convenience & carwash canada

U.K.B.A C.C.I.C

캐나다 한인 상공 실업인 총연합회보

U.K.B.AC.C.I.C

MARCH | APRIL 2013

Hey Baby! Edmonton’s Sylvain Blouin rocks the carwash with his new 50’s/60’s concept

자기!에드먼턴시의Sylvain Blouin씨는 50년/60년대 록음악을 주제로 한 세차장을 새로 꾸몄습니다

Beverages – Market changes create refreshing opportunity음료 – 시장의 변화는 새로운 기회를 창출합니다

General Purpose Refillable Cards are putting financial services on c-store menus편의점은 일반용 재충전 카드를 통해 금융 서비스를 제공하게 되었습니다

Getting a grip on your ‘E’ bill monster ‘E’ bill이라는 괴물 제대로 알기

Meter Calibration talk미터기 측정에 관한 대화

Alternative Fuels대체 연료

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CONVENIENCE & CARWASH CANADA 3

PublISHERBrenda Jane Johnstone [email protected]

EDItORKelly Gray [email protected]

SAlESKait Walker 416-493-3912 [email protected] Johnstone 416-838-4674 [email protected]

DESIgN AND PRODuCtIONDoug Coates, Edge Advertising Keith House, Ad Production

EDItORIAl ADVISORy bOARDBernie Comeau, Shell Canada David Hoy, Mid Island Co-Op Dave Watson, The Chamois Kim Hansen, MI Petro Scott Findlay, Core-Mark

CONtRIbutINg WRItERSAaron BarthKaren BudahazyKelly GrayPatrick JeitlerSean SportumIan MacLellanAldo Sucaldito

CIRCulAtIONJames Gordon [email protected]

WEbSItEwww.convenienceandcarwash.com

PublICAtION MAIl AgREEMENtNo: 41670539 Return Undeliverable Canadian addresses to: Circulation Department 543 Borebank St. Winnipeg, MB R3N 1E8

Cover photo: John Kroetch Photography

Contents

FEAtuRES

39 On Our Cover – Hey baby! Edmonton’s Sylvain Blouin is following his dreams to put some shake, rattle and roll into the carwash industry with his ground breaking Rock n Wash™ concept

5 Part of the Community – The CCSA’s Alex Scholten discusses Canada’s c-stores and their efforts to strengthen operators

9 Credit Card Fraud – With criminals targeting the industry what do operators need to know

13 Profitable Refreshment – Changing tastes and new demands in the beverage category are bringing opportunities to the retail environment.

21 Powering down your electric bill

24 general Purpose Reloadable cards are making Canada’s c-stores an alternative for financial service.

28 Cutting Refrigeration Costs – At 50 % of c-stores’ E bill, refrigeration is a monster that needs taming. Here are some solutions.

48 understanding Meter Calibration for Retail Applications – The industry’s Patrick Jeitler discusses the finer points of measuring at the pump.

52 Alternative Fuels Report

DEPARtMENtS

8 WCSA Report

68 What’s New

69 Ad Index

70 Change Over

27We’ve all heard it. We’ve all seen it. and, yes, We’ve all fallen for it.


brenda Jane Johnstone Publisher

Publisher’s Message Upcoming Events

Happy spring to everyone. I trust that the winter weather provided you with opportunities to capitalize on new products and gave you some extra time to speak with your local customers. I think that it is now more important than ever to greet everyone that enters your store. How many customers do you see in a day who come into your store with their handheld device firmly gripped in their hands or who are madly texting as they walk in? We need to engage our customers! So I’ll challenge each of you to do something new. Talk to your customers! Ask them what’s new. Ask them about your store and the products you offer, go ahead ask them. You might be surprised by the answers you get.

I call some of you a couple of times a year to ask you what you’d like to see in the magazine over the upcoming months. I’m always surprised by what I hear. Some of you are getting everything you want from the pages we write while others have asked for something new.

Beginning the next issue we’ll be offering some new articles that will focus on the small retailers who are more than just a convenience store. These are the local “got everything store” who have asked that we give them something more so they can grow and learn despite budget or lan-guage or even location restrictions. The premise of Convenience & Car-wash Canada was always to provide editorial that would help you, the operator to grow your business as well as offer insight into what’s new out there and how “it” might help your business.

Your success is my business, and as always my open door policy to your valuable feedback remains not only intact, but stronger than ever. If there is a topic you’d like to have featured or if you have questions or perhaps you need an introduction please feel free to email me at [email protected]

You can follow me on Twitter: @carwashcanada

Convenience & Carwash Canada would like introduce you to our new advertisers:

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Nestle Waters page 12

Wolf Distributing page 37

April 22-24, 2013the Car Wash Show™Sands Expo and Convention CenterLas Vegas, NV USA

May 6 – 10, 2012 NACStECHHilton Anatole HotelDallas, Texaswww.Nacsonline.com

May 28, 2013,NACDAOntario golf Children’s Charity golf ClassicEagles Nest Golf [email protected]

June 13, 2013NACDAMaritimes Children’s Charity golf ClassicFox Creek Golf [email protected]

July 4, 2013WCSA 3rd Annual golf tournamentHeather Glen Golf Country ClubCalgary, [email protected]

September 11-12, 2013Western Carwash Show San Diego, CAwww.wcwa.org


Part of the Community

the Canadian ConvenienCe stores assoCiation is Continuing to add value in its efforts to helP strengthen both the industry and the indePendent oPerator

Canada’s Convenience stores have always been an integral part of the community and society at large. The Canadian Convenience Stores Association

(CCSA) is working hard to keep it that way.CCSA President Alex Scholten points to a number of ini-

tiatives designed to maintain the spirit of trust Canadian families have placed in c-stores and their operators. For example, the ‘We Expect ID’ program is proving itself to be a good way to keep age appropriate merchandise out of the hands of minors. The program is one that trains staff to recognize underage youth and seek proper government issued identification before making a sale for things like cigars and cigarettes.

“The ‘We Expect ID’ program will undergo some impor-tant changes coming this April when we launch a new and expanded website,” says Scholten.

He explains that ‘We Expect ID’ will offer age test training that will be province specific to address each area’s unique regulatory environment. As well, retailers will be asked to sign a code of conduct that will indicate they support the principle of responsible retailing by not selling age-restrict-ed products to minors and not selling contraband tobacco. Those that pledge their support will be given an annual compliance decal to display in store to let the community know they are socially responsible retailers.

“Retailers that sign the code will commit to training their staff to request identification from anyone who appears to be 25 years old or younger before they are sold age-restricted products like tobacco. They will also be asked to commit to having their staff ask for only government is-sued ID. And finally, they will agree not to sell contraband tobacco products.”

I am oldenough!


According to Scholten the idea is for both industry and individual retailers to share and show responsibility. “As an Association we need to be able to demonstrate to governments that we not only take the issue seriously, but have solid well established programs in place to educate our membership and that our members are in sup-port of regulations and can work with-in the regulatory guidelines,” he says noting that the code of conduct is a way to demonstrate acknowledgement.

Because the CCSA takes the responsibility of leading the industry in this important program very seriously, the ‘We Expect ID’ online education program has been made available free of charge to any convenience retailer in Canada; regardless of whether they mem-bers of the CCSA. Program registration is easy and can be quickly done online. It’s important to remember that failure to comply with government regulations on the sale of age-restricted products like tobacco can result in stiff fines and, potentially, a store may lose its license to sell such products. This in itself should be a strong reason to have staff take the course.

“The new program will be easier to use for staff and operators. Also, it will allow storeowners to track staff who have taken the pro-gram which is a big positive given the rate of employee turnover in the industry.

“Canada’s c-stores have already shown a compliance rate of over 80 per cent when confronted by mystery shoppers employed by government showing that the industry takes age testing very seri-ously. This will bode well for us as we seek opportunities in other ar-eas such as beer and wine sales. With this new website and program we will be able to demonstrate not just compliance, but skill as well. For example, with more and more c-stores developing larger food-service offerings the CCSA programs will be able to provide on-line training for food handlers. In the future, a module for staff safety and security will be added and as the need arises we can develop more valuable supports for our members.”

The idea, says Scholten, is to display greater professionalism across the board. Indeed, the power of these new programs is such that store staff can be trained to be better sales persons thanks to enhanced product knowledge and sales techniques. This means learning about new products and how to address customer de-mands. “There is more to c-store sales than standing at the counter and working the cash register. Staff need to know how to approach customers and help them make the right choices, especially when there are so many new products in the market.”

Scholten remarks that their mandate is to represent the economic interests of the industry and be a voice for positive change. They are doing this through not just advocacy efforts, but through train-ing and education such as their Responsible Retail Training mod-ules. “We are also a conduit for the industry to come together. This means we are a support for networking as well as a good way for manufacturers and suppliers to effectively reach a wider range of independent retailers who need to have the latest in products as well as supplier service and supports.

“We will continue to develop more value added initiatives that will help enhance the skill sets of the industry as a whole. For the small independent operator I believe we can offer essential train-ing and education that can help make the difference in very tough marketplace.”

Scholten comments that another important aspect of current CCSA efforts is to help keep store costs

down. Here he points to credit card fees. Currently, the Association is working with a number of organizations to bring greater awareness to Canadians about the damage high rate credit cards are doing to small business. Not only do so-called premium cards bring a high rate of interest to consumers, retailers must pay a transaction fee that can be as high as three per cent of the purchase. In the case of gas bars, this fee can mean there is no profit and sometime even a direct loss for the sale. Scholten mentions actions currently being pushed by New Brunswick Senator Pierrette Ringuette where she hopes to have rates capped.

“By July of this year both VISA and Mas-terCard transaction fees will have gone up again. The fees already represent one of the highest cost areas to retailers and this increase will only make matters worse. As prices go up, the amount of fees paid to credit card companies go up as well. As consumers feel the pinch of higher prices they also tend to use their cards more often. Both of these factors serve to squeeze Canada’s c-stores even harder. This concern is a very high priority for us as an industry association and we are working hard to help get fees capped at a rate that is equitable.”

the assoCiation is Working With a number of organizations to bring greater aWareness to Canadians about the damage high rate Credit Cards are doing to small business.


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What we’re all aboutThe associations Mission, Vision and Values are the foundation of its work but have never been spelled out on paper until now. Here they are. We plan to honour them in 2013.

Our MissionThe Western Convenience Stores Association (WCSA) is dedicated to the continued development of a vibrant, diversified and sustainable c-store industry through ethical advocacy, the development of innovative education and training programs, and commitment to the highest industry standards. We serve the interests of our supplier and distributor members through the expression of a single voice for the c-store retail channel.

Our VisionA c-store environment where retailers enjoy the respect of public policy makers, earn satisfying financial returns, and are highly valued within their communities.

Our ValuesResponsibility: We ensure that c-stores act responsibly in their communities through age verification training and the legal sale

in the last issue We said goodbye to 2012 and hello to 2013. 2012 ended on a Positive roll and 2013 Promises to be a strong year for building the assoCiation and strengthening the C-store industry in the West. it all starts With rolling out the business Plan and getting Closer to the grass roots in 2013.

| WCSA Report

of any products legitimately carried in the c-store channel.Integrity: Our members uphold the highest ethical standards of conduct.Retailer focus: We support the interests of all c-stores, regardless of WCSA membership.Service Commitment: We want all those who deal with us to have a positive experience. Those applying for membership should find the process welcoming and easy. Those participating in events should find us highly professional and efficient. Those we consult regarding public sector policy should find us courteous and genuine.The new web site is a first step in that direction and will serve as a communications hub and resource centre for all our members.

Our PlanWork in 2013 will focus on three key program areas: Professionalization of the association; industry standards and programs; Advocacy; and Communications and Marketing.We have support!So far Andrew has largely been carrying the full load with no staff support and support from consultants. Andrew is

pleased to announce that he now has his own communications and public affairs team to help with the heavy lifting on several campaigns that are planned for 2013. “Between now and the end of the year we want to do public awareness campaigns in each Western province to let governments and communities know the role c-stores play and how they can help make those communities stronger and healthier.” Ketchum Communications and Greenaway and Associates have joined the WCSA on a monthly retainer to provide strategic and communications support for 2013. “This will take a huge load off and make it possible to get much better traction on issues as they emerge while putting forward thinking plans into play.”that awful State of the Industry Survey!Good news! The WCSA put forward a proposal to allow independent retailers to respond to a highly simplified annual industry survey. The planned survey will not request any information on sales figures or profit margins. Instead, it will focus on how distributors and suppliers can improve their service to small retailers. The survey will be advertised on www.thewcsa.com and will take only 10 minutes to complete.


For retailers, credit card fraud is a constant reality and with the slow integration of Chip and PIN technology fraudsters continue to target our industry. While it is not always possible to prevent all payment card fraud from happening; education and awareness is the best defense to avoid being a victim – and ultimately reduce your losses.

There are several ways credit card fraud can happen. For instance, a credit card that is lost or stolen may be used to make fraudulent purchases. In another example, a fraudster obtains a credit card number and expiry date; then uses this information to make purchases over the phone or on-line. Fraudsters may also tamper with a payment terminal and obtain credit card information to cre-ate a counterfeit card – this is usually the work of professionals.

Developing a credit card acceptance policy and posting signage (ex. Fraud Prevention Program in Effect) to notify potential fraudsters that your business has a formal process when accepting credit cards is a good start. But, the crucial step is to educate your staff and have them understand and follow the proce-dures; especially for those multi unit retailers. If a fraudster is successful at one

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location, they will visit other locations thinking you are an easy target.

Here are two basic steps to follow when accepting a cred-it card. Compare the credit card to the sales receipt and verify the following:

1. Does the signature on the credit card match what was signed on the sales receipt?

2. Do the last four numbers on the credit card match the last four numbers printed out on the sales receipt? This is the best way to identify a counterfeit (compromised) card. Professional fraudsters will have matching ident i f i ca t ion to accompany the credit card, so if these numbers DO NOT match you know the card is fraudulent. The best way to handle this situation is to advise the individual you need to call for authorization – at this point the fraudster knows they have been discovered and will leave the store.As an added layer of se-

curity, implement a prac-tice that any credit card purchases over $75.00 requires a valid piece of identification (ex. Drivers license) from the customer to verify the authenticity of the card holder. This will assist in identifying those fraudsters who are using recently stolen credit cards to make quick purchases of high value (ex. lottery, gift cards and tobacco prod-ucts).

This information is pro-vided to make you aware of the many ways that fraudu-lent activity occurs, what to watch for, and the things you and your employees can do to protect your busi-ness.

Remember, education and awareness is your best defense against fraud…

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Canada’s a thirsty country and there is perhaps no sector in business that understands

this as well as convenience stores. Last year this desire for liquid refreshment saw c-stores take in nearly $120 million in sales for everything from Carbonated Soft Drinks (CSD’s) to new age ice teas and energy drinks to bottled waters.

As respectable as this till ring is, the market for soft drinks has shown de-cline in sales over the past five years.

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However, this is now showing signs of fresh life claim market analysts where crystal balls and computer programs suggest the resurgent economy and the push from food companies to drive sales through innovation is mov-ing the yardstick higher.

“Increase in real GDP, employment gains, and rising disposable income will contribute to stronger consum-er confidence, encouraging them to not only increase their beverage consumption, but also to diversify

selection by, for example, trying new products that are launched on the market,” says Ashley Sellers an exec-utive with Euromonitor International, a leading trade data specialist. Fur-thermore, she says, “Canada’s recent announcement to eliminate tariffs in the food processing industry is ex-pected to lower the price of a number of soft drinks sold through Canadian retailers,” she says.

Indeed, lower prices for some cold beverages and an uptick in the econ-

by: Kelly Gray


omy spell good times for the c-store sector where the majority of refriger-ated drinks are purchased. Last year Canada’s convenience sector rang up $119,411,000 in cold beverage sales. This represented some 5.8 per cent of total sales and 9.1 per cent of industry profit at stores from coast to coast to coast.

