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Coolife Sdn. Bhd. COOLIFE SDN BHD No.30 F-2, Medan 18/3, Taman Pengkalan Jaya, 31650 Ipoh Perak Darul Ridzuan Malaysia. Telephone Number: 05 3212328, 05 3212329 BUSINESS PLAN BY GOH YU TIAN LEONG YUE MUN LIEW CHEW CHEN SOO KAI CONG YAP YONG HUI Business Plan prepared on March 2018 By Goh Yu Tian, Leong Yue Mun, Liew Chew Chen, Soo Kai Cong, Yap Yong Hui

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Page 1: COOLIFE SDN BHD - Institutional Repositoryeprints.utar.edu.my/2880/1/fyp_EN_2018_LYM_-_1500228.pdfCoolife Sdn. Bhd. COOLIFE SDN BHD No.30 F-2, Medan 18/3, Taman Pengkalan Jaya, 31650

Coolife Sdn. Bhd.

COOLIFE SDN BHD

No.30 F-2, Medan 18/3,

Taman Pengkalan Jaya, 31650 Ipoh

Perak Darul Ridzuan

Malaysia.

Telephone Number: 05 – 3212328, 05 – 3212329

BUSINESS PLAN

BY

GOH YU TIAN

LEONG YUE MUN

LIEW CHEW CHEN

SOO KAI CONG

YAP YONG HUI

Business Plan prepared on March 2018

By Goh Yu Tian, Leong Yue Mun, Liew Chew Chen, Soo Kai Cong, Yap Yong Hui

Page 2: COOLIFE SDN BHD - Institutional Repositoryeprints.utar.edu.my/2880/1/fyp_EN_2018_LYM_-_1500228.pdfCoolife Sdn. Bhd. COOLIFE SDN BHD No.30 F-2, Medan 18/3, Taman Pengkalan Jaya, 31650

Coolife Sdn. Bhd.

ii

Copyright @ 2018

ALL RIGHTS RESERVED. No part of this Business Plan may be reproduced,

stored in a retrieval system, or transmitted in any form or by any means, graphic,

electronic, mechanical, photocopying, recording, scanning, or otherwise, without

the prior consent of the authors.

Page 3: COOLIFE SDN BHD - Institutional Repositoryeprints.utar.edu.my/2880/1/fyp_EN_2018_LYM_-_1500228.pdfCoolife Sdn. Bhd. COOLIFE SDN BHD No.30 F-2, Medan 18/3, Taman Pengkalan Jaya, 31650

Coolife Sdn. Bhd.

iii

DECLARATION

We hereby declare that:

(1) This UBTZ3016 Entrepreneurial project is the end result of our own work and

that due acknowledgement has been given in the references to ALL sources of

information be they printed, electronic, or personal.

(2) No portion of this Entrepreneurial project has been submitted in support of any

application for any other degree or qualification of this or any other university,

or other institutes of learning.

(3) Equal contribution has been made by each group member in completing the

Entrepreneurial project.

(4) The word count for this Entrepreneurial Project are 16,773 words.

Name Of Student: Student ID : Signature :

1. GOH YU TIAN 15ABB01020 1

2. LEONG YUE MUN 15ABB00228 1

3. LIEW CHEW CHEN 14ABB02363 1

4. SOO KAI CONG 13ABB06026 1

5. YAP YONG HUI 15ABB00676 1

Date: 30th March 2018

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Coolife Sdn. Bhd.

iv

ACKNOWLEDGEMENT

Appreciations and special thanks to Universiti Tunku Abdul Rahman (UTAR), for

providing us this huge opportunity to perform, conduct and complete this set of

Entrepreneurial Project (Final Year Project) for the course being offered by the

Universiti, Bachelor Of Business Administrations (HONS) Entrepreneurship. By

conducting this set of Business Plan, we are able to clearly identify, understand, and

realize the importance of preparing and completing a Business Plan before an

entrepreneur wish to get into the business world / market place. Besides, the importance

of the level of cooperation and teamwork are totally significant to be known by each

and everyone of the team members who are going to work in a team in order to perform

given tasks.

Most importantly, we would like to take this opportunity to give our deepest

appreciations towards Mr. Nor Azim bin Ahmad Radzi, our group’s final year project

supervisor in discussing with us with some of the useful and informative data(s) as well

as materials throughout the process of completing this Entrepreneurial Project. We

absolutely appreciate all his suggestions and opinions which was being discussed

throughout the whole process in completing this Entrepreneurial Project.

Last but not least, we would also like to take this opportunity to thank all parties

and individuals which had given us with opportunities and cooperate with all of us

throughout the whole process in completing this Entrepreneurial Project as if none of

all your valuable suggestions and comments, we might not be able to complete our

Entrepreneurial Project in this given period of time. Therefore, once again, thank you

very much.

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Coolife Sdn. Bhd.

v

DEDICATION

Special Thanks To

Universiti Tunku Abdul Rahman (UTAR)

Millions of Thanks To

Mr. Nor Azim bin Ahmad Radzi (Entrepreneurial Project Group 7 Supervisor)

Dr. Nurliyana binti Maludin (Entrepreneurial Project Coordinator 2018)

Dr. Peter a/l Yacob (Entrepreneurial Project VIVA Session Examiner)

Mr. Suresh a/l Nodeson (Entrepreneurial Project VIVA Session Examiner)

To everyone, individuals, parties, lecturers, respondents, group members,

which had given fully supports, valuable opinions, useful comments, and cooperation

towards this Entrepreneurial Project (Final Year Project)

Thank you very much !

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TABLE OF CONTENTS

Contents Page Number

Copyright Page……………………………………………………………………... ii

Declaration……………………………………………………………….………… iii

Acknowledgement………………………………………………………….………. iv

Dedication……………………………………………………………………………v

Table of Contents……………………………………………………………............ vi

List of Tables……………..………………………………………………….…….... ix

List of Figures…………...……………………………………………….………….. x

List of Financial Statements……………………………………………….………... ix

List of Appendices…………………………………………………………….…….. x

1. EXECUTIVE SUMMARY……………………………………………………. 1

1.1 The Opportunity…………………………………………………………….. 1

1.2 The Description of the Business……………………………………….……. 1

1.3 Competitive Advantages……………………………………………………. 2

1.4 The Target Market…………………………………………………………... 2

1.5 The Management Team……………………………………………………... 2

1.6 Brief Summary of the Financial Projections……………………………....... 3

1.7 Description of What the Business Needs………………………………….... 5

1.8 Exit Strategy for Investor………………………………………………….... 5

2. THE BUSINESS………………………………………………………………...6

2.1 The Description of the Business………………………………………..…….6

2.1.1 Name, Logo, and Location of the propose business…………………... 6

2.1.2 Nature of business / Products offer……………………………………10

2.1.3 Company Missions and objectives………………………………........ 11

2.2 The Opportunity……………………………………………………………..12

2.2.1 Problem to solve or need to be filled…………………………....……. 12

2.2.2 How the proposed business solves the problem or fills the need…….. 13

2.3 Competitive Advantages……………………………………………………. 14

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2.3 1 Description of the business model………………………………….... 14

2.3.2 How the business will create sustainable competitive advantages....... 18

2.4 Current Status and Requirement……………………………………….. 20

2.4.1 Innovation of DELAC 4E Compact Table………………….... 20

2.4.2 Projected Milestones…………………………………………. 20

3 INDUSTRY ANALYSIS……………………………………………………… 23

3.1 Industry Description……………………………………………………. 23

3.1.1 Industry trends……………………………………………....... 23

3.1.2 Industry size……………………………………………….…. 24

3.1.3 Industry attractiveness………………………………………... 26

3.1.4 Profit potential…………………………………………….….. 29

3.2 Target Market…………………………………………………………... 32

3.3 Competition Position within Target Market………………………….… 35

4 MARKETING PLAN……………………………………………………….….37

4.1 Product Feasibility Analysis……………………………………..........…37

4.2 Pricing Strategy…………………………………………….……............39

4.2.1 Market Penetration Pricing……………………………...…......39

4.2.2 Promotional Pricing………………………………………........39

4.3 Channels of Distribution………………………………………………... 40

4.3.1 Direct channel……………………………………………...…. 41

4.3.2 Indirect channel……………………………………………..… 41

4.4 Promotions and Advertising……………………………………….….… 42

5 PRODUCTION PLAN / OPERATION PLAN…………………………….... 44

5.1 Manufacturing Process……………………………………………….… 44

5.2 Availability of Qualified Labour Pool………………………………..… 45

5.3 Physical Plant………………………………………………………….... 47

5.4 Machineries and Equipment………………………………………….…. 48

5.5 Names of Suppliers of Raw Materials…………………………………...53

5.5.1 Machinery suppliers……………………………………….….. 53

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5.5.2 Materials suppliers………………………………………….... 53

5.6 Quality Control………………………………………………………… 54

5.7 Customer Support……………………………………………………… 56

6 MANAGEMENT TEAM………………………………………………….…. 57

6.1 Management team…………………………………………………….... 57

6.2 Key Professional Service Providers………………………………….… 59

7 COMPANY STRUCTURE, INTERLLECTUAL PROPERTY, AND

OWNERSHIP…………………………………………………………………. 61

7.1 Organizational Structure……………………………………………….. 61

7.2 Legal Structure……………………………………………………….… 64

7.3 Intellectual Property………………………………………………….… 66

8 FINANCIAL PLAN………………………………………………………...… 67

8.1 Capital Requirements for the Next Three (3) Years………………….... 67

8.2 Overview of Financial Projections…………………………………….. 73

8.3 Pro Forma Income Statement for Three (3) Years…………………….. 84

8.4 Cash Flow Projections for Three (3) Years……………………………. 85

8.5 Pro Form Balance Sheet for Three (3) Years………………………….. 86

8.6 Payback and Exit Strategy……………………………………………... 87

8.6.1 Payback………………………………………………….…… 87

8.6.2 Exit strategy for investor……………………………….…….. 88

9 CRITICAL RISK FACTORS……………………………………………..…. 90

9.1 Management Risks…………………………………………….……….. 90

9.2 Marketing Risks..…………………………………………………….… 90

9.3 Operation Risks………………….……………………………….…….. 91

9.4 Intellectual Property Infringement…………………………………….. 91

9.5 Contingency Plans……………………………………………………... 92

10 REFERENCES………………………………………………………………... 93

11 APPENDICES…………………………………………………………………. 96

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List Of Tables

Page Number

Table 2.3: Descriptions Of 9 Blocks Business Model…………………….. 14

Table 2.4: Project Milestones………………………………………….…... 21

Table 3.1.3: Porter’s 5 Forces Analysis on the Attractiveness Of Industry.. 28

Table 3.3: Competitor Analysis Grid Of Coolife..…………………………. 35

Table 5.1: Machineries & Equipment..…………………………………….. 48

Table 5.2: List Of Suppliers…….………………………………………….. 53

Table 7.2: Shareholder Contribution In Coolife Sdn. Bhd.………………… 65

Table 8.1: Sources Of Funding...…………………………………………… 67

Table 8.2: Related Start – Up Costs………………………………………… 68

Table 8.3: Total Start – Up Cost Still Available…..………………………... 72

Table 8.1.0: Production Cost Listings...……………………………………. 75

Table 8.2.1: Total Amount Of GST Reclaimable……...…………………… 76

Table 8.2.2: Estimated Sales (unit) for 2018-2020………………...……….. 77

Table 8.1.3: Employees’ Estimated Monthly Income For 2018-2020.…….. 78

Table 8.1.4: Employees’ Estimated Income Per Annual For 2018-2020…... 78

Table 8.1.5: Employees’ EPF For Year 2018….…………………………… 78

Table 8.1.6: Employees’ EPF For year 2019……………………………….. 79

Table 8.1.7: Employees’ EPF For Year 2020…………………...………….. 79

Table 8.1.8: Employees’ SOCSO Contributions For Year 2018…………… 80

Table 8.1.9: Employees’ SOCSO Contributions For Year 2019...…………. 80

Table 8.2.0: Employees’ SOCSO Contributions For Year 2020..……...…... 81

Table 8.2.1: Depreciation For Year 2018…………………...……………… 82

Table 8.2.2: Depreciation For Year 2019…………………….…………….. 82

Table 8.2.3: Depreciation For Year 2020……………………………………83

Table 8.2.4: Payback Period And Net Present Value………………………..87

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List Of Figures

Page Number

Figure 2.1; Coolife Company Logo…………………………………………. 6

Figure 2.1: The Location of Business………………………………..…….... 7

Figure 2.2: The Location of Business………………………………..…….... 8

Figure 2.3: Monthly rental Evidence……………………………..………..... 8

Figure 2.4: Main Retail Shop Of The Business…...……………………....… 9

Figure 3.1.1: Trends For Computer Tables………………………….…........ 23

Figure 3.1.3: 5 Forces Model by Michael Porter…………………………….24

Figure 3.2: Target Market…………..………………….…………………… 33

Figure 4.3.1: Direct Distribution Channel…………………………………...41

Figure 5.1: Manufacturing Process Flow…………………………………….44

Figure 5.2: Layout Of Main Retail Shop (Company)………………………..47

Figure 7.1: Organizational Chart…………………………………………….61

Bar Chart 3.2: Survey Question…………………………………………….. 34

Pie Chart 3.1.4.1: Survey Question……………….……………………….... 29

Pie Chart 3.1.4.2: Survey Question……………………..……………….….. 30

Pie Chart 3.1.4.3: Survey Question……………….……………………….... 31

Pie Chart 3.1.4.4: Survey Question……………………..……………….….. 32

Pie Chart 7.2: Percentage Of Shareholders Contribution……………………65

Pie Chart 8.1: Shareholders Start Up Contribution……………………….….67

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xi

List Of Financial Statements

Page Number

Financial Statement 8.3: Pro Forma Income Statement for……………….......

Year 2018 – 2020…………………………..…..... 84

Financial Statement 8.4: Cash Flow Projection for Year 2018 – 2020….…. 85

Financial Statement 8.5: Pro Forma Balance Sheet for Year 2018 – 2020.... 86

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xii

LIST OF APPENDICES

Page Number

A: Location of Our Business Main Retail Store……………………….….. 96

B: Front View of Our Business Main Retail Store………………….…….. 97

C: Resumes of The Management Team……………………………….…... 98

D: Images of DELAC 4E Compact Table (Prototype)…………………….108

E: Names of Suppliers For Raw Materials…………………………………109

F: Survey Questionnaire…………..………………………………………..111

G: Survey Results (Charts)…………………………………………………115

H: Certificate of Private Company…………………………………………116

I: Registration Form For Company Name………………………………….117

J: Company Registration Form……………….………………………….....119

K: KWSP Registration Form……………………………………………….120

L: PERKESO Registration Form…………………………………………...121

M: Intellectual Property Registration Form………………………………...122

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Coolife Sdn. Bhd.

1

In this technological era, people all around us will always prefer to have or to gain a

more simpler yet convincing lifestyle but when comes to the reality, it is kind of

difficult for everyone to own these kind of lifestyles as not every single product which

can be found in the market nowadays are able to suit their needs and wants, as well as

their overall preferences at the same time. Is it truly important for us to help our

consumers to gain a simple yet convincing lifestyle? Or is it really important to help

our consumers to push away all those difficulties when comes to making decisions in

every single trading processes in real life? That will always be the most serious issues

that we, the entrepreneurs, need to overcome from time to time and that could also be

one of the huge opportunity for our company, the COOLIFE Sdn Bhd, to emerge

ourselves into the marketplace.

