contentguard an intellectual property company iped conference november 1, 2007 presented by eddie...
TRANSCRIPT
ContentGuardContentGuardAn Intellectual Property CompanyAn Intellectual Property Company
IPED ConferenceNovember 1, 2007
Presented By
Eddie Chen
CONTENTGUARD
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DRM?
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DRM: Manage content uses following the guideposts
SourceSource
Trust Model
DestinationDestination
ContentContent
LicenseLicense
Examples:- Ad free for premier members- Copy off DVD for $5- Earn points for referring to a friend
Content Provider Content Consumer
License prescribes Choices to Consumers License prescribes Choices to Consumers
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Distribution ModelDistribution Model Usage ModelUsage Model
Owner/Distributor Centric(“linear”)
Consumer/User Centric(“dynamic”)
Significant inertia behind the Usage Model
Content Distribution EvolutionContent Distribution Evolution
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UnprotectedAnalog Content
UnprotectedAnalog Content
UnprotectedDigital ContentUnprotected
Digital Content
CopyProtectio
n
CopyProtectio
n
Conditional
Access
Conditional
Access
FlexibleDRM
FlexibleDRM
Evolution of Technology
Evolution of Rights Expression
Legal Contract
s(words)
Flags / bits
Rights Expressions
Usage Usage and Protection
Natural Evolutio
n That Matches Business And Consumer N
eeds
Natural Evolutio
n That Matches Business And Consumer N
eeds
Protection
“Rights Expressions” are digital implementations of written legal contracts
Evolution of Digital RightsEvolution of Digital Rights
Market requires Flexibility and Protection
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Characteristics of “Good” DRM DesignsCharacteristics of “Good” DRM Designs
Transparency, examples Most consumers don’t know DVD is encrypted iTunes Plus confuses consumers
Ubiquity, approaches Vertical – All devices support the same DRM Horizontal – Share common elements, e.g. REL, scrambling mechanisms Plug-in – Acquire tools to access content Translation – Intermediate agent
Flexibility, accommodating market dynamics Variable pricing E-copy along with physical copy Available for 24 hours …..
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DRM Patents – Coverage of an Example PortfolioDRM Patents – Coverage of an Example Portfolio
Security and Trust
Content Protection
RightsUsage Terms and
ConditionsDRM System Architecture
•Removable media
•Application and environment integrity and certification
•Secure key transfer
•Content composed of multiple parts
•Watermarking on output
•Encryption techniques
•Self contained, controlled, and protected content
•Dynamic watermarking
•Usage rules in a rights grammar
•Digital content structure
•Offering and granting
•Meta-rights
•Contract expression Language
•Future content
•Payment of a fee
•Usage tracking & reporting
•User interface to select content and functions
•Tethered to other systems for content exchange
•Transaction
•Creating, managing, and bridging trust zones
•Executables according to usage rules
•Digital tickets
•Access list
•DRM-enabled portable devices
Domains
DRM SystemElements
ContentGuardPatents 28 30 36 33 34
The premier DRM IP portfolio in breadth, depth, and reach.
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150
200
250200
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200
1
200
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200
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200
5
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200
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Granted Patents (Cummulative) Pending
Estimated Portfolio Size in 2014 = 403 Patents
DRM Patents – ContentGuard PortfolioDRM Patents – ContentGuard Portfolio
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CG Mobile Licensing Program
Licensee: Device Manufacturers
Grant: Entire DRM portfolio
Licensed Solutions: All DRM solutions loaded onto the device at the factory
Flexibility and Design Freedom for device manufactures and operators.
CG Emerging Licensing Programs
Internet Services / PCs Set-Top Boxes / PVRs Consumer Electronics Enterprise Systems Healthcare
Licensees
DRM Patents – ContentGuard Mobile Licensing ProgramDRM Patents – ContentGuard Mobile Licensing Program
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DRM provides three principal benefits Enabling flexible usage of digital content An environment for new business models Providing guideposts for content uses
DRM is relevant to a wide a variety of industries including Entertainment, Enterprise, Healthcare, Financial, Defense
DRM’s Future Is Bright All digital content will not be “free”
Music industry is struggling to understand the business of digital delivery
High value content Video, movies, games, software applications Financial data, schematics, designs, health records, etc…
DRM Hype and RealityDRM Hype and Reality
Intellectual Property is the Key Asset for Leading Enterprises Intellectual Property is the Key Asset for Leading Enterprises