Content strategy through dataJohary Rafidison

17 July 2014

Hi, I am Jojo

AT A GLANCE 138of the world’s

biggest companies

54offices 15

time zones

50+affiliates

Highly rated by clients

of our business is multi-market

Cutting edge proprietary tools

consultants

1,000EmbeddedDIGITALexpertise

26countries

5 core values

of our staff are bilingual

2/3

ALWAYS-ONRESEARCH

REGIONAL HUBS

ESTABLISHEDover

years ago

DataDrivenMeasurements

43languages

306

1/3 PASSION

INSIGHT

CONNECTION

INNOVATION

ACTION

What I would like to cover

How data research can help you hone your content strategy

Three key takeaways

• Most of the data that you need is already available

• Please use this data to tell your story

• Don’t forget these very cool and cheap tools to present your data

Best market research companies in the world?

“We are not aware of most of what we see and sense around us, or even of how were responding to it. We are

not who we think we are.”

The Social Animal, David Brooks.

Trust what people do, not what they say

Google trends world cup

http://bit.ly/1mG2q3o

Google trends world cup

Facebook data science team

http://bit.ly/1qcagoF http://bit.ly/1qcagoF

Facebook data science team

http://on.fb.me/1kHPd9A

A few tips for your content strategy

Most of the data that you need is already available and most of the time you can get it for free

Use this data to make your story

A creative planner working in tandem with a data analyst is one of the best way to craft stories

Present this data in an interesting or cool way

You will find out that they are so many tools that you can use for a very good price or sometimes for almost nothing.

#BrightonSEO

Methodology

Number of #BrightonSEO tweets generated on the 24 April 2014

Data source: Sysomos Map

Visualisation tools: Gephi & CartoDB

Location: UK only

Key figures

Number of UK tweets: 3,637

Number of UK Twitter impressions: 7,000,000

Average no. of followers: 1,900

Most active accounts:

• @Tim_Grice • @kelvinnewman • @charliesaidthat • @staceycav

Gephi – Network Analysis

Malcolm ColesGeneral Manager Daily Mirrorhttp://bit.ly/1reelIK

Gephi – Network Analysis

Malcolm ColesGeneral Manager at Daily Mirrorhttp://bit.ly/1reelIK

Matt FieldingSEO Director at CustardMediahttp://bit.ly/W7ybZ1

Gephi – Network Analysis

Malcolm ColesGeneral Manager Daily Mirrorhttp://bit.ly/1reelIK

Matt FieldingSEO Director at CustardMediahttp://bit.ly/W7ybZ1

Stacey MacNaught Search Director Tecmark http://bit.ly/1wriUNv

Gephi – Network Analysis

Malcolm ColesGeneral Manager Daily Mirrorhttp://bit.ly/1reelIK

kelvin Newman Organises#brightonseo#contentmarket http://bit.ly/U7HaHY

Matt FieldingSEO Director at CustardMediahttp://bit.ly/W7ybZ1

Stacey MacNaught Search Director Tecmark http://bit.ly/1wriUNv

Gephi – Network Analysis

CartoDB – Mapping analysis

http://bit.ly/1n74iTV

Three key takeaways

• Most of the data that you need is already available

• Please use this data to tell your story

• Don’t forget these very cool and cheap tools to present your data

Thank you