content management systems: would you? could you? should you?

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I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT Content Management Content Management Systems: Systems: Would You? Could You? Would You? Could You? Should You? Should You? Josh Futrell Support Specialist Center for Arts Management and Technology Though a CMS can accomplish many things, it is not magic. It is not a silver bullet, a royal flush, or a holy grail. It is a tool.

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Content management systems (CMS) are making it easier than ever to create and manage Web site content. Often, once a CMS site is constructed, administration can be performed by users with limited technical knowledge (no coding experience necessary) using rich text editors and graphical, user-friendly interfaces. But how do you get to that point? This session will explore the decision making process arts organizations should engage in to determine their readiness to move into a CMS, to navigate the multitude of CMS lines in existence, and to ensure successful return on investment for a CMS transition. Created by Josh Futrell for the 2008 Technology in the Arts: Canada Conference.

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Page 1: Content Management Systems: Would You? Could You? Should You?

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

Content Management Content Management Systems:Systems:

Would You? Could You? Should Would You? Could You? Should You?You?

Josh FutrellSupport Specialist

Center for Arts Management and Technology

Though a CMS can accomplish many things, it is not magic.

It is not a silver bullet, a royal flush, or a holy grail.

It is a tool.

Page 2: Content Management Systems: Would You? Could You? Should You?

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

AgendaAgenda

• What are Content Management Systems?• Recognizing the Need for Change

• CMS Hunting• Selling the Value of CMS

• RFPs• Finding Partners

• Seek First to Understand

Page 3: Content Management Systems: Would You? Could You? Should You?

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

Management – the workflow and processes in place to create, share, and control information during its lifecycle

CContent ontent MManagement anagement SSystem:ystem:

A DefinitionA DefinitionContent – any information published on a Web site, be it text, HTML, images, videos…

Systems – an application that enables the creation, collection, publishing, and presentation of content

Page 4: Content Management Systems: Would You? Could You? Should You?

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

CContent ontent MManagement anagement SSystem: Characteristicsystem: Characteristics

• Content is separate from presentation

• WYSIWYG editors

• Not software-based, browser-based

• Robust user management

• Content approval

• Easy installation of new features

Page 5: Content Management Systems: Would You? Could You? Should You?

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

• Lower technical burden• Streamlined content creation, approval, and publishing processes• Timely, more accurate content• Content scheduling and expiration• Consistent templates and branding• Facilitation of future site-wide changes

CContent ontent MManagement anagement SSystem:ystem:BenefitsBenefits

Page 6: Content Management Systems: Would You? Could You? Should You?

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

Yeah, But…Yeah, But…

• CMSs are not free• CMSs are not instant, turnkey solutions

“CMS is not a panacea for broken processes. It’s important to help your staff understand that integration will take time, effort, and persistence. But the payoff can be huge” (Gammel and Trochlil).

• CMSs are not Webmaster/IT replacements

Page 7: Content Management Systems: Would You? Could You? Should You?

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

How Do You Recognize the How Do You Recognize the Need for Change?Need for Change?

• Time since last update• Visitor or internal staff issues• Stakeholder dissatisfaction• Lack of support• Out-of date or inaccurate information• Webmaster bottleneck• Design/navigation changes between sections• Minor site-wide changes are tedious

Page 8: Content Management Systems: Would You? Could You? Should You?

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

The Project Needs a The Project Needs a ChampionChampion

• Passionate about the Web site• Has or can be granted authority• Knowledgeable of latest technology trends• A bridge-builder• Communicates well to various groups• Able to analyze data and feedback• Someone crazy enough to accept the job

Page 9: Content Management Systems: Would You? Could You? Should You?

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

The Project Needs The Project Needs aa ChampionChampion

Limit the number of decision makers.

Page 10: Content Management Systems: Would You? Could You? Should You?

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

Seek First To UnderstandSeek First To Understand

“Most failed WCM implementations have not failed because of technology-related reasons - most have failed because of people/process issues.”

Tony White, Lead WCM Analyst, The Gilbane Group

Page 11: Content Management Systems: Would You? Could You? Should You?

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

Understand the SiteUnderstand the Site

Step 1: Review your organization’s mission statement

Step 2: With that in mind, write one for your Web site

Page 12: Content Management Systems: Would You? Could You? Should You?

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

Get Everyone to the TableGet Everyone to the Table

• Get everyone involved

• Review the current site

• Review the workflows and processes

• Review the support applications and

framework

Page 13: Content Management Systems: Would You? Could You? Should You?

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

Who’s Visiting, Anyway?Who’s Visiting, Anyway?

Who are the users coming to your site?

What are they looking for?

What do they expect?

What do they need?

Page 14: Content Management Systems: Would You? Could You? Should You?

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

Selling the Value ofSelling the Value ofChanging to a CMSChanging to a CMS

• Gather as much information as you can about the internal and external needs to determine if the need for change is real and urgent

• Get a current budget breakdown of site related expenditures

“Management wouldn’t question you if you needed a financial management system for your accounts.”

