 1

Game of ThronesPremieres - April1st 10 Weeks

HBO and CinemaxTop titles - Spring2012Order HBO andget CinemaxFREE for threemonths. HBOGame of Thrones -New SeasonBegins April 1stGirls - New SeriesPremieres 4/15Veep - New SeriesPremieres 4/22 CInemax:X-Men: First Class- Premieres 3/3

Solo emailcampaign: None-HBO and Cinemaxsubs forDotcom/SocialMedia: Tune-in toeveryonw

Order HBO andget CinemaxFREE for threemonths. directv.com/hbomax

HBO and CinemaxTop titles - Spring2012Order HBO andget CinemaxFREE for threemonths. HBOGame of Thrones -New SeasonBegins April 1stGirls - New SeriesPremieres 4/15Veep - New SeriesPremieres 4/22 CInemax:X-Men: First Class- Premieres 3/3 2 for 1 offer Show Premires

directv.com/hbomax

DALI->HBO->2012->04 April

Offer ends6/30/2012. Offerfor DIRECTVresidentialcustomers withaccounts in goodstanding, asdetermined byDIRECTV in itssole discretion,who do notcurrently subscribeto HBO® orCinemax®programming.Eligible customersmust activate bothHBO® andCinemax®programming.Customers willreceive an $11.01bill credit for eachmonth that bothHBO® andCinemax®subscriptions areactive during thethree-monthperiod. After three(3) months,customers’ HBO®and Cinemax®subscriptionscontinue at then-prevailing rate.Initial credits maytake up to 4 weeksto appear on yourbill. No cash value.HBO® andCinemax® andrelated channelsand service marksare the property ofHome Box Office,Inc.

Solo email, E-Newsletter,Dotcom, SocialMedia

4/1/2012

Deployment Date Business Unit Business Contact(s) Campaign Name Event Start Date Event End Date Purpose Audience Main Offer Other Offer Body ContentMultiple Versions

or DynamicContent

1st Call To Action 2nd CTA 3rd CTA URLs: Asset Location andFile Names: Legal footer: Dotcom marketing

support?Additional

Information Estimate counts Weekly Priority Daily Priority Vendor Due Date Deployment Date EVENT DATE Actual Drop File Name

Copy of DirecTV - Email Calendar 2012 - April 2012

9

Upgrade Marketing Joanna Rodriguez Mad Men PremierePremieres March25 on AMC 10 weeks

Top Titles forAMC: Listed in order ofpriority below. THE KILLINGAMCPremieres April 1at 8pm; 2-hrpremiereSundays at 9pmThe investigationcontinues as leaddetective, SarahLinden works tounravel themystery behind themurder of a youngwoman. The storydelves further intohow this singlecrime effects thepersonal lives ofthe detectives, citypoliticians, highschool friendships,the suspects andthe grieving family. MAD MENAMCPremieres Sunday,March 25 at 9pm;2-hr premiereSundays at 10pmSet in 1960s NewYork, the sexy,stylized andprovocative AMCdrama MAD MEN,follows the lives ofthe ruthlesslycompetitive menand women ofMadison Avenue -an ego-drivenworld where keyplayers make anart of the sell. MARY MARYWE tvPremieresThursday, March29 at 10pmThursdays at 9pmErica and TinaCampbell front theaward-winninggospel group MaryMary, striving tomake music, go ontour and be thebest mothers,wives and sisterspossible. PUSH GIRLSSundance ChannelPremieres AprilA powerful docu-series that shattersyour expectationsof life in awheelchair As you mayremember, MadMen artwork isvery difficult tosecure.Unfortunately weneed to know whatpiece the imagewill be featured inand how it will beused. We don'thave an evergreenimage to provide. We need toapprove everythingbefore it is used(no exceptions). Itgenerally takes ourteam 4 or 5 daysto review. Also, theimage must havetune-in below it. I apologize for allthese stipulations.Are there anymaterials youwould like us tosubmit a requestfor Mad Menimages for? Everyone

No offer - Justtune-in information

Top Titles forAMC: Listed in order ofpriority below. THE KILLINGAMCPremieres April 1at 8pm; 2-hrpremiereSundays at 9pmThe investigationcontinues as leaddetective, SarahLinden works tounravel themystery behind themurder of a youngwoman. The storydelves further intohow this singlecrime effects thepersonal lives ofthe detectives, citypoliticians, highschool friendships,the suspects andthe grieving family. MAD MENAMCPremieres Sunday,March 25 at 9pm;2-hr premiereSundays at 10pmSet in 1960s NewYork, the sexy,stylized andprovocative AMCdrama MAD MEN,follows the lives ofthe ruthlesslycompetitive menand women ofMadison Avenue -an ego-drivenworld where keyplayers make anart of the sell. MARY MARYWE tvPremieresThursday, March29 at 10pmThursdays at 9pmErica and TinaCampbell front theaward-winninggospel group MaryMary, striving tomake music, go ontour and be thebest mothers,wives and sisterspossible. PUSH GIRLSSundance ChannelPremieres AprilA powerful docu-series that shattersyour expectationsof life in awheelchair As you mayremember, MadMen artwork isvery difficult tosecure.Unfortunately weneed to know whatpiece the imagewill be featured inand how it will beused. We don'thave an evergreenimage to provide. We need toapprove everythingbefore it is used(no exceptions). Itgenerally takes ourteam 4 or 5 daysto review. Also, theimage must havetune-in below it. I apologize for allthese stipulations.Are there anymaterials youwould like us tosubmit a requestfor Mad Menimages for? Tune -in info