The type of business which we are going to proposed is being specifically mentioned

in our company’s mission statement whereby we are going to work together to create

a simpler yet convincing lifestyles to the market users and inspire the market through

our brand new product, the DELAC 4E Compact Table. It is believed that our compact

table are able to serve the market well as our compact table consists of 4E’s whereby

the meanings of 4E’s are Extra-effective, Extra-efficient, Extraordinary, and Extra-

Reliable. It is believed that by having this 4E’s, our compact table are going to provide

to our interested customers with interesting experiences throughout the whole process

of using our product, the DELAC 4E Compact Table.

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Coolife Sdn. Bhd.

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Our company, Coolife Sdn. Bhd. is using one of the concepts from entrepreneurship

field, the 9 Blocks Business Model to differentiate our business with other company’s

businesses which can be found in the marketplace nowadays in order to show our

business’s competitiveness and uniqueness as compared to other company’s businesses.

Coolife Sdn. Bhd., our company had actually planned to focus in 1 (one) type of

customer which can most probably be categorize into 2 (two) types of categories. The

main group of customers that our company is going to mainly focus on is Travellers

and this group of customers can actually be categorize into 2 (two) types and they are

the Business Persons and the Students.

Coolife Sdn. Bhd. consists of 5 (five) knowledgeable managers and each of them are

holding different positions and owning different kinds of responsibilities in the

company. Mr. Leong Yue Mun, the General Manager of the company will always

coordinate the company and making up wise decisions, Mr. Soo Kai Cong, the

Marketing Manager of the company will always ensures that the flow of marketing

processes will be as smooth as possible from time to time, Ms. Yap Yong Hui, the

Human Resource Manager, will coordinate our company’s workers properly and

accurately from time to time in order to have a more healthy and consistent working

environment, Ms. Goh Yu Tian, the Operation Manager of the company, is responsible

to ensures that all procedures especially in the production line will always be accurate

and cost effective, and Ms. Liew Chew Chen, the Finance Department Manager will

focus mainly on all the financial reports and the distributions of cash within the

company’s processes from time to time.

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1.6 Brief Summary Of Financial Projections

Financial Plan Table 8.3 ~ Summary For Allocations Of Start-Up Funding

TOTAL FUNDINGS RM 110,000.00

TOTAL START UP COST RM 91,782.00

TOTAL START UP COST STILL AVAILABLE RM 18,218.00

Source: Being developed for research purposes

Financial Plan Table 8.1.0 ~ Production Cost of Product

Total Cost of product inclusive of 6% GST RM 70.25

Source: Being developed for research purposes

Financial Plan Table 8.1.1 ~Total Amount of GST Reclaimable Per Unit Product

Total GST Reclaimable for 1 unit Of Product per year RM 3.70 x 12 months =

RM 44.40

Source: Being developed for research purposes

Financial Plan Table 8.1.2 ~ Estimated Sales (/unit) For The Period Of

January 2018 – December 2020

Sources: Being developed for research purposes

Financial Plan Table 8.2.1 to 8.2.3~Depreciation Value(s) For Year 2018 - 2020

Sources: Being developed for research purposes

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Coolife Sdn. Bhd.

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Financial Plan Table 8.3 ~ Pro-Forma Statement Of Comprehensive Income

For Year 2018 – Year 2020

Source: Being developed for research purposes

Financial Plan Table 8.4 ~ Cash Flow Projections For Year 2018 – Year 2020

Source: Being developed for research purposes

Financial Plan Table 8.5~Pro Forma Balance Sheet As At Year 2018 – Year 2020

Source: Being developed for research purposes

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Coolife Sdn. Bhd.

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1.7 Descriptive Of What The Business Needs

Financial Plan Table 8.1 ~ Sources Of Funding

Name Of Shareholders Contributions (RM) Percentage Of

Share (%)

Mr. Leong Yue Mun 10,000 20

Ms. Goh Yu Tian 10,000 20

Ms. Liew Chew Chen 10,000 20

Mr. Soo Kai Cong 10,000 20

Ms. Yap Yong Hui 10,000 20

SME Business Loan 60,000 -

Total Amount 110,000 100

Source: Being developed for research purposes

The total amount being illustrated and calculated to start our company’s (Coolife Sdn.

Bhd.) business will be RM110,000.00 and this huge amount of money involved the

contributions of the 5 shareholders of our company which contains a total amount of

RM 10,000.00 for each person and the SME business loan which consists of RM

60,000.00. This huge amount of money will be used by our company to bare all related

costs in terms of the processes in running our brand new business and the further and

clearer allocations of this huge amount of money have been illustrated in part 8.0 in

this business plan, the Financial Plan.

1.8 Exit Strategy For Investor

The exit strategy which our company had chosen to be implemented are Strategic

Acquisition as well as the Liquidation strategy. It is believed that these 2 (two) exit

strategies are able to work well for our company if our business fails in the future and

all further explanations have been generated and explained in part 8.6.2 (last part of

Financial Plan).

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Coolife Sdn. Bhd.

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Figure 2.0 – Company’s Logo

COOLIFE Sdn. Bhd. , the name of our brand new company which was being

planned to be our company’s name in order to start our company’s brand new business

in this competitive technological era.

The brand new logo which was being designed by our company’s general

manager, Mr. Leong Yue Mun and all his staff members had shown that how

convenience and effective our company’s products are going to be and how

eager our staff members are willing to serve the needs and wants of the market

from time to time. In order to be more specific, every part of our company’s

logo have actually had its own meaning and the specific explanations are as

follows:

The Grey L & Green C ~ Our company’s name and spirit of always working

together in sustaining our business from time to time.

The 4 Colours Curve ~ To show our company’s eagerness in collecting and

accepting new ideas to produce innovative products to

serve the marketplace.

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The “Making Life Easier” ~ Our company’s slogan and our company’s efforts

to make people’s life into a more convincing one.

The “Waved” Blue Line ~ To show that our company will always be on the

right path in performing our business.

The Yellow Lined Background ~ The constant level of determinations and

patients from our staff members to serve of

customers.

Figure 2.1 – The Location Of Business

The location which was being planned to start our brand new business is

going to be in Ipoh , Perak. The reasons behind on why we proposed this location

to start our brand new business is because Ipoh, Perak is actually one of a place

whereby we can find quite a number of travellers travelling around from time

to time as there are going to be more places in this state to be opened by the

Malaysia’s government as one of those travelling locations which can be found

in Malaysia. Besides, Ipoh, Perak is a state in Malaysia whereby the living cost

is still affordable and it will be much more lower as compared to Wilayah

Persekutuan Kuala Lumpur as well as Selangor although these places are actually

having more citizens as compared to Ipoh, Perak.

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Besides, the risk to start a new business in the proposed location, Ipoh,

Perak, is still going to be much more lower as compared to all those high living

cost states such as Wilayah Persekutuan Kuala Lumpur and it’s “neighbours”

because the competitions among firms and businesses are going to be much

more lower.

In addition, the list of costing to start a new business in Ipoh, Perak, such

as rental cost, cost of purchasing office equipment, travelling expenses (from home

to workplace), and so forth are still going to be much more lower as compared

to all those higher living costs states in Malaysia.

Figure 2.2 – The Location

Of Business

Figure 2.3 – Monthly

rental Evidence

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In order to be more specific, the location which were being planned to start our

brand new business will be at Station 18, Pengkalan, Ipoh, Perak. The reason

behind in choosing this location to start our brand new business is because the

rental fees per month for the second floor or third floor will be only RM 600

and the price stated is still negotiable. Besides, this will always be a crowded

area as the AEON STATION 18 shopping mall is just being located just a few

metres away from our shop lot. Considerations will be made from us in order to

rent the ground floor shop lot after our business is in a more stable position as

the monthly rental fee for the ground floor shop lot is more costly, RM 1600.00,

as compared to the second and third floor lot, which only cost us about RM 600

per month. The shop lot which was being mentioned in the statement above will

be as follow:

Figure 2.4 – Main Retail Shop Of The Business

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2.1.2 NATURE OF BUSINESS / PRODUCTS OR SERVICES OFFER

In this technological era, people around us prefer having a simpler yet

effective lifestyle. In order to full-fill the market’s needs and wants, innovative

ideas and brilliant opinions should be created in order to serve nowadays market.

In the purpose of full-filling the market’s needs and wants, COOLIFE Sdn.

Bhd. had actually came out with an idea whereby we are going to create a

product named DELAC 4E COMPACT TABLE to serve the market. This product

is actually a compact table that are going to be equipped with several

technological items / materials such as, USB ports, LED lighting, Bendable table

legs and a number of interesting stuffs in order to make people’s life become

more easier and convincing wherever and whenever they are.

Most importantly, we do not expect only to produce quality yet innovative

products, but also looking forward to provide the best customer services ever to

ensures that our brand new business is going to be the most sustainable business

in the marketplace from time to time as consumers nowadays are actually

focusing on the after sales services besides the quality of products being offered

by a company itself.

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2.1.3 COMPANY’S MISSION AND OBJECTIVES

COOLIFE SDN. BHD.’S MISSION STATEMENT

We always work together to create a more simpler yet innovative lifestyle

to serve the market’s needs and wants and inspire our customers through our

products.

COOLIFE SDN. BHD.’S OBJECTIVES STATEMENT

1. To ensures that the products being produce are quality assured and always

meet with standard excellence guidelines.

2. To create a more simpler yet convincing lifestyle through our products to

serve the market’s needs and wants.

3. To create and maintain a customer relationship management procedures that

are going to generate satisfying results.

4. To create and sustain a comfortable, healthier and knowledgeable working

environment in the workplace.

5. To continually learn and producing innovative yet efficient ideas to serve the

market’s needs and wants.

6. Developing and implementing successful promotional plans to always drive

our business to excellence.

7. Enriching our customers’ lifestyles by producing convenience yet innovative

products which are having different characteristics to suite every customer’s

preferences and lifestyles.

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People nowadays prefer having a more simpler and convincing lifestyle

and yet it is kind of difficult for them to own these kind of lifestyles as not

every single product which can be found in the market nowadays are able to

suit their needs and wants, as well as their preferences at the same time. Some

products are being too advance, some products are being to out-dated in terms

of its features, some of the products are suitable to suit the market but the price

of it had gone too high, even some of the products are having lower price but

does not really have the quality assurance, and so much more reasons that causes

consumers nowadays to have difficult mind-sets or have to crack their heads in

order to make up their minds to choose a good yet reliable product to be used

in their daily life.

So, how are we going to solve these problems, and how are we going to

help our consumers to gain a much more simpler yet convincing lifestyle in this

technological era? That will be the most important and serious issues that we, the

entrepreneurs, need to overcome from time to time. In addition, that could also be

one of the huge opportunity for our company, the COOLIFE Sdn. Bhd. , to emerge

ourselves into the market.

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2.2.2 HOW CAN THE PROPOSED BUSINESS ABLE SOLVED THE

PROBLEM(S) OR FILLS THE CONFIRMED NEED(S)

The business which we eagerly going to proposed is fully about what we

have mentioned in our company’s mission statement whereby we are going to

work together to create a simpler yet innovative lifestyles to the market users

and inspire the market through our products.

It is believed that our brand new product, the DELAC 4E COMPACT

TABLE are actually able to suite the market’s need and wants. When the word,

“compact” is here, it also means that the product that we are going to create

will be all in one and the size of it will be just nice to serve all our customers.

In other words, it also means that our company is going to combine a few types

of complement products into our brand new product, which is the DELAC 4E

COMPACT TABLE, so that our customers are able to experience a fully

convincing yet reliable compact table at the same time when they use it.

In this case, the problem being identified were solved as everyone in the

society are able to gain a more simpler and convenience yet reliable daily

lifestyles through purchasing and using our brand new product, the DELAC 4E

COMPACT TABLE.

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2.3 COMPETITIVE ADVANTAGES

2.3.1 DESCRIPTIONS OF COMPANY’S BUSINESS MODEL

KEY PARTNERS

1. USB PORTS

SUPPLIERS

~ 11 streets. com

~ Alibaba. Com

~ Ipoh Digital IT

Store

2. LED LIGHTS

SUPPLIERS

~ Alibaba. com

~ Jun LED Designer

~ E Digital Centre

3. TABLE LEGS

SUPPLIERS

~ Power Steel

Manufacturing

~ SYW Industry

SDN.BHD.

4. TABLE

SURFACE

SUPPLIER

~ Hup Soon

Industrial Plastic

KEY ACTIVITIES

1. Producing

DELAC 4E

Table

2. Create

Marketing &

Promotions

strategy

3. Manage online

orders and the

product

distribution

VALUE PROPOSITION

1. Convenience

2. Switchable LED

Lightings

3. Easy To Use

4. Easy To Store

5. Light and Easy to

Carry

CUSTOMER

RELATIONSHIP

1. Email

2. After Sales

Services

CUSTOMER

SEGMENTS

1. Travellers

-Business person

-Students

KEY

RESOURCES

1. Machinery and

Equipment

2. Patented Table

Design

3. Qualified

Workers

CHANNELS OF

DISTRIBUTION

1. Business-to-

Business (B2B)

2. Business-to-

Customer

(B2C)

COST STRUCTURES

1. Costs of Purchasing Raw Materials

2. Cost of Promotional Events

3. Cost of Advertising

REVENUE STREAMS

1. Year-end sales

2. Special Discount Sales

3. Bulk Sales

Table 2.3 – 9 Blocks Business Model

Every business have to starts with a meaningful and realistic business model, and

it is very important for a new business to owns a realistic yet meaningful

business model in order to ensures that the business will always be in the

correct path in the route of performing their businesses. Likewise, our company,

COOLIFE Sdn. Bhd. also owns a business model to show how eager we are in

contributing into our new business and also to start our brand new business.

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First and foremost, our key partners where this group of business partners are

so much important to our business as they are always our key suppliers in

providing us with raw materials which our business needs in producing our

DELAC 4E COMPACT TABLE. There are all together 4 types of raw materials

which are being needed for our compact table’s productions and the suppliers

for these 4 types of raw materials include Ipoh Digital IT Stores, Alibaba.com,

11 Street.com for USB ports supplying. For LED Lightings suppliers we have

Jun LED Designer in Ipoh, E Digital Centre in Ipoh, and also Alibaba platform.

Besides, for our compact table’s legs suppliers, we have Power Steel Manufacturing

in Ipoh and SYW Industry SDN. BHD. As for our compact table’s surfaces, we

are going to get our raw material, which is transparent and non-transparent frosted

acrylic material from the Hup Soon Industrial Plastic in Ipoh as this company

is considered as one of the most quality assurance plastic menders in Ipoh,

Perak.

When it comes to the key activities of our business, we are going to be

focusing more on producing our brand new compact table as we are going to

assemble and do it by our-self instead of using heavy machineries which are

going to cost us a lot to full-fill our customers’ request and orders. Besides

mending our compact tables for all our interested customers, we will also focus

on the marketing and promotions activities in order to make our brand new

compact table to be a more well-known product especially in all parts of places

in Malaysia. We also handle all the online orders and manage the distribution to the

customers.

When we talk about the key resources of our brand new business, we are

having a group of staff members whom are having a bunch of knowledge

regarding these procedures and processes in assembling and preparing all the

products with our equipment and machinery. In addition, the patented design of the

DELAC 4E COMPACT TABLE actually makes our product looks different from

other as compared to other tables which can be found in the market nowadays

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in terms of the design or even the features which can be found in our product

itself, the compact table.

Furthermore, in terms of our value propositions, in order to meet up with

all our customer’s needs and wants and at the same time to make their daily

life to become more convenience, our DELAC 4E COMPACT TABLE has been

created to make things happen. Our compact table is actually a convenience one

as it is able to help our customers to perform more than a tasks at the same

time when they are using it. Besides, the switchable LED lightings had actually

made our compact table to be more interesting and meaningful as they can

switch on the LED lights when they need to use it and turn it off when they

do not need to use it. In addition, the size and the features of the compact table

can actually make our customers’ life to be more simpler as our compact table

is easy to carry because of its light weight, easy to use as the features is not

complicated at all and also easy to store because of its compact design.