According to industry analyst Joel Gregoire of NPD, Canada’s top gun in food trade data, convenience stores dished out close to 75 million servings of CSDs in the year ending November 2012. Taking a long-term view, he says this represents a no-table drop compared to 5 years ago (2007) when there were just under 94 million servings of CSD sales report-ed at convenience stores.

“When we look at the total percent share of servings by age group, the largest drop has come from young adults 25-34 years old. In 2007 they represented 23 percent of servings, in 2012, that number dropped to 16 percent. When looking at restaurants (both quick-service and full-service), there’s been a 6 percent drop in serv-ings over the past five years. While the decline is not as sharp as what has been experienced at conve-nience stores, it’s still indicative of an overall declining trend in soft drink consumption. (CSD servings in 2007 = 1.2 billion, 2012 1.1 billion) Even at home the decline is noticeable. For instance, in the 12 months end-ing March 2012, the average Cana-

16%gain innon-carbonated soft drink purchasebetween 2007 and 2012 with Canadians consuming 90 million servings.

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“There is a growing desire from Canadians to consume less calories and Natures Blend offers just 100 calories per serving”

John Challinor,Director Corporate Affairs at Nestle Waters

dian reported that they drank 45 soft drinks when at home. In 2007, that number was 57 and in 2002 it was 75.

This said, he points out that the demand for refreshment is still there and is actually growing in some sec-tors. For example, foodservice saw a 16 per cent gain in non-carbonated soft drink purchase between 2007 and 2012 with Canadians consuming 90 million servings.

Behind this trend, states Euromon-itor’s Ashley Sellers are a number of challenges. Here she points to con-cerns over widespread consumption of high-sugar and high-calorie drinks that have resulted in faltering con-sumer trust in the safety and qual-ity of these beverages. “The result has been a softening of overall retail sales of soft drinks during the review period,” she says.

In the face of these challenges, soft drink companies have been proactive in providing diversified beverage op-tions (i.e. Non Carb CSDs) to the con-sumer, in some cases addressing the issues around obesity head on, and innovating with new flavours. Certain-ly water has been one area that has

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shown tremendous gains and is work-ing hard to take up the slack.

At Nestle Waters, a company that offers some of the best-known brands in H2O with a commanding hold on market share across the country, they are launching Nature’s Blend this spring. This product is a flavour-en-hanced water offering fruit juice and vitamin and mineral enhancements. According to Director Corporate Af-fairs at Nestle Waters, John Challinor, the segment is trending upward and this new product is expected to do well. “There is a growing desire from Canadians to consume less calories and Natures Blend offers just 100 cal-ories per serving. We see this product

as offering a specific solution to con-sumer demands that c-store opera-tors need to be aware of,” he says, suggesting that store staff should be product and trend knowledgeable so they can best advise customers who are seeking alternatives.

Nature’s Blend will be available in three 473 ml SKUs – Tropical Citrus, Acai Grape, and Orange Mango. This will add to their portfolio that includes brands such as Montclair, Nestle Pure Life, and Perrier as well as San Pellegrino. He reports further that business in the sparkling water sector is up by 5 per cent with growth expected to continue beyond 2015.

Following Health Canada’s deci-

sion to add plant sterols (phytos-terols) to its tightly regulated list of approved food health claims in May 2010, manufacturers of fruit and veg-etable juices seized upon their newly found opportunities for growth, in a market that is constantly challenged by the need for innovation. For ex-ample, A. Lassonde Inc expanded its line of Oasis juice by introducing Oa-sis Healthbreak CholestPrevent, fol-lowed by Coca-Cola Canada’s launch of Minute Maid Heart Wise; both of which are now fortified with plant ste-rols.

A. Lassonde continues to innovate to help the drive fruit juice sector as Canada’s largest national player with


Palacios, Director Sales and Market-ing with the Toronto-based company, they are focused on c-stores in down-town core areas and high-density sub-urbs. There, beverage savvy consum-ers are making planned purchases for this iced tea line that uses hand–picked whole leaf green tea that is real brewed. “This means c-stores have dedicated customers that come back for a product they know is on hand. The opportunities also exist to cross merchandise healthy snacks to these consumers to drive higher dol-lar spend at locations,” he says.

He comments that they spent a lot of time on R&D on this product to cre-ate something that is not a ‘me too’ beverage. Planet E Beverages offers five products in the UrbanZen Tea line – Honey Jasmine, Lemon, Green Apple, Ginger and Mango Aloe Vera. Products feature real ingredients like jasmine flower and pieces of aloe vera. New will be Calamansi Lime Aloe Vera, a tea with a unique lime fla-vour that is tangy and quite refreshing and will give lemon-loving consumers a fresh new natural taste of enjoyment and thirst quenching.

Coconut water is yet another fresh face of beverage innovation that has made the jump from ethnic to main-stream. The market is still young here in Canada, but in the US industry majors such as Coke and Pepsi have used significant celebrity star power

to shake the tree to grow sales for this fruit beverage product that has long been a mainstay of shelves that once only catered to Brazilian, Thai or Pilipino customers.

Here in Canada Euromonitor re-ports store shelves currently feature a multitude of coconut water brands, such as O.N.E, Beyond, Zico, Grace, Blue Monkey, Cocos-Pure and oth-ers. In spring of 2012, Starbucks an-nounced the launch of O.N.E. brand at its cafes across Ontario and British Columbia in a move that signaled O.N.E.’s entry into our market. De-spite all the buzz generated by the new trend, sales of coconut water in Canada remains small with less than $2 million in retail in 2012, and growth in lower single digits expected.

Leaders in the market here are Coke’s Zico, a product range that of-fers three flavours- original, chocolate and latte, and Pepsi’s O.N.E. In the US Vita Coca is the hands down winner with sales of roughly $100 million in a $400 + market that saw its product doubling in sales over the last couple of years. Behind this kind of gain is a low calorie, high nutrient beverage popular with the workout crowd. Ex-pectations are the market here will mirror that in US following marketing blitzes over the next summer.

Alternatives aside, cold beverages can be just plain fun. This is the place for quenchers like ICEE slush bever-

“The ideal strategy is to merchandise new products in a way that is visible to shoppers without negatively impacting the space of top selling SKUs. Retailers should rely on manufacturers for planogram recommendations to ensure products are given adequate space and are visible for shoppers. new products in a way that is visible to shoppers without negatively impacting the space of top selling SKUs. Retailers should rely on manufacturers for planogram recommendations to ensure products are given adequate space and are visible for shoppers.”

its wealth of labels that include Oasis, Allens, Rougemont, Fruité, DelMonte & a host of others. In addition, the company has just launched a new 473 PET bottle for Oasis in its top six juice varieties as well as 3 DelMonte cocktails and 3 Flavür Iced teas. “We are proud to be Canada’s largest juice provider with plants in NS, Qc, Ont & Alberta and thousands of employees across the country” says Luc Prevost, Vice-president of Marketing at A. Las-sonde.

“Our c-store business has always been important to us. Now with Oa-sis solidly distributed coast-to-coast, we are really stepping up our pres-ence in c-stores,” he says remarking further that they offer a great price point on 960ml tetra boxes that are popular with teens and blue-collar workers who look to c-stores for nu-tritious cold refreshment. “Oasis juic-es are always no sugar added prod-ucts and 100% juice,” he says ”and at approximately $2 for almost 1liter of juice, this offers great value.”

Prevost reports that although other categories have innovated quite a bit in past few years, juice remains very important in the c-store business and innovation will come from packaging and adapting to newly mainstream, previously exotic flavors such as man-go or passion fruit.

Another interesting alternative comes from Planet E Beverages Inc. This company has been marketing its own brand UrbanZen Tea line into the central Canadian market and parts of the US with success using organic growth. According to John


ages and other products marketed by Harlan Fairbanks. Blair Wankling Vice-President Sales at Harlan Fairbanks suggests C-store not involved in a ma-chined beverages need to reconsider their drink options. He mentions that significant margins in the range of 40 to 80 per cent are available to opera-tors that have equipment on site.

Slush Puppy has been a long-stand-ing winner from Harlan Fairbanks and ICEE was the originator of the frozen carbonated beverage. “ICEE is fluffy and less wet. This means more profit. Its also features less hassle because it’s a bag in box set up,” he says noting that of the 11 flavours in the ICEE line-up blue raspberry is the leader ahead of cherry and cola.

Wankling also suggests looking hard at fruit smoothies and frozen cappuccino. “Carmel Chocolate Mac-chiato has been a very strong seller as people look to innovation and novelty,” he says, noting that frozen ‘capps’ take advantage of the gains in the specialty coffee segment.

Specialty coffee beverages stand out as the time honoured delivery beverage for a quick hit of energy. Now there is a growing list of high power energy products that are mak-ing news in the market.

For example Coke will be intro-ducing Monster Zero Ultra, Monster Ballers Blend Punch, Monster REHAB Orangeade, Monster Absolutely Zero 4pk in the energy segment. Accord-ing to Darren White, Director, Con-venience Retail Channel Strategy & Marketing, Coca-Cola Refreshments, Energy Drinks are one of the fast-est growing categories in the mar-ket and convenience stores are the number one destination for these products. “Because flavour innova-tion plays a big part in driving this growth, having new innovation such as the new Monster SKUs available will help to drive traffic among core

energy drink consumers,” he says, adding that new

products are important to the beverage cat-

egory because they drive store traffic

and encourage re-peat visits. “The ideal strategy is to merchandise new products

in a way that is visible to shoppers without negatively impacting the space of top selling SKUs. Retail-ers should rely on manufacturers for planogram recommendations to ensure products are given ad-equate space and are visible for shoppers.”

New as well in Energy Drinks is Red Bull Editions a line of flavours and colours available in distinctive red, silver and blue cans. Editions deliver the same energy boost and are made with the same lightly carbonated formula as original Red Bull, enhanced by three crisp new flavors–cranberry, lime and blueberry. The launch of Editions and the innovation in flavors fol-lows the successful Red Bull Total Zero launch in 2012. The Editions, launched nationwide in March 2013 and will be priced in line with Red Bull Energy Drink, Red Bull Sugar-free and Red Bull Total Zero. The Red Bull Editions will be sold as single 250 ml (8.4 oz) cans for $2.69.

What all these new entries sug-gest is a growing demand for liq-uid refreshment. The challenge for Canada’s C-store operators is to understand their customer base and position the right product behind cooler doors. While some segments such as CSD’s are flat others such as sparkling beverag-es and Ice Teas are in full growth mode. With almost 10 percent of industry profit at stake, operators need to pay attention and keep sales hot with cold beverages.

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most small businesses get the eleCtriCity bill – WinCe – then Pay it Without any more thought. they don’t even knoW When during the day they use eleCtriCity, or for What. Well it doesn’t have to be that Way.

1. take advantage of free or cheap small business conservation programs.

• Some are free. You can get a lighting retrofit up to $1,500 absolutely free if you are a small business account in Ontario below 50 kW of demand (ie – there are no demand charges on your bill). It’s the Small Business Lighting Program delivered through your local electric utility. Call them or go to their web site. Want examples?

i. Service business–Dundas saved $300 – 22%

ii. Restaurant – Hamilton saved $470 – 14%

iii. Office – St Catharines saved $290 – 10%

iv. Convenience – Hamilton saved $550 – 11%

• Some are low cost. Your electric utility can also help if you are looking to retrofit other electricity consuming equipment such as lighting, motors, refrigeration and air conditioning. There are incentives of up to 50% of the cost.

• You’re paying for them anyway. The costs of conservation programs are recovered through a charge on every customer’s use. If you are not participating, you’re just paying for a neighbour who is.

2. Make sure that you are buying electricity in the least expensive way.

• Is the RPP right for you? Small businesses are on the Regulated Price Plan and have a Time of Use Meter. This is good for you if you operate 24 hours/day, 7 days/week, but bad for you if you operate 8 hours/day 5 days/week.

• 7/24 or 5/8. Time of Use meters measure and charge for electricity exactly when you use it. If that use is substantially in off peak periods, you win; if it is in on peak periods, you lose.

• Is there a better rate foryou? If you are primarily open between 7a.m. and 7 p.m., and not always open on weekends, you are likely paying too much on the Regulated Price Plan. You might consider finding a contract that charges the same amount per kWh regardless of time of use. There are new offers designed to allow you some choice, and cancellation rights.

3. Stop putting heat inside your freezer and cooler

• Door heaters. There is a heating element around the door to reduce condensation. While this is only needed on a few very humid days, it is always on. There may be a switch, or your technician could install a humidity sensor so that it only heats when needed. That would save you at least $40 per door.

• Fluorescenttubes inside the cabinets create more heat than light. Replacing them with LED lights will save at least $80 per door.

Written by Ian Maclellan of www.Energyshop.com, an independent source of advice and consulting on natural gas and electricity across Canada.

HEY ONTARIANS! Don’t just pay that electricity

bill. You can reduce it.


PROXIMIty MARkEtINg AND PRIVACyProximity marketing is a strategy that leverages smartphones to deliver messages and gives retailers a key advantage because consumers are much more likely to purchase an item when they are at the point of sale. Proximity marketing isn’t the only form of mobile advertising; currently, about more than 90% of mobile advertising is delivered to smartphones via SMS or email.

However, those channels often don’t take advantage of consumer proximity, and they can also raise consumer privacy concerns. High-profile companies have paid multimil-lion-dollar fines for collecting IP-based data and using SMS technology to compile sensi-tive consumer information. The violations hurt the companies’ bottom lines directly due to legal liability and indirectly by undermining their brands.

Retailers who want to deliver proximity mar-keting messages without compromising con-sumer privacy can use Bluetooth® and Wi-Fi technologies instead. Bluetooth is familiar to consumers and widely used in a variety of ap-plications. It also protects privacy by accessing the device signal rather than communication venues that contain sensitive data.

PROXIMIty MARkEtINg IN ACtIONConvenience stores, gas stations and car wash operations looking to drive revenue higher and reach greater numbers of customers affordably can benefit from observing the experience of others in the industry who have successfully used proximity marketing. A leading Canadian convenience store chain recently deployed digital antennas to deliver mobile messaging via Bluetooth and Wi-Fi to smartphone users who come within 300 feet of the installation.

Customers opt-in to receive the message, which interacts with the mobile phone with-out collecting identifying user information.

By Alex Romanov, CEO, iSIGN Media

Delivers Real-Time Metrics to Stores, Gas Stations

Proximity Marketing

these days, people are much more likely to pay attention to the small screens they hold in their hands than to the billboards and other print advertising messages they encounter in public spaces. The digital revolution’s smartphone phase is in full swing, with more than one billion smartphones in use worldwide, a number that is expected to double in just a couple of years.

Consumers are constantly bombarded with messages – via television, radio, direct mail and virtually every other imaginable medium. With all the competing ads, it’s tough for retailers to cut through the clutter. As a result, they’ve come to expect low response rates. Merchants typi-cally also have low expectations when it comes to their ability to target potential customers because traditional advertis-ing blankets consumers by ZIP code or broad demographics in search of a small fraction of responders.

Smartphones – paired with digital signage and a proximity marketing strategy – can change this dynamic, reaching custom-ers via a medium that still cap-tures their undivided attention.

About the AuthorAlex Romanov is CEO of iSIGN Media, a leading North American multiplatform advertising solutions company that utilizes Bluetooth, Mobile, Wi-Fi and Location-Aware technologies to deliver rich media, permission-based messages to engage consumers more deeply and cost-effectively. Find out more at http://isignmedia.com/.

Messages are delivered about products and services that the consumer has implicitly ex-pressed an interest in by coming within range of the transmission.

With the right proximity marketing strat-egy and partner, these retailers get real-time metrics about customer preferences, all while protecting consumer privacy. Software and backend reporting systems gather, process and organize large datasets to yield meaning-ful business intelligence. This allows the mer-chants to gauge the effectiveness of any partic-ular message in real time, adjusting marketing campaigns to optimize revenue generation.

