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The Purpose of Content Syndication

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Content Creators Increased revenue from: •licensing fees from multiple publishers

•aggregation of larger audiences for advertising

Publishers Affordable access to high-quality contentMore attractive site for usersIncreased user engagement, and:

•duration of user sessions •page views

•advertising impressions

Advertisers Aggregation of large, targeted online audienceControlled editorial environmentFacilitation of online media-buying process

Users More, higher-quality Internet content,easier to locate

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Business structures for Internet Content Syndication

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References

http://www.wisegeek.com/what-is-content-syndication.htm. http://www.press-feed.com/howitworks/syndicatecontent.php.http://www.business.gov.au/Business+Entry+Point/Information/About+business.gov.au/Content+Syndication.htm.

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