Page 15: Content Management Systems: Would You? Could You? Should You?

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

Selling the Value ofSelling the Value ofChanging to a CMSChanging to a CMS

Put a $ value on• Content publishing being done by content

creators• Content separate from the design• Simple future additions of plug-ins/functionality• Last revenue/conversions due to current site• Time/resources saved by moving offline services

online• Risks of not taking action• All other intangibles

Page 16: Content Management Systems: Would You? Could You? Should You?

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

Selling the Value ofSelling the Value ofChanging to a CMSChanging to a CMS

Determine and secure project budget and human capital

Create a list of Must Haves, Should Haves, and Nice to Haves

Page 17: Content Management Systems: Would You? Could You? Should You?

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

CMS Hunting AdviceCMS Hunting Advice

Over 2,000 distinct CMS lines in existence today

Page 18: Content Management Systems: Would You? Could You? Should You?

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

CMS Hunting AdviceCMS Hunting Advice

Martin White’s Law of CMS Products:

All products can meet 80% of your requirements

Page 19: Content Management Systems: Would You? Could You? Should You?

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

CMS Hunting AdviceCMS Hunting Advice

Say no to custom-built or proprietary CMS lines

Page 20: Content Management Systems: Would You? Could You? Should You?

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

CMS Hunting AdviceCMS Hunting Advice

Open Source Software: Free?

Not so much.

Page 21: Content Management Systems: Would You? Could You? Should You?

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

CMS Hunting AdviceCMS Hunting Advice

Your Main Objective:

Get Down to a Short List (3-5)

Page 22: Content Management Systems: Would You? Could You? Should You?

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

Thin the HerdThin the Herd

Use the CMS Directories

Eliminate based on:– Compatibility– Portability– Current…ability

Page 23: Content Management Systems: Would You? Could You? Should You?

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

Thin the HerdThin the HerdEliminate some more based on:

– Upgrade frequency– Technical Support– Training Materials– Primary Markets– Pricing– How well it meets your work-

flow and technical need

Page 24: Content Management Systems: Would You? Could You? Should You?

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

Thin the HerdThin the HerdKeep going!What are people saying:

– Industry and peer evaluations– Product forums– In the CMS resources blogs

and news– Google for:

“<insert CMS name> sucks”

Page 25: Content Management Systems: Would You? Could You? Should You?

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

Features to ConsiderFeatures to ConsiderMany CMS lines can implement most of these

features. A “better” CMS will be one that has the features that are important to you in its core and built in a way that meets your needs.

Auditing/Versioning Personalization Wide Range of Predefined, Customizable Skins/TemplatesContent Approval Payment Processing Portable Device Browsers SupportURL writing Document Management Multilingual InterfacesWYSIWYG editor Customer Relationship Management Multiple Delivery Standards (XML, HTML, WAP, RSS)Compliance (Accessibility) Employment Listings Email/e-Blast DeliveryScalability Artist (or User) Registries Webmetrics and StatisticsAd-serving Calendars WikisPolls Data Collection Content RepurposingSurveys Blogs

Page 26: Content Management Systems: Would You? Could You? Should You?

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

Try It On For SizeTry It On For Size

Get a demo.

Get some guinea pigs.

Get some feedback.

Page 27: Content Management Systems: Would You? Could You? Should You?

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

NTEN CMS Satisfaction NTEN CMS Satisfaction SurveySurvey

643 completed surveys

“We learned that the sector is really fragmented. There are SO MANY products, and it was startling how spread out the usage was.”

Holly Ross, NTEN

Page 28: Content Management Systems: Would You? Could You? Should You?

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

NTEN CMS Satisfaction NTEN CMS Satisfaction SurveySurvey

AnthariaBlackbaudConvivioDrupaliMIS

JoomlaKinteraPloneWordPressXOOPS

Survey results will highlight:

Page 29: Content Management Systems: Would You? Could You? Should You?

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

To Be To Be ConsultedConsulted??Or Not To Be Or Not To Be ConsultedConsulted??

A good consultant should:- save you money

- have consulted on CMS before

- not be tied to a particular product

- be your employee

Page 30: Content Management Systems: Would You? Could You? Should You?

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

Why an RFP?Why an RFP?More than one person or product

for the job

Serves as a reference point

One final check-in with your stakeholders

Page 31: Content Management Systems: Would You? Could You? Should You?

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

RFP FeaturesRFP Features

• Overview of the project• Description of essential needs driving the RFP• Organization information

– Mission– Staff size and technical skills– Technical environment specs– Other pre-existing systems and technologies

• Details of the desired workflow and processes

Page 32: Content Management Systems: Would You? Could You? Should You?

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

RFP FeaturesRFP Features

• Details of desired CMS features

• Details of templates/styling for new site

• Details of integration needs

• Project start and launch dates

• Call for estimate/information/references

Page 33: Content Management Systems: Would You? Could You? Should You?

