content strategy - be yoda, not luke

12
BE YODA NOT LUKE A CONTENT STRATEGY THAT WINS – FOR BUSINESSES AND BLOGGERS ALIKE @CHRISLEMA

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Page 1: Content Strategy - Be Yoda, Not Luke

BE YODA NOT LUKEA C O N T E N T S T R A T E G Y T H A T W I N S –

F O R B U S I N E S S E S A N D B L O G G E R S A L I K E

@CHRISLEMA

Page 2: Content Strategy - Be Yoda, Not Luke

BE A COACHNOT A KNOW-IT-ALL

Y O U R P R O S P E C T S A R E T H E H E R O , N O T Y O U

@CHRISLEMA

Page 3: Content Strategy - Be Yoda, Not Luke

WHEN NINE HUNDRED YEARS OLD YOU REACH, LOOK AS GOOD YOU WILL NOT.

A B R A H A M L I N C O L N

@CHRISLEMA

Page 4: Content Strategy - Be Yoda, Not Luke

EVERY SITE NEEDSA VARIETY OF POSTS

D O E S A N Y O N E R E M E M B E R K A R A T E K I D ?

@CHRISLEMA

Page 5: Content Strategy - Be Yoda, Not Luke

FEAR LEADS TO ANGER…ANGER LEADS TO HATE…HATE LEADS TO SUFFERING.

M U H A M M A D A L I

@CHRISLEMA

Page 6: Content Strategy - Be Yoda, Not Luke

DEFINE THE JOBOF EACH POST

P E O P L E H I R E D M I L K S H A K E S F O R B R E A K F A S T

@CHRISLEMA

Page 7: Content Strategy - Be Yoda, Not Luke

JUDGE ME BY MY SIZE, DO YOU?

T Y R I O N L A N N I S T E R

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Page 8: Content Strategy - Be Yoda, Not Luke

END EACH POST WITH THE NEXT STEP

Y O U ’ R E T A K I N G P E O P L E O N A J O U R N E Y

@CHRISLEMA

Page 9: Content Strategy - Be Yoda, Not Luke

ALWAYS TWO THERE ARE; NO MORE, NO LESS. A MASTER AND AN APPRENTICE.

M R . M I Y A G I

@CHRISLEMA

Page 10: Content Strategy - Be Yoda, Not Luke

UNAWARE PROBLEM AWARE

SOLUTION AWARE

PRODUCT AWARE

FULLY AWARE

DISCOVERY CONSIDERATION DECISION

DEVELOP PROBLEM VOCABULARY

DEVELOP SOLUTION

VOCABULARY

ARTICULATE AVAILABLE OPTIONS

MATCH VALUES & NEEDS

DIFFERENTIATE YOUR

SOLUTION

CONTENT TYPES

• CHECKLISTS• STORIES• Q&A

• MAPS• LISTS• HOW TO

• TUTORIALS• WHITE PAPERS• COMPARISONS

• OPINIONS• BEST OF• GUIDES

• CASE STUDIES• BUYER’S GUIDE• HEAD TO HEAD

@CHRISLEMA

Page 11: Content Strategy - Be Yoda, Not Luke

DO. OR DO NOT. THERE IS NO TRY.

E L O N M U S K

@CHRISLEMA

Page 12: Content Strategy - Be Yoda, Not Luke

CHRIS LEMAWORDPRESS: CHRISLEMA.COMLEADERSHIP: BEYONDGOOD.COM

@CHRISLEMA