content curation – new l&d mindset & skill set
TRANSCRIPT
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Thurs, March 17, 2016
12 -1 pm AEST
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Knowledge
Sharing
Better Practices
Experienced
Panel
Content Curation –
New L&D Mindset &
Skill Set
Introductions
AbbVie
ABC
ANZ
Bank Australia
Bendigo and Adelaide Bank
BNZ
Cancer Council Queensland
Capgemini
CBA
Coca-Cola Amatil
CCL
CGI
Cochlear
Cushman & Wakefield
Deakin prime
Energy Australia
Ernst & Young
FACS
Fairfax Media
Ford-Werke GmbH
G&C Mutual Bank
IAG
IMC AG
IP Australia
ITAD Group
Juniper Networks
Linfox
Macquarie Bank
Macquarie University
NATA
Novartis
Optus
OSR
Pernod Ricard Winemakers
Qatar Airways
QBE
QUT
RACP
Sapient
Siemens Ltd
Skillsoft
Suncor Energy Inc.
Suncorp
SWSi
Sydney Water
TAFE NSW
TAFE Queensland
TAL
Tlstra
Travelex
University of Sydney
Westpac
Woolworths
WVI
Attendees From127+
Foundation
• Lachlan Blackhall
• CTO at RepositPower
Responsible Service of Content
Curation
• Darin Fox
• OrganisationCapability Manager at Optus
Implementation
• Jeevan Joshi
• Producer –Learning Cafe
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Content curation is the process of sorting through
the vast amounts of content on the web and
presenting it in a meaningful and organized way
around a specific theme. The work involves sifting,
sorting, arranging, and publishing information.
http://www.bethkanter.org/content-curation-101/
I have one question I would like a
comment on. How do you resolve
organisational knowledge gaps without
information overload?
Robel Kebede, AcademyGlobal
Webinar Dashboard
Start Up/
Experiment
Organisation / Industry
Adoption
Why Bother ? Remove Hype
Maturity
Busin
ess
Valu
e
Low
Low
High
High
Now
Novice Explorer Practitioner Expert
Get
Answers
Make
Sense
Looking for Answers
Expertise Level
Next Steps ?
Not Much A Lot
Vision
LearningCafe Expertise
Run workshops for L&D teams for
• Leading Australian Bank
• Leading Insurance Company
Consulting on architecture for
• Professional services firm
Covered in UnConference 2015 + 2016
Next Steps Preferences
Join ideas@workcollaborative project
(www.ideasatwork.com.au)?
Maybe 64 %
Yes – 22 %
No – 14%
Attend the workshop on “Content Curation &
Dissemination for Learning?
Maybe –45%
Yes – 43%
No – 12%
Start your Personal Content Curation
May 5, Sydney $450
+ GST
Lachlan & Jeevan
Register Expression of
Interest at
learningcafe.com.au
Many more…
LACHLAN BLACKALL
Co-founder and CTO @ Reposit Power
Context Setting
13
Mobile Internet
Content Discovery
Content Consumption
Internet Trends 2015 – Mary Meeker
(http://www.kpcb.com/internet-trends)
Internet Usage
14
4
Internet Users – 1995 2014... <1% to 39% Population Penetration Globally
Source: Euromonitor, ITU, US Census.
10%
23%
28%
19%
21%
USA China Asia (ex. China) Europe Rest of World
1995
35MM+ Internet Users 0.6% Population Penetration
2014
2.8B Internet Users 39% Population Penetration
61%
0%
12%
22% 5%
Mobile Usage
15
5
Mobile Phone Users – 1995 2014... 1% to 73% Population Penetration Globally
Source: Informa, World Cellular Information Service (WCIS). Assumes in 1995, one mobile phone subscription per unique user (no duplication). Note: In 2014, user base per KPCB estimates based on Morgan Stanley Research and ITU data. Smartphone users & mobile phone users represent unique individuals owning mobile devices; mobile subscribers based on number of connections & may therefore overstate number of mobile users.
