content is personal: win over your audience with engagement

Download Content Is Personal: Win Over Your Audience with Engagement

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Join special guest Tia Newcomer, VP of Marketing at Cord Blood Registry, along with Marketo's Director of Product Marketing, Mike Berger, as they discuss the key principles of engagement marketing, and how to put them into action.

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  • Content Is Personal: Win Over Your Audience with Engagement

    Michael Berger

    Director, Product Marketing

    Marketo

  • Page 2 Marketo Proprietary and Confidential | Marketo, Inc. 11/18/2014

    The Quest of Every Organization

    YOUR CUSTOMERS

  • Page 3 Marketo Proprietary and Confidential | Marketo, Inc. 11/18/2014

    But Todays Digital World has Made it Hard

    80% Of a customers journey today is self directed2

    2900 Marketing messages per day vying for your customers attention1

    87% Of people demand a meaningful experience with a brand3

    1. SuperProfile 2. Forrester 3. Edelman Research

  • Build durable relationships that drive

    long-term retention, loyalty, and

    advocacy

    Lifelong relationships

    Stra

    tegi

    c V

    alu

    e

    Engagement Marketing Maturity

    Destination Engagement Marketing

    Point in time single channel campaigns

    Continuous campaigns

    Scale marketing efforts

    through automation

    Quickly execute targeted

    campaigns

    Personalized conversations across channels

    Communicate with people as

    individuals wherever they are

  • Engagement Marketing Fireside Chat

    Tia Newcomer

    VP of Marketing

    Cord Blood Registry

  • Page 6 Marketo Proprietary and Confidential | Marketo, Inc. 11/18/2014

    Engagement Marketing Build personalized, meaningful & lifelong relationships

    Engage People:

    As individuals

  • Page 7 Marketo Proprietary and Confidential | Marketo, Inc. 11/18/2014

    Engagement Marketing Build personalized, meaningful & lifelong relationships

    Engage People:

    As individuals

  • Page 8 Marketo Proprietary and Confidential | Marketo, Inc. 11/18/2014

    Engagement Marketing Build personalized, meaningful & lifelong relationships

    Engage People:

    As individuals

    Based on what they do

  • Page 9 Marketo Proprietary and Confidential | Marketo, Inc. 11/18/2014

    Engagement Marketing Build personalized, meaningful & lifelong relationships

    Engage People:

    As individuals

    Based on what they do

  • Page 10 Marketo Proprietary and Confidential | Marketo, Inc. 11/18/2014

    Engagement Marketing Build personalized, meaningful & lifelong relationships

    Engage People:

    As individuals

    Based on what they do

    Continuously over time

  • Page 11 Marketo Proprietary and Confidential | Marketo, Inc. 11/18/2014

    Engagement Marketing Build personalized, meaningful & lifelong relationships

    Engage People:

    As individuals

    Based on what they do

    Continuously over time

  • Page 12 Marketo Proprietary and Confidential | Marketo, Inc. 11/18/2014

    Engagement Marketing Build personalized, meaningful & lifelong relationships

    Engage People:

    As individuals

    Based on what they do

    Continuously over time

    Directed towards an outcome

  • Page 13 Marketo Proprietary and Confidential | Marketo, Inc. 11/18/2014

    Engagement Marketing Build personalized, meaningful & lifelong relationships

    Engage People:

    As individuals

    Based on what they do

    Continuously over time

    Directed towards an outcome

  • Page 14 Marketo Proprietary and Confidential | Marketo, Inc. 11/18/2014

    Engagement Marketing Build personalized, meaningful & lifelong relationships

    Engage People:

    As individuals

    Based on what they do

    Continuously over time

    Directed towards an outcome

    Everywhere they are

  • Page 15 Marketo Proprietary and Confidential | Marketo, Inc. 11/18/2014

    Engagement Marketing Build personalized, meaningful & lifelong relationships

    Engage People:

    As individuals

    Based on what they do

    Continuously over time

    Directed towards an outcome

    Everywhere they are

  • Page 16 Marketo Proprietary and Confidential | Marketo, Inc. 11/18/2014

    Engagement Marketing Build personalized, meaningful & lifelong relationships

  • Page 17 Marketo Proprietary and Confidential | Marketo, Inc. 11/18/2014

    Engagement Marketing Build personalized, meaningful & lifelong relationships