In terms of its cost structures, our business actually have three fixed and

variable costs to be bear by us and they are the cost of purchasing raw materials

from all our main suppliers in order to produce our compact table. Besides, the

cost of promotional events is also a part of our cost structure because we planned

to have more advertising and promotional events to boost our sales as well as

to make our product to be more well known in the marketplace. In addition, the

cost of advertising on the printing brochures and online advertisement had also

become one of the cost in our business that are important in the start up stage as

we must strongly targeted and entered into the market. Moreover, advertisement on

internet or other social media tools can widely spread out our brand and product. It ease

to access multiple segment of customers. It enables them to know the main ideas

and purposes of our compact table and to let the public realize that this kind

of product does exists in the market nowadays.

When it comes to our business’s revenue streams, it is believed that all

our value propositions are able to help our business to generate more profits

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and building up a higher level of confidence among all our interested customers

and the public. Besides planning to have a year-end sales every year starting

from the month of November by offering special prices to all our customers,

we also planned to have a special discount sales in the month of April and

May in order to enhance the usage rate from all our customers. Moreover, the

bulk sales had also being planned by our company to accept large amount of

orders from all our interested customers and we also planned to open to the

public at large to order in bulk if they wish to do so from time to time.

Besides, to ensures that our business are able to be more successful in

this technological era, we had actually planned to promote our brand new compact

table through a Business to Business (B2B) and Business to Customers (B2C) channel

of distributions, such as distribute through direct and indirect channel. By B2B, it

will indirectly to customers. It will sell our products to Mr. DIY and Ace hardware

before it reaches to customers while B2C will directly sell to our targeted customers

through online platform. It is believed that by going through all these distribution

channels, our compact table is able to boost up our company’s profit margin and

yet, making our company’s name to be more well known in Malaysia and maybe

all around the globe someday in the future.

Last but not least, our company’s customer relationships and also the

customer segments. In order to have a stronger customer relationship management,

we are going to build up our customers’ confidence level first through our after

sales services and emails as well to show our company’s eagerness to serve the

public and interested customers. In addition, we actually planned to focus on

travellers and follow by others potential buyers such as business persons and students.

Also business persons also travel a lots each year, these groups of people and students

actually need our compact table in performing their daily tasks. The appearance

of our DELAC 4E COMPACT TABLE able to make their daily life to be more

convenience and simpler when it comes to actually using it.

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2.3.2 HOW THE BUSINESS WILL CREATE SUSTAINBLE COMPETITIVE

ADVANTAGE

(i) PRODUCT DIFFERENTIATIONS

By having a special sized design and a special LED lightings feature, it

actually able to compete with other competitors which can be found in the

marketplace from time to time as we are still the only one business and company

which are producing this size of compact table and this kind of LED lightings

table in the reality world. By having such a product, we are actually able to

differentiate our compact table with other related products which can be found

in the market nowadays.

(ii) LOW / REASONABLE PRICE PROVIDER

The cost of our product will always be same and it will always remain

cheapest (in terms of price) and also the most quality assured compact table

which can be found in the marketplace. Prices being offered to the public or

their customers are slightly too high and the features are yet to be satisfy by

the customers had actually made our company on emerging ourselves into the

market so that we are able to serve the customer’s needs and wants from time

to time and also to let all our customers to have a more simpler and convenience

lifestyle.

(iii) PRODUCT UNIQUESNESS & ADVANCE TECHNOLOGY

The most interesting part which can be found through our DELAC 4E

COMPACT TABLE is that our brand new product is actually unique enough to serve

the market needs and wants and the technology of it is more advance as compared to

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all others product which can be found in the market itself. We totally believe that our

brand new product will be able to make peoples’ life to become more efficient, effective

and convenience as there are more than one features / specifications that can be found

in our brand new DELAC 4E COMPACT TABLE which are LED lightings, USB ports,

adjustable table legs, foldable and easy to keep and so much more interesting features

which will be able to attract more customers to purchase our brand new product and at

the same time, helping our company to build a more stronger brand name, image as

well as recognitions from time to time.

(iv) OUTSTANDING MANAGEMENT TEAM & CUSTOMER SERVICE

MANAGEMENT

Our business is being manage by a group of elite staff members as they

are having a kind of mind set whereby they are going to try their very best to

serve all the market’s needs and wants from time to time. The eagerness which

can be found from this group of management team staff will always ensures

that our business will always be in the correct path using appropriate guidelines

in performing our business’s daily routines as well as the best sorts of methods

to manage our business from time to time unlike other companies which only

focuses on their profit margin by not considering any other issues and matters

in running their own business.

Every business will always have a customer service management team

running their businesses but whether it really works in helping the business to

earn more money and build up confidence among all their customers will still

be an issue that yet to be full-filled and have to be considered by the company

itself. To make ourselves different from other companies, we are going to try our

very best to full-fill all our customer’s needs and providing the best after sales

services which cannot be found from other companies. This could help our

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business to retain much more loyalty customers and to get more new customers

into our company.

2.4 CURRENT STATUS AND REQUIREMENTS

The projected milestones refers to all the tools being used to carry out a

successful project management in order to mark a number of specific points

along a project’s timeline. These points are inclusive with project starting and

ending date, project assignees, project type, project status, project name and so on.

These information are very important especially for a new business in order to

act as a successful guideline to guide a new business in emerging themselves

into the market. In order to have a more clearer guidelines and path list to start

our brand new business, the projected milestone of our company, COOLIFE Sdn.

Bhd. will be as follows:

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Table 2.4 – Project Milestones

No Name Of Activity Activity

Assignees

Activity

Period

Activity

Begin Date

Activity

End Date

1. Creating Business Plan ALL 138 DAYS 22/12/2016 10/05/2017

2. Registrations Of Business ALL 8 DAYS 12/05/2017 19/05/2017

3. Obtaining Business

License ALL 10 DAYS 21/05/2017 30/05/2017

4. Office Renovations - 88 DAYS 02/06/2017 30/08/2017

5. Comparing Suppliers ALL 5 DAYS 01/09/2017 05/09/2017

6. Making orders from all

selected suppliers ALL 15 DAYS 06/09/2017 20/09/2017

7. Setting up company’s website

and transfer relevant data and

information into it

ALL 6 DAYS 22/09/2017 27/09/2017

8. Advertising and

promotional events ALL 31 DAYS 01/10/2017 01/11/2017

9. Furnishing and office

design ALL 9 DAYS 02/11/2017 10/11/2017

10. Project Approvals ALL 2 DAYS 11/11/2017 12/11/2017

11. Product Display and

Arrangements ALL 2 DAYS 13/11/2017 15/11/2017

12. Income Tax Registrations

ALL 2 DAYS 16/11/2017 17/11/2017

13. SOCSO Registrations

ALL 2 DAYS 18/11/2017 19/11/2017

14. Office Cleaning Jobs and

Decorations ALL 1 DAY 20/11/2017 20/11/2017

15. Final Check Ups and

Touch Ups ALL 1 DAY 21/11/2017 21/11/2017

16. Business Opening

Ceremony ALL 1 DAY 22/11/2017 22/11/2017

Source: Being developed for research purposes.

There are a total of 16 activities being carried out in order to start up

our brand new business. Besides, in order to make things happen, these activities

will actually take around 321 days to implement it before we start with our

brand new business at the confirmed location, which is at Station 18, Ipoh, Perak.

Based on the table above, we should start our business planning with the creation

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of a realistic business plan and followed by the registrations of our business

and also to obtain our business license from the government.

Throughout these activities, we have to come out with a suppliers list

whereby we are able to get our raw materials in a more lower price manner

and start making orders from this group of suppliers in advance. Through our

advertising and promotional parts, we plan to distribute brochures to the public

at large regarding to the brief discussion of our product as well as the greetings

from our company to the public and also all sorts of related information regarding

to our grand open day of our business.

Furthermore, before starting up our business, we also plan to register our

company into the income tax list and also the SOCSO list owned by the

government. In addition, we also plan to perform some of the cleaning jobs and

decorations as well as some final check-ups, touch ups and preparations before

we can actually proceed to the grand opening day of our brand new business

to prevent common mistakes occurred during that important opening day of our

business.

Last but not least, COOLIFE Sdn. Bhd. , our company is still a new

company which is still owning weak brand recognitions and brand images. No

matter what, it is believed that by having our brand new product, the DELAC

4E COMPACT TABLE, our company’s brand image and brand name are able

to be boost up to a more better position and at the same time, able to raise up

our customer’s satisfaction level from time to time as it is a convenience

product which is still yet to found in the domestic marketplace in Malaysia. In

a nutshell, we totally believe that this brand new business are able provide the

society with a more simpler lifestyle and a higher satisfaction level. By acquiring

such a successful mind-set, we believe that we are able to open more distribution

outlets to sell our products and customer services to serve the public in large

and also to build loyalty from customers from time to time.

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3.0 Industry Analysis

3.1 INDUSTRY DESCRIPTIONS

3.1.1 Coolife Sdn. Bhd. Industry Trends

FIGURE 3.1.1 TRENDS FOR COMPUTER TABLES

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Alpha computer table

First generation of computer table, widely use, wooden based, designation specially

suit for alpha computer. Various designs have been developed based on this idea.

Perfect combination of functionality and more durable design.

Modern computer table

Modern design of computer table are more minimalist, clean-lined design, streamlined

structure, comfortably and aesthetically providing working space and room for leg.

Portable laptop table stand

Portable or foldable designation, wood fibre board, can use it anywhere with a

convenient work space, medium weighted, can keep in small space and more practical

to move around.

Portable laptop table

It offers an extended table surface for additional work space or a smaller variant of

writing slope, can fold and bring out, can rest across an arm chair, and can be set on a

sofa, bed or table.

COOLIFE DELAC 4E Compact table

Essential for daily use, suitable for travellers, convenient, ideal for limited space, more

compact to carry around, light weighted, can increase working efficiency, multiple

features such as USB port for recharging and LED light.

3.1.2 Industry size

Malaysia’s furniture industry has thrived through for over two decades. Along

with the stiff competition in Asia which the competitors is Vietnam, China and

Indonesia, Malaysia able to hold the title of third largest exporter in Asia. Also, has

ranked amongst top 10 furniture exporter in global. Malaysia traded 80% of its

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production to the vast markets in US, Japan and Australia. Malaysia has a solid position

in the worldwide furniture industry.

Malaysia government also plays an important role in supporting the furniture

industry. The government plan is to provide pioneer status for tax exemption and tax

investment allowance for global investors and furniture manufacturers in Malaysia, the

environment makes the business to run efficiently. With this business-friendly

environment, good quality products and a high potential market, the Malaysian

furniture industry tends to exceed presumption and continue its rapid growth.

According to Meutia Kumala, Managing Director of PT Home Center

Indonesia from Malaysia Furniture Council (MFC) “The Malaysian furniture industry

is expected to maintain a steady growth rate of 8% in 2018. This is provided if there is

a sufficient supply of labour and raw material to the industry.” (Tan, 2018)

In Malaysia, furniture industry grows steadily and strong in making and export

of case-goods (categories as dining, bedroom, occasional), upholstery and office

furniture. The registered furniture manufacturer in Malaysia Furniture Council (MFC)

currently exceeds 700 manufacturers. (Chan, 2015). MFC shares the information in

industry to all of its members. MFC also encourage members to expose themselves in

all types of furniture exhibition that held around the world. On this coming March 2018,

Malaysian International Furniture Fair (MIFF) will be held in Malaysia. It spearheads

the furniture trade for 24 years with the continuous supports from Malaysia government.

MIFF boost up the trade exchange and exporting also provides chances of gateway to

enter the market and build the network.

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3.1.3 Industry attractiveness (growing, mature, or in decline)

Porter’s five forces model is used to determine the force of rivalry in furniture

industry and its monetary value on industry profitability.

Figure 3.1.3 Five-forces model by Michael Porter

Bargaining Power of Buyers (HIGH)

There are numerous buyers. Most buyers are individuals that get one table,

however for company or governments often purchase in a substantial amount and can

bargain for cheaper prices. It doesn't cost much for buyers to change to another brand

of table or to begin utilizing other types of table. Buyers can easily switch to other

substitutes brand. Buyers are price sensitive and their choice is often based on what

amount that completes a Laptop table cost. Buyers do undermine in backward

integration because COOLIFE could not control over supplier and materials.

Bargaining Power of Suppliers (LOW)

Large number of suppliers. Most of the suppliers’ sizes are large. Companies

can easily find substitute materials. They can use other types of material but only to

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certain extent (aluminium instead of metal). Materials are widely accessible. The cost

of switching to alternative materials is low and not dependent. Suppliers do not pose

any threat of forward integration because COOLIFE has the technology and skills to

build up a table.

Threat of New Entrants (MEDIUM)

Large amount of capital is required. High retaliation is conceivable from

existing companies if new entrants would convey innovative products and ideas to the

business. Feeble legal barriers (patents, copyrights) shield existing companies from

new entrants. The idea and design are easily imitate but COOLIFE could easily achieve

economic of scale because of product differentiation. All furniture companies in

Malaysia have set up brand image and reputation. Products are mainly differentiated

by designs, features and quality. New entrant could easily access to suppliers and

wholesalers. Governments encourage new entrants into the industry by introducing

taxes exemptions and allowance.

Threat of Substitute Products (LOW TO MEDIUM)

There are many alternative types of substitutes, such as table, coffee table,

dining table or even a person’s lap, as long as it could provide a flat stable surface,

people can select it instead of choosing our COOLIFE products. Substitutes can merely

offer the same convenience but not all the features. Alternative types of tables have

different cost and sometimes do not even need to cost a penny.

Competitive Among Rivals (MEDIUM TO HIGH)

High number of competitors. Intense competition between competitors. If a

firm decides to leave an industry, they would incur losses, since furniture is necessity

products nowadays. But the industry turnover is infrequent, the entry is gradually

increasing each year. Malaysia furniture industry is very large and matured. It has a

steady growth rate on these few years. Size of competing companies varies however

they usually compete for various customer segments. It depends on the segments;

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customers are loyal to the brands if they perceive the product as necessity. There is a

moderate threat of being taking over by a competitor. The level of advertising expenses

can be high for new start-ups to promote their products.

Table 3.1.3 Porter’s five forces analysis on attractiveness of industry

Competitive

Forces

Threats of Industry Profitability(s) Attractiveness

of Industry

Low Low to

Medium

Medium Medium

to High

High

Bargaining

Power of

Buyers

Attractive

Bargaining

Power of

Suppliers

√ Unattractive

Threat of New

Entrants √

Moderate

Threat of

Substitute

products

√ Attractive

Competitive

among Rivals √

Unattractive

Sources: Developed for Research

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3.1.4 Profit potential

Before the prototype is developed, we have distributed our survey to 400 qualified

respondents to test the response of COOLIFE target market. Our target market mainly

focus on travellers including the segments of business travellers and students. Hence,

all the survey form was averagely distributed to respondents aged from 20-59 years old.

Pie chart 3.1.4.1 : Survey Question

Sources : Survey analysis

Based on the chart above, there are 87% of respondents having the writing and reading

habits. Only 13% not frequently write and read.

Pie chart 3.1.4.2 : Survey Questions

Sources : Survey analysis

Based on respondent’s response on COOLIFE products, only 23% not interested. But

77% of respondent is interested in buying our products.

DO YOU ALWAYS WRITE OR READ?

ARE YOU INTERESTED TO BUY IT?

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Bar chart 3.1.4.3: Survey Question

Sources : Survey analysis

Respondents rate their interest aspects from not important to important. Aspects vary

from quality, weight, size, convenience, design and functionality. In quality aspect,

more than half respondents think that it is important, while 23% rate merely important

and 22% moderate. There is 42% respondents thinks the weight of the product is

important. On the size aspects, 29% thinks important, 35% thinks merely important and

34% moderate. Most respondents choose convenience (76%) and functionality (67%)

as their first and second options in buying preferences. However, in design aspect, 36%

respondents rate 36% on both important and merely important.

