Content Marketing Show - A 1950s approach to content strategy

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Post on 13-Dec-2014




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Web Editor Jon's presentation to the 2013 Content Marketing Show, detailing our switch from a silo-heavy software approach to editorial planning, to a dead simple whiteboard-and-post-its method.


  • 1. About me Freelance writer Web Editor Online accounting with actual humansJust appointed Michael Van Swaaij as ChairmanFastest growing accountancy firm in the UK@Jn_Norris

2. A 1950s Approach to Content Strategy 3. A brief history of writing 4. An embarrassment of riches 5. One big problem...CC Matthew Rutledge 6. Desert Strike: Return to the Gulf 7. Riches in silos Most services work great in isolation No APIs, no interconnectivity Leads to: Duplication of data Extra effort Difficult reporting 8. Mature services 9. Closed systems 10. Multi-channel editorial Company channelPartner channelOther channel 11. Our old editorial workflow 12. Our new editorial workflow 13. Kanban boards 14. If software solutions arent working, scrap them. 15. By ditching software... Saved 160 per month on software Reduced planning and reporting by about 60% Instant visibility (no more Where are we up to emails) 16. Questions?