convergence from a customer’s view a journey or a destination

Convergence from a Customer’s View

A journey or a destination

Why UC

• Not going to talk about : Why UC

• Not going to talk about : What is UC

• Not going to talk about : Best UC company

• If you are going to UC there are choices now on the voice side for how to IP enable your phones

Goals for the Discussion

1. Challenge the paradigm that IP voice must go on a Data LAN to be fully converged

2. Provide you a choice that you never knew you had before

3. Give you knowledge so you can make the best decision for your organization

Internet Cell PSTN

DATA LAN VOICE LANVOICE LANDATA LAN

Unified Communications Applications

CONVERGENCE

Tremendous Business Value in Unified Communications & IP Telephony

IP Phone

A Complete End to End Solution Including a Sound Foundation

Understanding Your Objective

• Ensure a good user experience– Quality of Service & Reliability.

• Eliminate or reduce financial risk– Pre, During and Post Deployment.

• Proper Budget Allocation– Foundation, Gear, Applications

• Build Sound Network Foundation– QoS– Voice Continuity– Non Disruptive– Easy To Manage– Future Proof Network

• Brand Protection– Success - on budget on time.

Highest Return on Investment…

…Lowest Total Cost of Ownership

Network Foundation:Wiring & Switches

Network Foundation:Wiring & Switches

Gear:Computers, IP Phones,

Video, Printers

Gear:Computers, IP Phones,

Video, Printers

Applications:Data, Voice,

Unified Communications

Applications:Data, Voice,

Unified Communications

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Female RJ21 Amphenol To Distribution Block From TDM PBX

Single Pair To Each Wall Jack

Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable

From PhyAdapter

to IP Phone

Data Switch

Phybridge UniPhyer Voice Switch

IP PBX

Back Up Power Source

The Value of the Current State

Desktop

VoiceData

Five 9’s QoS

Built for Real Time Voice Requirements

Point-to-Point topology

Built for Data

Distributed Topology

Near Time Delivery Acceptable

Desktop

Data Path

Voice

Path

PSTNInternet

PBX

1234

1234

Data Packets

Voice Packets

The Right Foundation - Key To Success

Your Choices:

Prior to Innovation:

Converge at every desktop with IP phone acting as switch for data device.

After Innovation:

Converge once centrally leveraging your existing voice infrastructure.

Converged LAN foundation is critical to IP telephony and Unified Communication success.

Prior To Innovation

InternetInternet

One Network

One Paths




From PhyAdapter

to IP Phone

Data Switch


IP PBX


Existing Voice Infrastructure Not Used

Data switch reach limitations and wiring requirements did not give businesses many options.

Convergence Point is every IP phone.

Post Innovation




From PhyAdapter

to IP Phone

Data Switch


IP PBX


InternetInternet




From PhyAdapter

to IP Phone

Data Switch


IP PBX


IP Phone

PhyAdapter

One Network….Two Paths

Data Path Voice Path

PSTN

PSTN

Ethernet & PoE over existing voice infrastructure with 4 times the reach.

Convergence is once centrally in main closet.

Review Your Options

What’s best for your business eliminating any industry biases and conflict of interest.

InternetInternet

One Network

One Paths Female RJ21 Amphenol To Distribution Block From TDM PBX



From PhyAdapter

to IP Phone

Data Switch


IP PBX





From PhyAdapter

to IP Phone

Data Switch


IP PBX






From PhyAdapter

to IP Phone

Data Switch


IP PBX


InternetInternet


Single Pair To Each Wall Jack Center Pins RJ11 Cable

From Wall Jack To PhyAdapter RJ45 Cable

From PhyAdapter

to IP Phone

Data Switch


IP PBX


IP Phone

PhyAdapter



PSTNPSTN

Desk Top Convergence Central Convergence

Understand Your Options Knowledge is Power - Technology Considerations

Consideration Desk Top Convergence Central Convergence

LAN assessment Recommended to understand if data network can support voice requirements.

Not Required - Dedicated bandwidth for voice.

New Infrastructure Cabling - CAT 5E or more is recommended.

Not Required - Leverage existing proven reliable.

Time To Deploy. Professional Service Time Required - High for your staff and ours.

Quicker and Lower Cost allocated to Professional Services for Planning.

IDF Closets Back up power & Cooling. Not Required - All switches in main closet.

Understand Your Options Knowledge is Power - Business Considerations


Network or Business Disruption.

Rip and replacing your infrastructure and network may cause disruption.

Complimenting existing data LAN leveraging proven reliable voice infrastructure minimizes disruption.

Financial Considerations

Difficult to provide complete pricing for overall project given unknowns of a rip and replace strategy.

We can provide you with a not to exceed pricing once we complete the no cost site survey.

