content marketing : how it works for b2b and b2c

Content Marketing

HOW IT WORKS FORB2B and B2C

Content is

Great content is the sole help for distressed

KING

The biggest confusion is

what approach to take?

Maximum content marketing plans

They don't follow content marketing ethics

for their industry.

WHY

The approach for B2B and B2C are like

superheroes

They look the same but are not actually!

Approach

Emotion based

content marketing

approach is

everything in B2C

Approach : B2C

From tweets to website, from hoardings to audio-video presentation, your every piece of content must reflect the same content ideology

Reference For Approach : B2C

Look at these examples, all of them

ARE SIMPLE AND EMOTIONAL.

Reference For Approach : B2C

If you are applying same

approach to B2B you

are taking

wrong turn!

Approach : B2B

is everything in B2B. The more youmarket facts and figures, the more you sell

Hard data

Story Narration

Effective content marketing is about mastering the art of

story telling

FACTS TELL, BUTSTORIES SELL

Strategic storytelling is the best content marketing practice

Consumers relate to the well-narrated stories easily and instantly.

Relate your story partly or fully. It will definitely make them relate to your product or service.

Story Narration

Reference For Story Narration

Nescafe Campaign

Reference For Story Narration

Click here to play

Nestle uses the concept of story

telling strategically to trigger an

emotional response from the

viewers.

https://www.youtube.com/watch?v=GP_zdW6sl-k



Lots and lots and lots of

Facts & Numbers

Generating the maximum profit or removing problems from their businesses.

The main objective of B2B products are to help businesses.

That's why number talks more…

Story Narration: B2B

Linear Approach

Segmented Approach

If you look at a B2B content strategy, you will find that it is linear and focused on one singular goal.

The strategy for B2C can never be linear

and focused, even if you are serving to a

particular niche of customers.

Ultimate success of any strategy lies in the way how much convenience it gives to the consumer.

B2B vs B2C Approach

Social Media

Social impact influences sales and works in quite different ways in bothB2B and B2C

B2B vs B2C Social Media

Social media engagement is important

than social media followers

Social Media: B2C

Social media strategy must be

content rich. Include numbers so as

to attract target audience.

Reference For Social Media : B2B

Content Strategy

deliver the problem and solution withright message and you are done!

Content Strategy: B2C

B2B strategy shows

Businesses have many solutions for their problems, so whom to choose becomes the main point.

Therefore, it's the best you show trustworthiness and authority on the subject businesses look for.

Auth rity

Content Strategy: B2B

B2B

Trustworthiness

Team Capabilities

Passion

Experience

Leadership Attitude

Expertise over the domains

strategyshould talk


Reference For Content Strategy : B2B

EducationalIBM is capitalizing the marketing with itseducational content

marketing strategy.

EmotionalIBM content is emotional but it is based more on tangible information.

SellingTheir focus is instead on what they sell and not on how they sell it.

Because of their content strategy, other businesses see IBM as a trustworthy

partner, which was the ultimate goal of their strategy.


Under the Think campaign, IBM has made it clear that their services cater to enterprises. That's why they show data collection, integration and security.

IBM knows corporations is run by humans so they also have included design elements and aesthetics along with the hard data.


Reference For Content Strategy : B2C

CocaColais a

classicalexample

of content power.

The strategy of this brand directly connects with their customers, striking an emotional chord with them and establishing themselves as a top brand


Fresh and

fertileidea

Your marketing ideas must have the power to keep the engine of content marketing running all the time


way how much convenience it gives to the

The main idea underlying in both, B2B and B2C content marketing is emotions to

capture the attention of customers

The ultimate success of any strategy lies in the

consumer

Don't forget the fact

http://bit.ly/B2BvsB2CContentMarketing

This PPT is a synopsis of the blog on the same topic that is available at

If you want detailed information, you are requested to click the

above mentioned link.

http://bit.ly/B2BvsB2CContentMarketing

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