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Contagious

Jonah Berger

Jonah Berger Jonahberger.com

@j1berger

Jonahberger.com @j1berger

Word of mouth generates more than twice the sales of paid advertising in categories as diverse as

skincare and mobile phones

--McKinsey Quarterly

Jonahberger.com @j1berger

Jonahberger.com @j1berger

Six key STEPPS

Social Currency

Triggered

Emotion

Public

Practical Value

Stories

Jonahberger.com @j1berger

Social Currency

Jonahberger.com @j1berger

Jonahberger.com @j1berger

(1) Make People Feel Like Insiders

Jonahberger.com @j1berger

Jonahberger.com @j1berger

Triggers

Jonahberger.com @j1berger

Jonahberger.com @j1berger

Triggers Top-of-mind means tip-of-tongue

Jonahberger.com @j1berger

Jonahberger.com @j1berger

Peanut butter and ___________ Rum and ________

weekends are made for Michelob

Jonahberger.com @j1berger

Jonahberger.com @j1berger

Emotion

Jonahberger.com @j1berger

Public

Jonahberger.com @j1berger

Public Built to show, built to grow

Social proof

Jonahberger.com @j1berger

Make the Private Public

Jonahberger.com @j1berger

Practical Value

Jonahberger.com @j1berger

Jonahberger.com @j1berger

Stories

Jonahberger.com @j1berger

Did you know that Subway has 5 subs

under 5 grams of fat?

Jonahberger.com @j1berger

Panda cheese

Jonahberger.com @j1berger

Six key STEPPS to word of

mouth

Social Currency

Triggered

Emotion

Public

Practical Value

Stories

Two Key Next Steps 1) Find Your Message 2) Apply the STEPPS

Free Crafting Contagious Workbook Jonahberger.com/member-content

Jonahberger.com @j1berger

Thank you.

Introduction of STEPPS

Contagious

Jonah Berger