Programmingguide

Please requestimages fromJoanna Rodriguez n/a

E-Newsletter,Dotcom, SocialMedia

3/25/2012


or DynamicContent


support?Additional



10

Upgrade Marketing Joanna Rodriguez Showtime Show Premieres 4/8/2012 10 Weeks

Top titles forShowtime:(in priority order) The BorgiasNew Seasonpremieres 4/8,Sundays at 10pmon SHOWTIME®Watch episodes 1through 3, 4/9 onSHOWTIME ONDEMAND® Nurse JackieNew Seasonpremieres 4/8,Sundays at 9pmon SHOWTIME®Watch episodes 1through 3, 4/9 onSHOWTIME ONDEMAND® The Big CNew Seasonpremieres 4/8,Sundays at 9:30pm onSHOWTIME®Watch episodes 1through 3, 4/9 onSHOWTIME ONDEMAND®

Tune-in toeveryone

Starz andShowtime 2 for 1

The BorgiasNew Seasonpremieres 4/8,Sundays at 10pmon SHOWTIME®Watch episodes 1through 3, 4/9 onSHOWTIME ONDEMAND® Nurse JackieNew Seasonpremieres 4/8,Sundays at 9pmon SHOWTIME®Watch episodes 1through 3, 4/9 onSHOWTIME ONDEMAND® The Big CNew Seasonpremieres 4/8,Sundays at 9:30pm onSHOWTIME®Watch episodes 1through 3, 4/9 onSHOWTIME ONDEMAND® Premiere dates

directv.com/starzsho

Dali->showtime->Borgias

*Showtime 2 for 1Offer ends6/30/2012. Offerfor DIRECTVresidentialcustomers withaccounts in goodstanding, asdetermined byDIRECTV in itssole discretion,who currently donot subscribe toboth SHOWTIMEUNLIMITED®programming andSTARZ® SuperPack. Eligiblecustomers mustactivate bothSHOWTIME®programming andSTARZ®.Customers willreceive a $11.01bill credit for eachmonth that bothSHOWTIME® andSTARZ®subscriptions areactive during thethree consecutivemonth period. Afterthree (3 ) months,customer'sSHOWTIME® andSTARZ®subscriptionscontinue at thethen prevailingrates. Initial creditsmay take 4-6weeks to appearon your bill. Nocash value. Maynot be combinedwith any otheroffer. Pricing isresidential. Taxesnot included.Programming,pricing, terms andconditions subjectto change at anytime. STARZ® andrelated channelsand service marksare the property ofStarzEntertainment,LLC. SHOWTIMEand related marksare registeredtrademarks ofShowtimeNetworks Inc.Receipt ofDIRECTVprogrammingsubject toDIRECTVCustomerAgreement; copyprovided at directv.com/legal and inorder confirmation.*To accessDIRECTV HDprogramming, HDAccess fee($10.00/mo.), aDIRECTV SlimlineDish, HD receiver,and HD televisionequipment arerequired. Numberof channels variesby package. †To accessDIRECTV HDprogramming HDAccess fee($10.00/mo), aDIRECTV Slimlinedish, HD receiver,and HD televisionequipment arerequired. SomeHD channels areavailable only inHD. Dexter® ShowtimeNetworks Inc. Allrights reserved.SHOWTIME andrelated marks areregisteredtrademarks ofShowtimeNetworks Inc., aCBS Company. STARZ® andrelated channelsand service marksare the property ofSTARZ®Entertainment,LLC. ©2009ShowtimeNetworks Inc. Allrights reserved.SHOWTIME andrelated marks aretrademarks ofShowtimeNetworks Inc., aCBS Company.


4/8/2012


or DynamicContent


support?Additional



11

Upgrade Marketing Joanna Rodriguez Discovery March Tune-in

Frozen Planet,Premieres March18 on DiscoveryChannel 10 weeks

Top title forDiscovery Frozen Planet,Premieres March18 on DiscoveryChannel HD at8pm ET/PTThe award-winningteam behindPLANET EARTHbrings you the nextlandmark seriesthat reveals theastonishing worldof the Arctic andAntarctic - filledwith morecreatures, variety,color andspectacle thanever imagined. Additional imagesare posted for you: ftp://usftp.discovery.comuser: directvpass: imperialfolder: For JoannaàDSC_FrozenPlanet_Imagery Wherever theseimages are used,the DiscoveryChannel AND theBBC co-pro logomust be used (withequal weight). Iincluded the BBClogo in that folderas well. Everyone no offer

Frozen Planet,Premieres March18 on DiscoveryChannel HD at8pm ET/PTThe award-winningteam behindPLANET EARTHbrings you the nextlandmark seriesthat reveals theastonishing worldof the Arctic andAntarctic - filledwith morecreatures, variety,color andspectacle thanever imagined. Show Premiere

programmingguide Additional imagesare posted for you: ftp://usftp.discovery.comuser: directvpass: imperialfolder: For JoannaàDSC_FrozenPlanet_Imagery Wherever theseimages are used,the DiscoveryChannel AND theBBC co-pro logomust be used (withequal weight). Iincluded the BBClogo in that folderas well.