55%

42%

29%

76%

36%

67%

23%

28%

35%

21%

36%

22%22%

27%

34%

3%

20%

10%

03% 2%

0

8%

1%0 0 0 0 0 00%

10%

20%

30%

40%

50%

60%

70%

80%

Quality Weight Size Convenient Design Functionality

R E S P O N D E N T S R A T E O N T H E A S P E C T S

Important 5 Merely important 4 Moderate 3 Merely not moderate 2 Not important 1

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Pie chart 3.1.4.4 : Survey Question

Sources : Survey analysis

By introducing all the aspects, the number of respondents who interested in buying our

product has increased from 77% to 88%. However, only 12% are not willing to buy.

Throughout all the survey data, it is important to increase our product attractiveness

and the product attributes strength to compete in the market. The profit potential could

always attain from the competitive advantages. As expected, COOLIFE is able to

emphasize on all the aspects of the product. Nevertheless, it fulfils the desire aspects of

potential customers.

3.2 TARGET MARKET

According to the Domestic Tourism Survey 2016 conducted by the Department

of Statistics Malaysia, there are total of 253.9 million trips were made by Malaysians

around the country in 2016 and it has increase by 8% compare to 235.2 million trips in

year 2015 (“Malaysian Travel Trends,” 2018). According to statistics from Business

Traveller Asia Pacific, “These 30,000-plus individuals are frequent travellers – taking

IF OUR PRODUCT FITS ALL THE ASPECTS YOU

CHOOSE ABOVE, ARE YOU WILLING TO BUY IT?

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an average of 19 business trips a year...” (“Business Traveller Asia Pacific,” 2017).

Hence, with this huge potential out there, it with not only consist of Malaysia but all

over the world’s traveller. It is consider a potential and profitable target market to focus

on.

Figure 3.2: Target market

To approach the customer, COOLIFE decided to make every effort to own the

traveller market segment, make each of them satisfied with our offerings. Then only

adjust the approach to go after other segments such as businessman and students.

Through the B2B and B2C channel, even individual or global potential buyers can also

easily purchase COOLIFE products. Most of the B2B sales require consultative selling

while B2C is more on word of mouth or other customers review. B2C purchasing

process has shorter periods of buying decision and more on emotional decision.

Target

Market

Travellers

Business

Persons

Students

B2B B2C

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Meanwhile, advertising on social media can expand B2C markets. By that COOLIFE

will prepare promotional strategies to achieve our targeted customers easily.

Bar chart 3.2 : Survey Question

Sources : Survey analysis

Travellers especially business traveller always seek for simple, convenient and

comfortable luggage to carry around. They are seeking for effective space saving,

workmanship products and non-burden types with work-ease accessories for their job

efficiency. For those business traveller and students, they have options to find a body-

harmless and compact laptop table to do their computer tasks. Based on our survey data,

the least frequency of their travel time is 1-4 times per year (23%). It is merely half of

the targeted respondents that travel 5-9 times per year (46%). And a total of 31% travels

more than 10 times per year which is considered frequent traveller.

23%

46%

18%

13%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

1-4 times 5-9 times 10-14 times >15 times

How often do you travel per year?

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3.3 COMPETITIVE POSITION WITHIN TARGET MARKET

There are direct and indirect competitors faced by Coolife Sdn.Bhd. This

competitive analysis is based on the orders from e-commerce channel of Malaysia

online websites such as Lazada and Shopee. There were lots of no brand less lap table

with cheaper price and low quality that could be found online.

Following is the comparison between LapGear® and Akiro lap table which is

the chosen sample of COOLIFE direct competitors.

Table 3.3 Competitor Analysis Grid of COOLIFE

Name COOLIFE LapGear® Akiro

Product features

Convenient,

compact, foldable,

telescopic pole

aluminium leg, light

weighted, USB

rechargeable port,

LED light

Convenient,

unfoldable, comfort

pillow-cushion,

airflow channel

Convenient,

foldable, compact,

wood fibre board,

stainless alloy

Brand-name

recognition

Low to Medium Medium to High Low

Access to

distribution channels

High Medium High

Quality of products

Medium to High Medium to High Low

Order/Delivery

customer service

Efficient, ready stock Slow, from oversea Efficient, ready stock

Warranty Available Not available Not available

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Price Attractiveness Affordable price, 2nd

purchase have 15%

discount, RM5

vouchers for

subscribing

High price, free

delivery

Low price, given

vouchers and free

delivery with

conditions

Strong online

presence

High Medium Low

(Adapted from: Barringer,B.R.,&Ireland,R.D.(2008). Entrepreneurship:Successfully

launching new ventures (2nd Ed.). New Jersey: Pearson)

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4.0 Marketing Plan

4.1 PRODUCT/ SERVICE FEASIBILITY ANALYSIS

4.1.1 Full description of the product offer

The product that we are producing is DELAC 4E COMPACT TABLE which

is made by light material that enables us to carry around with ease. It could be carried

around easily because of its design similar to a suitcase where it is foldable. DELAC

4E COMPACT TABLE mainly made from transparent and non-transparent frosted

acrylic material as the surface of the table where it is much more durable and visually

appealing at the same time. This design is not just for attractive purposes but also for

the lights to pass through as our added features. Features such as USB ports and LED

lights are our main concept for this portable table. There will be total of two USB ports

which consist of input and output source. The built-in battery we use in this input port

is lithium ion battery with 10000 mAh which is commonly found in a power bank, it is

much safer and reliable in terms of long-term usage where higher energy density and

lower maintenance. The input of the port is 5V and the output of the port is 5V 2.1A.

With this feature, customers are able to charge their phone or insert USB speakers

without any hassle.

There will also be 2 LED strips that are place at the middle of the table for the

ease of customer where at times, there will be insufficient lights that could cope with

their requirements. Thus, with these LED lights, we are able to satisfy customer to

consume lower energy usage and also to be able to read anywhere they want without

any worries about lights. The size of the product would be 40cm in length and 25cm

width. It is estimated to be roughly less than 2 kilograms in a rectangle size similar to

a suitcase. Our product consists of high quality material such as frosted acrylic and

telescopic pole which could withstand of more than 10 kilograms of weight on top of

it. Furthermore, the stand of the table that we are using is telescopic pole aluminium

where it could be easily adjust on desire height and a much cheaper material. There

will be 2 hinges on the bottom of the table making it to be foldable with the legs crossed

inwards to be carried around like a suitcase. Last but not least, there will be a carve of

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a concave-like space to put pen on the surface of table to avoid sliding off. In short, it

is suitable for travellers and students who are planning to travel around in the meantime

who loves to write and read are suitable to get this table.

4.1.2 Concept testing

Survey had been carried out by us and we had roughly distributed 300 survey

forms to individuals such as students, lecturers, business owners and also random

people on the street. Through our research, our company COOLIFE Sdn. Bhd. had

found out that majority of the respondents agrees with our problem statements and

about 57% of them are willing to buy our product. As there are more than half of the

respondents satisfy with our product concept and willing to purchase it, we believe that

our product will be able to sell well and have potential to sustain and penetrate in the

market.

Furthermore, we had distributed our demo product to lecturers and students for

concept testing purpose. After presenting and demo our product, they found out that

our idea is interesting, creative and innovative. Besides functionality, it could also

provide convenience and comfortable. However, we also managed to receive feedbacks

and also some comments that could improve further from the concept testing.

Our project supervisor Mr. Azim suggested that the stand of our product could

be simplified where it is less complicated. He suggested us to use aluminium material

as it is much cheaper and lighter material for a compact table. Besides that, we also

received feedback on the material and quality use on the surface of the compact table

and we decided to modify it to a more attractive appearance and higher quality such as

using frosted acrylic material that could attract customers.

Since we received positive responses from the majority, we strongly believe

that this is a great opportunity for us to introduce this product to the market. One of the

lecturer, Mr. Wallance questioned about the material used for the product and ask us to

specify the material that would be used. Besides that, one of the respondents suggested

us to add more features such as carve concave-like space to put pen or pencil to not let

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it slip. Lastly, after a long discussion on the material used, we decided to use telescopic

pole as the stand of our compact table where it could be adjusted accordingly to a more

suitable degree.

4.2 PRICING STRATEGY

4.2.1 Market Penetration Pricing Strategy

According to this pricing strategy, prices charged for products is set at low price

in order to attract customer and market share. When this is achieve, the price will be

increase in future based on further modifications. As this product is new to market, we

would like to offer an affordable price for the customer to try out. We would also like

to promote our brand name to be well-known in order to attract more investors to invest

in our product. In the first stage of life cycle, we will be implementing penetration

pricing strategy by minimizing the fixed cost. We will first get a cheaper building and

few employees as a start-up to be able to run the production effectively and efficiently.

Once our sale has reached the first target which is 100 units, we will expand from there

by investing in a larger building and more labor. If we are able to reduce the fixed cost,

we could also reduce the selling price to gain customer loyalty and trust. Furthermore,

we will clearly state out the price of each parts and components of our product that we

acquire from other distributors or retailers in order to convince customer that we are

selling at affordable price without cheating them. We would like to perceive the

customer that they are buying the product with affordable price without unnecessary

charges. As our product is new to the market, we would like to retain and sustain

customer in order to grow.

4.2.2 Promotional Pricing Strategy

Promotional pricing is intended to give a transitory boost in deals by offering

more appealing terms than the standard rundown prices and choices. As we are new to

market, we would like to create a better and attractive deal in order to attract customers.

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There are two types of promotional strategy we will be using which are special event

pricing and longer warranty. In special event pricing, there will be a booth selling our

product for a week such as at fairs and public university. There will be special offers

where we will give an additional of 20% off for 2nd purchase. This will draw in more

customers to return later on with friends to get additional offers. Furthermore, we will

provide an additional of 1 year warranty where initially we only provide 1 year

warranty. The first 100 customers will be entitled to obtain this deal where 2 years of

warranty are provided including broken legs and broken surface. This will reduce the

perceive risk for customers and they will be more relief in buying our product.

4.3 CHANNELS OF DISTRIBUTION

In order to ensure our business runs effectively and efficiently, we decided to

choose multi-channel distribution or often labelled as hybrid marketing channels

as our main channel of distribution. This multi-channel marketing occurs when a firm

sets up at least two or more marketing channels to achieve at least one customer

segments. The implementation of multi-channel system has expanded extraordinarily

in recent years as technological advances. With each channel, our company can grow

its sales and market scope, also increases chances to tailor our product to the particular

needs of assorted customer segments. Below is the figure for multi-channel distribution

where combination of direct and indirect distribution channels.

Source: Channel Behavior and Organization. (n.d.). Retrieved February 20, 2018, from

http://www.laukamm.de/fomweb/elearning/marketing/channel/kotl_channel_behavior

.htm

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4.3.1 Direct Distribution Channel

Figure 4.3.1 – Direct Distribution Channel

In consumer segment 1, we as producer will be selling directly to consumer using

brochure, telemarketing and internet. We will be creating a template with full product

description and functionality to specify to customer regarding our product. In addition,

the template and product pictures will then be posted to several E-commerce sites such

as Lazada, Shopee and 11 Street where we will sell our product directly to the customer

without any middleman.

4.3.2 Indirect Distribution Channel

There are two indirect distribution channels that we will be using which are 1-

level channel and 2-level channel. As seen in the figure above, in 1-level channel the

product moves from producer to retailer and retailer to consumer. Whereas in 2-level

channel the product moves from producer to distributor, distributor to dealer and

dealers to consumers. Thus our company plans to implement these two indirect

distribution channels to seize the opportunity to grow even more powerful in the market.

We will assembly the resources in a building in Ipoh where workers will then combine

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the parts. Our logistic team will then distribute to distributors, retailers and dealers to

several location such as Kuala Lumpur, Johor Bahru and Penang. These three places

are our main target location for our start-up and will expand throughout West Malaysia

in near future.

Our main target retailers are MR. D.I.Y and Ace Hardware because of their

nature of business and our product’s nature which is under home improvement. It is a

great opportunity if we are able to cooperate with MR. D.I.Y as our main distributor

and retailer because of its large market and currently have 320 stores throughout

Malaysia. Each and every one of their stores spaces averagely has 10,000 square feet

giving a comfortable and beneficial family shopping experience. Being one of the

biggest retail chains in Malaysia, besides good financial income, we believe that our

product is able to sell out more efficiently in various locations.

4.4 PROMOTIONS AND ADVERTISING

Promotions and advertising are very important to attract customers. Promotion

is basically a set of activities to be able to communicate the product and brand to

customers. The thought is to make individuals aware, attract and instigate to purchase

the product. As for advertising, it is to gain public’s attention to know about the

business and to deliver the product information in various forms such as in social media.

We will be using sales promotion and referral incentive program as our

promotional strategy. As Facebook is one of the largest social media website, we will

have a web page where customers could view our company and product at the same

time. A RM 5 discount will be given to customer when they subscribe to our newsletter

which could be found in Facebook. The first 100 customers would be entitled to get

10% discount and additional of 1 year warranty. This is to retain customer where we

are confident that our product quality is beyond satisfaction. Furthermore, a 15%

discount voucher would be given to customers for their next purchase. The main

purpose of giving discounts and vouchers are to persuade customers to repeat purchase

and pass the information via word of mouth to their friends and family.

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In addition, banners and brochure will be distributed around shopping centre in

Klang Valley and Ipoh such as in Mid valley, Sunway Pyramid, Station 18 and Ipoh

parade where it is crowded with students and travellers. Not only that, brochure would

be distributed to our retailers and dealers so that they could pass the information around

on our product existence.

In referral incentive program, we plan to provide points for customer for each

advocates meet. When customer signs up an account in our main website, they will be

100 points given to them where later on convert the points to discount. Customer could

also gain points by inviting friends to sign up and would be able to entitle 1000 points

if the referral bought from the website itself. For every 1000 points, there will be an

additional RM 5 discount. For every 500 points earned, there will be free shipping

service. Thus this is a great opportunity to attract more people to be aware of our

product.

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5.0 Production Plan

5.1 Manufacturing Process

Option 1

Figure 5.1: Manufacturing Process Flow

Suppliers

(Raw Materials)

Warehouse

Assembling

Quality Control

& Checking

Finished Goods

Warehouse

Outbound

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Obtaining raw materials will reduce our time of production effectively. After obtaining

raw materials from suppliers, our company will in charge whole process afterwards

until the final stage of our process.

5.2. Availability of Qualified Labor Pool

Our company are having quality labor pool based on four major departments which are

Production/operation Department, Admin/Human Resource Department, Marketing

Department, and Finance Department.

5.2.1 Production/Operation Department

• Operation Manager

o In charge in all of the production process.

o Responsible for quality control process of materials and products.

o Able to draft the timescale for production and the job.

o Responsible for oversee parts and materials.

o In charge in warehousing and stock take.

5.2.2 Admin/Human Resource Department

• Human Resource Manager

o In charge in manpower management.

o Responsible on planning, controlling and organizing the activities of

human Resource Department

o Ensure benefits of all manpower in the company.

o Maintaining and counselling relationships between employees.

o In charge in customer relationship management.

o Responsible in recommending or suggesting new policies.

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5.2.3 Sales and Marketing Department

• Marketing Manager

o In charge in all process of outbound products.

o Responsible to establish strong relationship between key suppliers,

vendors and customers.

o Responsible to acquiring new target markets.

o Responsible in engaging attractive promotion and content of our

products or social media.

o Responsible in measuring and analyze performance of all marketing

events.

o Able to have excellent communication skills.