PROXIMIty MARkEtINg AND RESultSProximity marketing delivers incredible results for retailers such as convenience stores, gas stations and car washes. In one recent multi-location gas station installation, the retailer used digital antennas to broadcast an offer for a 10 cent discount per gallon of gasoline purchased; the response rate was nearly 25%.

Proximity marketing empowers retailers to deliver millions of impressions in a way that cuts through the messaging clutter, reaching consumers on their smartphones with relevant offers. It’s a win for consumers since their pri-vacy is protected 100% and they receive mes-sages about products and services that they’re likely to need.

A proximity marketing strategy is also a huge win for retailers. Not only can they drive revenue with attractive offers that they can adjust in real time, they can gain incredible insights into customer preferences – all for an investment that is just a fraction of the cost of a typical direct mail campaign.

The smartphone has revolutionized the way people communicate and interact with the world around them. Now it is changing the way retailers like gas stations, convenience stores and car washes generate revenue and get to know their customers.


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The vast array of prepaid and general purpose reloadable (GPR) solutions available today have enabled gas stations and convenience stores to serve as financial institutions for their customers. Many gas and convenience chains not only offer prepaid cards for general use or for specific purposes like wireless minutes or music downloads, but also a variety of gift cards for some of Canada’s most popular retailers.

Many people view prepaid cards as a gifting option or as a way to access digital or mobile content. These cards are also an extremely useful tool for managing personal finances. Consider that debit and credit cards often have the “Monopoly money” effect where it is easy to spend beyond your means because the card that does not seem

Gifting Convenienceto have a tangible end point. Prepaid cards, on the other hand, enable con-sumers to determine a spending cap for each of their budget categories and pay for them in advance, which curbs unnecessary purchases and over-spending.

Prepaid cards are also one of the most convenient payment options available. They are offered in-store and electronically by a vast array of retail-ers, and GPR products make adding funds for regular budgeting a breeze. GPR cards are one of the fastest grow-ing types of prepaid products, as they operate much like credit or debit ac-counts and are widely accepted as such, but they keep spending in check.

This expansion of available payment solutions and the increasing demand

from consumers has led to an exciting boom in the prepaid market overall, and the Canadian convenience sector particularly. A recent study conducted by NorthStar Research Partners, in col-laboration with InComm Prepaid Can-ada Inc., found that the sale of finan-cial products in the gas/convenience sector has grown exponentially in re-cent years. Sales numbers nearly qua-drupled from 2009 to 2012, and those numbers jumped 61 percent from 2011 to 2012.

Gift cards and GPR cards can pres-ent an extremely lucrative opportunity for gas station and convenience store owners, increasing consumer foot traffic and loyalty; however, there are important factors to consider, includ-ing the continually evolving regulatory

WHEN CONSIDERINg tHE bESt RESOuRCES FOR MANAgINg MONEy, CONSuMERS SHOulD INCluDE tHEIR lOCAl gAS StAtIONS OR CONVENIENCE StORES ON tHAt lISt.

By: Karen Budahazy General Manager, InComm Canada

CCCMag12 NovDec hlf1010ol.indd 1 10/12/12 1:42 PM

space. In Canada, new regulations are currently pending from the Federal government covering these types of products, and these are expected to be ratified by the end of 2013.

A fairly recent trend in the gas and convenience category, which has been extremely popular with both retailers and consumers, is the offering of re-wards and loyalty cards. Already a successful tool for grocery chains and apparel retailers, rewards cards are an ideal fit for gas stations and conve-nience stores. Many motorists simply pull into the nearest station when they need to fill up; however, reward cards encourage them to look for a particular station. As global gas prices skyrocket, rewards programs can be extremely powerful loyalty drivers to make con-sumers feel as though they are gaining something extra at the pump.

More, as filling up the tank has be-come an increasingly expensive line item in the personal budget prepaid gas cards have become popular for gifting. IAs well, it is common knowl-edge that gift cards can come in handy

as last minute gifts or as flexible gift options for those hard-to-shop-for people. For this reason gift card dis-plays are very prominent in many stores. A 2013 survey commissioned by InComm found that 41 percent of respondents pick up gift cards during their usual shopping trips. That stat underscores the enormous opportu-nity for added revenue that offering prepaid gift cards can hold. The survey also found that in 2012, 24 percent of respondents had purchased gas cards for other people, and 29 percent pur-chased them for themselves, and the average amount spent on those cards was $49.50. For a product with a very low initial investment, that amounts to a significant new revenue stream for retailers.

Merchandising has also proved to be an important factor in driving reve-nue for prepaid products. Gas stations and convenience stores vary in size, but have an edge over big box and grocery stores when it comes to pre-paid merchandising because they are smaller spaces and there are only so

many places consumers have to search to find what they want. Even so, retail-ers should consider that 54 percent of survey respondents indicate that they look for prepaid card displays at the cash counter. Placing those displays in the first place consumers look can make a significant difference in the number of cards sold.

Gas and convenience stores are all about offering their consumers exactly that: convenience. Prepaid cards and GPR cards are an ideal fit for this sector because they too are all about provid-ing convenient payment options. Gas stations and convenience stores are a weekly, if not daily, visit for many people, which means that the added benefit of prepaid – consumer loyalty – also aligns with retailers’ needs. See-ing success from these products is sim-ply a matter of staying on top of trends and customer demands and comply-ing with regulation. After that, retailers can sit back and watch their revenue streams steadily increase.


by: Aaron Barth

The Four Letter Word Your Customers Want to Hear

We’ve all heard it. We’ve all seen it. and, yes, We’ve all fallen for it.

[CONtINuED ON PAgE 37]

think about that FREE! gift you received when you signed up for that credit

card you never use. Or that FREE! ball mark repair tool you grabbed at the

last convention despite the fact that you never golf. Or that awful band you

put you and your friends through simply because cover at the bar was FREE!.

there can be no doubt about it: People lOVE free stuff. It just feels great.

As Dan Ariely, Professor of Psychology and behavioral Economics at Duke

university, explains in his groundbreaking book Predictably Irrational, “Zero

is not just another price... Zero is an emotional hot button – a source of ir-

rational excitement.” (Ariely 2008, 55)


by James Careless

Effective Ways to CutREFRIGERATION COSTS

According to Manitoba Hydro, refrigeration systems can account for

more than 50 percent of a c-store’s electricity bill. This expense applies

to everything from Slushee machines to glass door coolers, all essential

elements of a modern c-store’s product offerings.


Acquire Energy-Efficient Refrigeration Equipment

To reduce gasoline costs, turn in the Hummer for a Toyota Corolla. To cut refrigeration costs, replace power-sucking coolers with Energy Star-rated energy efficient coolers.

Such an equation seems obvious, but it isn’t. The reason? Many c-store operators get at least some of their coolers from vendors, in exchange for carrying their products.

The problem is that “vendors are responsible for the cost of coolers, but not the electricity they use”,” said Ian MacLellan. He is VP of Energyshop (www.energyshop.com), a Toronto-based energy conservation consul-tancy. “The cheapest coolers usually aren’t the most energy efficient, which means the c-store ends up consum-ing more electricity than it needs to,” MacLellan said.

Ideally, c-store owners can use their regular equipment replacement schedules to acquire energy-efficient coolers from vendors such as Huss-man, IMI Cornelius, TFI Canada, and Western Refrigeration. When doing so, be sure to ask about an Electroni-cally Commutated Motor (ECM). It is a high-efficiency brushless DC motor that uses significantly less power than

When you’ve got three slushee maChines sitting side by side, eaCh extraCting 20,000 btus of heat from the drink mix to make and maintain the iCe, that’s a lot of heat.

conventional AC motors, thus cutting refrigeration costs.

How much less? “About one-third less, if not two-thirds,”said Adam Dun-cannon. He owns Delta-Therm Refrig-eration Services in Calgary, a provider of refrigeration installation and repair services. Delta-Therm’s c-store clients are finding these motors to be good investments. “Payback on investment occurs pretty soon after we install ECMs, when replacing refrigeration coils or doing new installations,” Dun-cannon said.

Another option is to ensure that the cooler’s excess heat is properly vented. Again this sounds like a no-brainer, but the truth is that many stores allow the heat extracted by their refrigeration systems to be dumped back into the store. This increases the store’s interior temperature, making the coolers and the air conditioning run more often; both resulting in higher energy con-sumption.

“This may not sound like much, but when you’ve got three Slushee machines sitting side by side, each extracting 20,000 BTUs of heat from the drink mix to make and maintain the ice, that’s a lot of heat,” said Alex Pettes. He is president of TFI Canada in Brampton, Ontario. It distributes Taylor soft serve/frozen yogurt, slush/frozen

Cost-conscious c-store owners will do everything possible to

reduce their refrigeration costs, to drive down hydro bills.

the key to achieving this lies in reducing how much power

a c-store consumes in keeping products cool.

HERE ARE SOME EFFECTIVE WAYS TO MAKE THIS HAPPEN.


coffee beverage, and milkshake mak-ers to-c-stores; all of which generate heat.

“One solution is to have your re-frigeration systems installed such that the coils sit outdoors,” Pettes advised. “This way, the heat is expelled out-side. You don’t increase the c-store’s temperature, which makes the coolers and AC work less – and cost less.”

Manage Your Coolers More Effectively

Pre-set defrost cycles are a standard feature of coolers. But defrost cycles require a lot of heat to do their jobs. To minimize their impact on the bottom line, they should be set to run when electricity costs are at their lowest, during off-peak hours.

“Electricity during peak periods costs more than twice as much as electricity used during off-peak hours at night and on weekends,” said Ian MacLellan. “So take advantage of this fact to cut your hydro bill.”

Another option is to turn off anti-sweat heaters. They are only needed to keep doors unfogged during the summer months. Yet many c-stores let them run unnecessarily all year-long, and pay dearly for the privilege.

One last cost-saver is to regularly clean the dust from cooler refrigera-tion coils. “When coils gets dusty – and they all get dusty – they don’t shed heat as effectively,” MacLellan said. “This makes coolers work harder to stay cool, requiring more power, and thus driving up energy expenses.”

Switch to LED Lighting

LED lights use a fraction of the power used by conventional incandescent and fluorescent lights, last much longer, and emit no heat to speak

of. So it makes sense to buy new coolers equipped with LED lights, and retrofit older coolers with LEDs too.

GE’s Immersion LED display lighting systems can consume up to 85 percent less power than fluorescent lights – and fluorescent uses less electricity than

incandescent – and requires less maintenance to boot. Immersion LED lights are available for both vertical and hori-

zontal coolersIn the U.S., the Wawa chain of over

more than 600 c-stores installed GE Im-

ge’s immersion led disPlay lighting systems Can Consume uP to 85 PerCent less PoWer than fluoresCent lights

[CONTINUED ON PAGE 41]

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edmonton’s sylvain blouin is looking to be the big boPPer of the CarWash industry. the retro style and the innovation of his neW roCk-n-Wash™ Progeny might just get him there.

Hey, Baby!

photo: John Kroetch Photography



Sylvain blouin is giving birth to a new way to clean vehicles. Now after years of labour pains he is ready for the final push in an effort that will breath life into what will be one of North America’s most innovative carwash facilities. He expects the outcome to be worth the effort

that has included sourcing the best equipment, investing millions of dollars and even lobbying the Alberta and Edmonton governments to get behind new age water reclamation practices that would green light his Rock-N-Wash™ concept.

His vision is a definite departure from the standard fare at many Canadian and US carwash locations. First, there is the fun of the 50’s and 60’s themed decor that has him dressing like Elvis in photos to promote the business. Next is the idea that carwashes can be a bet-ter overall consumer experience. This follows through with a broader

ground breaking Ceremony Celebrationa. Sylvain & his wife Louise unveiling of Signage on the lotb. Sylvain speaking to friends and family membersc. Truck Bay Foundation walld. Superintendent Extraordinaire Calvin with Loyal Companion Abbye. More speech by Sylvainf. Foundation Wallg. Elvis has his Car Ready to Rock-N-Wash™h. Tunnel slab


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Big BoppeR of the CaRwaSh induStRy


range of service and product selection. Rock-N-Wash™ finishes up with system innovation that not only gets cars and trucks cleaner, but is also eco friendly in an approach that promotes sound environmental stewardship.

A senior business executive that worked with some of the top names in the corporate world, Blouin found his life rocked by a series of shifts with these majors. He got caught up in the reorganization and downsizing wave that hit US and Canadian business over the past couple of decades. He finally had enough and decided to take his learning from 20 years at ‘Hard Knocks University’ and use it to create a project he could control from concept to completion.

His conception is known as Rock-N-Wash™, a soon-to open facility located at 4803-55 avenue or at the Corner of 50th Street and Whitemud Drive in the Alberta capital. Under a life-size model of Elvis sitting in a 1957 Chevy will be three lines for washing. In one line there will be a high-end, 100% friction free conveyor belt tunnel where state of the art systems ensure the maximum in full service car-wash experience. A client will be able to get their vehicle completely washed from pre-soak to tire shine & spot free rinse in about 2 minutes. In another line customers will use drive-thru wash bays in a fog free environment that are expansive and easy to move through with one direc-tion driving where clients don’t have to back out when finished cleaning their cars. Blouin has a patent pending on the design. There will also be larger lines for truck and RV business. Here Blouin plans two 110-foot bays with four service points and four sani dumps. Each line will have its own exit to make cleaning quick and efficient with capacity of 100 cars per hour in the tunnel.

“We are also working to make this the easiest carwash

at Rock-n-wash™ not only is there a massive amount of 50’s/ 60’s style signage and memorabilia that let people know where they are, but Blouin is launching a comprehensive website that talks about the experience, the services and the specials.

a customer has ever had. Once we have established their account, a tiny computer chip in the windshield will pro-vide client data. When you leave you will get an itemized statement charged to your credit card. It’s as easy as driv-ing in and driving out.

According to Blouin, he saw the opportunity when he looked at the lack of technology used at most carwashes. “There is usually a sandwich board at the side of the road telling people they are open. Inside, wash bays are often dirty, noisy, and frequently located in out of the way lo-cations that make them unattractive to customers such as women who have told us they feel uneasy about the entire experience but do it because they want a clean car. I thought I could develop a superior carwash experience and researched the idea for quite a while before com-ing up with the business model. Now I am dedicating long days to pull things together and get all the details in place.”

At Rock-N-Wash™ not only is there a massive amount of 50’s/ 60’s style signage and memorabilia that let peo-ple know where they are, but Blouin is launching a com-prehensive website that talks about the experience, the services and the specials. “Very few if any carwashes do this. Its simple marketing and I know this is how a very large portion of the population now shop,” he says, re-marking that his years at a leading computer company taught him much about the power of the Web.

The experience starts the minute you drive onto the lot and switch your radio to the Rock-N-Wash™ station that plays hits from the era. He even worked with manufactur-ers to lower the noise level on blowers and jets. “Why have all this great music if you can’t hear it?”

Rock-N-Wash™ will be a visual experience as well.



belanger Duratrans XD Conveyor System – 90-100 Cars per Houra. Rollers moving car forward through wash cyclesb. DuraShiner Groovy Shinec. DuraShiner Roller Applicatorsd. DuraScrubber Soft Wheel Cleanere. DuraScrubber cleans deep between wheel spokes

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Blouin reports customers will drive thru under a disco ball and LED lighting will further enhance the ‘eye candy’ of the facility that sports a wealth of iconic imagery.

According to Blouin his vision is one that uses recycled cleansed water where a lot of effluent does not end up in storm drains and river systems. To achieve this he has had to lobby the government hard due to the fact that Edmonton is one jurisdiction in Canada that does not es-tablish water use standards for carwashes at this point. He had to do a lot of back and forth between government departments to get them to see the benefits of his system that would purify water used and save any concentrated effluent for removal.

“This system is state of the art and is in use in a wide number of other areas. With this type of system both cars and the environment get clean. It’s a win/win. It just took a bit of time to get the right government department be-hind the plan.”Leading Suppliers helping Make Carwash historyHelping to make it all happen are industry leading suppliers like Belanger, Cleaning Systems Inc (CSI) and New Wave, companies that are all about efficiency, environmental stewardship and customer service.