Additional imagesare posted for you: ftp://usftp.discovery.comuser: directvpass: imperialfolder: For JoannaàDSC_FrozenPlanet_Imagery Wherever theseimages are used,the DiscoveryChannel AND theBBC co-pro logomust be used (withequal weight). Iincluded the BBClogo in that folderas well.

Can you pleasesend comps for aquick review?Sorry the jointproduction withBBC makeseverything a littlecomplicatedThanks!


3/18/2012

4/2/2012 Mobile Brandon Davenport SMS Sweepstakes 2/17/2012

To grow the SMSmobile club database by buildingaware for the SMSsweepstakes.

in partner ship withthe Cinema team All

Join the Mobileclubs for a chanceto win free papermovies for 1 year

When Free PPVfor an either year.to join textDIRECT to 223322for exclusivediscounts offersand promotins,. no

texr Directv to63219 . . . Solo email only 5000000 4 2 2/23/2012 3/1/2012

3/1/2012


or DynamicContent


support?Additional



12

4/3/2012 Upgrade Marketing Joanna Rodriguez Post Free Trial: 2 for 1 offerPost Free Trial: 2for 1 offer

Post email: Starzwill be the hero ofthe email.Special offer orderStarz andShowtime for theprice of 1.Post Free Trial: 2for 1 offer

TV SpotsOnline landingpageOnline banners non-Starz subs

Order Starz andShowtime and get2 for the price of 1

STARZ® SuperPack With thehottest originalseries and over1,000 differentmovies a monthplaying on 15channels, including8 in HD. , STARZ®Super Pack hassomething foreveryone. See it all— blockbusters,edgy indie flicks,urban drama,family movies,comedy andoriginal series likeCamelot, andmuch more. Order Starz andget 2 for the priceof 1

Version: 3 * SD* HD/HDVRconnected* HD/HDVR nonconnected Upgrade

STARZ® SuperPack With thehottest originalseries and over1,000 differentmovies a monthplaying on 15channels, including8 in HD.

Order Starz andget 2 for the priceof 1

directv.com/starzsho

DALI->Starz->PostFree Trial

*Starz andShowtime 2 for 1Offer ends6/30/2012. Offerfor DIRECTVresidentialcustomers withaccounts in goodstanding, asdetermined byDIRECTV in itssole discretion,who currently donot subscribe toboth SHOWTIMEUNLIMITED®programming andSTARZ® SuperPack. Eligiblecustomers mustactivate bothSHOWTIME®programming andSTARZ®.Customers willreceive a $11.01bill credit for eachmonth that bothSHOWTIME® andSTARZ®subscriptions areactive during thethree consecutivemonth period. Afterthree (3 ) months,customer'sSHOWTIME® andSTARZ®subscriptionscontinue at thethen prevailingrates. Initial creditsmay take 4-6weeks to appearon your bill. Nocash value. Maynot be combinedwith any otheroffer. Pricing isresidential. Taxesnot included.Programming,pricing, terms andconditions subjectto change at anytime. STARZ® andrelated channelsand service marksare the property ofStarzEntertainment,LLC. SHOWTIMEand related marksare registeredtrademarks ofShowtimeNetworks Inc.Receipt ofDIRECTVprogrammingsubject toDIRECTVCustomerAgreement; copyprovided at directv.com/legal and inorder confirmation.*To accessDIRECTV HDprogramming,AdvancedReceiver-HDService ($10.00/mo.), a DIRECTVSlimline Dish, HDreceiver, and HDtelevisionequipment arerequired. Numberof channels variesby package. †To accessDIRECTV HDprogramming,AdvancedReceiver-HD($10.00/mo), aDIRECTV Slimlinedish, and HDtelevisionequipment arerequired. SomeHD channels areavailable only inHD. STARZ® andrelated channelsand service marksare the property ofSTARZ®Entertainment,LLC. ©2009ShowtimeNetworks Inc. Allrights reserved.SHOWTIME andrelated marks aretrademarks ofShowtimeNetworks Inc., aCBS Company. Solo email only 2,000,000

2 1

3/28/2012 4/3/2012

N/A

4/3/2012 PPV Cinema Tressa Shaver War Horse 1,000,000 3 2 3/28/2012 4/3/2012 4/3/20124/3/2012 PPV Cinema Tressa Shaver We Bought a Zoo 1,000,000 3/28/2012 4/3/2012 4/3/2012

4/3/2012 Upgrade Marketing Tomiko Abe DMA Realignment 4/1/2012 5/23/2012

Local customerslocated in specificDMA markets willbe moving to anew DMA on5/23/12. Thesecustomers willneed to becontacted at least30 days prior tothe move. (Themove impacts theset of localchannels thesecustomers willreceive.Additionally, somecustomers willrequire additionalequipment to viewnew set of localchannels.)