5.2.4 Finance Department

• Finance Manager

o In charge in gathering, preparing, and analyzing reports, budgets,

accounts, and financial statements.

o Responsible in creating long-term business plans.

o In charge in Controlling revenue, cash flow and expenses.

o Responsible in establishing risk assessments

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5.3 Physical Plant

We will rent an office lot in Ipoh, Perak which cost around RM600 per month.

Figure 5.2: Layout of company in Ipoh, Perak

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5.4 Machineries and Equipment

Item Picture

Cupboard

Office Desks

Big Table

Office Chairs

Water Dispenser

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Lamps & Lights

Air-conditioner

Printer

Internet

Computer/Desktop

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Stationery

Office Utilities

Extension Wire

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Screw

Screw Driver

Drill Machine

Cutter Machine

Dunlop gum/glue

Sandpaper

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Spray Paint

Hammer

Table 5.1: List of Equipment

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5.5 Names of Suppliers of Raw Materials

Materials Suppliers

USB Ports

11streets.com

Address: Menara NU 2, No 203, Jalan Tun Sambanthan,

KL Sentral, 50470 Kuala Lumpur, Wilayah Persekutuan

Kuala Lumpur, Malaysia.

Phone: +603-27200000

Alibaba.com

Website Address: https://www.alibaba.com

Phone: (+86) 571-85082088

Ipoh Digital IT Store

Address: Jalan Foo Choo Choon, Taman Jubilee, 30300,

Ipoh, Perak, Malaysia.

Phone: +605-2411588

LED Lights

Alibaba.com

Website Address: https://www.alibaba.com

Phone: (+86) 571-85082088

Jun LED Designer

Address: No45, Jalan Lim Bo Seng, Ipoh, Perak,

Malaysia.

Phone: +6012-3218333

E Digital Centre

Address: No157, Jalan Pasir Puteh, Ipoh, Perak,

Malaysia.

Phone: +605-2414057

Table Legs

Power Steel Manufacturing

Address: No7, Jalan Batu 3 Lama, Kampung Baru

Subang, Subang, 40000 Shah Alam, Selangor, Malaysia.

Phone: +603-78462249

SYW Industry Sdn, Bhd.

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Address: No6, Lorong Kledang Utara 15, Kawasan

Perindustrian Bandar Baru Menglembu, 31450 Ipoh,

Perak, Malaysia.

Phone: +605-2821516

Table Surface

Hup Soon Industrial Plastic

Address: Plot150, Hala Perusahaan Menglembu 9,

Kawasan Perusahaan Menglembu, 31450- 38820 Ipoh,

Perak, Malaysia.

Phone: +605-2822894

Table 5.2: List of Suppliers

5.6 Quality Control

Quality Control is a part of business routine and consistent process which including

Incoming Quality Control Checking, Intermediate Quality Control Checking and Final

Quality Checking to identify issues or errors on technical activities and products in

order to ensure and maintain the good quality of products produced before storing into

warehouse.

5.6.1 Random Checking (Incoming Quality Control Checking)

Our operator will inspect raw materials randomly after received raw material from

suppliers. Quality and quantity of raw material will be inspected through observation.

Company will return back the materials to suppliers if defective materials are founded

while non-defective products will be sent to our warehouse and waiting for assembling.

5.6.2 Production Design and Defective Product Control (Intermediate Quality

Control Checking)

After randomly checking, raw materials in warehouse will be inspected for more

detailed by visual test and durability test. Our operator will check on the parts by

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controlling specific strength in order to check on the durability of parts before proceed

to next process. Defection and failure will be found in this stage of quality process.

Therefore, time will be shortened and failure will be prevented after this process.

During assembling products, each parts of material will be check again by assembly

department. After checking all of the assembled products will after that proceed to

packaging process.

5.6.3 Final Part Inspection (Final Checking)

The Final Checking will be completed by Operation Manager. The completed products

will send to the Quality checking room after packing. After double ensuring and

approving by operation manager, the finished and completed products will be sent to

warehouse and waiting to be outbound. Apart from that, we will provide six months of

warranty to our customers effective from the date of customers purchase. Any defects

or damages that not caused by the owner purposely will able to return to our company

within the warranty period.

5.6.4 Machinery Checking

Machinery checking will complete in every 6 months by our operator. This is to assure

our machinery are all in good conditions. If defective machinery was inspected, we will

purchase a new machinery in order to avoid machinery break down and delay the time

of production.

5.7 Customer Support

In Coolife Sdn. Bhd., we are trying to provide the best customer service and high

responsiveness as we can as we believe that customer will always be our priority.

Social Media

In this digital era, social media has become a significant role to our business. We will

create an official Facebook page and official company Instagram. Details of our

company and products will be included in the social media. This able to connect and

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maintain the relationship between our company and customers. Customers always able

to contact us through these social media if they have any doubt of our company and

products. Furthermore, we will keep updating our news and information for public to

arouse public awareness. Another one will be our email, we will create an enquiry email

address for public if they want to contact us. Our Email will keep checking within the

working hour to ensure we receive the latest incoming mails.

After-sales service

Our company will provide after-sale service by providing warranty to our customers.

Each products will have a period of six months effective on the date of purchase.

Customers able to return products to us if there are damages or defection of the products

which are not caused by purposely. Our company will check on the defective products

and then replace a new products to the customers. This kind of service is totally free of

charge within the warranty period. This could build a strong trust and loyalty between

our company and customers.

Customer Hotline Service

We have providing a customers hotline service which enable our customers to reach us

easily. When customers have any doubt or issues regarding to our Coolife Berhad, they

able to get assistance immediately by dialing our company’s customer support hotline.

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6.0 Management Team

COOLIFE Sdn. Bhd. management team members were formed based on shareholder.

The members are Mr. Leong Yue Mun, Mr. Soo Kai Cong, Ms. Goh Yu Tian, Ms. Yap

Yong Hui and Ms. Liew Chew Chen.

6.1 MANAGEMENT TEAM INTRODUCTION

6.1.1 General Manager

Mr. Leong Yue Mun

Mr. Leong Yue Mun. the General Manager of Coolife Sdn. Bhd. Previously, he was

graduated from University Tunku Abdul Rahman (UTAR) with a Bachelor of

Administration (Hons) Entrepreneurship. Besides, he do owns the knowledge of how

to lead a team to success and very concern about the individual’s abilities. As the

General Manager of COOLIFE Sdn. Bhd., he has the highest authority and responsible

to guide the company towards the mission and vision. He is an active person who

participate and organize lots of events during university life, so it shows that how

capable is he in time management and also communication skills. With his

communication skills, he is able to confront people with confidence in dealing matters.

Since then, he aimed to start up new business with partners. His leadership skills will

ensure every department to perform right direction and doing right yet critical decision.

He has a broad and deep knowledge where he is able to coordinate the work of others.

6.1.2 Marketing Manager

Mr. Soo Kai Cong

Mr. Soo Kai Cong is the Marketing Manager of the company. He is responsible to

organize marketing promotion plan of Coolife Sdn. Bhd. He has well experiences in

constructing the strategies, targets, budgets and business tactics. He graduates from

University Tunku Abdul Rahman (UTAR) with Bachelor of Business Administration

(HONS) Entrepreneurship. He takes lots of soft skills course provided by (UTAR).

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With that, he is able to prepare professional future planning and reports. During his

industrial training, he managed to multi-task where he consequently handles the

promotions and customer service. He is able to plan sensibly that could attract

customers and also task-oriented in order to meet goals.

6.1.3 Operation Manager

Ms. Goh Yu Tian

Ms. Goh Yu Tian is holding the Operation Manager position. She completed her study

of Bachelor of Business Administration (HONS) Entrepreneurship. Quality control

process, procedures, production line and also dealing with supplier was all her job tasks.

She needs to ensure all the materials and ways to use in the production line meets the

cost efficient and effective saving for company. Other than that, she has well

communication skills which she is always being persuasive to all the workers and

suppliers. She has past experience on stock taking and operation process in Apiculture

Industry and was able to undertake the whole process of production line.

6.1.4 Human Resources Manager

Ms. Yap Yong Hui

Ms. Yap Yong Hui is assigned as Human Resources Manager. She completed her

studies at University Tunku Abdul Rahman with Bachelor of Business Administration

(HONS) Entrepreneurship. She had already learned about human resource skills from

her internship. She is well expertise in handling all the employee relations, benefits and

training. She also involves in direct or coordinates the administrative function of

Coolife Sdn, Bhd.. All the experience in administrative duties was accumulated when

she hold many position on university events. She in charge in documenting grievances,

evaluates employees performance reports, compensation and benefits information,

recruiting, hiring and training new workers.

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6.1.5 Finance Manager

Ms. Liew Chew Chen

Ms. Liew Chew Chen is responsible for the financial health of an organization. She

needs to develop strategies and plan for long term financial goals of Coolife Sdn. Bhd.

She expertise in investigate ways to improve profitability, and analyse current markets

for business opportunities. She have the capability to foresee the expected return of

COOLIFE. She graduated with Bachelor of Business Administration (HONS)

Entrepreneurship from University Tunku Abdul Rahman (UTAR). In addition, she also

owns some past experiences in analytical skills, adaptable communication and also

compatibility for both independent and team work which enable Ms. Liew, herself to

provide more accurate recommendations to our company’s business in order to lower

the cost and maximize profits from time to time.

6.2 KEY PROFESSIONAL SERVICE PROVIDERS

6.2.1 Law firm

LLC & Associates is qualified firm exclusively handle civil law to assist clients in

resolving their disputes successfully. Whenever possible they will help clients to avoid

litigation through negotiation and other forms of alternative dispute resolution. Coolife

Sdn. Bhd. seek them to advise on matters involving International law, Employment law,

and Company law.

Company name : LLC & Co.

Address : 63 (2nd floor), Bangunan Ipoh Jaya,

Taman Meru, 31650 Ipoh, Perak.

Contact number : +605-3704430

Fax : +605-3704908

Email : [email protected]

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6.2.2 Accounting firm

RW & Co. is one of member firm of Malaysian Institute of Accountants (MIA),

Approved Company Auditor, Income Tax Agent and GST Agent. It was established to

assist Malaysia Small and Medium Enterprises on their company financial statement

statutory audit, taxation and GST (Goods and Services Tax) affairs. Other than that,

they providing consistent standard of services based on high order professional

capabilities and local knowledge. COOLIFE believe that RW & Co. is able to get

sensible assurance about whether the financial statements are free from material

misquote.

Company name : RW & Co.

Address : No. 76 A, Jalan Setia, Taman Setia Jaya,

31650 Ipoh, Perak.

Contact number : +605-3214787

Fax : +605-3214788

Email : [email protected]

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7.0 Company’s Structure, Intellectual Property, And Ownership

7.1 ORGANIZATIONAL STRUCTURE

Figure 7.1 Organizational Chart

General Manager

The General Manager is the person who has the highest authority and power in

the organization. General Manager(GM) is responsible to supervises their employee’s

work and oversee the production operation. The General Manager(GM) is also the one

who set the targets, goals and objectives that need to achieved and find out the strategies

that can be used by company for either long-term or short-term period, and to guide the

company to success. Others than these, General Manager(GM) has to ensure all the

department are working in a right way and accomplish the production effectively. As a

General Manager is the one who owns more controlling power and responsibilities

within our organization, and has to make final decisions for all related business

activities which can be found in our company. All the policies will always be the

concerns of the benefit towards Coolife Sdn. Bhd.

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Marketing Manager

Marketing Manager can be separate by two division which is sales and

marketing and public relation. Marketing Manager has a very important role within the

company so as to maximize and generates profit.

In order to improve company’s profit and sales, sales and marketing division

responsible to in charge in various marketing strategies. The salesperson need to

implement the sales process and communicate directly with the customers. Since sales

are so important to marketing, salesperson under this division must have fully

understanding and familiar with our products and services so that they can conduct

demo to our customer professionally. If we can reach higher sales, it is more easily to

lead our company to success.

Public relation division is a need in order to maintain company’s reputation and

image. When launching a new product, they will be in charge to advocate with the

public directly. Furthermore, public relation division requires organizing and planning

some appropriate activities to let public recognize, understand and accept our

company’s product. Employees in this division must be proactive and have a good

communication skill therefore they can maintain and strengthen the relationship with

the publics and customers.

Operation Manager

There are two activities involved in this division which is quality control,

purchasing and logistics. Quality control is the first division that supervises by the

operation managers. It has to monitor and evaluate the quality of raw material as well

as the finished goods before selling to the end users. The Operation Manager have to

make decision about how to settle the problem, improve the defective product and

avoid defective product get into the market. This is because if the defective products

have been sold to the market, it will influence company’s reputation. Furthermore, the

products that produce by our company have to reach a minimum level of qualification

that set by International Organization of Standardization (ISO).

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The second division is packaging and logistics. Packaging and logistic is also

important to the company because a better appearance will attract customers’ desire to

buy, so Operation Manager needs to pay more attention on it. When production have

done, Operation Manager must ensure that the final product have send to the packaging

point and package it with better appearance to attract customer to buy. After that,

Operation Manager needs to check the transportation to ensure that the product can

reach customer on time.

Human Resource Manager

Human Resource Manager is responsible to give training to employees so that

they can improve the employee’s skill and increase the employee’s level of satisfaction.

The Human Resource Manager needs to assess the performance and recruitment of the

company’s employee in order to reduce unnecessary costs. The manager also has to do

some paperwork and maintain a general relationship with all the employees, such as

ordering the material for production and answering the phone.

Financial Manager

Accounting division has to prepare the income statement and balance sheet

every month because they are responsible to record and analyse the income and

expenses of the company. Any mistake or error will lead the company to get negative

impacts on profitability. So, accountant has to record down clearly to ensure that there

is no overspending.

Financing is also a part of job scope for Financial Manager. Financial Manager

needs to maintain and control the cash inflow and outflow of the company. Financial

Manager also needs to prepare a detailed monthly account record to present to the

company shareholders. The manager has to work with each department to let the

expenses reduce to the lowest level. Financial Manager must understand existing

financial risks and anticipate the risks that we might face in the future.

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7.2 LEGAL STRUCTURES

7.2.1 Legal Form of Organization

Coolife Sdn Bhd. actually uses Public Company as business entity, this

separates legal entity and has limited liability to each shareholder. It protects

shareholders from the liable liabilities and can reduce the risk. Moreover, our brand

new business will also be able to expand further because of the extensive capital

through the issuances of shares. Since Coolife Sdn Bhd. is still a new start up business,

the shares will be hold by only 5 shareholders who are also the founders. By using this

type of business entity, our company’s business will continue as the corporation exist

and it will not reply on the existence of owners.

Coolife Sdn. Bhd. will also need to register at Suruhanjaya Syarikat Malaysia

(SSM). Thus, the registration of Coolife Sdn. Bhd. will be incorporated and governed

by the Companies Act 1965, but the registration fees will incur high establishment cost.

However, the profits retrieve will return to shareholders in form of dividend. The

company name will also use “Sendirian Berhad” or the abbreviation “Sdn. Bhd.”.

7.2.2 Ownership Structure of the Business

As Coolife Sdn. Bhd.’s start-up is owned by the 5 founders, each of them

contributes certain amount of capital, but they are also the management team who

have different positions, responsibilities and authorities. Since they are in charge to

manage or direct the business, so they are entitled to receive salary every year.

Since the founders of Coolife Sdn Bhd. are fresh graduates and are not able to

contribute large amount of capital, they will apply for SME business loan for capital

funding purpose.

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Table 7.2: Shareholder Contribution in COOLIFE Sdn. Bhd.

