controversial advertisement
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TRANSCRIPT
Controversial Advertisement
Team Member:Ritwik Sharma
Rajshekhar GantiJithish Nambiar
Television advertising is generally a thirty-second audio-visual clipping
telling us the features and advantages of a particular product.
Since the time span of an advertisement is so limited, its content needs be
exciting, catchy and short, but at the same time must get the point across
immediately.
However, in this process advertisers sometimes tend to include debatable
content - what may be passé in one country may be blasphemy in another.
Introduction
This is one of the main reasons why even
multinationals seldom keep the same advertising
content across countries, leave alone continents.
One of the most controversial advertising
campaigns run to date was from the United
Colors of Benetton
Introduction (contd.)
Politics
Religion
Gender and Race
Eroticism
Sexual Inclination
Unethical Products
Famous People
Physical trait
Abuse/Exploitation
Causes of Controversy
Nike's "Boston Massacre" T-Shirts, removed after marathon bombing
JC Penney's kettle that looked like Hitler
Mountain Dew Commercial, the "most racist ever"
Reebok Pulls Controversial "Cheating on your Girlfriend" Ad
Oscar Pistorius's Nike ad "I am the bullet," removed after girlfriend's
murder
Abercrombie & Fitch's controversy still refuses to make clothes for Large Women
United Colours Benetton
Thank You