Targeted by zipand countycombinations.

Free equipmentswap, like for like,if they are in non-MPEG4 marketmoving into anMPEG4 market.

direct mail lettercopy coming soon one version

call to upgradeequipment 1-800-531-5000 none None

Eligibility for localchannels based onservice address.Not all networksavailable in allmarkets. Receiptof DIRECTVprogramming issubject to theterms of theDIRECTVCustomerAgreement; a copyis provided atdirectv.com/legaland in your firstbill. ©2012DIRECTV, Inc.DIRECTV and theCyclone Designlogo are registeredtrademarks ofDIRECTV, Inc.

Solo email,Dotcom 50,000 N/A N/A 4/2/2012

4/3/2012 4/1/2012


or DynamicContent


support?Additional



13

4/4/2012 Upgrade Marketing Tomiko Abe HD Local Launch 3/21/2012 no end date

Locals in HD willlaunch for theWilmington, NCand Columbus-Tupelo-West Point,MS markets. (SDlocals are currentlyavailable.)

Customers in theWilmington, NCand Columbus-Tupelo-West Point,MS markets. So special offer

Your locals arenow available inHigh Definition.

Four versions!Version1: To subswith Locals andARS or HD AccessVersion2: Subswith locals and NOHD ACCESSVersion3: Subswith NO LOcalsand ARS/HDACCESSVerion4: Subswith NO Localsand NO HDACCESS

Depends onversion

directv.com/hdlocals none

HD Locals:Eligibility based onservice address.DIRECTV Slimlinedish required insome markets toreceive HD localnetworks deliveredby DIRECTV. H20or HR20 modelDIRECTV HDReceiver and HDor HD-readytelevision setrequired to displayHD programmingfrom DIRECTV.

Solo email, E-Newsletter,Dotcom, SocialMedia 50,000 N/A N/A 4/3/2012

4/4/2012 3/21/2012

4/4/2012CustomerExperience Penny Finders Masters Experience 4/5 - 4/8

The MastersExperienceincludes a MastersMosaic - 6 cellinteractive mixscreen with Top 10leaderboardincluded. Plusexpanded playerstats within theScorecard and theability to pick yourfavorite playerwho's stats will beshown up toponthat screen.

Yes - on air spot,web pages andprint promotion

Current customerswith D10 receiversand above

UnprecidentedMasters coverageFREE to currentcustomers onchannels 701-707.

Am attaching PIBthat I supplied toon air creative withall the pertinentinfo included. Toomuch to write inhere.

We usually do HDand SD asavailable to bothso would be goodto do so again thisyear but let meknow - I know wedid not for AussieOpen. Channels 701-707 April 5 - 8

visit www.directv.com/masters

www.directv.com/masters

MASTERS 2012PIBv1.docx TBD Both

5,000,000 4 1 3/28/2012 4/4/2012 4/5/2012

4/5/2012 Sports Marketing Randy Posner MLB Extra Innings Free Trial 3/26/2012

To promote theFree Trial whichtakes place 4/5-15/12.

Yes - there will beother tactics tied tothis campaign. Would like to senda follow-up emailon 4/13 to all whoopen this email,encouraging themto sign up for theEarly Bird offerbefore it expires.

Former MLB EIsubscribers andideal tactics whowould beconsideredprospects toupgrade.

Free TrialApril 5th - 15thChannels 720-749

Take advantage ofEarly Bird Savingsand sign up now.

Get up to 80games a week andfollow your favoriteteam no matterwhere you live.Plus, order nowand save andenjoy the action allseason long foronly 6 payments of$35.99.See what biggames are on thisweek - view theschedule Multiple - SD, HD Learn More Order Now View the Schedule

www.directv.com/mlb Not yet secured

Offer ends4/15/12. Actualnumber of gamesvaries by market.Blackoutrestrictions andother conditionsapply. For full MixChannel andinteractivefunctionality, a D10(or later) modelinteractiveDIRECTVReceiver isrequired. MLB EXTRAINNINGS®subscriptionscannot becanceled,transferred,refunded, orcredited (in part orin whole) after theseason starts. Toreceive sportsprogramming, aDIRECTVsubscription isrequired and allDIRECTVReceivers must becontinuouslyconnected to thesame land-basedphone line. Sportssubscriptionsautomaticallycontinue each yearat a specialrenewal rate,provided DIRECTVcarries theseservices, unlesssubscriber calls tocancel prior to thestart of the season. Major LeagueBaseballtrademarks andcopyrights areused withpermission of theapplicable MLBentities. All rightsreserved. Visit theofficial website atMLB.com. ©2012 DIRECTV,Inc. DIRECTV andthe CycloneDesign logo aretrademarks ofDIRECTV, Inc. Allother trademarksand service marksare the property oftheir respectiveowners. Both

