content blocking and content distribution channels
TRANSCRIPT
Top of mind for 2016RIMC 2016
Pierre Far, CEO Deliberate Digital@delibdigital
● deliberatedigital.com
● @delibdigital
● pierrefar.com
● @pierrefar
● Founder, advisor, former Googler, product manager, engineer
About Deliberate Digital and me
We're in for quite a ride in 2016
● Content blocking○ Ads and analytics
● New content distribution channels○ AMPs, Instant Articles,
Apple News, & more
Content blocking
Interest in ad blocking
Interest in ad blocking
But is it a problem for me?
● Depends on your audience○ Focus on your traffic, not industry/demographic trends
○ Need a rigorous structured process ■ Fix issues specific to your site■ Respond to your audience's concerns
Measuring ad blocking accurately is hard
● Built Adblock Analytics service○ Ask me to join the private beta!
● Wrote about general technique at bit.ly/1K2S2R5
AMPs, IA, Apple News
What are they?
● New distribution channels for static content● Technology for crazy-fast rendering on mobile● Prioritize, prioritize, prioritize
Technology
● Subset of HTML and CSS● No JS● Reliably-predictable performance● Analytics support
● Caching CDN
Features
● Carousel in Google SERPs● Pinterest and Twitter● Unknown something in Yahoo! SERPs● Monetization options
Technology
● Marked-up HTML flavor● Analytics support
Features
● Content cached in FB mobile app● Monetization options
Technology
● Marked-up HTML flavor● Upcoming Apple News Format
Features
● Content in Apple News iOS app○ Instant loading○ Promising rich presentation
● Monetization options
And lots more...
Recommendations
Secret option no. 4:Fix mobile experience on your sites.
Recommendations
AMP: News-y content? Do it, ASAP.Otherwise monitor closely.
IA: Is FB a large source of traffic? Look into joining.Otherwise, assess when generally available.
Apple News: Worth taking a look for all sites.
+ Experiment with new things!
Thanks!● deliberatedigital.com● @delibdigital● [email protected]