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

RFP AdviceRFP Advice• Don’t get extremely specific when describing

technical needs; focus on functionality

• Don’t mandate solutions

• Choose wording judiciously

• Set out clearly what you want the CMS to accomplish

• Request details from the vendor/developer

• Focus on measurable deliverables, if possible

Page 34: Content Management Systems: Would You? Could You? Should You?

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

RFP AdviceRFP Advice• Use scenarios, examples specific to your

organization, and walkthroughs

• Discuss the WYSIWYG editor specifically and in great detail

• Include training, technical support, and manuals

• Don’t fear revealing your budget

• Know your workflow and needs inside and out to help respond to vendor inquiries

Page 35: Content Management Systems: Would You? Could You? Should You?

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

Evaluating YourEvaluating YourPotential PartnersPotential Partners

• Know what an acceptable solution looks like

• Does the response to the proposal show a true

understanding of the project needs?

• Did the vendor respond to all items thoroughly?

• Don’t be wowed by extras

Page 36: Content Management Systems: Would You? Could You? Should You?

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

Evaluating YourEvaluating YourPotential PartnersPotential Partners

Take a hard look at vendors/developers:- # of people on their team- How much time will they spend working with you?- Will they takes the time to fully understand the

needs and requirements of the request- Where does your project fit into their business?- Are they close/available enough (geographically,

electronically) to provide the service and support you need and expect?

- Do they have good references and reputation?

Page 37: Content Management Systems: Would You? Could You? Should You?

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

The Project in MotionThe Project in Motion

• Communicate, communicate, communicate!

• If the project becomes to big for its britches,

break it down into segments

• Be wary of scope-creep

Page 38: Content Management Systems: Would You? Could You? Should You?

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

Closing ThoughtsClosing Thoughts

Stay Flexible. Your CMS needs will change over time.

There is no silver bullet.

Execute for now, while keeping the future in mind.

Questions?

Page 39: Content Management Systems: Would You? Could You? Should You?

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

CMS ResourcesCMS Resources• CMS Review (http://www.cmsreview.com) – huge collection of CMS resources,

including a directory (over 350 CMS lines), articles, and search and feature comparison tools.

• CMS Report (http://www.cmsreport.com) and CMS Wire (http://www.cmswire.com) – blogs compiling posts on 50+ different CMS lines.

• 2008 CMS Vendor Satisfaction Survey, NTEN (http://www.nten.org) – due out in June 2008, the Nonprofit Technology Network will be compiling a report of survey results from its members conducted in April 2008. You may need to email me for a copy, as the survey may only be released to those who completed the survey.

• A Nonprofit’s Guide to Content Management Systems, Common Knowledge (http://tinyurl.com/6gextf) – incredibly good CMS implementation overview created by Jeff Patrick, President of Common Knowledge, a San Francisco consulting firm.

• Web CMS Report, CMS Watch (http://www.cmswatch.com/CMS/Report/) – annual report that provides analysis of WCMS practices, strategies, and products, including detailed reports on 24+ WCMS lines – note: this is a paid service ($975 + for full report).

• Top 10 Mistakes When Selecting a CMS, Open Source CMS (http://tinyurl.com/5q28nx)

Page 40: Content Management Systems: Would You? Could You? Should You?

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

CMS and DirectoriesCMS and Directories

• CMS Matrix (http://www.cmsmatrix.org) • Wiki Matrix (http://www.wikimatrix.org) • DMOZ CMS Directory (http://tinyurl.com/285dr2) • Open Source CMS (http://www.opensourcecms.com) – this site has demos of

the OSS CMS, blog, and wiki lines in its directories. These demos, reinstalled and refreshed every two hours, allow you explore and work with the administrative back-ends of default installations.

• Content Management Overview, Hartman Communicatie BV (http://www.ecmoverview.com)

Page 41: Content Management Systems: Would You? Could You? Should You?

I N S T I T U T E F O R T H E M A N A G E M E N T O F C R E A T I V E E N T E R P R I S E S MASTER OF ARTS MANAGEMENT | CENTER FOR ARTS MANAGEMENT AND TECHNOLOGY | ARTS AND CULTURE OBSERVATORY | MASTER OF ENTERTAINMENT INDUSTRY MANAGEMENT

ReferencesReferences• Ambroz, Jillian S. “CMS Revolution.” Folio: The Magazine for Magazine Management 36.8 (2007): 50-52.• Beveridge, David. “Why You Need a Content Management System.” Nonprofit World 24.2 (2006): 16-19.• Doyle, Bob. “Compare and Contrast CMS.” EContent Jan./Feb. 2007: 31.• ---. “Resourceful CMS Selection.” EContent Dec. 2006: 18.• ---. “Where the Wild CMSs Are!” EContent Dec. 2005: 18.• Gammel, C. David, and Wes Trochlil. “The One-Click Solution.” Associations Now June 2007 Supplement: 13-

15.• Guenther, Kim. “Content Management Systems as ‘Silver Bullets’” Online: Exploring Technology & Resources

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