Name Position Capital

Contributed

(RM)

Capital Contributed

Percentage (%)

Leong Yue Mun General Manager 10,000 20

Soo Kai Cong Marketing Manager 10,000 20

Goh Yu Tian Operation Manager 10,000 20

Yap Yong Hui Human Resources

Manager

10,000 20

Liew Chew Chen Financial Manager 10,000 20

Total 50,000 100

Source: Developed for Research

Pie chart 7.2: Percentage of Shareholder Contribution

Source: Developed for Research

Leong

20%

Goh

20%Yap

20%

Soo

20%

Liew

20%

Shareholder Contribution (RM)

Leong Goh Yap Soo Liew

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7.3 INTELLECTUAL PROPERTY

7.3.1 Trademark

Trademark involved pictures, words, numbers and letters so that customers can

understand the company’s products and services. Our company which named as

Coolife Sdn. Bhd. will register trademark to prevent our company’s name and logo

being misused or imitated. The registration of trademark can help our company to

implement brand positioning strategy in order to create brand image into the mind of

customer. This will also increase the trust of customer and increase their loyalty to our

product.

7.3.2 Patent

Coolife Sdn. Bhd. will also register a patent in Intellectual Property Corporation

of Malaysia (MyIPO). The patent can be protected up to 20 years from the date of

filling. The reason that we register for patent protection is to avoid the imitation and

misuse of our product design and technology illegally by our competitors. Coolife Sdn.

Bhd. holds the right to take legal action if the other companies use, make and sell

similar product to generate profits.

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8.0 FINANCIAL PLAN

8.1 CAPITAL REQUIREMENTS FOR YEAR 2018 ~ 2020 (NEXT 3 YEARS)

Pie Chart 8.1 – Shareholders Start Up Contribution

Name Of Shareholders Contributions (RM) Percentage Of

Share (%)

MR. LEONG YUE MUN 10,000 20

MS. GOH YU TIAN 10,000 20

MS. LIEW CHEW CHEN 10,000 20

MR. SOO KAI CONG 10,000 20

MS. YAP YONG HUI 10,000 20

SME BUSINESS LOAN 60,000 -

TOTAL AMOUNT 110,000 100

Table 8.1 Sources Of Funding

Shareholder Leong Shareholder

Goh

Shareholder Liew

Shareholder Soo

Shareholder Yap

SME Business Loan

SHAREHOLDERS' START-UP CONTRIBUTIONS

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There are a total number of 5 shareholders in COOLIFE Sdn. Bhd. and

this group of shareholders plans to contribute a total equal amount of start-up

capital into the company in order to start the business and the contributions are

as follows: Shareholder Leong (RM10,000), Shareholder Goh (RM10,000),

Shareholder Liew (RM10,000), Shareholder Soo (RM10,000) and finally, Shareholder

Yap (RM10,000) respectively. Besides, COOLIFE Sdn. Bhd. also planned to apply

a SME Bank Loan from Maybank which amounted RM200,000 in order to start

the company’s brand new business smoothly.

In order to start up a brand new business, there are still a plenty of

costing have to be involved in the projections itself and the justifications and

clarifications are as follows:

Table 8.2: Related Start-Up Cost

Particulars Note (s) Costs

(RM)

Costs

(RM)

Assets

Office Equipment 1 22,774.00

Motor Vehicle 2 40,000.00

Fixture and Fittings 3 5,640.00

Machinery(s) 4 2,550.00

70,964.00

Expenses

General Expenses 5 8,818.00

Operating Expenses 6 9,400.00

Sales and Marketing Tools 7 1,300.00

Advertising 8 1,300.00

20,818.00

Total Start-up Cost 91,782.00

Source: Being developed for research purposes

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Note 1: Office Equipment

No Items Unit (s) Unit Price

(RM)

Total

(RM)

1 Closed Circuit Television (CCTV) 3 110 330

2 Printer 5 300 1,500

3 Photostat Machine 2 2,500 5,000

4 Desktop 5 2,300 11,500

5 Projector and Display Set 1 350 350

6 Air Conditioners 2 900 1,800

7 Stationeries - 600 600

8 Office Lightings - 1,000 1,000

9 Office Phone and Fax Machines 3 65 195

10 Water Dispensers 2 100 200

11 Unifi Biz Advance Plan WIFI 30mbps 1 299 299

Total 22,774

Source: Being developed for research purposes

Note 2: Motor Vehicle

No Items Unit (s) Unit Price

(RM)

Total

(RM)

1 Delivery Van (Second-Handed) 1 20,000 20,000

2 Office Car (Second-Handed) 1 20,000 20,000

Total 40,000

Source: Being developed for research purposes

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Note 3: Fixture and Fittings

No Items Unit (s) Unit Price

(RM)

Total

(RM)

1 Big Table 2 350 700

2 Chairs 10 50 500

3 Cupboards 2 1,000 2,000

4 Office Desk Sets 6 350 2,100

5 Water Dispenser 2 120 240

6 Director’s Office Chair 1 100 100

Total 5,640

Source: Being developed for research purposes

Note 4: Machinery

No Items Unit Unit Price

(RM)

Total

(RM)

1 Drill Machine 3 200 600

2 Wood & Plastic Board Cutter Machine 3 250 750

3 LED Wiring Machine (Assembling) 3 400 1,200

Total 2,550

Source: Being developed for research purposes

Note 5: General Expenses

No Items Description Unit Price Per

Month (RM)

Total

(RM)

1 Rental Deposit -Outlet 3 -600 1,800

2

3

Utility Deposit -Electricity

-Water

-Telephone

1

-800

-400

-250

1,450

- Internet 1 -598 598

4 Trademark 1 1,800 1,800

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5 Patent 1 2,600 2,600

6 Company Registration 1 60 60

7 Domain Name

Registration 2 80 160

8 Employees Uniform 7 50 350

Total 8,818

Source: Being developed for research purposes

Note 6: Operating Expenses

No Items Unit (s) Price

(RM)

Total

(RM)

1 Online Webpage 1 800 800

2 Employee’s Wages

- Outlet (Including Shareholders)

6

1,000 6,000

3 Utility (including Water & Electricity)

-Outlet 2

-800

800

4 Petrol Expenses (Office Vehicles) 2 900 1,800

Total 9,400

Source: Being developed for research purposes

Note 7: Sales and Marketing Tools

No Items Unit Unit Price

(RM)

Total

(RM)

1 Business Cards Printing 100 8.00 800

2 Greeting Cards (For Customers) 100 5.00 500

Total 1,300

Source: Being developed for research purposes

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Note 8: Advertising & Promotions

No Items Unit (s) Unit Price

(RM)

Total

(RM)

1 Banners 20 50 1,000

2 Brochures 3,000 0.10 300

Total 1,300

Source: Being developed for research purposes

Table 8.3 Total Start-Up Cost Still Available

TOTAL FUNDINGS RM 110,000.00

TOTAL START UP COST RM 91,782.00

TOTAL START UP COST STILL AVAILABLE RM 18,218.00

Source: Being developed for research purposes

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8.2 THE OVERVIEW OF COMPLETE FINANCIAL PROJECTIONS

8.2.1 List Of Assumptions

1. The estimated total product cost of DELAC 4E Compact Table is assumed

to be RM67.07 and the calculations are being illustrated in (Table 8.1.0) and

the stated production price is inclusive with 6% GST rate.

2. The total estimated sales amount from January 2018 to December 2020 had

been forecasted and the results are as follows. The illustrated results has

shown that the forecast is showing an increase in beginning inventory and a

decrease in the ending inventory. This results is being proved that the main

reasons behind is because of the increase in sales from year 2018 to year

2020. (Refer to Table 8.1.2).

3. The estimated labour cost in COOLIFE Sdn. Bhd. are expected to be increased

in the upcoming future as the forecast sales are keep increasing and this

also means that every single employee’s salary will also be increased in the

upcoming future. (Refer Table 8.1.3)

4. Meanwhile, the contributions of employees towards the registered Employees

Provident Funds (EPF) and also SOCSO programs had also been illustrated

in the tables below whereby every employees will have to contribute a total

amount of at least 11% of their monthly income for (EPF) (refer Table 8.1.5 ,

Table 8.1.6 , Table 8.1.7) and 0.50 % of their monthly income for (SOCSO)

every month depends on how much income the employees earned. (Refer

Table 8.1.8 , Table 8.1.9 , Table 8.2.0)

5. The rates of depreciation were fixed at the rates of 6 % for office equipment,

8 % for fixtures and fittings, and 10 % for each motor vehicles as well as

the machinery respectively. The trend of depreciations in COOLIFE Sdn. Bhd.

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is being calculated by using one of the accounting method, the Reducing

Balance Method (RBM) and the results are shown in (Table 8.2.1 , Table

8.2.2 , Table 8.2.3)

6. Corporate taxation rate for the first RM30,000 is 20 %, and the remaining of

25 % of taxation rate will falls under the next RM30,000.00 .

7. The contribution of each shareholder in our company had been stated in

Table 8.0.1 , whereby each and every one of us are going to contribute a

total amount of RM10,000.00 into our brand new business and the results are

as what had been stated in Table 8.0.1.

8. The forecasted reclaimable GST amount are to be made in order to collect back all

amount of GST being paid to acquire our raw materials from our suppliers.

Based on the calculations, an amount of RM 44.40 is reclaimable from every

1 unit of our product in a 12 months basis (1 year).

9. Besides, all the forecasted financial statements of our brand new business for 3

years starting from year 2018 to year 2020, such as the Pro-Forma Income

Statement, the Pro-Forma Balance Sheet as well as the Cash Flow Statement had

also been illustrated clearly through part 8.3, 8.4, and also 8.5.

10. The forecasted Payback period had also been illustrated through table 8.2.4

whereby the net present value as well as the payback period which our business is

going own had been illustrated through the table itself.

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Table 8.1.0: Production Cost Listing

Description Quantity

(/Unit)

Unit Price

(RM)

Amount

Needed

(units)

Amount

(RM)

Table Top

(17” Quality Plastic Board) 1 8.48 1 8.48

Table Bottom

(18” Quality Plastic Board) 1 9.54 1 9.54

Rectangular Table Structure 1 15.90 1 15.90

Small Sized Hinges 1 2.65 1 2.65

Adjustable Table Legs (set of 4) 1 8.48 1 8.48

Joints (set of 2)-(For Table Legs) 1 2.50 1 2.50

LED Strips (/ 1 Metre) 1 5.30 2 10.60

On / Off Switch 1 1.50 1 1.50

Rechargeable Battery (set of 2) 1 10.60 1 10.60

Total amount inclusive of 6% GST

10

70.25

Source: Developed for research purposes

Based on the list of raw materials being supplied by our selected suppliers,

the actual costs of production will be only RM70.25 and this range of price

includes all the raw materials from the top of the DELAC 4E compact table

until the bottom part of it. The price is still reasonable for our company and

still able to suit the budget of our company’s business. In addition, we planned

to sell or product to our customers or the public in large with a slightly higher

price, which is RM98.00 net in order to show our product’s uniqueness as well

as the perceived quality from the market towards our products. Hence, the profit

that our company are able to acquire is RM27.75 per product / table.

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Table 8.2.1 Total Amount Of GST Reclaimable

Description Quantity

(/Unit)

Unit

Price

(RM)

GST

Amount

(RM)

Total Price

with GST

(RM)

Table Top

(17” Quality Plastic Board) 1 8.00 0.48 8.48

Table Bottom

(18” Quality Plastic Board) 1 9.00 0.54 9.54

Rectangular Table Structure 1 15.00 0.90 15.90

Small Sized Hinges 1 2.49 0.16 2.65

Adjustable Table Legs (set of 4) 1 8.00 0.48 8.48

Joints (set of 2)-(For Table Legs) 1 2.35 0.15 2.50

LED Strips (/ 1 Metre) 1 5.00 0.30 5.30

On / Off Switch 1 1.41 0.09 1.50

Rechargeable Battery (set of 2) 1 10.00 0.60 10.60

9 61.25 3.70 64.95

Total GST Reclaimable for 1 unit per year (12 months) RM 3.70 x 12 months =

RM 44.40

Source: Developed for research purposes

It is believed that the GST rates which were being implemented into all

our raw materials are always reclaimable from the government if we plans to

do so and the above table (Table 8.1.1) had shown the results in estimating the

total amount of GST which had been paid but reclaimable for 1 unit (full set

of raw material) in a 12 months basis. The results also shown that our company

is able to reclaim back a total amount of RM 44.40 for all our raw materials

or in other words, from our actual production costs in a 12 months basis (1

year).

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Table 8.2.2 Estimated Sales (/unit) For the Period January 2018 – January 2021

Sources: Being developed for research purposes

8.2.3 Estimated Labour Cost

This section is mainly to disclose our planning on how our company,

COOLIFE Sdn. Bhd., is going to manage our employees who are working with

us through the distributions of income. Besides, in order to make our employees

working life become more interesting, it is believed that all our employees’

monthly and annual income will always increase from time to time based on

everyone’s performance in the workplace. The table below are actually showing

the results of our planning in terms of distributions of income to our employees

and all the calculated results are as follows:

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Table 8.1.3 Employees Estimated Income (/ Month) – based on 1 person

Table 8.1.4 Employees Estimated Income (/ Annual) – based on all employees

No Position Employee(s)

Amount

2018

(RM)

2019

(RM)

2020

(RM)

1 Manager(s) 5 60,000 78,000 90,000

2 Full Time Worker

( Delivery & Assembling ) 1 12,000 12,000 13,200

3 Cleaner 1 12,000 12,000 12,600

TOTAL 7 84,000 102,000 115,800

Based on the Tables above, our employees salary are expected to be increased

in the upcoming future as long as the sales of our company’s product, the

DELAC 4E Compact Table keep rising. (Refer Table 8.1.3 & Table 8.1.4)

8.1.5 Employees (EPF) For Year ~ 2018

No. Position Monthly

Income

% from

Company

(RM)

% from

Own

Income

(RM)

Total

Contributions

(RM)

Income

After

Deduction

1. Manager 1,000 130.00 110.00 240.00 890.00

2. Full Time

Worker 1,000 130.00 110.00 240.00 890.00

3. Cleaner 1,000 130.00 110.00 240.00 890.00

TOTAL 390.00 330.00

(11 % from employee income, 13 % from company)

No Position 2018

(RM)

2019

(RM)

2020

(RM)

1 Manager(s) 1000 1300 1500

2 Full Time Worker

( Delivery & Assembling ) 1000 1000 1100

3 Cleaner 1000 1000 1050

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8.1.6 Employees (EPF) For Year ~ 2019

No. Position Monthly

Income

% from

Company

(RM)

% from

Own

Income

(RM)

Total

Contributions

(RM)

Income

After

Deduction

1. Manager 1,300 169.00 143.00 312.00 1,157.00

2. Full Time

Worker 1,000 130.00 110.00 240.00 890.00

3. Cleaner 1,000 130.00 110.00 240.00 890.00

TOTAL 429.00 363.00

(11 % from employee income, 13 % from company)

8.1.7 Employees (EPF) For Year ~ 2020

No. Position Monthly

Income

% from

Company

(RM)

% from

Own

Income

(RM)

Total

Contributions

(RM)

Income

After

Deduction

1. Manager 1,500 195.00 165.00 360.00 1,335.00

2. Full Time

Worker 1,100 143.00 121.00 264.00 979.00

3. Cleaner 1,050 136.50 115.50 252.00 934.50

TOTAL 474.50 401.50

(11 % from employee income, 13 % from company)

When comes to the Employees Provident Fund (EPF), all employees no

matter managers of corporate workers nor cleaners will also have to contribute

at least a 11 % from their monthly income and 13 % will be contribute into

employees’ (EPF) account from the company itself based on every employees’

monthly income as our business had registered ourselves into the lists of

government and every one of us are now subjected to contribute in the EPF

matters from time to time.