A true industry standout, Rock-N-Wash™ is built to de-liver an unparalleled clean – and a superior customer ex-perience. To achieve this, Blouin has worked extensively with equipment supplier Belanger, Inc., to create the wash that brings the Rock-N-Wash™ vision to life. According to Belanger Tunnel Product Manager Sean McBride, “Syl-vain is committed to providing the best cleaning result for the car, along with the most pleasant trip through the tunnel for the driver.”

This trip takes place on Belanger’s DuraTrans® XD con-veyor system, a zero-grease point design that reduces maintenance costs, increases the wash’s uptime, and pro-vides the smoothest possible ride through the Rock-N-Wash™ tunnel. Along the way, customers encounter an array of colorful powder-coated equipment with a color scheme unique to Rock-N-Wash™. The wash utilizes Be-langer’s Titan VPS™ (Vehicle Prep System), which uses 85 gallons per minute of all-recycled water to thoroughly prep vehicles for washing, at a low cost and with little envi-ronmental impact. Then it’s on to the DuraJet™ High Pres-sure Arch, that features 19 spinning ‘turbo’ nozzles and a trapezoidal ‘swaying’ motion for overlapping coverage from every nozzle, along with custom LED illumination that supports the Rock-N-Wash™ brand. A separate Durame-leon™ Arch uses LED-illuminated flipping manifolds for total application coverage and eye-catching action.

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Because clean wheels are hugely important to custom-ers, Rock-N-Wash™ relies on Belanger’s ‘one-two’ combi-nation of touchless and touch-based wheel cleaners. The DuraBlaster™ Touchless Wheel Cleaner pivots to follow each wheel for four feet of travel, for extended clean-ing even at high wash speeds. The DuraScrubber® Wheel Cleaner employs a bi-level brush to clean deep between wheel spokes while also delivering sparkling clean rim foregrounds. To really complement the clean wheels, the DuraShiner® CV Tire Shiner applies dressing for shiny, black tires – rolling on the application for ‘rim to tread’ coverage with minimal waste.

Lastly, an array of Belanger AirCannon™ Dryers provide powerful columns of air for all-over vehicle drying, while blasting water out of mirrors, doors and body character lines – ensuring Rock-N-Wash™ customers drive off fully satisfied with vehicles that are clean, shiny and dry.

At California-based New Wave Industries, they offer Reverse Osmosis and reclaim systems engineered with innovative technology for efficient, cost effective opera-tion. The PurClean™ Spot-Free Rinse system provides an environmentally friendly means of pre treating the water hardness allowing the elimination of softeners and the brine water associated with them yet still providing a high quality Spot Free rinse. The PurWater™ Recovery system is engineered to reduce water and sewer usage and costs by as much as 85% by providing odor free 5 micron quality water suitable for all washes while not adversely affecting wash quality. Consider that a wash like Rock-N-Wash™ could use more than a million liters of water every month without a system like this in place.

Alongside the cleanest water, Rock-N-Wash™ is look-ing to CSI’s Lustra™ Professional Car Care Products di-

Rock-n-wash™ will be a visual experience as well. Blouin reports customers will drive thru under a disco ball and LED lighting will further enhance the ‘eye candy’ of the facility

Rock-N-Wash™ coming to life! Precast Concrete Panels assembleda. Tunnel Assemblyb, c, d. Bracing, 22,000 lb. panels

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vision for its revolutionary ultra concentrated carwash chemical line – Ultraflex®. Utilizing Ultraflex in the wash process will enhance Rock-N-Wash™ ability to create a superior customer experience and exceed expectations, providing consistently clean, shiny, dry cars.

CSI’s SAS™ Solution Application Systems division has been chosen to be the primary supplier of several key chemical delivery systems. The Mizer pump and injector manifold systems will provide precision metering of the chemicals, reducing the overall consumption by as much as 15-20% over conventional chemical metering systems. Here, Rock-N-Wash™ is expecting to reduce operational cost and further enhance the in-bay customer experience.

“Utilizing Ultraflex’s full product line of carwash chemi-cals allows Rock-N-Wash™ to provide the customer with not only a consistently clean, shiny, dry car, but also to provide knowledge to the customer that they are choos-ing to have their cars washed at a facility that actively uses products that are environmentally safe for our planet,” says Terry Tilford, Assistant Vice-President at CSI’s Lustra Division.

He mentions that CSI is ISO 9000 and ISO 14000 cer-tified and produces the Ultraflex product line that is Earth Ready®, meeting environmental criteria identified by EcoLogoM, EPA’s Design for the Environment (DfE), and European Union (EU) environmental organizations. “These products are non-toxic, friendly to the ozone lay-er and free from aromatic solvents, NPE, HF/ABF, phos-phates, formaldehyde and other harmful substances. This was an important criteria for Sylvain when he was design-ing Rock-N-Wash™.”

In addition to providing top quality results on the cus-tomer’s cars and being environmentally friendly, Ultraflex further enhances Rock-N-Wash™ operations by provid-ing backroom space savings with product packaging in one-gallon containers and dispensed through reservoirs mounted onto the walls of the equipment room. Unlike conventional drums, the Ultraflex system requires mini-mum backroom space and eliminates product waste typi-cally left behind in large conventional chemical drums. All empty gallon containers of the Ultraflex products can then be community recycled along with other recyclable materials generated by the operator. The Ultraflex prod-uct line will be installed in the self serve bays, the tunnel wash and the truck wash area.

The SAS division will be supporting Rock-N-Wash™ by improving the chemical metering, cost reduction and the customer experience. The Mizer is a solution distribution and application system that maintains a consistent flow of solution and water to the wash allowing for minimum

Lustra Professional Car Care Products



product usage and maximum coverage, cling and show. They are better able to control their costs and get bet-ter results by using less chemical. The Mizer eliminates countless pumps and allows for a simpler backroom.

“For our customers at Rock-N-Wash™ it’s all about re-sults. Our job is to get them there with the best experi-ence possible,” thus our slogan “Revolutionizing the Car Wash Experience™ comments Sylvain.

Edmonton’s Rock-N-Wash™ is now under construction with a projected late May to early June opening date. Blouin remarks that this location is the headquarters of what he has designed as a chain of operations that will change the face of carwash in Canada and the US.

“This is my vision and as I put in the hours to get this first location up and running I have to say that it has been a challenge, but one that has been highly worthwhile as a point of personal achievement and creativity. I am thank-ful to my groovy general contractor – kor-Alta, my car wash equipment guru – Pumps & Pressure, my Architect & Structural Engineer – Richards Consulting, my precast concrete experts – Eagle builders my several additional engineers – AECOM, my designer – ZIOlA New Stu-dio – my suppliers – belanger, New Wave, lustra, my I.T. team, lender, accountant, lawyer and the support of my friends and family, you are all FAb, gROOVy, HIP, PRIMO! This is my baby and I’m proud of it.”

Thank You, Thank You, Thank You!

“for our customers at Rock-n-wash™ it’s all about results. our job is to get them there with the best experience possible,” thus our slogan “Revolutionizing the Car Wash Experience™”

the Mizer Chemical Injection System combined with the lustra’s ultraflex allows for an organized & efficient mechanical room.


Sylvain blouinPresident – FounderRock-N-Wash™Revolutionizing the Car Wash Experience™To learn more about Rock-N-Wash™ visit: www.Rock-N-Wash.com


mersion RV30 LED lights in its vertical coolers. Doing so has saved the chain an average of $2,000 a year per store power costs, which works out to $1.2 million annually – all thanks to LED lighting.

“Immersion LED has become our refrigerated display lighting standard,”said Scott Boorse in a joint GE/Wawa news release. He is Wawa’s energy and petroleum opera-tions manager. “All new construction starts with GE product in our cooler boxes,”Bourse said.

Look to Local Utility for Help

Many utility companies have conservation programs to help c-stores reduce their power use. Manitoba Hydro’s program is called “Power Smart for Business”, and can found online at hydro.mb/psfb.

“Our Commercial Refrigeration Program offers more than 15 different incentives for energy efficient equip-ment and technology upgrades,” said Cheryl Fey, a marketing analyst with Manitoba Hydro. “Upgrades such as vertical display case doors, heat-free doors, anti-sweat controls, night cov-ers, mechanical upgrades, new gas-kets, strip curtains and automatic door closers for walk-in boxes, and LED lighting are eligible for incentives.”

Other provinces have similar con-servation programs for business. In Ontario, the Ontario Power Authority offers a number of “saveONenergy” programs through all provincial elec-tric utilities.

Under the Small Business Lighting Program, for instance, qualifying busi-nesses can get up to $1,500 (plus tax) worth in free energy efficient lighting and equipment upgrades. There are also incentives for a variety of other equipment.

The Bottom Line: Refrigeration Costs Can Be Cut

With options such as energy-efficient coolers, lED lighting, proper

heat venting, coil dusting, and aid from local utilities, there is no

reason for many c-stores to be paying as much as they do for

refrigeration. At least some of the money being spent by these

stores on electricity can be turned into profit – and should be.

[CONTINUED FROM PAGE 31]

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By Denise Wight

The State of Water Reclamation in

Canada

water is the lifeblood of the planet, without it, life would cease to

exist. That being said, one of the most glaring problems facing the world today is access to fresh water. Water is considered a ‘renewable’ resource, it makes it back into the hydrologic cycle so it can be used again and again; however, pressures on the resource are growing. Between 1972 and 1996, Canada’s water usage increased by 90% while the population increased only 33%. Pollution of surface and groundwater further reduces the supply. The problem is compounded when we take a look at Canada’s ageing infrastructure. Environment Canada states that The Canadian Infrastructure Report Card 2012 suggests a possible need for as much as $80 billion to replace aging water, wastewater and storm water infrastructure that is already

Between 1972 and 1996, Canada’s water usage increased by 90% while the population increased only 33%.

water and sewer rates have risen 25% on average since 2006.

implementing a properly designed water reclamation system can save 80-85% on water and sewer bills.

water reclamation can save an operator anywhere from $8,000 to over $20,000 a year in water and sewer costs.

appraised as being in ‘fair’ to ‘very poor’ condition. It has been estimated that Canadian municipalities currently face some $31 billion to repair and maintain the existing capital stock, and an additional $56.6 billion for new infrastructure (Mirza, 2007). According to the 2011 Municipal Water Pricing Report produced by Environment Canada, water and sewer rates have risen 25% on average since 2006 and will continue to climb. Not only are rates going up but municipalities are switching over to volumetric charges vs. flat rate charges which means customers will be charged for every liter of water used and sent down the drain. What does this mean to carwash operators? Water and sewer bills will continue to skyrocket. The use of water reclamation can save an operator anywhere from $8,000 to over $20,000 a year in water and sewer costs.

CITY STATE WASH MODEL CARS PER YEARANNUALSAVINGS ROI/MOS.

HOUSTON TX TUNNEL 96,000 $50,526.72 6 MOS.FORT SMITH AK TUNNEL 60,000 $29,994.00 10 MOS.MOBILE AL TUNNEL 86,400 $24,759.00 12 MOS.KNOXVILLE TN TUNNEL 90,000 $45,914.00 7 MOS.SAN ANTONIO TX TUNNEL 144,000 $59,270.00 7 MOS.SAN DIEGO CA INBAY AUTO. 30,000 $14,348.00 18 MOS.RICHMOND VA INBAY AUTO. 42,000 $7,957.00 33 MOS.


An easy solution to this problem is water conservation; do more with less. In the carwash industry this means en-suring there are no leaks in the equip-ment room or wash bay, using zero degree nozzles, using high efficiency Reverse Osmosis systems in conjunc-tion with RO reject recovery, eliminat-ing the use of water softeners (they typically dump over 750 liters of brine water per regeneration) and imple-menting water reclamation systems. All of these efforts will save water us-age but implementing a properly de-signed water reclamation system can save 80-85% on water and sewer bills, AND, can qualify for rebates from local municipalities.

Some municipalities are realizing that water conservation can be the key to their sustainability as well. Accord-ing to Renee Chu, a Water Consultant

for Toronto Water, water conserva-tion lessen the burden on water and waste water treatment plants, saves on electrical usage as well as saves them both short and long term costs. It is for this reason that Toronto Water has created the Water Capacity Buy-back Program. The Water Capacity Buyback Program is for commercial and institutional organizations that significantly reduce their water usage by implementing water saving equip-ment such as water reclaim systems. The process is fairly straight forward, a water audit is performed by Toronto Water, they determine what processes are eligible and provide an estimate of water savings, you implement the wa-ter saving processes, and they verify the implementation and then present your organization with a cheque for up to 30 cents per liter of water saved per

average day. These rebates can range anywhere from $2,000 to over $15,000 depending on car wash volumes and water saved, they can help defray the capital cost of equipment.

The good news is there are many programs similar to Toronto Water’s in the Greater Toronto Area, the bad news is other Canadian provinces are not near as progressive. While some parts of Canada mandate the use of reclaim in carwashes (Quebec City comes to mind), other parts actually prohibit it. Alberta’s plumbing code prohibits the use of reclaimed water and requires that carwashes operate with potable water and drainage to sanitary sewer. They fear contamina-tion of water could be a health risk fac-tor as they compare carwash reclaim water to toilet bowl flushing. In realty, carwash reclaim water is NOT waste-water as it does not contain discharge water from toilets, urinals etc.. In fact, with a properly designed reclaim, the treatment of carwash reclaim water greatly improves the quality of the wa-ter, making it safe for human exposure and discharge to the environment.

Education is the key, we in the car-wash industry need to work with local municipalities to educate them on the benefits of an environmentally friendly carwash, it not only benefits the car-wash, it benefits the municipality.

REFERENCES:Evans, greg New Wave Industries; Technical Engineer RE: Carwash and water re-useChu, Renee Toronto Water; Water ConsultantMirza, S. 2007. Danger Ahead: The Looming Collapse of Canada’s Municipal Infrastructure (2007 FCM–McGill survey). Ottawa: Federation of Canadian Municipalities.Environment Canada. 2011a. 2006 Municipal Water and Wastewater Survey Pricing Summary Tables. Ottawa: Environment Canada.


but how does FREE! actually work, and how – ironically –canyouuseittoboostyoursales?To get at the inner workings of FREE!, let’s briefly look at an experiment that Ariely and his colleagues ran to test the effect of FREE!

In the experiment, Ariely and his colleagues set up a table in a large public cafeteria and offered customers one of two different kinds of chocolates – Lindt truffles and Hershey’s Kisses – at two different prices.

Lindt truffles, as we all know, are a premium chocolate item. Hershey’s Kisses, on the other hand, while delicious, are, shall we say, a lesser-chocolate.So what happened? How did their “customers”respond?When the price of a Lindt truffle was offered at 15 cents and a Hershey’s Kiss at 1 cent, not surprisingly customers compared the relative quality and price of the Kiss against the truffle and made a predictable choice: 73 percent chose the Lindt truffle and 27 percent chose the Kiss. A Lindt truffle for 15 cents? Sign me up!

but HERE’S WHERE tHINgS gEt INtEREStINg.In the next phase of the experiment, the experimenters dropped the price of the Lindt truffle to 14 cents and the Hershey’s Kiss to FREE!.Whatdoyouthinkhappened?Before you answer this question, think about it: Should this tiny 1 cent reduction in price make a difference? After all, the relative price of the two chocolates hasn’t changed (nor obviously their relative quality): the truffle is still 14 cents more than the Kiss.

But guess what? The Kiss now became numero uno in the eyes of the customers. 69 perc nt of them chose the Kiss (up from 27 percent), while only 31 percent (down from 73 percent) chose the premium truffle at the prohibi-tive price of 14 cents.

Four letters. Zero difference in relative price. One com-plete reversal in customer preference.

Wow.Sowhydidthishappen?HowdoesFREE!work?To put it very simply, FREE! is emotional. As Ariely says, FREE! elicits in us, “such an emotional charge that we perceive what is being offered as immensely more valuable than it really is.” (Ariely 2008, 60)

[CONTINUED FROM PAGE 27]

The reason this happens is connected with customers’ fear of loss.