200,000 1 1 3/28/2012 4/5/2012 3/26/2012

4/6/2012 Newsletter Kerim Agalar News & Offers Newsletter 5,000,000 N/A N/A Automatic 4/6/2012 N/A

4/7/2012 Newsletter Marissa Montgomery Movies Newsletter N/A N/A

Weekly emailpromoting hot newmovies in DTVCinema andPremium channels

4,600,000 N/A N/A Automatic 4/7/2012 N/A

4/10/2012 PPV Cinema Tressa Shaver The Iron Lady 1,000,000 2 1 4/4/2012 4/10/2012 4/10/20124/10/2012 PPV Cinema Tressa Shaver The Darkest Hour 1,000,000 4/4/2012 4/10/2012 4/10/2012


or DynamicContent


support?Additional



14

4/10/2012 Refer a friend Ben Kneller April Refer A Friend 4/10/2012 Ongoing

Gain incrementalReferral subs bytargeting NeverReferredcustomers.

Customers whohave NeverReferred.

Referral$100/$100 offer.

See previouscampaigns. Wewould like to test anew creative lookin April against ourSilver control.


Have them call orgo online

Enjoy $100 in billcredits when theysign-up!

http://www.directv.com/DTVAPP/global/contentPageIFnorail.jsp?assetId=P4970049#h:1042.530

CheetahMailalready has assetsfrom previousReferral emailcampaigns.

*REFERRALOFFER: $100 willbe in the form ofbill credits. Limit 10referrals per 12-consecutive-monthperiod. Offer ends7/18/12. You mustprovide newDIRECTVcustomers withyour DIRECTVaccount number.Referredcustomers mustsign up for serviceand hardwareusing the phonenumber providedand mention yourDIRECTV accountnumber at the timeof order. Theymust order theirleased system by7/18/12 andactivate theCHOICE package($63.99/mo.) orabove, ÓPTIMOMÁS ($46.99/mo.)or above,Jadeworld or anyqualifyinginternationalservice bundle,which shall includethe PREFERREDCHOICEprogrammingpackage ($41.99/mo.), within 30days with requiredprogrammingagreement at timeof activation. Youand your referredcustomer will eachreceive 10nonrefundable/nontransferablecredits of $10 eachover 10 DIRECTVbilling cycles,totaling $100.Allow 6 to 8 weeksafter activation forcredits to post toaccounts.Determination ofprogram eligibilityand qualifyingreferrals, as wellas any exceptions,are at the solediscretion ofDIRECTV.DIRECTV reservesthe right to verifyand adjust creditsat any time prior toor followingposting andredemption. Maynot be combinedwith otherDIRECTV referralprograms. Anybalance will carryforward on yourDIRECTV bill untilcredit isexhausted. Offernot transferable orredeemable forcash. Accountmust be active andin "good standing,"as determined byDIRECTV in itssole discretion, toreceive credits.Commercialaccounts/customersnot eligible.DIRECTV reservesthe sole right tomodify, suspend orcancel this referralprogram at anytime withoutnotice. Visitdirectv.com/referfor moreinformation.Programming,pricing, terms andconditions subjectto change at anytime. Pricing residential.Taxes notincluded. Receiptof DIRECTVprogrammingsubject to theterms of theDIRECTVCustomerAgreement; copyprovided at directv.com/legal and inorder confirmation.©2012 DIRECTV.DIRECTV and theCyclone Designlogo, CHOICE andDIRECTVCINEMA aretrademarks ofDIRECTV, LLC. Allother trademarksand service marksare the property oftheir respectiveowners. YOUR EMAILSUBSCRIPTIONThis email wassent to(POPULATEEMAIL) . You haveasked to receiveDIRECTV emailalerts. Toview/change yourcurrent DIRECTVemail subscriptionsor change youremail address,manage your emailhere. To unsubscribefrom all DIRECTVemails, click hereor write toDIRECTV, P.O.Box 6550,GreenwoodVillage, CO 80155-6550. QUESTIONS ORCOMMENTS?Replies to thisemail addresscannot beanswered. Forquestions/concerns,email DIRECTVCustomer Carehere. ©2012 DIRECTV.DIRECTV and theCyclone Designlogo aretrademarks ofDIRECTV, LLC. Allother trademarksand service marksare the property oftheir respectiveowners. Privacy Policy

Solo email 1,500,000 3 2 4/4/2012

4/10/2012 4/10/2012


or DynamicContent


support?Additional



15

4/10/2012 Refer a friend Ben Kneller April Refer A Friend 4/10/2012 Ongoing

Gain incrementalReferral subs bytargeting NeverReferredcustomers.

Customers whohave NeverReferred.

Referral$100/$100 offer.

See previouscampaigns. Wewould like to test anew creative lookin April against ourSilver control.


