copenhagen half marathon 2016 the most used app in preparation ..... 9 nbro most mentioned running...

Download COPENHAGEN HALF MARATHON 2016 THE MOST USED APP IN PREPARATION ..... 9 NBRO MOST MENTIONED RUNNING CLUB

Post on 20-Jun-2018

212 views

Category:

Documents

0 download

Embed Size (px)

TRANSCRIPT

  • 1

    COPENHAGEN HALF MARATHON 2016 A PARTICIPANT SURVEY

  • 2

    CONTENT KEY FINDINGS & PERSPECTIVE ............................................................................... 3

    GREAT SATISFACTION AMONG PARTICIPANTS AT CPH HALF .............................................. 3

    NPS WITH A GREAT INCREASE ......................................................................................... 3

    RECOMMENDATIONS .................................................................................................... 3

    INTRODUCTION ....................................................................................................... 4

    BACKGROUND ....................................................................................................... 4

    FACTS ....................................................................................................................... 4

    PURPOSE ..................................................................................................................... 4

    METHODOLOGY ..................................................................................................... 5

    DATA COLLECTION ................................................................................................ 5

    DEMOGRAPHY OF RUNNERS ................................................................................. 6

    NATIONALITY ............................................................................................................... 6

    MAJORITY FROM COPENHAGEN ................................................................................... 6

    36-45 YEAR OLDS MOST COMMON RUNNER .................................................................. 6

    PREPARING FOR CPH HALF MARATHON .............................................................. 8

    RECOMMENDATIONS MOST MENTIONED ........................................................................ 8

    CHALLENGING ONESELF WAS MAIN PURPOSE ............................................ 8

    82% HAD PARTICIPATED IN A RACE PRIOR TO CPH HALF ................................. 9

    50% SPENT LESS THAN THREE MONTHS PREPARING FOR THE CPH HALF.......... 9

    ENDOMONDO THE MOST USED APP IN PREPARATION ..................................... 9

    NBRO MOST MENTIONED RUNNING CLUB ........................................................ 10

    THE ATMOSPHERE WAS DECISIVE FOR PARTICIPATION .............................................. 10

    VERY IMPORTANT FOR THE DECISION THAT THE RACE WAS IN COPENHAGEN

    ................................................................................................................................. 11

    POWER ZONES ...................................................................................................... 13

    BAS UNDER BUEN MOST NOTICED POWER ZONE ............................................. 13

    POSTIVE EFFECT OF THE POWER ZONES ............................................................. 14

    SATISFACTION WITH THE CPH HALF .................................................................... 15

    TICKET PRICE THE LOWEST ON SATISFACTORY MEASURE ................................ 15

    THE ROUTE OF THE RACE WAS THE BEST RATED ................................................. 16

    NPS GREAT INCREASE FROM LAST YEAR ......................................................... 17

    FEWER RUNNERS, BETTER ORGANISED START-AND-FINISH AREA WAS

    RECOMMENDED ................................................................................................... 17

    NEGATIVE FEEDBACK, CONCERNED THE NUMBER OF RUNNERS ............................ 18

    VISITING COPENHAGEN ...................................................................................... 19

    TWO OVERNIGHT STAYS IN CONNECTIOIN TO THE RACE ............................... 19

    HOTEL MOST POPULAR ACCOMMODATION CHOICE ................................... 19

    TRAVEL GROUPS OF THREE .................................................................................. 20

    ATMOSPHERE IN COPENHAGEN THE MOST SATISFYING ................................................... 20

    TOURISM ECONOMIC IMPACT ............................................................................ 22

    BACKGROUND ........................................................................................................... 22

    METHODOLOGY ........................................................................................................ 22

    NUMBER OF PARTICIPANTS/VISITORS ............................................................................ 22

    BEDNIGHTS AND ONE DAY VISITORS ............................................................................. 23

    DAILY SPENDING ........................................................................................................ 23

    ECONOMIC IMPACT ................................................................................................... 23

    .