40%
60%
Smartphone Feature Phone
1995
80MM+ Mobile Phone Users 1% Population Penetration
2014
5.2B Mobile Phone Users 73% Population Penetration
Content Discovery
16
7
User Control of Content Up Significantly – 1995 2015
Evolution of Content Discovery, 1975 – 2015, per Nielsen
Source: Nielson, 12/14.
Content Curation / Consumption
17
Content Curation / Consumption
18
59
User-Generated Video from Millions of Creators... Curated by Snapchat = Growing Rapidly with Live Stories
Source: Snapchat.
Winter X-Games
1/15
30MM
Viewers in 24 Hours
Sports Music Holidays
Coachella
4/15
40MM
Viewers Over 3 Days
New Year's Eve
12/14
37MM
Viewers in 24 Hours
62
User-Generated / Curated Audio Content (including Remixes) = @ 10MM Creators (+2x) Over 2 Years on SoundCloud
Source: SoundCloud.
100MM Tracks
+33% Y/Y
Majority of content comes
from creators not
associated with known
rights-holders
63
User-Generated Written Content / Stories = +140% Y/Y to 125MM Cumulative Stories on Wattpad
Source: Wattpad, all data as of 5/15.
11B Minutes Spent per Month
+83% Y/Y
Average engagement time =
30 minutes / user / session
40MM Monthly Unique
Visitors
+48% Y/Y
90% Mobile Traffic
Every minute, >24 hours
of reading material is
posted on Wattpad
Content Curation
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Aggregation Selection Contextualise Share
Business & Learning
Needs
Courses
Blogs
Internal
Social
Media
Internet
Resources
MOOCs
Company
Resources
Better
Practices
LearningCafe
Curation
Pick best
content
Add knowledge,
comments, tags
Find, organise
content
Aggregation vs. Curation
20
Aggregation
• Identifying resources
• Collecting resources
• Sorting / Organising resources
Curation
• Selecting
• Tagging / Classifying
• Contextualising
• Arranging
Content Curation
21
Content
Action (Verb)
Context
Category / Topic
Tags / Groups
Type
Process over Systems
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Process
• What are we trying to accomplish.
• Who does what, when.
• How does this process allow us to satisfy requirements and achieve desired outcomes.
Systems
• Systems implement good process
• Systems cannot create good process
• Most systems are flexible enough to work with the process you define.
Curation Framework
23
Business Requirements
L+D Requirements
Course DesignL+D
Requirements Validation
Business Requirements
Validation
Selecting Content and Activities
24
Minimal Accessible (WCAG)
Digestible Strong provenance
Satisfies requirements
Satisfies constraints
Categories, Tagging and Taxonomies
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Who
•Authors, SME’s and curators should all be willing / able to classify and tag content.
•Formal taxonomies should ideally be created within the organisation where the content is used.
What
•Classify / Tag / Use a taxonomy etc…
•Don’t be afraid to use multiple classification or taxonomy methods / techniques
•Content can have multiple classifications and tags and could even belong to different sections of a formal taxonomy.
When
•Always tag and classify when content is authored.
•Periodically reviewing tagging and classification is encouraged.
•It is perfectly valid for content to have multiple tags and classifications – If you want to reclassify or retag, don’t remove the old tags and classification.
How
•Use whatever system you have
•Free-form tagging is a great supplement or alternative to formal classification or development of a taxonomy.
Signposting / Content Graphs
26
Blended Learning
27
Curate content and
activities
Publish content and
activities
Signpost learning
Face-to-face facilitation
Peer Learning
28
DARIN FOX
Organisation Capability Manager at Optus
Subscriptions are declining. 89% of internet users not willing to pay
for a subscription because they believe there is sufficient info for free(Deloitte Media Consumer Survey)
[The Associated Press] believes readers lack the attention span for long
stories and that too much valuable time is being wasted by editors needing to
cut lengthy copy. (http://www.theguardian.com/media/greenslade/2014/may/13/associated-press-us-press-publishing)
Online content: a race to the quality bottom??
Really?