Voice Quality of Service

Subjective and will require monitoring and management.

Guaranteed on a Phybridge backbone given dedicated bandwidth for each phone.

Voice Continuity Dependent on Data LAN. If data LAN fails, voice fails.

We can configure for voice to continue if data LAN fails.



LAN Management More involved given every device impacts every other device on the network. May require software & professional services.

Simple given physical separation. Data changes and increasing bandwidth loads will not impact voice quality or reliability.

Provider Dependency

Potentially - Given complexity of network management you may require more support and greater maintenance requirements.

Non - Voice switches compliment data switches while providing an integrated management capability. Two vendors, we will keep them both honest.



Return on Investment.

More of budget will be allocated to the infrastructure to support and manage the IP telephony solution.

By reducing LAN readiness and management costs we can allocate more of your budget to Applications and application adoption driving a better return on investment for you.

Future Communication Requirements

More Data speeds required to desk top you will spend more on: New Phone, New PoE, and New higher speed switches.

Significant savings - No new IP phone, No need for PoE to support higher bandwidth for computers.




From PhyAdapter

to IP Phone

Data Switch


IP PBX


InternetInternet




From PhyAdapter

to IP Phone

Data Switch


IP PBX


IP Phone

Every user impacts other users on LAN



Data Packets

Voice Packets

PSTNPSTN

15

Cisco IP Phone CP-7971G #17038

Cisco IP Phone CP-7971G

(CP-7971G - Cisco IP Phone CP-7971G Eight-line Executive Business Phone) Details Sku CP-7971G Weight 5.00 lbs

Price New: US $ 350.00

Like New: US $ 275.00

CP-7971G-GE

Cisco IP Phone CP-7971G-GE

CP-7971G-GE - Cisco IP Phone CP-7971G-GE Eight-line Executive Business Phone

New: US $ 425.00 Like New: US $ 325.00

Cisco IP Phone CP-7971G #17038

Cisco IP Phone CP-7971G

(CP-7971G - Cisco IP Phone CP-7971G Eight-line Executive Business Phone) Details Sku CP-7971G Weight 5.00 lbs

Price New: US $ 350.00

Like New: US $ 275.00

CP-7971G-GE

Cisco IP Phone CP-7971G-GE

CP-7971G-GE - Cisco IP Phone CP-7971G-GE Eight-line Executive Business Phone

New: US $ 425.00 Like New: US $ 325.00

$75 per phone savings

Expert Review Score alaScore™ standardizes thousands of professional tests and ratings from a great number of sources to create a comparative quality rating scale. The scale rates products from 0-100 where 100 is the highest and 0 is the lowest.

Compare

Cisco Catalyst WS-C3560E-48TD-S 48-port 10/100/1000BASE-T Switch

48-port 10/100/1000BASE-T Gigabit Ethernet managed rackmountable switch with 2 X2-based 10 Gigabit Ethernet ports and IP Base software feature set (IPB)

MFG #: WS-C3560E-48TD-S | CDW #: 1172991 See All: Managed Switches Availability Orders placed today will ship within 5 days. 3-5 days $8,429.99

Compare

Cisco Catalyst WS-C3560E-48PD-EF 48-port 10/100/1000BASE-T PoE Switch

48-port 10/100/1000BASE-T Gigabit Ethernet managed rackmountable switch with 2 X2-based 10 Gigabit Ethernet ports and IP Base software feature set (IPB) and 740W available for PoE, allowing full 15.4W to all 48 ports

MFG #: WS-C3560E-48PD-EF | CDW #: 1172999 See All: Managed Switches Availability Orders placed today will ship within 4 days. 2-4 days $13,401.99


Compare




Compare





Compare




Compare





Compare




Compare




Only difference is PoE - $5,000 per 48 port switch

Convergence Today, Gigabit Tomorrow

$50 to $100 per phone savings.Gigabit phone not required

Up to $5000 per switch savingsPoE Not Required.

InternetInternet

One Network

One Paths Female RJ21 Amphenol To Distribution Block From TDM PBX



From PhyAdapter

to IP Phone

Data Switch


IP PBX





From PhyAdapter

to IP Phone

Data Switch


IP PBX



New POE

New GigabitPhones

NO POE

10/100 IP Phone

SAVINGS Per 48 Users:48 Port Switch $5,00048 Gigabit Phones $3,600Phones & PoE $8,600

Plus: less disruption & risk.

Blinded by Industry Biases?

The Unfortunate Reality:

• Your data switch provider may not recommend the alternative even if it is better for you.

• We are committed to your success with no biases.

Your Success - Our goal.

Your Objective, Our Goal.