  • 3

    GREAT SATISFACTION AMONG PARTICIPANTS AT CPH HALF

    Overall, participants at the CPH Half are very satisfied with the race, the or-

    ganization of the race and the setup.

    In comparison to survey results from 2015, this years survey found that CPH

    Half had improved on all parameters regarding the setup of the race. Ex-

    cept for on-course hydration stations, were fewer indicated satisfaction this

    year.

    The start and finish area had improved the most, from 68% of respondents

    being satisfied in 2015 to 84% this year. The critique given on this years race

    mostly regarded the start and finish area, and specific issues with the area.

    97% of the respondents were satisfied or very satisfied with CPH Half, over-

    all. Also, the atmosphere at the race was rated satisfactory or very satisfac-

    tory by 97% of the runners.

    NPS WITH A GREAT INCREASE

    While last years NPS on 60.7 was very impressive, this year it increased to

    82, emphasising the great satisfaction among participants at the CPH Half.

    This is a very positive result for the organisers of the race and only very few

    events obtain such a high score.

    RECOMMENDATIONS

    The respondents that were Passives or Detractors, as according to the

    NPS provided valuable information, regarding measure to be improved at

    CPH Half for them to have a better perception of the race.

    Most mentioned, was the large number of runners participating. The first

    few kilometres of the race were the most problematic in terms of number

    of runners on the course they simply found it overcrowded. Organisers

    could consider, whether the start of the race could be better organised,

    by for example sending runners of in groups with a few minutes intervals in

    between the groups. Or consider allowing fewer participants, although it

    was also mentioned that the great number of people in general also pro-

    vides a livelier atmosphere.

    The start and finish area, had despite the positive increase in evaluation

    since last year, still been problematic for several respondents.

    The finishing of the race disappointed the runners. A to better organise the

    way the medals were given, was suggested as well as ensuring that it was

    clear where water could be found.

    The issues with meeting friends and family after the race, could also be

    solved with larger exits after the race or a bigger area in Flledparken for

    people to meet up.

    KEY FINDINGS & PERSPECTIVE

  • 4

    BACKGROUND

    Copenhagen Half Marathon (CPH Half) is a yearly event taking place in

    the streets of Copenhagen, and comprise as the Danish championship on

    the half marathon distance. As the first road race throughout the Nordic

    countries, the CPH Half obtained the IAAF road race silver label in January

    2016 and just one year later the race received the Road Race Gold Label.

    CPH Half attracts a strong international elite field. 7 pro-athletes below the

    60 minutes mark made the 2016 elite race the strongest on Danish soil

    ever. It is only the second time in history that so many made the 60

    minutes-dash in a half marathon.

    The 2016 winner time of 59:07 was the second fastest in the world in 2016.

    FACTS

    21,928 participated in 2016.

    16,7% foreign participants

    83,3% domestic participants

    105 nationalities

    Gender distribution: 59% men, 41% women

    Largest age group 40-44 years. (15,3%); followed by 45-49 and 25-29

    years. With respectively 13,8% and 13,6%

    Most participants were aged 26.

    Top 5 countries:

    1. Denmark

    2. Sweden

    3. Great Britain

    4. Norway

    5. Germany

    PURPOSE

    This report will present the results of the survey conducted among the par-

    ticipants at this years race.

    Another report will be finalised looking in to the experience of spectators

    under the race. Both reports have been carried out in close cooperation

    with Sparta.

    Were relevant, results from this years survey has been compared to the re-

    sults from last year

    INTRODUCTION

  • 5

    DATA COLLECTION

    The data collection for this years survey was done by e-mail invitation to

    all the runners at the CPH Half. As every participant, had ensured their

    ticket for the race via an online purchase, a database with e-mail ad-

    dresses had been established.

    All recipients had agreed to receive the newsletter from CPH Half and in a

    newsletter

Recommended

View more >