consumer snapshot - march 2016

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March 2016

Consumer Snapshot

www.ProsperDiscovery.com © 2016, Prosper® www.ProsperDiscovery.com © 2016, Prosper®

sentiment strategy

Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.

March 2016

credit quarterly


sentiment consumer sentiment

ending three consecutive months of decline, confidence rallies in March with 47.4% feeling

confident/very confident in chances for a strong economy

very confident/confident in chances for a strong economy {adults 18+}

Source: Prosper Insights & Analytics

while this month’s reading still represents a y/y decline, it bests the 13 month average (46.6%)

50.5%

47.4%

35%

37%

39%

41%

43%

45%

47%

49%

51%

53%


sentiment very confident/confident in chances for a strong economy {adults 18+}


historical perspective though the current reading falls short of Mar-15, it

still represents an optimistic March outlook compared to recent years

this month’s reading is in line with pre-recession Mar-07 (46.9%)

46.9% 47.4%

0%

10%

20%

30%

40%

50%

60% consumer sentiment ending three consecutive months of decline, confidence rallies in March with 47.4% feeling

confident/very confident in chances for a strong economy

while this month’s reading still represents a y/y decline, it bests the 13 month average (46.6%)


strategy practicality & focus on needs {adults 18+}

practical purchases while economic sentiment shifted dramatically

this month, practical purchase intentions remained stable

focus on needs consumers’ focus on needs over wants becomes

a little less sharp m/m and y/y


in March, 35.7% indicate that they’ve become more practical with purchasing, continuing just

below the 13 month average (37.4%)

currently, 40.5% are zeroing in on just what they need when at the store, tracking just under the

13 month average (43.4%)

38.3%

35.7%

45.2%

40.5%

30%

32%

34%

36%

38%

40%

42%

44%

46%

48%

I have become more practical and realistic in my purchasesI focus more on what I NEED rather than what I WANT


strategy practical purchases

while economic sentiment shifted dramatically this month, practical purchase intentions

remained stable

focus on needs consumers’ focus on needs over wants becomes

a little less sharp m/m and y/y


in March, 35.7% indicate that they’ve become more practical with purchasing, continuing just

below the 13 month average (37.4%)

currently, 40.5% are zeroing in on just what they need when at the store, tracking just under the

13 month average (43.4%)

financial plans over the next 3 months {adults 18+}

shoppers showing signs of easing back into spending, backing off of major financial plans

both m/m and y/y 0% 10% 20% 30% 40%

Pay down debt

Increase savings

Decrease overallspending

Mar-15 Feb-16 Mar-16


credit quarterly

current credit card debt while three in ten (30.7%) report $0 credit card

balances each month, the majority of consumers maintain balances of $1 to $2,500 (40.6%) or

$2,501 to $5,000 (12.5%)


average monthly household credit card debt {adults 18+}

30.7%

40.6%

12.5%

0% 10% 20% 30% 40% 50%

$0

$1 to $2,500

$2,501 to $5,000

$5,001 to $7,500

$7,501 to $10,000

$10,001 to $12,500

$12,501 to $15,000

$15,001 to $17,500

$17,501 to $20,000

More than $20,000


credit quarterly


average monthly household credit card debt {adults 18+}

5 year trends while it appears that more consumers were

willing/able to fund holiday spending with credit, they are making good on Q1 repayment plans

over the longer-term, consumers seem confident taking on smaller balances, with the percentage

of $0 balances continuing below the 5 year average (32.5%)

current credit card debt while three in ten (30.7%) report $0 credit card

balances each month, the majority of consumers maintain balances of $1 to $2,500 (40.6%) or

$2,501 to $5,000 (12.5%)

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Mar

-11

Jun-

11Se

p-11

Dec-

11M

ar-1

2Ju

n-12

Sep-

12De

c-12

Mar

-13

Jun-

13Se

p-13

Dec-

13M

ar-1

4Ju

n-14

Sep-

14De

c-14

Mar

-15

Jun-

15Se

p-15

Dec-

15M

ar-1

6

$0 $1 to $2,500 $2,501 to $5,000


Pam Goodfellow Consumer Insights Director

Prosper Insights & Analytics™ [email protected] ProsperDiscovery.com

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consumer snapshot - march 2016

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