When an item is FREE!, there appears to be no possibil-ity of loss, no downside to their “purchase”, no risk – After all, it’s free.but with a non-free item, things are different.In these (normal) cases, the customer has to give up something – money – to get something. And perhaps they won’t choose wisely. Perhaps they’ll be unhappy with their purchase, unhappy with what they spent their hard-earned money on. Uh oh. Now there is a downside. Now there is risk. Now there is potential loss. Suddenly, they need to think about it.

So FREE!’ works by producing in customers an emotion-al response that makes them temporarily forget, ignore, downplay, or pay less attention to the invisible downside of their choices – “The Kiss doesn’t taste as good as the truffle, but who cares, it’s FREE!”. In other words, it makes them attach a higher value to things that under “cooler” more rational conditions they wouldn’t.

The key insight, then, is the idea that FREE! can be used to inflate your customers’ perceived value of an item or service and, in turn, greatly raises their their desire to buy it, even if, under normal “non-free” conditions, they wouldn’t.Sohowcanyouusethistoincreaseyoursales?Well, I suggest that you model the following classic application of FREE! in your store. It’s the free shipping gambit used by many online retailers.

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By Patrick JeitlerProduct Manager for Wayne, A GE Energy Business

Over the last century, typical fuel dispensing equipment – more commonly referred to as a gas pump – has undergone tremendous evolution, turning this once simple device into a high-tech machine. Today’s dispenser can not only blend many different grades of fuels from two feedstock grades and securely process credit and debit transactions, but also interface with a variety of point-of-sale systems, connect to the internet, and play media.

Yet at its core, the fuel dispenser is a precision measur-ing device. It is required to accurately measure fuel to at

Understanding Meter Calibration

FOR RETAIL FUEL DISPENSERS

least .005 ml/Liter dispensed while operating at flow rates up to 38 liters per minute. While there are a few ways to measure the fuel to this level of accuracy, the most com-mon type is the piston meter. With this type of meter, measurement of flow is determined by the displacement of each cylinder, representing a known quantity. As fuel pumps through the meter the piston moves back and forth, which rotates the output shaft. The fuel flow has a direct and substantially constant relationship to the rotation of the output shaft. By connecting the output shaft to the pulser assembly, the rotary movement of the meter can be


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VANCOUVER NANAIMO EDMONTON CALGARY SASKATOON REGINA WINNIPEG MISSISSAUGA OTTAWA MONTREAL MONCTON DARTMOUTH ST.JOHN’S778.588.7635 250.753.4188 780.468.4454 403.735.1103 306.665.0223 306.721.1030 204.632.0043 905.670.8863 613.224.0685 514.355.2366 506.861.1010 902.468.7342 709.747.0015

Sohowdoesmetercalibrationwork? A certified test measure is used to validate the accuracy of the dispenser during the verification check. A test measure is essentially a rigid steel container with a graduated glass tube in which a zero mark on the tube indicates exactly 20 liters. Before calibration may begin, the technician performing the calibration must ensure the test measure is on level ground, or the reading of the graduated glass tube will be incorrect. In addition, he or she must take care not to pump too fast once the can fills, or one risks spilling a few drops of fuel requiring the procedure to be started over.

To initiate the test, the steel container has to be wet, which is accomplished by filling it with fuel and then drain-ing the can for 20 seconds. This process ensures that the first reading is the same as all subsequent readings. Next, the service provider fills the container with fuel watching the gross and net volumes displayed on the fuel dispenser. Then he or she stops fuel flow at exactly 20 liters gross volume. The net volume displays the temperature com-pensated value. During the calibration test, the technician uses a calibrated temperature probe and manually calcu-lates the net volume comparing it to the indicated net volume; thereby verifying functionality of the temperature sensor built into the dispenser.

If the test measure reads within 100 ml, the dispenser is within the acceptable standard range as determined by

converted into electrical pulses which are counted by the dispenser’s computer.

Just like the piston rings in a car, the internal piston seals wear, and the meter loses accuracy over time. This depre-ciation is what is known in the industry as “meter drift”. In most cases, meter drift causes more fuel to be dispensed than is calculated – resulting in revenue loss to the retailer. While the loss per meter is relatively small, in sum and over time it may result in several thousands of dollars lost. Websites like www.stopfuelloss.com help calculate lost revenue based on several parameters.

Luckily, the meters in a fuel dispenser can be readjusted, or calibrated, to compensate for the wear and tear of the internal piston seals. Measurement Canada, the govern-ing body responsible for developing and administering measurement standards and certifying measuring devices, currently requires a fuel dispenser to have accuracy within +/- 100 ml for every 20 liters of fuel dispensed.

Measurement Canada and its Authorized Service Pro-viders inspect all measuring devices intended for use in trade. Inspections are performed before a device is first used in trade, and periodically during its lifetime, to en-sure consumer and business confidence in the fairness and accuracy of measurement-based transactions. Inspections are part of a thorough process of measuring device evalu-ation, approval, and monitoring. (Measurement Canada website, February 6, 2013)


Measurement Canada and no further action is required. Outside of this range, recalibration is required. Each dis-penser manufacturer has different procedures to adjust meter accuracy. Some companies compensate electroni-cally while others require mechanical adjustments. During calibration, the meter must be calibrated to zero, mean-ing exactly 20 liters. Setting it slightly higher or lower is not allowed under Measurement Canada’s regulations. Once the meter is calibrated, the authorized service pro-vider seals the calibration port with a lead seal.

Typically, the meter is tested at both slow- and fast-flow rates. A large disparity in accuracy between the two speeds indicates a meter that is worn beyond calibration capabilities and requires replacement.

The ideal temperature to calibrate meters is around 15 degrees Celsius. Temperature compensation calcula-tion becomes difficult as the fuel changes temperatures while it flows from the underground storage tank into the calibration can. Extreme cold or heat can cause the metal test container to expand or contract. This causes inac-curacies, which have to be compensated mathematically. Also during the calibration test, fuel evaporation, which varies by temperature, can contribute to less than perfect measurements.

The frequency of calibrating fuel meters depends largely on the volume of fuel dispensed through the meters. Piston meters wear down and drift continuously. Measurement Canada prescribes a two-year test cycle, but many retailers choose to verify their calibration more frequently in order to curb fuel loss, and consequently revenue loss.

Newer meter designs, such as the axial flow meter, eliminate the pistons altogether. Instead, the fuel is pushed through a set of interconnected spindles with very tight clearances between the spindles and cylinder walls. Without the friction found in piston meters, the in-ternal components are not subjected to abrasion allow-ing the meter to maintain its accuracy for years instead of months. Furthermore, this new axial flow technology requires 30 percent less pressure, which may yield up to a 20 percent increase in flow rate. The meter helps to reduce the time it takes for customers to fuel their cars, which means they spend less time at the pump. When turnover at the pump is faster, retailers have the ability to serve more customers. And what retailer doesn’t like to have more customers?

U.K.B.A C.C.I.C


U.K.B.AC.C.I.C

SEPTEMBER/OCTOBER 2011

The Best Things You Never Realized About ATMs귀하가 몰랐던 현금자동지급기(ATM)의 장점들

Why Icelandic Locals Dine at The Gas Station 이이슬랜드 사람들은 왜 주유소에서 저녁을 먹을까Clean Up in Aisle Six! Finding Faults in the Salt스낵 진열대를 정리하자! 소금에 있는 나쁜 점들Blurred Lines – Diverse Markets Mean Declining C-Store Revenues불분명한 유통업계 경계선- 유통업계의 다양화는 편의점 매출 감소 의미

Other People’s MoneyThe awful truth about where those pesky credit card fees actually go.

Tobacco Icon Ron Funk Gets

Up Close and Personal

The Environmentally Correct C-Store

Calibrating meters so you get what you pay for

January/February 2009

1940

JULY / AUGUST 2010


U.K.B.AC.C.I.C

U.K.B.A C.C.I.C

PM

41

67

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GAS KINGCELEBRATES

25Y E A R S OF GIVING BACK

창업 25주년을

맞는 개스 킹

주 유 소 소 개

Pump Up the Volume: The Humble Gas Pump is Not to be Taken Lightly 주유소 개스 펌프기 변천사 : 개스 펌프기가 단순해 보인다고 가볍게 보아선 안된다

Western Convenience Stores Association Tells Us The State of Your Industry 서부 캐나다 편의점 업계 실태 보고서

Bullfrog Croaks Up Big Energy Savings 맥스 편의점의 대대적인 에너지 절감 방안

Cover

Bottled Water:Clearly Where it’s At

Mid Island Co-op: Celebrating the

Big 5-0

The Top Ten Ways to Wash Up Profits For

YOUR Carwash

WARNING: Growth Opportunities May Be Closer Than

They Appear

www.conceptphoto.ca | Lance Sullivan | Concept Photography

March/April 2009

Hot and Cold Beverages and Their Various Taste Sensations 냉·온 음료들과 다양한 맛의 세계

Prepaid Cards are Here to Stay 선불 카드 정착 단계 진입

Carwash Technology: Greener, Meaner, Cleaner세차 기술 : 보다 친환경적이고, 솜씨좋고, 깨끗하게

IN THIS ISSUE:

U.K.B.AC.C.I.CU.K.B.AC.C.I.C

MARCH / APRIL 2010

CHIP AND PIN TECHNOLOGY COMING TO A C-STORE NEAR YOU!

U.K.B.A C.C.I.C


U.K.B.AC.C.I.C

JULY/AUGUST 2011

A WINK IS AS GOOD AS A NOD... NO, IT’S BETTER!COLD MEANS GOLD TO C-STORESAUTOMATED FUEL MANAGEMENT SERVICES SERVE YOUR BOTTOM LINE

Change Brings ChallengesServicing The North Country has its own set of rules

변화에는 도전이 따른다북쪽 나라에서의 서비스 사업에는 그 지역만의 룰이 있다

The Carwash TrilogyPackaged and Bundled Just For You

카워시 3부작(Trilogy)귀하를 위한 맞춤형 서비스

U.K.B.A C.C.I.C


U.K.B.AC.C.I.C

MAY/JUNE 2011

MAN

ITOB

A MAGAZINE PUBLISHERS ASSOCIATIONWinner

Best Editorial Package (B2B/Association)

2011

Change Brings ChallengesServicing The North Country has its own set of rules

변화에는 도전이 따른다북쪽 나라에서의 서비스 사업에는 그 지역만의 룰이 있다

The Carwash TrilogyPackaged and Bundled Just For You

카워시 3부작(Trilogy)귀하를 위한 맞춤형 서비스

Serving the Convenience, Carwash, and Petroleum industries

If you want to reach diverse new markets advertise with us!

Call Cody Johnstone at 416-838-4674 or email [email protected]


Canada has always been a country that has embraced the potential—both economic and environmental—of alternative fuels. In fact, in June of 1995, Canada passed the Alternative Fuels Act, which was designed “to accelerate the use of alternative fuels for motor vehicles” based on the country’s “commitment to environmental reform and better control over the emission of greenhouse gases, notably carbon dioxide, and other air pollutants.” This act came into being a full 10 years before the passage of the United States Energy Policy Act of 2005, which mandated increased infrastructure development, production and consumption of alternative fuels in the U.S.

Then, in 2007, Prime Minister Stephen Harper announced the creation of the “ecoENERGY for Biofuels Program,” which would be administered by Natural Resources Canada (NRC), a department within the country’s Office of Energy Ef-ficiency. The aim of this program is to ex-pand Canada’s commitment to increas-ing the use of renewable biofuels in order to reduce greenhouse gases, encourage greater domestic production of biofu-els, accelerate the commercialization of new biofuels technologies, and provide new market opportunities for agricultural producers and rural communities. As re-ported in Canada Biofuels Annual 2012, in July 2011, Canada also implemented a federal mandate of 2% renewable con-tent in the national distillate pool, which is in addition to the 5% mandate of re-newable content in the national diesel

By Aldo Sucaldito

The State of Alternative Fuels in Canadathe searCh for Ways to reduCe the amount of harmful emissions from traditional motor fuels has helPed raise the Profile and imPortanCe of the Country’s alternative-fuel marketPlaCe

and heating oil pool. The new 2% re-newable content level in distillates will go into effect in 2014.

“Canada has always been at the fore-front in recognizing the vast potential of the alternative fuels market,” said Steve Stewart, Canadian District Manager for OPW Fueling Components, Cincinnati, OH, USA. “The country’s alternative-fuel production and use mandates have al-ways been firm but fair, and producers have risen to the challenge of meeting these new standards.”

SuRVEyINg tHE FIElDAmong the alternative fuels refer-

enced in Canada’s Alternative Fuels Act of 1995 were ethanol/biodiesel, pro-pane (LPG), natural gas (CNG/LNG) and hydrogen. As we approach two decades since the act’s implementation, let’s take a look at where each of these alternative fuels stands in the Canadian motor-fuel marketplace:• Ethanol. According to Canada

Biofuels Annual 2012, the 2% federal mandate of 2011, combined with the edicts of the ecoENERGY for Biofuels Program, has helped boost Canadian ethanol production to nearly 1.95 billion liters (502 million gallons) in 2012, up 40% from 2011 levels, with production expected to increase again to nearly 2.0 billion li-ters (530 million gallons) in 2013. The NRC notes that 10% ethanol-blend-ed gasoline is available at many ser-vice stations across the country and that 85% ethanol-blended is used by some large vehicle fleets, but it is not commercially available in Canada.

• biodiesel. Again referencing Canada Biofuels Annual 2012, in 2012, do-mestic production of biodiesel was forecast to top 280 billion liters (74 billion gallons), a nearly 80% increase over the 2011 production level, and will nearly double to 538 billion liters (142 billion gallons) in 2013. Biodiesel is commonly used in a number of on-road and off-road vehicle, and

stationary equipment, applications, such as heavy-duty trucks, school/transit buses, locomotives, marine ves-sels, and agricultural, construction and mining equipment.

• Natural gas. Estimates by NRC place approximately 20,000 natural gas vehicles on the road in Canada, most of them taxis, buses and fleet cars. The Canadian Natural Gas Vehicle Alliance lists a network of around 80 public refueling stations scattered around the provinces of British Columbia, Quebec, Ontario, Albert and Saskatch-ewan. Stations dispense natural gas in compressed form (CNG), liquefied form (LNG), or both.

• Propane. According to NRC, British Columbia, Alberta and Ontario have the largest proportion of propane-powered vehicles. The Canada Propane Association adds that 7% of propane demand in Canada is for transportation use. There are around 3,000 retail propane-fuel outlets in the country with the highest concentration in the three aforementioned provinces.

• Hydrogen/FuelCells. NRC notes that while tests of hydrogen/fuel-cell vehi-cles are being conducted, the technol-ogy is not yet commercially available in Canada. Wide-scale production and use of hydrogen/fuel-cell vehicles in Canada won’t be possible until a refu-eling infrastructure is established.

EquIPPED tO SuCCEEDAs is the case with traditional motor fuels, when choosing dispensing equipment for alternative fuels, it is extremely important to partner with the correct distributor and select the best equipment for the job. There is no better way for the fuel retailer to attract and retain a customer than to provide a worry-free fueling experience. Here is some critical equipment, specific to certain alternative fuels, that is used to facilitate the alternative-fuels dispensing process:• Ethanol/Biodiesel.The nozzles,

swivels and probes must be designed


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and constructed of materials that are compatible with the unique handling characteristics of renewable fuels, many of which are corrosive in nature.

• Natural gas. Nozzles must be able to handle the type of filling operation that is in place, whether is be self-ser-vice, fast-fill or high-flow. Receptacles, hose assemblies, in-line breakaways, fittings, valves and filters must be part of a CNG-specific fueling system and able to meet its unique demands.

• Propane. Autogas nozzles bottle-filling pincers, reconnectable and shear-type breakaways, shutoff valves and adaptors must be built to exact-ing engineering specifications for fueling safety and efficiency in order to prevent mishaps.

