content marketing master class - san francisco: act 4

“Today, TV is a bigger business than the old narrowly defined movie business ever was. !

Had Hollywood been customer-oriented (providing entertainment) rather than product oriented (making movies), would it have gone through the fiscal purgatory that it did?” !

- Theodore Levitt Marketing Myopia

“People don’t buy WHAT you do, they buy WHY you do it.”

- Simon Sinek

“The king walked through the misty forest, the prince walked through the misty forest and the queen walked through the misty forest.”

- Plot

as they danced... the trees transformed into giant dragons.....”

“The king walked through the misty forest, followed by the queen and prince who danced through the misty forest...

- Story

Modular Data Centers !

Typical Services Methodology: Plan, Design, Build, Maintain !

Benefits/Features We’re Better, We’re Faster, We’re Cheaper

Getting to why.... !

Content Marketing Program: Directed at the IT (CIO) side of the business. !

Topic/Idea: Modularized Data Centers: The Future

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Blogs talking about how they work Show success stories about them... case studies Cool video of time lapse of building one... How our company does them faster... Types of infrastructures - detailed specifications...

Using the 5 why’s.... !


Topic: Modularized / Containerized Data Centers: The Future !

Why is this topic importantto CIO’s

Because our MC Data centersare less expensive and more agile than traditional data centers




Why is it important for CIO’s to have less expensive and more agile data centers?

Because the needs of computing in the business are rising exponentially, and CIO’s need to have faster/less expensive ways to manage their costs




Why is it important for CIO’s to know about ways to manage costs and be faster?

Because if they stay current with these future trends, then they can expand their business more quickly and have a competitive advantage.




Why is it important for CIO’s to about how future trends can give their business a competitive advantage.

Because if they don’t stay ahead of the curve, their company may go out of business, or they may be out of a job.




Why is that important to CIO’s?

Because their livelihood depends on having this knowledge.

And Now A Bit Of Magic... !!!We believe in the office of the CIO !

But things are changing fast - and in order for them to stay competitive on the job market, they must stay ahead of the curve or they (or their company) will be out of business. !

So, we help them stay current by delivering the most important future trends to help them expand their business and create competitive advantage. !

The needs of business computing are rising exponentially, and CIO’s must keep up with ways to do things faster, and less expensively. !

Modularized, Containerized Data centers - and the trends and best practices in deploying them are a powerful new way for the CIO to stay competitive.

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Getting to why.... !


Topic/Idea: The Lean And Mean CIO !

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Why You aren’t ready for a mission critical business? CIO Profiles: The missing component from a mission critical career?

Is Big Data Portable - Smart CIO’s Are Making Big Data Smaller.... Are YOU ready for Global data management

GET TO THE STORY !

Take One Of Your Ideas From Before Decide on an audience persona for whom you will develop this. !

Find a partner, and go through the “5 Why’s”. Get to your deeper story. !

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Develop your pitch. !

1. What’s the story. 2. How does it work across channels

and across functional areas. 3. Bonus for mixing models across

groups and channels !

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content marketing master class - san francisco: act 4

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