(Deloitte Media Consumer Survey)
Online content: a race to the quality bottom??
(Deloitte Media Consumer Survey)
Online content: a race to the quality bottom??
Social MediaSearch Engines
Single User
Groups of Users
http://www.kurzweilai.net/social-media-news-consumers-at-higher-risk-of-information-bubbles-iu-
study-says
Overcoming cognitive bias Overcoming the tribe
There are some big obstacles for content
curators….
Hi XXXXX
Which data source do you have that suggests that 50% of the fastest growing roles will require a STEM qualification? Was that a global metric?
Here are 4 data sources using the 75% ratio for future Australian jobs.
University of SydneyPWCOffice of the Chief ScientistAustralian Industry Group
http://www.iflscience.com/editors-blog/six-easy-ways-tell-if-viral-
story-hoax
Overcoming the blessing/curse of Google Overcoming cultural perceptions
There are some big obstacles for content
curators….
When could content curation work?
The curator and online community are taught the
skills and tools
The curator understands he/she has the most to
gain
Content curation becomes part of the JD and not done in ‘spare
time’
The curator is given an interested audience from
the beginning
The audience perceives the curator as a SME
More than one curator
It is done on a specific topic for a specific period
of time.
Pilot several technologies to find one that work in
your company.
A leader who is responsible for nurturing and growing the online
community. Overcome the obstacles.
JEEVAN JOSHI
Producer - LearningCafe
Content Curation
39
Aggregation Selection Contextualise Share
Business & Learning
Needs
Courses
Blogs
Internal
Social
Media
Internet
Resources
MOOCs
Company
Resources
Better
Practices
LearningCafe
Curation
Pick best
content
Add knowledge,
comments, tags
Find, organise
content
Volume of Learning is Increasing
Half Life of Knowledge Decreasing
Complexity Increasing
Fewer Employees
Transient Workforce
Knowledge Work
Increasing
More Learning
Quantity & Frequency
40
Disruption of
Business Model
Proactive & Rapid Learning
Others ?
Personal Content Curation
41
Install Flipboard
Web: Flipboard.com
App – Search Flipboard
Open account
Use email address
Choose interests
Curate Content
Search content
Follow
42
Flip into
Magazine –
yours or
someone else's
Share
Comment
My Magazines
43
New Skill Set
EvaluateDevelop & Implement
CurateDesignAnalyse
Agile Approach
New
• Method
• Skills
• Processes
• Technology
L&D
Instructional
Designer
SME
New Role
New Mindset
Curation before Creation
Reuse is messierReuse is more
efficientSomeone's content
may be OK
My time and skills as an L&D professional are better spent on
curating content and creating only when it is not suitable.
Challenges
Search for internal knowledge is difficult
Requires collaboration to get
best results
Stakeholders only expect the best
product
Legacy L&D process and skills are based on content creation.
Learning technology has not really caught
up with using curated content.
Content Curation @ Work
Register interest - www.leanringcafe.com.au
Search for internal knowledge is difficult
Requires collaboration to get
best results
Stakeholders only expect the best
product
Legacy L&D process and skills are based on content creation.
Learning technology has not really caught
up with using curated content.
www.learningcafe.com.au
lrncafe
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blogs
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free resources
workshops
UnConference 2016Sydney Melbourne
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Building Effective Employee Social Networks
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Ideas@work Collaborations
Next Steps
Join Special
Interest
Community
Attend Workshop
Content Curation
& Dissemination
for Learning
Attend
UnConference
Melbourne
Brisbane
LearningCafe
LinkedIn Subgroup
Register interest
www.learningcafe.com.au
Register interest
www.learningcafe.com.au
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Register interest
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Register interest
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Or send us an email - [email protected]
www.learningcafe.com.au
lrncafe
http://bit.ly/lcafefb
blogs
learning conversations
free resources
workshops
UnConference 2015Sydney Melbourne
Webinar recording, ebooks, L&D frameworks
Building Effective Employee Social Networks
52
Ideas@work Collaborations