• Hydrogen. Nozzles must meet the demands of high-pressure time-fill, quick-fill and self-service fueling ap-plications, while receptacles, in-line breakaways and fittings must fulfill all requirements for fueling safety and efficiency.

DEF MAkES ItS MARkIn 2010, the United States put into place new diesel-emission standards that lowered the amount of nitrogen oxide (NOx) that could be legally released into the atmosphere by diesel-powered vehicles. To meet the tenets of these new emission standards, diesel-engine manufacturers chose to begin placing Selective Catalytic Reduction (SCR) systems on their new vehicles. SCR helps reduce NOx emissions by introducing a fluid consisting of 67.5% automotive-grade urea and 32.5% demineralized water—known in North America as Diesel Exhaust Fluid, or DEF—which reacts with the exhaust and converts the harmful NOx into harmless nitrogen and water vapor before it is released into the atmosphere.

The Canadian government has cho-sen to piggyback on the U.S. NOx-reduction mandate and now all diesel-powered vehicles in the country are not allowed to have NOx emissions higher than 0.2 grams per brake horsepower-hour (g/bhp-hr). This has created a growing North American market for DEF, with some estimates putting DEF consumption in the U.S. at 1.3 billion gallons by 2019.

The website www.discoverdef.com, which offers a Canadian version at www.discoverdef.ca, says that almost 900 fueling locations in the U.S. current-ly dispense DEF. While Canadian fuel-ing sites with DEF dispensers currently number less than 100, this number is expected to grow in the coming years.

Much like alternative fuels, the proper equipment is required to en-sure a trouble-free DEF-dispensing experience. The biggest concern is misfueling, in which the DEF is inad-vertently dispensed into the fuel tank. Precautions have been taken to pre-vent misfueling—DEF nozzles have a different size than regular fueling nozzles—and OPW Fueling Com-ponents has risen to the challenge with a complete line of DEF piping, containment and filling solutions. Learn more at www.opwdef.com.

CONCluSIONOPW Fueling Components has long recognized the importance of alternative fuels to the Canadian motor-fuel market. With that in mind, the company has made a commitment to producing high-quality equipment that is designed to optimize alternative-fuel dispensing operations. When you compare the economic benefits of high-quality equipment to equipment of lesser quality you will see that the return on investment is quick, substantial and real. OPW has fashioned its fueling equipment to help you create the best, safest, most efficient and most cost-effective alternative-fuel dispensing program in an increasingly important market.Aldo Sucaldito is a Product Manager for OPW Fueling Components, based in Cincinnati. He can be reached at [email protected]. For more information on OPW Fueling Components, please go to www.OPWGlobal.com.


회원여러분새해 건강하시고 사업번창 하시기를 바라며 인사드립니다2013 년의 새해는 우리 모두의 바램처럼 힘차게 떠오를 것입니다지난해의 경제지표는 만족하지는 못하지만 그런대로 보합을 유지하여 새로운 한해의 계획을 수립하는데에는지난 몇년보다 긍정적으로 생각이됩니다년말의 뉴스를 접하면서 이웃나라의 재정절벽 이야기를 들었습니다 그들도 이제 우리와같이 중산층 이상에게

가해지는 세금폭탄이 무서울만큼 올라간다는 사실입니다작게는 몇 퍼센트이지만 높게는 수입의 약 20%나 더내야하는 과중한 세금이고보면 대국의 나라살림도 얼마나 힘든지 가히 짐작이 갑니다우리가 살아가는 캐나다도 전 세계적으로 최고수준의 세금의 나라이지만 모든 국가들이 이제는 거의 세금에서는평준화가 되지 않을까합니다.경제대국의 세금지표가 상승하면 아마도 물가 그리고 공공요금들도 들썩이게됨은 불을본듯 뻔하리라 봅니다우리가 몸담은 캐나다도 아마 예외는 아니리라 생각합니다.이제 전국의 지역협회들도 집행부의 수장이 바뀌고 임원진들도 새로운 팀으로 교체될것이며 이미 교체된 협회도있습니다고국에서도 초유의 여성 대통령을 선출한 용기있는 변신을 시도했습니다모든 구성원들이 새롭고 탁월한 아이디어의 그룹으로 태어나길 바라는 마음입니다저희 총연도 봄이오면 새로운 회장 그리고 집행부로 새롭게 구성될것 입니다새로운 생각 그리고 비전을 제시하여 좀더 세련되고 색다른 방향으로 협회를 이끌고 갈것이라 확신합니다대립과 반목의 세대는 이미 지났다고 봅니다 아직도 퀘퀘묶은 생각과 반목은 우리 모두에게 독배입니다일부 지역에서 일어나는 일들을 보면서 서로가 공멸의 길을 가고있다는 생각은 오직 저한사람의 생각 일까요 ?이제는 돌아오지 몾하는 강을 만들지도 건너지도 말아야 합니다이민자들에겐 그러한 시간이 없음을 모두 인지 하시리라 믿습니다서로 돕고 이해하며 동참하시기 바랍니다.2013 년의 지표를 회원님들은 어떻게 설정하셨는지요 ?주택가격이 이제 바닦을치고 조금씩 상승하고 있다고 합니다이러한 지표들은 아마도 신년도엔 조은 징표가되어 전반적인 산업에도 영향이 미칠것입니다지금까지의 불경기에서 보셨듯이 이제는 그 탈출구를 향해 나아가고 있다고 생각됩니다벌써 2008년에 시작된 불경기도 약 5년이란 세월을 지나고 있습니다경기후퇴의 5년 주기가 바닦을 돌아나와 상승될것입니다용기를 갖고 정진하십시요우리에겐 선조들이 내려준 강인한 정신력 부지런한 일꾼의 피가 흐르고 있습니다열심히 각자의 길을 나아가며 이웃도 돌아보는 아름다운 마음을 갖고 새로운 한해를 맞이하시기 바랍니다감사합니다총연회장 복 종한 배상

Dear ukCIA Members across Canada, Howhaveyoubeendoing?This is Bong Sup Lee, the newly elected president.I am doing my best to take over duties, responsibilities and have a continuous business by mutual cooperation with the current president and executive members for a smooth transition. John Bok, the current president and I pledge that we will carry out our duties faithfully with senses of duty and responsibility in response to your wishes. I also promise that I will make the association vibrant by reflecting many advices and opinions of members actively.As the global economy is getting chaotic, I am aware of the fact that members’ businesses are affected greatly by the recession. During the general meeting and the meeting with local chapter presidents in 2012, a variety of discussions were made for the activation of business and its measures. In tough times, we need the wisdom to cope with new business ideas or the consumer’s trends by helping each other, and we should provide high quality information that enables members to convert their type of business to new ones.The association and local chapters are having various projects to fulfill this goal. We decided to hold Korean Canadian Businessmen’s Forum Day and Seminars for new business and transform the place of event for information exchange.Between October 15, 2012 and October 18, 2012, 31members attended the World Korean Business Convention, were exposed to new business ideas and information for new products. We also gathered information and had individual business meetings by participating in various programs to establish a bridgehead for Korean franchises to get into Canadian market.We also push ahead to have Mutual Cooperation Agreements (MOUs) with respective hospitals to provide good quality medical services with special fees for physical examinations to members and their families. We also agreed with many dental clinics in Korea to provide the 20% discount to members who will have good quality dental treatment. Additionally we signed the MOU with Kwangju Chamber of Commerce and Industry where the World Korean Business Convention will be held in 2013. Based on the MOU, we agreed to prepare for participation in the 2013 convention by exchanging business information.The association and local chapters’ executive members should do their best with a sense of purpose to promote the development of members’ businesses and to provide good quality information.I ask your cooperation and advices and I will make my best efforts in becoming a connector for members’ prosperity and new takeoffs, and in creating actual benefits. May your family be in peace and be prosperous! I will see you again in next issue. Thank you.

bong Sup leeVice PresidentUKCIA of Canada

나의 iPhone에서 보냄

bONg SuP lEE


총연합회 에서는 금년도 년차 총회와

캐나다 한상 포럼 준비를 위한 계획과 일

정을 잡기위해 각지역과 협의를 진행하

고 있으며.

캐나다 한인 상공인 총연합회 회장직

의 업무 수행을 이봉섭 회장에게 인계한

복종한 회장은 본 총연합회 상임고문으

로서 본 협회를 이끌어 줄것에 대한 협회

의 요청을 수락 하였다.

이로서 이봉섭 회장은 신임 회장단을

구성 하였으며 이사및 운영위원회 를 5월

년차 총회때 소집 하기로 했다

회장단: 이 봉섭 회장 , 수석 부회장

노현수, 장승엽 부회장 .

재정이사: 한용.상임위원:유동진 , 감

사: 이혁재 .

각지역 운영위원 2명씩(총14명)

고문진: 노재일 .주창균 .복종한

한편 이봉섭 회장은 노현수 부회장과

함께 주 캐나다 대사관 조희용 대사와 오

타와 한상 포럼 및캐나다 한인 경제와 한

카 FTA에 대하여 의견을 교환 하였으며

RBH 본사(Toronto) 를 방문하여 Martin

Von Wuthenau 와 Edward Woo (Manager

Corporate Affairs )를 만나 오타와 포럼

과 협회 회원의 지원 방안에 대하여 논의

하였다.

2월 12일 이 봉섭 회장과 노현수

MKBA 회장은 OKBA를 방문하여 회장

단과 (회장 권 혁병. 부회장 정세영.최

범희) 만나 각협회의 중점사항과 향후

계획에 대한 논의가 있었으며 각 협회

간의 정보교환과 운영에 대한 의견을 나

누었으며. 회원 업소 체인화 작업과. 맥

주.와인 판매 허가 계획및 공동 구매에 대

해서도 상호 의견을 나누었다.

또한 1.5세 2세 들에 캐나다 경제 활

동 지원 사업에 대한 올해의 UKCIA of

Canada 의 계획들에 대하여 서로 협력

방안에 대하여 논의 하였다

UKCIA NEWS


캐나다의 음료수 시장은 거대하며 그 잠재력을 편의점 뿐 아니라 어떤

종류의 비즈니스도 이해하지 못한다. 작년에 편의점들은 청량음료부분

에서 탄산수, 새로 출시된 아이스티,에너지 드링크, 및 병물을 포함하여

총매출로 거의 1억2천만달러를 벌었다.

매출이 괜찮지만, 지난 5년간 매출액이 감소를 보였다. 그러나 시장 분

석가들은 경제가 회복되며 식품회사의 신제품 판매촉진행사가 늘어나면

서 경제가 나아지고 있다는 예측을 하고 있다.

“실질적 국내총생산의 증가, 고용의 확대, 그리고 가처분 소득의 증

가는 소비 의욕을 증대시키고 소비자의 음료 소비를 증가시킬 뿐 아니라

시장내 출시된 신제품을 맛보게 해서 다양한 종류의 제품을 선택하게 한

다,”라고 선두적인 거래 정보 전문회사인Euromonitor International

사의 경영 간부인 Ashley Sellers씨는 말한다. 뿐만 아니라, “음식가

공산업에서 관세를 제거하겠다는 캐나다의 최근의 발표는 캐나다 소매

수익성있는 음료캐나다소비자들이 선호하는 음료가 바뀌고 있으며 이는 기회를 의미한다

by: Kelly Gray


업체를 통해 판매되는 많은 청량음료의 가

격을 인하하는 효과를 가질 것으로 예상된

다,” 라고 그녀는 말한다.

참으로, 일부 차가운 음료수의 가격 인하

와 경제가 다소 좋아진 것은 소비자가 냉장

된 음료의 대부분을 구입하는 장소인 편의

점 부문에게는 좋은 시기임을 의미한다. 작

년에 캐나다의 편의점은 차가운 음료의 판

매에서 $119,411,000의 매출을 올렸다. 이

는 캐나다 동부에서 서부까지 전역에서 총

매출액의5.8 퍼센트를 나타냈으며 점포내

9.1퍼센트의 산업 이익을 나타낸다.

캐나다의 음식 산업 정보에 대한 선두업체

인NPD사의 산업분석가인Joel Gregoire씨

에 따르면, 편의점은 2012년 11월을 마지

막으로 하는 1년동안 탄산청량음료를 약 7

천5백만병을 판매했다.장기적인 관점으로,

편의점에서의 탄산청량음료 판매가 9천4백

만병이 약간 안되었던 5년전 (2007)에 비

교하면 현저히 감소한 것을 나타낸다고 말

한다.

“연령별 전체 점유율을 살펴 보면,

25-34세의 청년층에서 가장 큰 수요의 감

소를 보였다. 2007년에 이 연령대가 23 퍼

센트를 차지했지만, 2012년에는 16퍼센트

로 감소했다. 식당의 통계를 보면 (패스트푸

드와 풀서비스를 제공하는 정규 식당 모두),

지난 5년간 탄산음료의 판매가 6퍼센트 감

소했다. 편의점에서만큼 판매가 많이 줄지

는 않았지만, 청량음료의 소비가 전반적으

로 감소하는 것을 나타낸다. (2007년의 탄

산청량음료 판매 = 12억병, 2012년 11억

병) 가정에서의 소비도 현저히 줄었다. 예를

들면, 2012년 3월을 마지막으로 하는 12개

월동안, 평균의 캐나다인은 가정에서 45병

의 탄산음료를 마셨다고 보고했다. 2007년

에는 마신 병의 수가57병이었고 2002년에

는75병이었다.

그는 청량음료의 수요가 여전히 있고 사실

일부 부문에서는 사실상 증가하고 있다고

말한다. 예를 들면, 음식서비스부문에서 캐

나다인들이 9천만병을 소비했던 2007년과

2012년 사이에 탄산음료가 아닌 청량음료

의 구입에서 16퍼센트의 이익을 보였다.

이 추세의 뒤에는 많은 어려움이 존재한다

고Euromonitor사의 Ashley Sellers씨는

말한다. 여기에서 그녀는 설탕이 많이 들고

칼로리가 높은 음료가 대중화되면서 음료의

안전 및 질에 대한 소비자의 신뢰를 잃게 된

것에 대하여 우려를 한다. “살펴본 기간동

안 분석 결과 청량 음료의 전반적인 소매 매

출이 둔화되었다,”라고 그녀는 말한다.

이러한 어려움에 직면하여, 청량음료 회

사들은 다양한 종류의 음료를 제공함으로써

사전대책을 강구하고 있다. (예를 들면 비탄

산 청량음료) , 정면으로 비만의 문제를 언

급하고, 새 맛으로 혁신하고 있다. 분명히

병물부문의 수익이 매우 증가했으며 판매증

가세를 유지하기 위해 노력하고 있다.

전국의 병물 판매에서 우세한 시장 점유율

을 차지하는 가장 잘 알려진 상표의 제품들

을 제공하는 회사인 Nestle Waters사는 금

년 봄에Nature’s Blend를 출시한다. 이 제품

은 맛이 첨부된 물로, 과일 쥬스, 비타민 및

미네랄을 강화하여 제공한다. Nestle Waters

사의 기업 업무담당 이사인John Challinor씨

에 따르면, 이 부문의 인기가 상승하고 있으

며 이 신제품이 잘 판매될 것으로 예상한다.

“캐나다인들은 저칼로리 음료를 마시기 원

하며Natures Blend제품은 한 병당 단지100


칼로리만 제공한다. 우리는 이 제품이 편의

점 운영자들이 인식해야 하는 소비자의 수

요에 관한 특별한 해결책을 제공한다고 여

긴다, ”라고 그는 말하면서, 편의점 직원들

이 제품과 새로운 제품의 추세를 잘 알아서

대체상품을 찾는 소비자들에게 상품추천을

잘 할 수 있어야 한다고 제안한다.

Nature’s Blend는 3개의 다른 맛으로, 473

ml의 병으로 제공된다 – 열대 감귤 (Tropi-

cal Citrus), 아사이베리와 포도 (Acai Grape),

그리고 오렌지 망고 (Orange Mango)이다.