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8.1.8 Employees’ SOCSO Contributions For Year 2018

No. Position Monthly

Income

% from

Company

(RM)

% from

Own

Income

(RM)

Total

Contributions

(RM)

Income

After

Deduction

1. Manager 1,000 17.50 5.00 22.50 995.00

2. Full Time

Worker 1,000 17.50 5.00 22.50 995.00

3. Cleaner 1,000 17.50 5.00 22.50 995.00

TOTAL 52.50 15.00

(1.75% from company & 0.50 % from own income)

8.1.9 Employees’ SOCSO Contributions For Year 2019

No. Position Monthly

Income

% from

Company

(RM)

% from

Own

Income

(RM)

Total

Contributions

(RM)

Income

After

Deduction

1. Manager 1,300 22.75 6.50 29.25 1,293.50

2. Full Time

Worker 1,000 17.50 5.00 22.50 995.00

3. Cleaner 1,000 17.50 5.00 22.50 995.00

TOTAL 57.75 16.50

(1.75% from company & 0.50 % from own income)

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8.2.0 Employees’ SOCSO Contributions For Year 2020

No. Position Monthly

Income

% from

Company

(RM)

% from

Own

Income

(RM)

Total

Contributions

(RM)

Income

After

Deduction

1. Manager 1,500 26.25 7.50 33.75 1,492.50

2. Full Time

Worker 1,100 19.25 5.50 24.75 1,094.50

3. Cleaner 1,050 18.375 5.25 23.625 1,044.75

TOTAL 63.875 18.25

(1.75% from company & 0.50 % from own income)

The tables above are mainly showing the employees income after the

deductions being implemented by SOCSO contributions regulations whereby our

company have to pay our employees with 1.75 % contributions based on their

incomes and they have to pay for themselves with 0.50 % of contributions in

order to get claimed if anything happens especially injury issues in the working

environment. (Refer to Table 8.1.7, Table 8.1.8, and Table 8.1.9)

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8.2.3 Depreciations

Percentages / rates of depreciation are as follows :

For motor vehicle → 10 %

For fixtures and fittings → 8 %

For machinery → 10 %

Note : All depreciation calculations are being calculated by using Reducing

Balance Method (RBM) and all the calculated results are as follows:

Table 8.2.1: Depreciation For Year 2018

Item Motor Vehicle Fixture and

Fittings Machinery

Purchase Prices / (RM) 40,000.00 5,640.00 2,550.00

Depreciations / (RM) 4,000.00 564.00 204.00

Net Book Value / (RM) 36,000.00 5,076.00 2,346.00

Total Depreciations Value = RM 4,768.00

Source: Developed for research purposes

Table 8.2.2 : Depreciation For Year 2019

Item Motor Vehicle Fixture and

Fittings Machinery

Purchase Prices / (RM) 36,000.00 5,076.00 2,346.00

Depreciations / (RM) 3,600.00 507.60 187.68

Net Book Value / (RM) 32,400.00 4,568.40 2,158.32

Total Depreciations Value = RM 4,295.28

Source: Developed for research purposes

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Table 8.2.3 : Depreciation For Year 2020

Item Motor Vehicle Fixture and

Fittings Machinery

Purchase Prices / (RM) 32,400.00 4,568.40 2,158.32

Depreciations / (RM) 3,240.00 456.84 172.67

Net Book Value / (RM) 29,160.00 4,111.56 1,985.65

Total Depreciations Value = RM 3,869.51

Source: Developed for research purposes

The computed results shown that the total amount of depreciations keep

decreasing in our company’s business. It is believed that this trend is a good

trend whereby the value of every single products in our business will always

be there and will not depreciates a lot. The results had shown from the tables

above and it illustrates the depreciation rates will always be constant but the

total depreciation amount had dropped instead of rising, which is from year 2018

(RM 4,768.00) to (RM 4,295.28) in year 2019 and once again dropped to (RM

3,869.51) in year 2020. (Refer to Table 8.2.1 , Table 8.2.2 , Table 8.2.3).

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8.3 Pro-Forma Statement Of Comprehensive Income For The Next 3 Years

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8.4 Statement Of Cash Flow For The Next 3 Years

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8.5 Pro Forma Statement Of Financial Position For The Next 3 Years

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8.6 Payback Period and Exit Strategy

8.6.1 Payback Period

Table 8.2.4 Payback Period and Net Present Value

Payback Period = a + ( b / c )

= 2 + ( 334,168.73 / 666,389.86 )

= 2.50146 years

2 years and 5 months

Discounted Payback = d + ( e / f )

Period = 3 + (291,820.72 / 500,668.57)

= 3.5829 years

3 years and 6 months

Return On Investments :

> 1st year : [RM 671,466.52 / RM 110,000] x 100 = 61.042 %

> 2nd year : [RM 680,315.21 / RM 110,000] x 100 = 61.847 %

> 3rd year : [RM 978,433.57 / RM 110,000] x 100 = 88.949 %

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8.6.2 Exit Strategy

An exit strategy refers to an entrepreneur’s strategic planning and having

intentions to sell his / her business ownership to interested investors and other

companies which can be found in nowadays society no matter it is in the same

field or not. Besides, the exit strategy could also enable an entrepreneur to reduce

and at the same time, liquidate his / her stakes in a specific business. Furthermore,

it could enable and at the same time, help entrepreneurs to gain substantial

profits if the business is successful from time to time.

(i) Strategic Acquisitions

This exit strategy refers to the interest of third party whom really

interested in buying / taking away a particular business from your ownership. It

is believed that this method are able to create synergies in the existing business

as the buyers are able to look into it with their own opinions. The reason behind

is because “the way to succeed through acquisition is taking advantages of

synergies in a business” (David Annis & Gary Schine, 2018). By performing this

strategy, it is also able to help a business in terms of expanding it to other

places and markets and also having lower risks in terms of re-entering the

marketplace as acquisition will always create better reliability level to all

interested buyers who plans to acquire an existing business.

(ii) Liquidations

Liquidations also being known as a kind of dissolution or winding up

method in terms of exit strategy manner. In such a way, assets and properties of

an existing company will be redistributed after gone through a selling process

with the public in large or by going through some of the methods being

implemented by related institutions. Besides, money received from the process of

selling a company to other interested buyers, assets and properties will always

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be used for paying back purposes on all the debts of our company, Coolife Sdn.

Bhd. Lastly, the remaining assets and properties will be distributed to all the

shareholders of our company. This exit strategy will only be used if our

company’s business are facing extremely large amount of losses or our company’s

business cannot or unable to survive in the marketplace anymore. In order to

help shareholders to minimize their losses into lower rate, this will be the best

option to go for or to consider.

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9.0 Critical Risks

9.1 MANAGEMENT RISKS

9.1.1 Insufficient Of Experiences

Coolife Sdn. Bhd. is a new business to the marketplace, the company’s manager

might have to face with a situation whereby there are still lack of experiences as

compared to all their competitors. This might due to the lack of management

experiences in reality and hence, we might will make wrong decisions when comes to

managing our business. And yet, this may also brings in more significant crisis to our

business.

9.1.2 Potential Conflict among managers

The conflict could happen easily in the workplace especially during discussions

of a business decision. Direction and expectations may vary based on manager focus.

This will influence business process and business operation.

9.2 MARKETING RISKS

9.2.1 Low Brand Recognition and Customer Loyalty

Brand recognition is important for new company in the market. Low brand

recognition and low customer loyalty will affect the company and it may be difficult to

enter into the market. The company might also have a hard time to attract the consumers’

attention rapidly. Low brand recognition may lead to loss of sales and will make

business grow slower in the market.

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9.3 OPERATION RISKS

9.3.1 Relationship with Supplier

Raw material for the production is very important for every company and the

raw material will directly affect the product quality. Thus, many companies will pay

more attention on build and maintain good relationship with supplier, to ensure they

will supply us good quality raw material. For example, the company can get the

delivery of quality raw material timely and get lower price or discount and hence make

the production run smoothly. If the company fails to build or maintain a relationship

with suppliers, it will cause them disadvantage. For instance, production delayed due

to the raw material delivery is not punctual. This will also cause a delay in company to

deliver the finished goods to customer thus will lead to customer not satisfied with our

services. At the same time, it might affect our company’s market share and reputation.

9.4 INTELLECTUAL PROPERTY INFRINGEMENT

9.4.1 Trademark Infringement

Infringement of a trademark means that the registered trademark has been use

by unauthorized person. Coolife Sdn. Bhd. could face the trademark infringement issue

if others company use COOLIFE’s brand name and logo design in respect of the same

or similar goods. When the company’s name and logo has been use without

authorization, it might mislead customers about the source of the product. It could

damage the brand reputation.

9.4.2 Patent Infringement

Coolife Sdn. Bhd. will are able to register for a patent which last for 20 years

for protection purposes, at Intellectual Property Corporation of Malaysia (MyIPO).

COOLIFE might face patent infringement when our compact table imitate by the

competitor. Moreover, COOLIFE have the right to sue if there are any other companies

use and sell similar product to make profits.

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9.5 CONTINGENCY PLANS

9.5.1 Management Risk

In order to address absence of experience, training program should be organized

as much as possible to improve their performance more quickly. Thus, training program

is a necessary condition.

In every company, conflict between the managers cannot be avoided; the main

reason is they have poor communication between each other. Open communication

channel for all managers to prevent misunderstanding is one way that can solve the

conflict between managers. They can talk about the problem they face, list of few

consequence and proposed solution. Each manager must join the communication group

to have a friendly discussion channel. Friendly workplace will increase the employee

retention and efficiency.

9.5.2 Marketing Risk

The main marketing risk that face by COOLIFE is the lack of brand recognition

and customer loyalty. Brand recognition needs time to build through advertising and

promotions. Brand recognition can come from the promotion activities, when the

customers try to use our product and they are satisfy with it, they will introduce to their

friend by word of mouth. This will increase our company’s brand recognition and also

customer loyalty.

9.5.3 Operating Risk

COOLIFE will also build and maintain good relationship with several suppliers

in order to ensure the quality raw material with lower prices. We will communicate

with the supplier if our company could not make the payment on time or facing

financial difficulties before due date, and ask for deferred payments. In addition, we

will cooperate fully with or suppliers to ensure that no or minimum error occurs as we

know that the supplier is not only providing materials to our company but to other

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companies as well. By providing full cooperation, it can help to build good relationship

with the suppliers.

9.5.4 Financial Risk

Company can work out with a better budget for planning and control before the

activities carried out. Budget controls can help companies identify and reduce

unnecessary spending. It also can guide company to allocate resources efficiently and

thus maximizing operational efficiency.

9.5.5 Intellectual Property Infringement

Coolife Sdn. Bhd. have registered a trademark to avoid company’s logo and

name being use by the unauthorized person. If other companies try to use our

company’s trademark to do business, we have the right to take legal actions as

trademark will always be protected by the law. Furthermore, Coolife Sdn. Bhd. also

planned to register the patent at Intellectual Property Corporation of Malaysia (MyIPO).

Thus, Coolife Sdn. Bhd. is also being protected by law and patent provide owners to

have legal right to prevent other competitors trying to sell or use our products.

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10.0 References

Accounting Tools. (2017, November 30). Financial Analysis. Retrieved January 31,

2018 from https://www.accountingtools.com/articles/what-is-financial-

analysis.html

American Express. (n.d.). 5 Key Elements of a Financial Analysis. Retrieved January

16, 2018 from https://www.americanexpress.com/us/small-

business/openforum/articles/financial-analysis-small-business-health/

Battery University. (n.d.). Is Lithium-ion the Ideal Battery? Retrieved February 27,

2018,fromhttp://batteryuniversity.com/learn/archive/is_lithium_ion_the_ideal_b

attery

Bhasin, H. (2017, December 16). Channel levels - Consumer and industrial marketing

channels. Retrieved February 27, 2018, from

https://www.marketing91.com/channel-levels-consumer-industrial-marketing-

channels/

Business Model Inc. (n.d.). Business Model Canvas. Retrieved March 10, 2018 from

https://www.businessmodelsinc.com/tools-skills/tools/business-model-canvas/

Business Traveller Asia Pacific. (2017, September 8). Business Traveller Asia - Pacific

Awards 2017 results. Retrieved January 22, 2018, from

https://www.businesstraveller.com/awards/business-traveller-asia-pacific-

awards-2017-results/

Chan, C. K. (2015). Malaysia Furniture Industry – Exporting to the world. Retrieved

January 21, 2018, from

http://www.furnitureandfurnishing.com/html/nov15/country-report-malaysia-

furniture-industry-exporting-to-the-world.php

Das, S. (2017, September 12). Business Model Canvas Explained. Retrieved March 16,

2018, from https://www.feedough.com/business-model-canvas-explained/

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94

Entrepreneur. (n.d.). Advertising. Retrieved February 27, 2018, from

https://www.entrepreneur.com/encyclopedia/advertising

Entrepreneur. (n.d.). Business Plans: A Step-by-Step Guide. Retrieved March 05, 2018

from https://www.entrepreneur.com/article/247574

Entrepreneur. (n.d.). How to Write a Business Plan. Retrieved March 10, 2018 from

https://www.entrepreneur.com/article/247575

Financial Planning & You. (n.d.). Retrieved February 22, 2018 from

http://www.fpam.org.my/fpam/wp-content/uploads/2016/04/Consumer-Guide-

FA_11pg_Web-Posting.pdf

Guideline on Licenses Verification. (2015). Retrieved January 31, 2018 from

http://fpam.org.my/fpam/wp-content/uploads/2015/11/Guideline-on-Licenses-

Verification.pdf

ImSME – Malaysia's first SME loan/financing referral platform. (n.d.). Retrieved

January 16, 2018, from

https://imsme.com.my/portal/en/?gclid=EAIaIQobChMIgOzvjoP92QIVhh0r

Ch0TgA_EEAAYAiAAEgIKWPD_BwE

K. R. (2014, February 04). Channels of Distribution of Products: Meaning, Functions,

Factors and Types. Retrieved February 27, 2018, from

http://www.businessmanagementideas.com/products/channels-of-distribution-

of-products-meaning-functions-factors-and-types/2276

M. (2015, February 9). Business Model Canvas: A Complete Guide. Retrieved March

16, 2018, from https://www.cleverism.com/business-model-canvas-complete-

guide/

Malaysian International Furniture Fair. (n.d.). Malaysian Furniture Industry.

Retrieved January 16, 2018, from http://2018.miff.com.my/about-

miff/malaysian-furniture-industry/

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Malaysian travel trends a sign of good economy, report says. (2018, January 10).

Retrieved January 21, 2018, from

http://www.themalaymailonline.com/malaysia/article/malaysian-travel-trends-

a-sign-of-good-economy-report-says#bmff0i2DmWQdGHp4.97

Mulder, P. (2017). Business Model Canvas (BMC). Retrieved March 10, 2018 from

https://www.toolshero.com/strategy/business-model-canvas/

Ovans, A. (2015, January 23). What Is a Business Model? Retrieved March 10, 2018,

from https://hbr.org/2015/01/what-is-a-business-model

Principle of Marketing. (2006). Marketing Channels and Supply Management. Retrieved

February 27, 2018, from

http://www.laukamm.de/fomweb/elearning/marketing/channel/kotl_channel_be

havior.htm

Promotion Pricing. (2012, April 25). Retrieved February 27, 2018, from

http://www.tom-gray.com/2012/04/25/promotion-pricing/

Tan, C. (2018, January). Global Insights - Perspectives from head honchos of the

furniture industry. Retrieved January 16, 2018, from

http://www.furnitureandfurnishing.com/html/jan18/market-outlook-global-

insights-perspectives-from-head-honchos-of-the-furniture-industry.php

The 5 most common pricing strategies. (n.d.). Retrieved February 27, 2018, from

https://www.bdc.ca/en/articles-tools/marketing-sales-

export/marketing/pages/pricing-5-common-strategies.aspx

The Economic Times. (n.d.). Definition of ‘Promotions’. Retrieved February 27, 2018,

from https://economictimes.indiatimes.com/definition/promotions

What you need to know about Power Banks. (n.d.). Retrieved February 27, 2018, from

http://www.ktipromo.com/powerbanks-knowledgement.pdf

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11.0 Appendices

A) Location Of Our Business’s Main Retail Store

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B) Front View Of Our Business Main Retail Store

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C) Resumes

RESUME OF GOH YU TIAN

A. Personal Particulars

NAME : Goh Yu Tian

AGE : 24

DATE OF BIRTH : 12/11/1993

NRIC : 931112-04-5576

NATIONALITY : Malaysia

GENDER : Female

RELIGION : Buddhist

RACE : Chinese

MARITAL STATUS : Single

B. Contact Info

ADDRESS :1185, Jalan Lagenda 42, Taman Lagenda Putra, 81000 Kulai,

Johor.