Have them call orgo online

Enjoy $100 in billcredits when theysign-up!

http://www.directv.com/DTVAPP/global/contentPageIFnorail.jsp?assetId=P4970049#h:1042.530

CheetahMailalready has assetsfrom previousReferral emailcampaigns.

*REFERRALOFFER: $100 willbe in the form ofbill credits. Limit 10referrals per 12-consecutive-monthperiod. Offer ends7/18/12. You mustprovide newDIRECTVcustomers withyour DIRECTVaccount number.Referredcustomers mustsign up for serviceand hardwareusing the phonenumber providedand mention yourDIRECTV accountnumber at the timeof order. Theymust order theirleased system by7/18/12 andactivate theCHOICE package($63.99/mo.) orabove, ÓPTIMOMÁS ($46.99/mo.)or above,Jadeworld or anyqualifyinginternationalservice bundle,which shall includethe PREFERREDCHOICEprogrammingpackage ($41.99/mo.), within 30days with requiredprogrammingagreement at timeof activation. Youand your referredcustomer will eachreceive 10nonrefundable/nontransferablecredits of $10 eachover 10 DIRECTVbilling cycles,totaling $100.Allow 6 to 8 weeksafter activation forcredits to post toaccounts.Determination ofprogram eligibilityand qualifyingreferrals, as wellas any exceptions,are at the solediscretion ofDIRECTV.DIRECTV reservesthe right to verifyand adjust creditsat any time prior toor followingposting andredemption. Maynot be combinedwith otherDIRECTV referralprograms. Anybalance will carryforward on yourDIRECTV bill untilcredit isexhausted. Offernot transferable orredeemable forcash. Accountmust be active andin "good standing,"as determined byDIRECTV in itssole discretion, toreceive credits.Commercialaccounts/customersnot eligible.DIRECTV reservesthe sole right tomodify, suspend orcancel this referralprogram at anytime withoutnotice. Visitdirectv.com/referfor moreinformation.Programming,pricing, terms andconditions subjectto change at anytime. Pricing residential.Taxes notincluded. Receiptof DIRECTVprogrammingsubject to theterms of theDIRECTVCustomerAgreement; copyprovided at directv.com/legal and inorder confirmation.©2012 DIRECTV.DIRECTV and theCyclone Designlogo, CHOICE andDIRECTVCINEMA aretrademarks ofDIRECTV, LLC. Allother trademarksand service marksare the property oftheir respectiveowners. YOUR EMAILSUBSCRIPTIONThis email wassent to(POPULATEEMAIL) . You haveasked to receiveDIRECTV emailalerts. Toview/change yourcurrent DIRECTVemail subscriptionsor change youremail address,manage your emailhere. To unsubscribefrom all DIRECTVemails, click hereor write toDIRECTV, P.O.Box 6550,GreenwoodVillage, CO 80155-6550. QUESTIONS ORCOMMENTS?Replies to thisemail addresscannot beanswered. Forquestions/concerns,email DIRECTVCustomer Carehere. ©2012 DIRECTV.DIRECTV and theCyclone Designlogo aretrademarks ofDIRECTV, LLC. Allother trademarksand service marksare the property oftheir respectiveowners. Privacy Policy Solo email 1,500,000 3 2 4/4/2012

4/10/2012 4/10/2012

4/12/2012 PPV Events Jeff Ton TNA Wrestling: Lockdown 4/15/2012 4/15/2012Increase PPVbuys/revenue.

Former TNA PPVand some WWEcrossover.

TNA LockdownSunday, April 15LIVE! 8PM ET |5PM PTChannel 121 HD |122$44.95 HD |$34.95

TBD at TNA MediaNow Affiliate Site HD, SD



Order on EventDay | Call 1-800-531-5000 directv.com/events tna2go.com

TNA, TOTALNONSTOPACTION, otherTNA indicia, andall talent names,images,likenesses,slogans, logos andtrademarks usedon or in thisproduct are theproperty of TNAEntertainment,LLC and may notbe used withoutthe prior writtenconsent of TNAEntertainment,LLC. Wrestlerssubject to change.© 2012 TNAEntertainment,LLC. All rightsreserved.

Solo email, E-Newsletter,Dotcom 75,000 1 1 4/5/2012

4/12/2012 4/15/2012




4/16/2012 Sports Marketing Randy Posner MLB Extra Innings Post Trial 3/26/2012

To promote theFree Trial whichtakes place 4/5-15/12.

Yes - there will beother tactics tied tothis campaign. Would like to senda follow-up emailon 4/13 to all whoopen this email,encouraging themto sign up for theEarly Bird offerbefore it expires.

Former MLB EIsubscribers andideal tactics whowould beconsideredprospects toupgrade.

Free TrialApril 5th - 15thChannels 720-749

Take advantage ofEarly Bird Savingsand sign up now.