이는 Montclair, Nestle Pure Life, Perrier,

San Pellegrino같은 상표에 추가되는 또다른

상표이다. 그는 탄산수부문의 비즈니스가

2015년 이후에도 지속적으로 5퍼센트 성장

할 것이라고 추가로 보고한다.

캐나다 보건부가 2010년 5월에 식물성

스테롤 (피토스테롤phytosterols)을 승인된

음식과 보건에 관련한 청구에서 엄격히 규

제하는 물질의 목록에 포함시켰을 때, 과일

및 야채 쥬스 제조업체들은 혁신적인 제품

에 대한 수요에 의하여 계속 압력을 받는 시

장에서 새롭게 발견한 성장의 기회를 박탈

당했다. 예를 들면, Coca-Cola Canada 사의

Minute Maid Heart Wise 제품의 출시 이후

에 A. Lassonde Inc 사는Oasis Healthbreak

CholestPrevent 제품을 출시하여Oasis juice

의 품목을 확대했다; 두제품 모두 식물성 스

테롤이 현재 강화되어 있다.

A Lassonde사는Oasis, Allens, Rouge-

mont, Fruité, DelMonte 및 많은 다른 상표

를 포함하는 다수의 상표의 제품으로 과일

주스 부문이 캐나다에서 가장 대규모의 판

매부문을 차지하도록 부추기는 것을 돕기

위해 지속적으로 제품을 혁신하고 있다. 또

한, 회사는 막 새로운473ml의 용량의 페트

병을 막 출시했다.이는Oasis 상표의 6개의

다양한 쥬스 및 3개의 DelMonte상표의 칵

테일, 그리고 3개의 Flavür상표의 아이스티

를 위한 병이다. “우리는 NS, Qc, Ont 및

Alberta에 공장을 가지고 있으며 전국에서

수천명의 직원을 고용한 캐나다의 가장 큰

쥬스 제공업체로써 자부심을 가진 기업이

다” 라고A. Lassonde 사의 마케팅담당 부

사장인Luc Prevost씨는 말한다.

“우리 편의점 비즈니스는 항상 우리에게

중요하다. 이제 동부에서 서부까지 꾸준하

게 Oasis제품을 공급하므로, 우리는 편의점

에서 우리제품의 점유율을 높이기 위한 노

력을 강화하고 있다,”라고 말하며 영양가

있는 차가운 청량음료를 편의점에서 찾는

십대와 육체노동자들에게 인기높은 960ml

용량의 종이팩제품을 저렴한 기준 소매 가

격으로 제공한다고 추가로 말한다. “Oasis

상표의 주스는 항상 무설탕이며100% 쥬스

이다,”라고 하며

” 쥬스가 거의 1리터의 쥬스를 약 $2불

에 제공하여 대단한 가치를 제공한다.”라

고 말한다.

Prevost사는 다른 음료제품부문이 지난 몇

년동안 혁신적인 제품을 상당히 많이 내놓

았지만, 쥬스는 편의점 비즈니스에서 매우

중요한 부문으로 남아 있으며 혁신은 포장

을 다르게 하여 이루어지며 전에는 이국적

인 맛이었던 망고나 시계꽃 열매(패션 푸르

매번 운동을 올바르게 끝내세요

에너지의 지속 • 영양이 가득한 휴대용 병 • 운동후 단백질 섭취

이제 캐나다에서 구입가능합니다.

미국 프로틴음료의 선두업체와 함께 성장합니다• 일회용 프로틴음료는 미국 편의점업계에서 가장 빠르게 성장하

는 품목중의 하나입니다• 는 미국의 일회용 프로틴음료를 처음 만든 선두업체입니다• 는 미국 편의점업계에서85%의 시장 점유율을 갖고 있습니다• 의 매출은 미국 편의점에서25% 성장했습니다.

마셔요. 근육을 키우세요정보원: 를 마지막으로 하는 지난 52주. 은 보다 지방이 50% 덜 들어 있습니다.


트)와 같은 것이 새로운 주류 상품으로 자리

를 잡음으로써 이루어질 것이다.

또다른 재미있는 대안의 제품은 Planet E

Beverages Inc사에서 제공된다. 이 회사는

UrbanZen Tea 라는 자체 상표를 캐나다

중부및 미국 일부지역에 내놓았는데 유기농

법으로 성공했다. 토론토에 위치한 이 회사

의 영업 및 마케팅담당 이사인John Pala-

cios씨에 따르면, 다운타운 중심부 및 교외

의 인구밀도가 높은 곳에 위치한 편의점에

집중하고 있다. 그 지역에서 음료제품을 잘

아는 소비자들은 손으로 딴 차잎을 사용하여

실제로 우려낸 이 아이스티를 미리 알고 구

입한다. “이는 그 편의점에서 이 제품을 구

입할 수 있음을 알고 있는 단골고객을 확보

했음을 의미한다. 또한 그 편의점에서 더 많

은 돈을 소비자들이 지불하도록, 건강한 스

낵제품을 팔 수 있는 기회를 제공한다,”라

고 그는 말한다.

그는 독특한 음료를 만들기 위해 이 제

품의 연구 개발에 많은 돈을 썼다고 말한

다. Planet E Beverages사는 UrbanZen

Tea 의 상표로 5개의 맛을 내는 제품을 제

공한다 – Honey Jasmine, Lemon, Green

Apple, Ginger 그리고Mango Aloe Vera이

다. 이 제품들은 자스민 꽃과 알로에 베라와

같은 실제 성분을 포함한 것을 그 특징으로

한다. 신제품은Calamansi Lime Aloe Vera

인데 독특한 라임맛을 가진 차로 톡 쏘는 맛

이며 신선하며, 레몬맛을 사랑하는 소비자들

이 새로운 천연의 맛을 즐기게 하고 갈증을

가시게 할 것이다.

코코넛워터는 특정 인종에게서 주류시장

으로 확대된 음료시장에서의 또다른 혁신적

인 제품이다. 캐나다에서 아직 수요가 적으

나, 미국에서는Coke와Pepsi사와 같은 주요

회사들이 브라질인, 태국 또는 필리핀인인

소비자들에게 오랫동안 인기품목이었던 이

과일 음료의 판매를 성장시키기 위해 광고에

서 유명 스타를 기용했다.

캐나다에서는, Euromonitor사의 보고에

따르면, 현재O.N.E, Beyond, Zico, Grace,

Blue Monkey, Cocos-Pure 그리고 다른

상표들이 코코넛워터의 상표이다. 2012년

봄에 Starbucks 사는O.N.E.상표가 캐나다

시장에 진출했음을 알리는 신호로Ontario

및 British Columbia 지역의 카페에서

O.N.E.상표를 도입했음을 발표했다. 새로운

제품에 대한 모든 소란에도 불구하고 캐나

다내의 코코넛워터의 판매는 소매부문에서

2012년에 2백만 달러 미만에 머물면서 부

진했으며, 10%미만의 성장만이 예상된다.

캐나다 코코넛음료 시장의 선두업체들은

Coke사의 Zico 의 세가지 맛인 original,

chocolate 및 latte와 Pepsi사의 O.N.E.이

다. 미국에서는Vita Coca사는 지난 2-3년

간 매출이 두배 증가했으며 4억달러의 시장

에서 약 1억달러의 매출을 올린 선두업체이

다. 이 성공의 배후에는 저칼로리, 영양이 높

은 음료가 운동을 하는 사람들에게 인기가

있기 때문이다. 내년 여름에는 마케팅 공세

이후에 미국에서와 같이 캐나다시장에서 매

출이 오를 것이라 기대한다.


대안의 제품들을 차치하고, 차가운 음료부

문은 성장가능하다. ICEE 슬러시 음료 및

Harlan Fairbanks 사가 판매하는 다른 제

품들이 그렇다. Harlan Fairbanks 사의 영

업담당 부사장인 Blair Wankling씨는 기계

를 이용해 제공하는 음료 판매를 하지 않는

편의점들은 음료제품의 선정을 다시 해야 한

다고 제시한다. 그는 업소내 슬러시기계를

갖추면40 에서 80퍼센트의 상당한 이익을

얻을 수 있다고 말한다.

Harlan Fairbanks 사의 Slush Puppy

가 오랜 기간동안 최고 인기제품이며 프로

즌 탄산 음료부분을 개척한 제품이ICEE이

다. “ICEE 사는 거품이 일며 물기가 적다.

물기가 적으면 수익이 더 많다는 것을 의

미한다. 이는 또한 제조하기도 편리하다,”

ICEE 상표의 11개의 제품중 블루 라스베리

(산딸기)맛이 가장 잘 팔리며 체리 및 콜라

맛이 그 다음이다.

Wankling씨는 또한 과일 스무디와 프로즌

카푸치노제품을 주목할 것을 제안한다. “사

람들이 획기적이고 새로운 맛을 찾으면서 카

라멜 쵸콜렛 마키아토(Carmel Chocolate

Macchiato)맛이 잘 판매되고 있다,”라고

그는 말하면서 프로즌 카푸치노제품이 고급

커피부문에서 수익을 얻고 있다고 언급한다.

에너지를 빨리 얻을 수 있는 음료를 찾는

시대의 기대에 부응하여, 고급 커피 음료 판

매가 현저히 증가하고 있다. 이제 시장에서

에너지음료 기능이 강화된 커피제품들이 인

기를 점점 얻고 있다.

예를 들면, Coke사는 Monster Zero

Ultra, Monster Ballers Blend Punch,

Monster REHAB Orangeade, Monster

Absolutely Zero 4pk을 에너지 음료부문

에 추가할 것이다. Coca-Cola Refresh-

ments 사의 편의점 소매부문의 전략 및 마

케팅 담당이사인 Darren White씨에 따르

면, 에너지음료는 시장내에서 가장 빠른 성

장을 보이는 부문이며 편의점에서 에너지음

료가 가장 많이 팔린다. “이 성장에 새로운

맛이 중요한 부분을 차지하므로, 새로운 맛

의 Monster제품과 같이, 새롭고 혁신적인

맛의 제품을 갖추는 것이 단골 에너지음료

소비자들의 업소 방문을 늘리는 것을 도와줄

것이다,”라고 그는 말하며 업소내 손님의

출입을 늘리며 다시 오게 하는 역할을 하기

때문에 신제품이 음료부문에서 중요하다고

덧붙인다. “기존의 인기제품에 부정적으로

영향을 주지 않고 구매자들의 눈에 보이는

곳에 신제품을 진열하는 것이 가장 이상적인

전략이다. 소매업주들은 적절한 공간에 구매

자의 눈에 띄게 상품을 배치하는 것을 보장

하기 위해, 제조업체가 컴퓨터로 미리 만든

상품 진열계획의 권고를 신뢰해야 한다.”

에너지 음료의 신제품은 Red Bull Edi-

tions인데 독특한 빨간색, 은색, 파란색의

캔으로 제공되는 다양한 맛의 제품이다.

Editions은 동일한 에너지음료이며 원래의

Red Bull 의 제조 공법과 동일하게 약간 탄

산이 들어 있으며 새로운 세 가지 종류의 상

쾌한 맛-크랜베리, 라임 그리고 블루베리-

로 강화되었다. 2012년의 Red Bull Total

Zero 의 성공적인 출시 이후에Editions제품


의 출시와 새로운 맛이 출시되었다. Editions

제품은 2013년 3월에 전국에 출시되며, Red

Bull Energy Drink, Red Bull Sugarfree 및

Red Bull Total Zero의 가격과 비슷하게 책

정될 것이다. Red Bull Editions 제품들은

250 ml (8.4 oz)한 캔이 $2.69에 판매될 것

이다.

이러한 신제품들은 청량음료의 수요의 성

장가능성을 암시한다. 캐나다 편의점 운영자

들에게 어려운 점은 고객층을 이해하고 수요

에 꼭맞는 제품을 구비하는 것이다. 탄산청량

음료와 같은 부분의 매출은 저조하며 스파클

링 음료 및 아이스 티시장의 수요는 이미 절

정에 달했다. 편의점업계의 거의10퍼센트

의 수익의 성패가 달려 있는 상황에서 업소

운영자들은 주의를 기울이고 차가운 음료의

판매의 지속을 유지해야 한다.

MI Petro and MPI(403) 266-5558 [email protected] www.mipetro.com

K: Haaga>> 장점만 모방됩니다:

K: 똑똑한 기계 주변의 공기 흐름으로 먼지가 매우 적음. 브러쉬는 4년 보증

K: Haaga사의 독특한 디스크 브러쉬 시스템

K: 획기적 제품>>특허를 받은 터보-청소 시스템

K: 특허를 받은 Haaga사의 터보-청소 시스템은 스트라스버그에서 열린 2009년 발명가 쇼에서 회장상 및 금메달을 수상했습니다.

K: Haaga사는 그러한 상을 받은 유일한 청소기 생산업체입니다.

K: Haaga사의 터보 청소 시스템은 두배의 청소 기능을 가집니다

K: 독특한 디스크 브러쉬 시스템을 갖춘 날렵

K: 심지어 중국 경쟁업체도 Haaga사의 고품질 제품의 진가를 인정합니다, 중국업체는 훌륭하게 기술을 도용했습니다.


By: Karen Budahazy General Manager, InComm Canada

돈을 관리하는 최선의 방법을 고려할 때, 소비자들은

지역내 주유소 및 편의점을 그 목록에 추가해야 한다.

오늘날 이용가능한 다양한 선불 및 다목적의 재충전

가능한 제품들은 손님들이 주유소 및 편의점들을 금

융 기관으로 이용하는 것을 가능하게 했다. 많은 주유

소 및 편의점들은 일반적 사용 또는 휴대폰 사용시간

또는 음악 다운로드와 같은 특정한 목적을 위한 선불

카드를 제공할 뿐 아니라 캐나다에서 가장 있기 있는

소매업체의 일부에서 사용가능한 다양한 선불의 기

프트 카드를 제공한다.

많은 사람들은 선불카드를 선물하는 방법 또는 디지

털 또는 휴대폰 컨텐츠에 접근하는 방법으로 여긴다.

이러한 카드들은 또한 개인 재무관리에도 매우 유용

한 도구이다. 데빗 및 크레딧 카드는 눈에 보이는 한

계가 없어 보이므로 분수에 넘치는 지출을 하기 쉬운

“장난감 돈”의 효과를 종종 가진다. 선불카드는, 반

면에, 소비자들이 각 예산의 부분에 맞게 상한선을 결

편리함을 제공하기정하고 미리 지불하게 하여 불필요한 구입이나 과소

비를 억제시킨다.

선불카드는 또한 이용가능한, 가장 편리하게 선택할

수 있는 것 중의 하나이다. 다양한 소매업체들이 선불

카드를 매장내에서 그리고 컴퓨터로 제공한다. 그리

고 다목적으로 재충전가능한 GPR 제품들은 예산 안

에서 돈을 추가하는 것을 쉽게 한다. GPR 카드는 크

레딧 또는 데빗 카드처럼 이용되고 많은 곳에서 받아

들여지면서 지출을 억제할 수 있으므로 선불 상품중

가장 빨리 증가하는 종류 중의 하나이다.

이러한 이용가능한 지불의 방법의 확대및 소비자

들의 수요의 증대는 전체 선불카드 시장, 특히 캐나

다 편의점 부분의 대단한 호황을 가져왔다. InComm

Prepaid Canada Inc.사와 공동으로NorthStar Re-

search Partners가 수행한 최근의 연구에 따르면, 주

유소/편의점 부문의 금융 상품의 판매가 최근 몇 년

동안 기하급수적으로 성장했다. 판매의 증가가 2009


년과 2012년 사이에 거의 네 배가

되었으며 그 숫자는 2011년에서

2012년에61퍼센트 상승했다.

기프트 카드와 GPR카드는 주유

소와 편의점 주인들에게 굉장히 수

익성이 좋은 기회를 제시하며 소비

자의 왕래 및 충성도를 증가시킨다.

