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NOW / NEXT / WHY /

CONTAGIOUS / Now / Next / Why /

Contagious is…•An early warning system for the marketing industry

•Creative inspiration and industry insight

•The latest news, campaigns, trends and technologies – and why they matter

•A high-level, information filter – powered by people, not algorithms

•It’s more than keeping up – it’s staying ahead

CONTAGIOUS / Now / Next / Why

Contagious does…•Award-winning hard-copy quarterly magazine

•Online archive of video case studies and future-facing articles

•Bespoke, digital insight & competitive alerts service

•Inspiration source for events

•Acclaimed creative consultancy

•Special reports & Trend briefings

Douglas Adams / How to Stop Worrying and Learn to Love the Internet

“Anything invented before you were 18 has been there forever. Anything that turns up before you're 30 is new and exciting. Anything after that is a threat to the world and must be destroyed.” /

CONTAGIOUS/ A Trends Briefing /

Everything is Advertising


Useful / Relevant / Entertaining


“Brands are a network of the unacquainted”


…so what is it that makes you different?

CONTAGIOUS / A Trends Briefing /

Grass Roots.

Put your money where your

mouth is.


Creating Time


Gatorade / No Small Games


Gatorade / Replay


Pepsi / Refresh Everything


Pepsi / Engagement over Reach


Coke / Leveraged Super Bowl

CONTAGIOUS/

A Trends Briefing /

Miller / High Life

CONTAGIOUS/

A Trends Briefing /

CONTAGIOUS/

A Trends Briefing /

Miller / High Life

Volkswagen / Fun Theory

PHILIPSA Contagious Trends Briefing /

Lacoste / Save Your Logo

CONTAGIOUS/

A Trends Briefing /

The importance of PR.

Something THEY want to

talk about.


Unsung Heroes


P&G / Tremor


Small innovation / The 5% Club


The IKEA Catalogue

CONTAGIOUS / A Trends Briefing / Q

IKEA / Facebook


Relevant Experience / O2


Exclusivity & CRM


Marmite / Reward the fans


The Marmarati


Marmite / Distributed media


…and a successful launch


Line up your products.

…this is not just for marketing.


Nissan Journey To Zero

CONTAGIOUS/

A Trends Briefing /

method / challenger


Method / Detox Parties & Brand Ambassadors


Seventh Generation / Million Baby Crawl

CONTAGIOUS/

A Trends Briefing /

It’s made for actual people

CONTAGIOUS/

A Trends Briefing /

If it’s there, then use it.


Connected Products / What’s the Backstory?


Fiat / Eco:Drove


Ford / SYNC


Utility.

Do something useful for a

change…


From birth to parenthood


Jeff Jarvis / If Google Made Cars…

“I'm in the business of moving people

from place A to place B. How can I do it in different ways? And as they are moving

from place A to place B, how do I make

them feel secure and connected?” /

CONTAGIOUS/ A Trends Briefing / Q

Early Branded Utility


Best Buy / Post-Purchase


Lufthansa / MySkyStatus


And now for something

completely different…


CONTAGIOUSA Trends Briefing /

Post-Digital / Nike Chalkbot

Convergence


Useful / Relevant / Entertaining


It’s made for actual people

CONTAGIOUS/

A Trends Briefing /

Be Brave! And Make Mistakes…

CONTAGIOUS/

A Trends Briefing /

The clock is ticking.

CONTAGIOUS/

A Trends Briefing /

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CONTAGIOUS/ Thank You /

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