Get up to 80games a week andfollow your favoriteteam no matterwhere you live.Plus, order nowand save andenjoy the action allseason long foronly 6 payments of$35.99.See what biggames are on thisweek - view theschedule Multiple - SD, HD Learn More Order Now View the Schedule

www.directv.com/mlb Not yet secured

Offer ends4/15/12. Actualnumber of gamesvaries by market.Blackoutrestrictions andother conditionsapply. For full MixChannel andinteractivefunctionality, a D10(or later) modelinteractiveDIRECTVReceiver isrequired. MLB EXTRAINNINGS®subscriptionscannot becanceled,transferred,refunded, orcredited (in part orin whole) after theseason starts. Toreceive sportsprogramming, aDIRECTVsubscription isrequired and allDIRECTVReceivers must becontinuouslyconnected to thesame land-basedphone line. Sportssubscriptionsautomaticallycontinue each yearat a specialrenewal rate,provided DIRECTVcarries theseservices, unlesssubscriber calls tocancel prior to thestart of the season. Major LeagueBaseballtrademarks andcopyrights areused withpermission of theapplicable MLBentities. All rightsreserved. Visit theofficial website atMLB.com. ©2012 DIRECTV,Inc. DIRECTV andthe CycloneDesign logo aretrademarks ofDIRECTV, Inc. Allother trademarksand service marksare the property oftheir respectiveowners. Both

200,000 1 1 3/28/2012 4/16/2012 3/26/2012

4/17/2012 PPV Cinema Tressa Shaver Tribeca Film Festival 1,000,000 1 4/11/2012 4/17/2012 4/17/20124/17/2012 PPV Cinema Tressa Shaver Mission Impossible 4 1,000,000 4/11/2012 4/17/2012 4/17/20124/18/2012 Newsletter Kerim Agalar Tips & Tricks Newsletter 5,600,000 N/A N/A Automatic 4/18/2012 N/A

4/19/2012 Sports Marketing Kristi Shibata NFL ST 2012 Offer 4/19/2012 9/9/2012

To debut the newNFL ST offer for2012.

Non NFL STsubscribers

NFL ST starting at$39.99/month (forfive months).

NFL ST Ultimate.For the completeNFL experience,sign up for NFL STUltimate whichincludes Red ZoneChannel, mobileand onlinefeatures, PLayerTracker, Short cutsand more.

NFL ST is nowavailable at $39.99/month for fivemonths. Enjoyevery game, everySunday all in HD.The best value yetfor NFL ST.

HD, SD, formerNFL ST subs,recentcancellations

For more info visitdirectv.com/nfl

call 1-800-Get-Sports directv.com/nfl

NFL ST Logo, NFLST Ultimate logo tobe provided Sports to provide

Solo email, E-Newsletter,Dotcom, SocialMedia

We would like totime this emailaround the NFLdraft, which is April26th. We candefinitely walkthrough this emailcontent a littlemore with theagency to clearlycommunicate theoffer. 1,000,000 2 2 4/11/2012

4/19/2012 4/19/2012


or DynamicContent


support?Additional



16

4/19/2012 PPV Events Jeff Ton UFC 145: Jones vs. Evans 4/21/2012 4/21/2012Drive PPVbuys/revenue.

Former PPVbuyers and somesports subscriptioncrossover.

UFC 145: Jonesvs. EvansSaturday, April 21LIVE! 10PM ET |7PM PT$54.95 HD |$44.95 SD |$44.95 SpanishCh 123 HD | Ch124 SD | Ch 456Spanish

In PDF StyleGuide HD, SD


Text UFC to223322 to Order

Order on RemoteStarting Fri Apr 20| Call 1-800-531-5000

directv.com/ufc +event detailspages PDF Style Guide.

Ultimate FightingChampionship®,Ultimate Fighting®,UFC®, TheUltimate Fighter®,Submission®, AsReal As It Gets®,Zuffa®, TheOctagon™ and theeight-sidedcompetition matand cage designare registeredtrademarks,registered servicemarks,trademarks, tradedress and/orservice marksowned exclusivelyby Zuffa, LLC andlicensed to itsaffiliated entitiesand otherlicensees in theUnited States andother jurisdictions.All other marksreferenced hereinmay be theproperty of Zuffa,LLC, its affiliates orother respectiveowners. Photoscourtesy of Zuffa,LLC. UltimateFightingChampionship andUFC are registeredtrademarks ownedby Zuffa, LLC.©2012 Zuffa, LLC.All RightsReserved.

Solo email, E-Newsletter,Dotcom, SocialMedia, Mobile(SMS) 354,245 1 1 4/12/2012

4/19/2012 4/21/2012

4/20/2012 Upgrade Marketing Tomiko Abe Protection Plan Premier 4/19/2012 no end date

We will belaunchingProtection PlanPremier on April19, 2012. Wecurrently offerDIRECTVProtection Plan for$5.99/month.Protection PlanPremier will be anadditional layer ofprotection forDIRECTVcustomers. For$19.99/monthDIRECTV willrepair/replace anyflatscreen TV, PC,laptop and/ortablet.

I would like totarger the current8.3M customerswho are currentlysubscribing toProtection Plan. Iwill also like toopen this up to allother customers.

Offer 1 (forProtection Planssub) - For anadditional$14/month,DIRECTV can nowprotect your TVs,laptops, PCs andtablets! Offer 2 (for allother subs) - AddProtection PlanPremier for $19.99/month.

