content marketing show - a 1950s approach to content strategy
DESCRIPTION
Web Editor Jon's presentation to the 2013 Content Marketing Show, detailing our switch from a silo-heavy software approach to editorial planning, to a dead simple whiteboard-and-post-its method.TRANSCRIPT
About me
Web Editor
● Online accounting with actual humans
● Just appointed Michael Van Swaaij as Chairman
● Fastest growing accountancy firm in the UK
Freelance writer
@Jn_Norris
A 1950s Approach to Content Strategy
A brief history of writing
Dawn of
time
1400AD
1800AD
2000AD
1600AD
1200AD
1000AD
An embarrassment of riches
One big problem...
CC Matthew Rutledge
Desert Strike: Return to the Gulf
Riches in silos
● Most services work great in isolation
● No APIs, no interconnectivity
Leads to:
● Duplication of data
● Extra effort
● Difficult reporting
Mature services
Closed systems
Multi-channel editorialCompany channel Partner channel ‘Other’ channel
Our old editorial workflow
Our new editorial workflow
Kanban boards
If software solutions aren’t working, scrap
them.
By ditching software...
● Saved £160 per month on software
● Reduced planning and reporting by about 60%
● Instant visibility (no more “Where are we up to…” emails)
Questions?