그러나 계속 발전하는 규제를 포함

하여 고려해야 할 중요한 요인들이

있다. 캐나다에서, 이런 종류의 상

품을 다루는 연방정부의 규정이 현

재 계류중이며, 2013년 말까지는

비준될 것이 예상된다.

소매업체 및 소비자들에게 매우

인기있는 주유소 및 편의점 부분

의 최근의 추세는 보상 및 단골고

객 카드이다. 이미 대형 슈퍼마켓

및 의류 소매업체의 성공적인 수단

이 된, 보상 카드는 주유소 및 편

의점에서 이상적이다. 많은 운전자

들은 기름을 넣으려면 가장 가까운

주유소에 들어 간다: 그러나 보상

카드는 특정 상표의 주유소를 찾는

것을 격려한다. 전세계적으로 유가

가 급등하므로, 보상 프로그램은 충

성도가 높은 운전자들이 주유하면

서 추가의 이익을 얻는 것처럼 느

끼게 하는 데 매우 강력한 역할을

할 수 있다.

더우기, 자동차의 탱크를 채우는

것이 개인의 예산상 점점 더 비싼

부분이 되어감에 따라, 선불 주유

카드는 선물을 함에 있어서 인기를

점점 얻고 있다. 뿐만 아니라, 선불

카드는 막판의 선물 또는 선물을

고르기 힘든 사람들을 위한 융통성

있는 선물의 방법으로 편리하다. 이

러한 이유로, 선불 카드의 진열을

많은 업소에서 현저하게 보게 되

었다. InComm사가 의뢰한 2013

년의 설문조사는 응답자의 41퍼센

트가 보통 쇼핑하는 동안에 선불

카드를 구입했다는 결과를 얻었다.

이 통계는 선불 카드가 추가시킬

수 있는 수입의 거대한 기회가 존

재함을 강조한다. 설문조사는 또한

2012년에 응답자의24퍼센트가 다

른 사람을 위해 주유 카드를 구입

했으며29퍼센트는 자신을 위해 구

입했고, 주유카드구입에 평균적으

로 지출한 금액은 $49.50였다. 최

초의 투자액이 매우 낮은 제품치고

는, 소매업자들에게 중요하고 새로

운 수입원에 이르는 것이다.

판매 촉진은 선불 제품의 매출을

창출하는 데 있어서 또한 중요한

요인으로 입증되었다. 주유소와 편

의점은 크기가 다양하지만, 공간이

더 작고 소비자들이 원하는 카드들

찾기 위해 돌아 다녀야 하는 창고

형 매장 및 대형 슈퍼마켓보다 유

리하다. 그렇기는 하지만, 소매업체

들은 설문조사 응답자의 54퍼센트

가 계산대에 진열된 선불카드를 찾

는다고 말한 것을 고려해야 한다.

소비자들이 볼 수있는 곳에 진열함

은 카드의 판매를 현저히 증가시킬

수 있다.

주유소 및 편의점은 소비자들에

게 바로 편리함을 제공하는 것이

전부이다. 선불 카드 및GPR 카드

는 편리한 지불을 위해 선택할 수

있는 것이기 때문에 가장 적합하

다. 주유소 및 편의점은 많은 사람

들이 매일은 아니더라도 일 주에

한 번 방문하는 데 이는 소매업체

의 필요에 부응하는 -소비자 충성

도-라는 추가된 선불카드의 장점

을 가져오는 것을 의미한다. 이러

한 제품의 성공을 보려면 단지 제

품의 추세, 고객의 수요를 알고 규

정을 준수하면 된다. 그 후에, 소매

업자들은 편안히 앉아 매출이 꾸준

히 증가하는 것을 볼 수 있다.

Bulloch Technologies 사는 캐나다내 주유소POS 시스템중 선두 업체입니다…

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What Businesses Can Learn from the Rebranding of Batman

exeC ProduCer shares hoW his vision helPed the dark knight take Wing

the rebranding of the character became so strong that the word

“batman” wasn’t even included in the titles of the last two films, “the Dark knight” and “the Dark knight Rises.”


It’s been more than two decades since Batman was resurrected – rebranded – to the mainstream world, and it’s largely due to a boy and his dream.

“I wasn’t just rejected from every studio in Hollywood; I was emphati-cally rejected because Batman was known only as a punch line to a joke,” says Michael Uslan, who became one

of the highest-grossing movie executive producers of all time with the Batman film franchise. He writes about his personal journey in rebranding his hero to the world in his memoir, the boy Who loved batman (www.theboywholovedbatman.com).

“When I watched the sitcom in 1966, I was both thrilled and horrified – the for-mer because my idol was on TV with a cool car, and the latter because people were laughing at Batman and that just killed me. I knew then that my purpose in life was to show everyone who the Dark Knight really was.”

Uslan reviews some of the reasons the Batman franchise became one of the most successful in film history:•Atalentedteam: Thanks to genius filmmak-

ers like Christopher Nolan and Tim Burton, super producers, daring execs, amazing casts, and incred-

ible crews, the rebranding of the character became so strong that the word “Batman” wasn’t even included in the titles of the last two films, “The Dark Knight” and “The Dark Knight Rises.”

•Branding–a built-in narrative: A cool symbol, check; tall, dark and handsome, check; a relatable origin story (no superpowers) check; great technology for the character to use against villains, check … You know a brand has hit the mark when

exeC ProduCer shares hoW his vision helPed the dark knight take Wing

a logo conveys all of the key points. But rebranding can be tricky. Uslan knew about the innate poten-tial, but Hollywood couldn’t see Batman as the Dark Knight after the 1960s sitcom, which is why it took a decade after acquiring the rights to Batman to actually start production. Rebranding is often the art of uncovering a product’s past, he says.

•Branding–a safer investment: Other successful movies this year — Marvel’s “The Avengers” and “The Amazing Spider-Man,” “The Hunger Games” – all carry strong brands. Most successful products, in and out of Hollywood, have successful brands behind them, Uslan notes. When a brand has been established, it becomes a safer risk for inves-

tors and opens multiple revenue streams across many platforms.• Unwaveringconviction: How does a middle-class kid in his 20s, the son of a stonemason and a bookkeeper, buy the film rights to Batman? How does that same guy create the comic-to-film craze that society has witnessed in the past two decades when no one believed in his vision? Every time his resolve was questioned, it came down to

the same answer, “I had 100 percent confidence it would work,” Uslan says.

“Branding is absolutely the most important aspect to marketing any product these days,” Uslan says. “We succeeded. I believed 100 per-cent in a vision that involved my favorite super-hero of all time, a character the world recognized and responded to across borders and even cultures. Batman needed to

be presented in a way he’d only been seen in the comic books – as the Dark Knight.”

About Michael uslanMichael Uslan, (www.theuslancompany.com), is the Originator and Executive Producer, along with his partner Benjamin Melniker, of the Batman franchise of motion pictures. In his 36 years in the film and television industry, he has been involved with such projects as “National Treasure,” “Constantine,” and countless animated projects. His projects have won Oscars, Golden Globes and Emmy Awards. He is the author of “The Boy Who Loved Batman,” his autobiography, now in bookstores and at amazon.com


WHAT’S NEW J.b. Cadrin Inc. and Jean-Paul beaudry ltée join forces and become beaudry & Cadrin Inc.NACDA is proud to announce that, since February 17th 2013, J.B. Cadrin Inc. and Jean-Paul Beaudry Ltée are now grouped under the company Cadrin & Beaudry Inc.The two entities will continue however to function independently under the names: J.B. Cadrin Distributeur en alimentation and Jean-Paul Beaudry Grossiste en alimentation.Each division will keep its distribution centre and its staff.

Carl buddig & Company Names New Canadian Sales Manager

DEtAIl PluS introduces POlI-tOWElS and WIPESNew from DETAIL PLUS are POLI-TOWELS & WIPES, an innovative product that features an elastic polymer me-dia for removing all types of surface contaminants, such as: IFO, paint overspray, brake & rail dust, insect residue, tree sap, and more.The company reports that POLI-TOWELS & WIPES are an improved alternative to the clay bar. They are faster, easier to use, and less expensive.POLI-TOWELS & WIPES are available in two choices for any contamination removal: Universal and Aggressive.The POlI-tOWEl is 12” x 12” with a single side of elas-tic polymer and is priced at $19.95 ea.The POlI-WIPE is 6” x 6” and dual-sided and priced at $12.95 ea.FOR MORE INFORMAtION CONtACt: Bud Abraham@[email protected] 1.800.284.0123 Ext. 4 or visit: www.detailplus.com

gilbarco Veeder-Root Working with PayPal to Simplify Paying at the PumpMore gas stations and convenience stores around the world will now be able to offer mobile and digital paymentsGilbarco Veeder-Root has announced that it is working with PayPal on digital payment and other mobile solutions to be offered to Gilbarco custom-ers worldwide. The initial effort will launch the PayPal payment capability to retailers with Passport® point-of-sale. Future developments will bring PayPal solutions to Gilbarco’s growing suite of media and merchandising applications.“The PayPal mobile solution will be a cornerstone of our suite of retail applications,” says Mike Schulte, President of Gilbarco North America.This collaboration enables retailers to connect more effectively with customers and simplifies the way people pay for fuel and purchase in-store items. Once fully integrated with Gilbarco’s other products, such as Applause™ TV, it has the potential to pro-vide retailers with an unparalleled communication channel to drive loyalty and higher sales.According to Don Kingsborough, Vice President of Retail Services, PayPal. PayPal wants to be where consumers shop every day and by collaborating with Gilbarco, one of the leaders in the convenience store and fuel industry, it has the potential to put them into thousands of locations.

thomson Joins P.D. MclarenP.D. McLaren, President / CEO of P.D.McLaren Limited has announced that John Thomson is joining their western sales team.Mr. Thomson comes with over 30 years of experience in the oil and related industries, most recently as Western Regional Manager for a national steel company. John also comes with experience as Regional General Manager for a national petroleum equipment distributor.Working out of the Calgary office, John will be responsible for business development in Alberta, Saskatchewan, and Manitoba and will focus on the entire product offering, as well as new product development.

Carl Buddig & Company has announced the addition of Mar-lon Villanueva, of Mississauga, Ontario, as the company’s new Canadian sales manager. Villanueva will report to John Vigna, vice president of sales, and he will oversee sales, marketing and brand management for the company’s Buddig and Old Wisconsin product lines in Canada. He replaces Robert Luce, who is retiring after 25 years. During his lengthy career with Buddig, Luce is credited with expanding the company’s na-tional distribution network. Previously, Villanueva successfully managed a portfolio of brands in successive management positions with leading natural and specialty food distributor

Tree of Life Canada. At Buddig he will focus on leveraging the company’s extensive, coast-to-coast distribution network to grow product sales through retail grocery stores, warehouse clubs and other key accounts. Key areas of responsibility include supporting the launch of new products, providing promotional and marketing support for existing product lines, as well as pricing and inventory management.In Canada, Buddig and Old Wisconsin products are distrib-uted through Skilcor Northbud and Tree of Life and available at retailers such as Sobeys and Loblaws.


Honeybar introduces 5-bar Retail boxesHoneyBar Products has begun shipping their new 5-bar retail boxes. These new boxes are available for their top 3 HoneyBar flavours–Trail Mix, Cranberry and Sweet & Salty and have a suggested retail price of $5.99.HoneyBar Products International Inc. produces all-natural snack bars made with variouscombinations of nuts, seeds, dried fruit, rolled oats and other similar ingredients, all held together with only honey. They also produce private label and co-pack bars for various companies in the USA and Canada.For further information visit www.honeybar.ca www.honeybar.ca

MACNEIl welcomes New b.C. DistributorMacNeil Wash Systems, a leading manufacturer of high per-formance conveyorized tunnel equipment, has appointed Portwest Wash Systems as a distributor serving the province of British Columbia, Canada.Portwest Wash Systems has been in business since 1994 and has a full staff of factory-trained technicians who service over 100 washes, 24/7. Portwest will now service and distrib-ute MacNeil’s full line of tunnel wash equipment throughout the province of B.C., including Vancouver Island.“We are very excited with the opportunity to be a part of the MacNeil Wash System’s family,” said George Porter, President of Portwest Wash Systems, “and we’re looking forward to significantly growing both the in-bay express and full-tunnel express markets here on the west coast.”Portwest can be contacted toll free in B.C. at: (877) 574-7072 or at (604) 888-6829Jeff Maize, MacNeil’s Vice President, added “We are very pleased to have Portwest represent MacNeil Wash Systems in British Columbia. George Porter and his team have a great reputation in their market and the experience and expertise to ensure that their customers are successful.”For more information visit: www.macneilwash.com or email: [email protected]

three feisty new flavours from the new Red bull Editions product line up:•the Red Edition: sweet, tart cranberry flavor.• the Silver Edition: cool taste of fresh lime.•the blue Edition: fruity burst of blueberry.The Red Bull Editions are an exciting addition that caters to all those who love the functionality of the Red Bull Energy Drink but are looking for new tastes. Cranberry, blueberry and lime harmonize very well with the Red Bull Energy Drink and offer a choice to the consumer.

New lower kVAR StacoVAR® Mini Helps Control Power Factor for Car WashesStaco Energy Products has introduced the new lower kVAR cost efficient StacoVAR® mini – a wall mountable automatic power factor correction bank which is ideal for car washes of all kinds, including self-serve washes, in-bay automatics, tunnels, and others. The motors which these facilities rely on for their vacuum stations, convey-ors, blowers, pumps, and more, are inherently inefficient – resulting in poor power factor. This new product line extension utilizes the same components as the existing StacoVAR® mini, to maintain the desired power factor level through a microprocessor based controller which adjusts to system load conditions. Models are available from 11.5 to 28 kvar at 208V, 15 to 37.5 kvar at 240V, and 28 to 75 kvar at 480V.This compact high quality design includes capacitors, reactors, contactors and fuses – and is UL Listed. Capaci-tors include a 5-year warranty.“If utility invoicing includes terms like ‘KVA demand’ or ‘adjusted (or billed) kw demand’ or ‘reactive power’” said Rich Zuccaro, Staco Power Factor Program Manager, “then they are likely paying a penalty or surcharge for poor power factor. If that is the case, then they can ben-efit from StacoVAR® mini extended range kvar technol-ogy–often achieving payback in two years or less.For more information call 866-266-1191, or visit www.stacoenergy.com

Ad IndexBelanger ................................................................................................34Blendco Systems ...............................................................................31Bulloch Technologies ...............................................................53, 65Cashtech Currency ...........................................................................10CheckMate (The Working Alone Safety Solution) ...............................................7Core-Mark Int’l .............................................................................11, 19Cyba Stevens/Muscle Milk ....................................................15, 59DirectCash ATM .............................................................................OBCDisplay Distribution Inc. ..................................................................20DuneCigs.ca ........................................................................................26Extrutech Plastics Inc. ......................................................................45Gourmet Chips ................................................................................ IBCHarlan Fairbanks ................................................................................16International Carwash Association ..............................................23MI Petro ........................................................................................ 47, 63 Muscle Milk .........................................................................................59National Energy Equipment ..........................................................49National Smokeless Tobacco .......................................................IFCOasis .....................................................................................................41PDQ Manufacturing ...........................................................................46Petroleum Equipment Institute ....................................................29Pumps & Pressure ............................................................................39PurClean PurWater ...........................................................................43Tanknology Canada Inc. ................................................................. 50Turtle Wax ............................................................................................44WPMA ...................................................................................................25Wolf Distributing ................................................................................37XpresSystem .......................................................................................32


there are 10 differences between these 2 photos. See if you can spot them.

CHANGEOVER

Spot the differences between top and bottom photos. Spot all 10.10

1. bottom stairs post shorter, 2. board outside top rightroom, 3. small post stair rail missing, 4. wall phone lower left room, 5. chair agianst wall top left room, 6. colour of door top centre room, 7. curtain on door window bottom right room, 8. picture on green wall bottom right room moved, 9. rope under stairs, 10. photo top of dresser top right room.

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convenience & carwash canada

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