AccidentalDamage Handlingis available to addto Protection PlanPremier for anadditional$5/month.

Creative Servicesis currentlydevelopingcontent/branding

two versionsversion1: CurrentProtection Plansubs (8.3M)version2: non-Protection Plansubs order online

call 1-800-531-5000

directv.com/protectionPage will beupdated by4/19/12

Creative Servicesis creating a newlogo

Coming soon...stay tuned!

Solo email, E-Newsletter,Dotcom, SocialMedia 3 1 4/12/2012

4/20/2012 4/19/2012




4/24/2012 PPV Cinema Tressa Shaver Contraband 1,000,000 2 1 4/18/2012 4/24/2012 4/24/2012

4/26/2012 PPV Events Jeff Ton WWE Extreme Rules 4/29/2012 4/29/2012Drive PPVbuys/revenue

Former WWEbuyers

WWE ExtremeRulesSunday April 29LIVE! 8PM ET |5PM PT$54.95 HD |$44.95Ch 121 HD | Ch122 TBD SD, HD


Text WWE to223322 to Order

Order on EventDay | Call 1-800-531-5000

directv.com/wwe +event detailspages

http://www.wweaffiliates.com

All WWEprogramming,talent names,images,likenesses,slogans, wrestlingmoves,trademarks, logosand copyrights arethe exclusiveproperty of WWE,Inc. and itssubsidiaries. Allother trademarks,logos andcopyrights are theproperty of theirrespective owners.©2012 WWE, Inc.All RightsReserved.


4/26/2012 4/29/2012




5/1/2012 PPV Cinema Tressa Shaver PPV Cinema Campaign 1,000,000 2 1 4/25/2012 5/1/2012 5/1/2012

5/3/2012 PPV Events Jeff Ton Boxing: Mayweather vs. Cotto 5/5/2012 5/5/2012Drive PPVbuys/revenue.

Former BoxingPPV buyers plussome sportssubscriptioncrossover.

Mayweather vs.Cotto and Canelovs. MosleySaturday May 5LIVE! 9PM ET |6PM PT$64.95 HD |$54.95Ch 123 HD | Ch124 TBD HD, SD


Text BOXING to223322 to Order

Order on RemoteStarting Fri May 4 |Call 1-800-531-5000 directv.com/boxing To be provided.

Presented byMayweatherPromotions andGolden BoyPromotions, LLC inassociation withMGM Grand.©2012 HBO Pay-Per-View®, adivision of HomeBox Office, Inc.and Golden BoyPromotions, LLC.All rights reserved.HBO PPV®,HBO® and relatedchannels andservice marks arethe property ofHome Box Office,Inc.”


5/3/2012 5/5/2012





or DynamicContent


support?Additional



17


2-Apr 3-Apr

Post Free Trial: 2for 1 offer 2,000,000

4-Apr

HD Local Launch 50,000

5-Apr

MLB Extra InningsFree Trial 200,000

6-Apr 7-Apr


8-AprWar Horse 1,000,000

MastersExperience 5,000,000 News & Offers

Newsletter 5,000,000

DMA Realignment 50,000We Bought a Zoo 1,000,000


9-Apr 10-Apr

The Iron Lady 1,000,000

11-Apr 12-Apr

TNA Wrestling:Lockdown 75,000

13-Apr 14-Apr


15-Apr

April Refer AFriend 1,500,000The Darkest Hour 1,000,000

TOTAL: 0 TOTAL: 3,500,000 TOTAL: 0 TOTAL: 75,000 TOTAL: 0 TOTAL: 4,600,000 TOTAL: 0 WEEK 1: 8,175,000

16-Apr 17-Apr

Tribeca FilmFestival 1,000,000

18-Apr

Tips & TricksNewsletter 5,600,000

19-Apr

NFL ST 2012 Offer 1,000,000

20-Apr

Protection PlanPremier

21-Apr


22-Apr

Mission Impossible4 1,000,000

UFC 145: Jonesvs. Evans 354,245


23-Apr 24-Apr

Contraband 1,000,000

25-Apr 26-Apr

WWE ExtremeRules 120,000

27-Apr 28-Apr


29-Apr


30-Apr 1-May

PPV CinemaCampaign 1,000,000

2-May 3-May

Boxing:Mayweather vs.Cotto 813,514

4-May 5-May


6-May


Monday Totals: 0 Tuesday Totals: 11,550,000Wednesday

Totals: 10,650,000Thursday

Totals: 7,562,759 Friday Totals: 0 Saturday Totals: 23,000,000 Sunday Totals: 0

Copy of DirecTV - Email Calendar 2012 - April Calendar View

18

Timestamp Sample Question 1 Sample Question 2

Copy of DirecTV - Email Calendar 2012 - Form Responses

19

copy of directv - email calendar 2012

Documents

order messaginghd text

email calendar

copy solo email only100

pnp email notification1216

directv cinema

valid email address

new ui

hottest new releases