MOBILE NO : 017-7228329

EMAIL ADDRESS : [email protected]

C. Education Qualification

I. Primary School

INSTITUTION : SJK(c)Kulai 2

DURATION : 2000 - 2006

II. Secondary School

INSTITUTION : Foon Yew High School – Kulai Campus

DURATION : 2006 – 2011

III. Bachelor Degree

INSTITUTION : Universiti Tunku Abdul Rahman

COURSE : Bachelor (Hons) of Business Administration Entrepreneurship

DURATION : 2015 - 2018

CGPA : 2.38

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D. Extra-Curricular Activities, Achievements and Involvements

Skills Proficiency Description

Sage UBS Accounting Basic Computerized

Accounting

E. Working Experiences

COMPANY : Attract Design & Renovation

POSITION : Part-Time Clerk Assistant

DURATION : 2012/07- 2012/08

COMPANY : Eco Bee Shop Sdn. Bhd.

POSITION : Internship

DURATION : 2017/10- 2018/01

F. Personal Qualities

- Sensible

- Fast learner

- Able to work in a Team

- Strong communication skills

- Able to multi-task

II. Language Proficiency

Language Written

(Excellent, Good, Fair, Poor)

Spoken

(Excellent, Good, Fair, Poor)

English Excellent Good

Chinese Excellent Excellent

Malay Fair Fair

Hokkien Poor Good

Cantonese Poor Fair

G. Reference

NAME : Encik. Nor Azim Bin Ahmad Radzi

COMPANY : Universiti Tunku Abdul Rahman Perak Campus

CONTACT : +6010 – 958 9587

EMAIL : [email protected]

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RESUME OF LEONG YUE MUN

A. Personal Particulars

NAME : Leong Yue Mun

AGE : 24

DATE OF BIRTH : 01/02/1994

NRIC : 940201 – 08 – 5611

NATIONALITY : Malaysian

GENDER : Male

RELIGION : Buddhist

RACE : Chinese

MARITAL STATUS : Single

B. Contact Info

ADDRESS : No. 21, Lebuh Pengkalan Barat 12, Taman Pengkalan Barat,

31650 Ipoh, Perak

MOBILE NO : 016 – 5957036

EMAIL ADDRESS : [email protected]

C. Education Qualification

I. Primary School

INSTITUTION : SJK(C) Chung Shan, Ipoh

DURATION : 2000 - 2006

II. Secondary School

INSTITUTION : SMJK Yuk Choy, Ipoh.

DURATION : 2007 – 2011

III. Bachelor Degree

INSTITUTION : Universiti Tunku Abdul Rahman (UTAR)

COURSE :Bachelor of Business Administration (HONS)Entrepreneurship

DURATION : 2015 – 2018

CGPA : 2.20

D. Extra-Curricular Activities, Achievements and Involvements

Skills Proficiency Description

Microsoft Word, Excel,

Power Point

Moderate Data Analysis, Typing,

Presentation Skills

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E. Working Experiences

COMPANY : AEON Ipoh Station 18, Perak.

POSITION : Full-Time Promoter

DURATION : 2014/02 - 2014/12

F. Personal Qualities

- Sensible

- Fast learner

- Satisfying Leadership Skill

- Strong communication and presentation skills

- Multitasking

- Idea Generator

II. Language Proficiency

Language Written

(Excellent, Good, Fair, Poor)

Spoken

(Excellent, Good, Fair, Poor)

English Excellent Good

Chinese Excellent Excellent

Malay Excellent Good

Cantonese Good Excellent

Japanese Fair Fair

G. Reference

NAME : Encik. Nor Azim Bin Ahmad Radzi

COMPANY : Universiti Tunku Abdul Rahman (UTAR)

Kampar Campus

CONTACT : +6010 – 958 9587

EMAIL : [email protected]

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RESUME OF LIEW CHEW CHEN

A. Personal Particulars

NAME : Liew Chew Chen

AGE : 23

DATE OF BIRTH : 30/03/1995

NRIC : 950330-01-6742

NATIONALITY : Malaysia

GENDER : Female

RELIGION : Buddhist

RACE : Chinese

MARITAL STATUS : Single

B. Contact Info

ADDRESS : 143/2 Jalan Anggerik, 86200 Simpang Renggam, Johor.

.

MOBILE NO : 019-7290626

EMAIL ADDRESS : [email protected]

C. Education Qualification

I. Primary School

INSTITUTION : SJK (C) Tuan Poon

DURATION : 2002 - 2007

II. Secondary School

INSTITUTION : Kluang Chong Hwa High School

DURATION : 2008 - 2012

III. Bachelor Degree

INSTITUTION : Universiti Tunku Abdul Rahman

COURSE :Bachelor of Business Administration (HONS)Entrepreneurship

DURATION : 2013 - 2018

CGPA : 2.2

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D. Working Experiences

COMPANY : Clay Industries Sdn. Bhd.

POSITION : Internship

DURATION : 2017/10 - 2018/01

E. Personal Qualities

- Analytical Skills

- Adaptable communication

- Strong leadership skills

- Compatibility for both independent and team work

II. Language Proficiency

Language Written

(Excellent, Good, Fair, Poor)

Spoken

(Excellent, Good, Fair, Poor)

English Intermediate Intermediate

Chinese Excellent Excellent

Malay Poor Good

F. Reference

NAME : Encik. Nor Azim Bin Ahmad Radzi

COMPANY : Universiti Tunku Abdul Rahman Perak Campus

CONTACT : +6010 – 958 9587

EMAIL : [email protected]

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RESUME OF SOO KAI CONG

A. Personal Particulars

NAME : Soo Kai Cong

AGE : 23

DATE OF BIRTH : 27/02/1995

NRIC : 950227-01-6023

NATIONALITY : Malaysia

GENDER : Male

RELIGION : Buddhist

RACE : Chinese

MARITAL STATUS : Single

B. Contact Info

ADDRESS : Blk B,16-07, Pearl Avenue, Jln Wan Siew off jln 7/1,Tmn

Sepakat Indah, 43000, Selangor.

MOBILE NO : 016 – 2085875

EMAIL ADDRESS : [email protected]

C. Education Qualification

I. Primary School

INSTITUTION : SK Brickfields 2

DURATION : 2002 - 2007

II. Secondary School

INSTITUTION : S.M.K Vivekananda

DURATION : 2008 - 2012

III. Bachelor Degree

INSTITUTION : Universiti Tunku Abdul Rahman

COURSE :Bachelor of Business Administration (HONS)Entrepreneurship

DURATION : 2013 - 2018

CGPA : 2.5

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D. Extra-Curricular Activities, Achievements and Involvements

Society/Involvement Position Institution Award/Achievement Year

Entrepreneurship

Society

Auditor UTAR

KAMPAR

The Avengers

The Expendables

Many Things Flea Market

Gain & Give Charity Game

2016

E. Working Experiences

COMPANY : D.K.S.H Malaysia

POSITION : Internship

DURATION : 2017/08- 2018/01

F. Personal Qualities

- Sensible

- Task-oriented

- Strong leadership skills

- Able to multi-task

II. Language Proficiency

Language Written

(Excellent, Good, Fair, Poor)

Spoken

(Excellent, Good, Fair, Poor)

English Excellent Excellent

Chinese Poor Good

Malay Excellent Excellent

Hokkien Poor Good

Cantonese Poor Fair

G. Reference

NAME : Encik. Nor Azim Bin Ahmad Radzi

COMPANY : Universiti Tunku Abdul Rahman Perak Campus

CONTACT : +6010 – 958 9587

EMAIL : [email protected]

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RESUME OF YAP YONG HUI

A. Personal Particulars

NAME : Yap Yong Hui

AGE : 24

DATE OF BIRTH : 12/11/1994

NRIC : 941112-08-6190

NATIONALITY : Malaysia

GENDER : Female

RELIGION : Buddhist

RACE : Chinese

MARITAL STATUS : Single

B. Contact Info

ADDRESS : 36, Jalan Pengkalan Barat 25, Taman Pengakalan Barat,

31650 Ipoh, Perak.

MOBILE NO : 014-3066602

EMAIL ADDRESS : [email protected]

C. Education Qualification

I. Primary School

INSTITUTION : SJK© SAM CHAI

DURATION : 2001 - 2006

II. Secondary School

INSTITUTION : S.M.K Jalan Pasir Puteh

DURATION : 2007 - 2011

III. Bachelor Degree

INSTITUTION : Universiti Tunku Abdul Rahman

COURSE :Bachelor of Business Administration (HONS)Entrepreneurship

DURATION : 2015 - 2018

CGPA : 2.5

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D. Extra-Curricular Activities, Achievements and Involvements

Society/

Involvement

Position Institution Award/Achievement Year

Traveller Den

Society

Secretary

Consultant

UTAR

KAMPAR

Asia Survival Camp

Food Hunt Trip Penang

The Origin Raub Trip

2017

Young

Entrepreneurs

hip Society

Vice

chairperson

UTAR

KAMPAR

Kampar Fiesta 2017

E. Working Experiences

COMPANY : ePromode SDN. BHD

POSITION : Sales executives

DURATION : 2012/07- 2014/07

F. Personal Qualities

- Determined

- Task-oriented

- Strong leadership skills

- Good communication skills

II. Language Proficiency

Language Written

(Excellent, Good, Fair, Poor)

Spoken

(Excellent, Good, Fair, Poor)

English Excellent Excellent

Chinese Excellent Excellent

Malay Excellent Excellent

German Good Fair

Spanish Fair Poor

Cantonese Excellent Excellent

Hakka Good Excellent

Hokkien Good Good

G. Reference

NAME : Encik. Nor Azim Bin Ahmad Radzi

COMPANY : Universiti Tunku Abdul Rahman Perak Campus

CONTACT : +6010 – 958 9587

EMAIL : [email protected]

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D) Images Of DELAC 4E Compact Table (Prototype)

Side view of DELAC 4E Compact Table

Function of DELAC 4E Compact Table

The Compact Table is Bendable & Keep-able

Easy to store & convenience

Right-Angle view of DELAC 4E Compact Table

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E) Names of Suppliers For Raw Materials

Materials Suppliers

USB Ports

11streets.com

Address: Menara NU 2, No 203, Jalan Tun Sambanthan, KL

Sentral, 50470 Kuala Lumpur, Wilayah Persekutuan Kuala

Lumpur, Malaysia.

Phone: +603-27200000

Alibaba.com

Website Address: https://www.alibaba.com

Phone: (+86) 571-85082088

Ipoh Digital IT Store

Address: Jalan Foo Choo Choon, Taman Jubilee, 30300, Ipoh,

Perak, Malaysia.

Phone: +605-2411588

LED Lights

Alibaba.com

Website Address: https://www.alibaba.com

Phone: (+86) 571-85082088

Jun LED Designer

Address: No45, Jalan Lim Bo Seng, Ipoh, Perak, Malaysia.

Phone: +6012-3218333

E Digital Centre

Address: No157, Jalan Pasir Puteh, Ipoh, Perak, Malaysia.

Phone: +605-2414057

Table Legs

Power Steel Manufacturing

Address: No7, Jalan Batu 3 Lama, Kampung Baru Subang,

Subang, 40000 Shah Alam, Selangor, Malaysia.

Phone: +603-78462249

SYW Industry Sdn, Bhd.

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Address: No6, Lorong Kledang Utara 15, Kawasan

Perindustrian Bandar Baru Menglembu, 31450 Ipoh, Perak,

Malaysia.

Phone: +605-2821516

Table Surface

Hup Soon Industrial Plastic

Address: Plot150, Hala Perusahaan Menglembu 9, Kawasan

Perusahaan Menglembu, 31450- 38820 Ipoh, Perak, Malaysia.

Phone: +605-2822894

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F) Survey Questionnaire

Questionnaire Survey Form

UTBZ 3016 Entrepreneurial Project Questionnaire

Universiti Tunku Abdul Rahman

Faculty of Business and Finance

Bachelor of Business Administration (Hons) Entrepreneurship

Dear respondents,

We are currently a group of final year student who pursuing the degree of Business

Administration (Hons) Entrepreneurship in University Tunku Abdul Rahman ( UTAR ).

We are now doing a business proposal about DELAC 4E Compact Table. We have

transformed a normal laptop table, developed it into a multi features laptop table which

can provide power supply and LED lightings. This is survey is part of our final year

project, and our main purpose is to obtain primary date from public, with the objective

to understand the public opinion and understanding of DELAC 4E Compact Table. All

the information that you disclose to us will be strictly used for research purposes only

and will be kept private and confidential. Thank you very much for your participation.

Sincerely,

Goh Yu Tian

Leong Yue Mun

Liew Chew Chen

Soo Kai Cong

Yap Yong Hui

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Section A: Demographics

1. What is your age range?

20-24

25-29

30-34

35-39

40-44

45-49

50-54

55-59

2. What is your occupation?

Student

White collar

Blue collar

Others

3. What is your yearly income level?

Below RM24000

RM24000 - RM48000

RM48000 - RM60000

RM60000 - RM96000

Above RM96000

None of above

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4. How often do you travel per year?

None

1-4 times

5-9 times

10-14 times

>15 times

Section B: Concept and buying preferences

5. Do you always write or read?

Yes

No

6. Do you own a laptop table?

Yes

No

7. Are you satisfy with the function of your laptop table?

Yes

No

8. Do you encountered any problems on your laptop table?

Yes

No

9. Do the features and function of our product attracts you?

Yes

No

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10. Are you interested to buy it?

Yes

No

11. Are you willing to buy it?

Yes

No

12. In which aspect do you emphasize on the laptop table? Please rate as below

from 1(Poor) to 5(Strong).

Strongly Moderate Poor

5 4 3 2 1

Quality

Weight

Size

Convenient

Design

Functionality

13. If our product fits all the features above, will you be satisfy with it?

Yes

No

14. If our product fits all the features you choose above, are you willing to buy it?

Yes

No

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G) Survey Results

\

ARE YOU INTERESTED TO BUY IT?DO YOU ALWAYS WRITE OR READ?

55%

42%

29%

76%

36%

67%

23%

28%

35%

21%

36%

22%22%

27%

34%

3%

20%

10%

03% 2% 0

8%

1%0 0 0 0 0 00%

10%

20%

30%

40%

50%

60%

70%

80%

Quality Weight Size Convenient Design Functionality

R E S P O N D E N T S R A T E O N T H E A S P E C T SImportant 5 Merely important 4 Moderate 3 Merely not moderate 2 Not important 1

23%

46%

18%

13%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

1-4 times 5-9 times 10-14

times

>15 times

How often do you travel per year?IF OUR PRODUCT FITS ALL THE ASPECTS

YOU CHOOSE ABOVE, ARE YOU WILLING

TO BUY IT?

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H) Certificate Of Private Company

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I) Registration Form For Company Name

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J) Company Registration Form

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K) KWSP Registration Form

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L) PERKESO Registration Form

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M) Intellectual Property Registration Form

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