Ensure a good user experience Quality, Reliability, Application Focus

Eliminate or reduce financial risk Pre, During and Post Deployment.

Proper Budget Allocation Foundation, Gear, Applications

Build Sound Network Foundation QoS Voice Continuity Non Disruptive Easy To Manage Future Proof Network

Brand Protection Success - on budget on time.

Highest Return on Investment

Lowest Total Cost of Ownership.

Hosted IP PBX Offering

Router

MPLS or Fibre

MPLS or Fibre

Small Office

Router

MPLS or Fibre

MPLS or Fibre

Large Office

Home Office

Router

Hosted IP PBX

SERVER

Making Office Deployment Quick, Easy, Repeatable, Predictable, Scalable

Wiring Closet

Emergency response

• Local responders need the EXACT location so they can react immediately

• Remote responders need the address

• Point to point topology is the only way to accurately pinpoint exact location

Allowing the movement of devices throughout the buildings or across the campus, while maintaining control

Dynamic or Manual updates

High Quality Network Switch

24 & 48 port configuration, stackable

Two Ethernet ports for daisy chaining or spanning tree for redundancy

Fiber connections for multiple buildings, campuses

Remote management

Ethernet with PoE over a single pair with 1200 foot reach. – NO LOCAL POWER REQUIRED.

21

Used for hosted deployment across many locations

To corporate offices with thousands of users

Deployment and management experience will be the same given standard topology

Eliminate risk, reduce stress and save money.

Eliminate Risk With Standard Deployment

Proven Voice Topology Standard Regardless of Size.




From PhyAdapter

to IP Phone

Data Switch


IP PBX


Los Angeles

Data Network Data

Network




From PhyAdapter

to IP Phone

Data Switch


IP PBX


New York




From PhyAdapter

to IP Phone

Data Switch


IP PBX


Toronto Data Network

Data Network




From PhyAdapter

to IP Phone

Data Switch


IP PBX


England

Data Network




From PhyAdapter

to IP Phone

Data Switch


IP PBX


England

CentralCall Control

LondonTorontoNew York

Los Angeles

Customer Experiences

Trans Union Credit - 1,400 end points

Competition Offering• Estimated Provided to

customer - $1,800,000• 1.5 years to deploy

Phybridge Partner Offering• $300,000 - Savings of $1.5

million• Fast track project by

approximately 9 months

Eastern Illinois College - 600 users.

Competition Offering• No economically viable way

to address LAN readiness requirements and cost.

Phybridge Partner Offering• Introduces Phybridge

creating a winning differentiator with significant financial savings.

Customer Experiences

European Government - 20,000 end points

Competition Offering• No option for IP telephony on

existing infrastructure.• Not aware of Phybridge Offering

Phybridge Partner Offering• Introduces Phybridge Ability to

customer• Customer tests and re issues RFP• Partner wins deal, displacing

competition as provider.

State Government - 50,000 end points

Competition Offering• Pilot Failed - Quality issues• Could not provide pricing

Phybridge Partner Offering• Successful Pilot of 7 sites, all

deployed in a single day.• Partner provided pricing for end-

to-end solution.

Which is Better for Customers?

•Lower Total Cost of Ownership

•Leverage proven infrastructure

•Non-disruptive deployment

•Easy plug-and-play deployment

•Quick, overnight deployment

•Graceful migration –IT Brand Protection.

•Voice continuity regardless of LAN

•Simple UPS management

•Dedicated Physical Path for Voice, no configuration required.

•QoS guaranteed regardless of Data loads.

•Repeatable, Predictable, Scalable

•Guaranteed Pricing, Timing and QoS

•Better Return on Investment

•Higher Total Cost of Ownership

•Replace or add new cabling

•Disrupt business and data network

•Expertise required to configure & manage

•IT Team Brand Risk

•Long deployment cycle

•Rip and replace solution

•Voice outages issues

•Complicated UPS strategy

•Complex configuration required to create a VLAN for voice QoS.

•Voice QoS Through Continual management and monitor networks

•. No Two LAN’s Are Alike

•No Guarantees

Converge Once Converge at Every Desk

Opportunity.

• Gain Knowledge - Make the Right Decision.– The questions they hope you never ask but should.

• Demonstrate Our Confidence– No obligation proof of concept– Backed by the Phybridge UniPhyer QoS guarantee

• Commitment to the Best Return on Investment– Work with you to ensure users adopt the applications

that will drive cost savings, higher efficiency, and improved customer satisfaction.

Thank You

We’re migrating 1,400 users and are saving over $1.5 million in LAN readiness costs while fast tracking the migration to IP telephony by 9 months thanks to the Phybridge UniPhyer”.

IT Director, Credit Agency

Customer References Available.

convergence from a customer’s view a journey or a destination

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