consumer satisfaction at big bazaar
TRANSCRIPT
OBJECTIVES
Analyse the customer satisfaction in Big Bazaar
Understand the consumer perception about Big
Bazaar
Understand the consumer welfare
measurement taken by Big Bazaar
DATA ANLYSIS AND INTERPRETATION
GENDER
gender No of respondent percentage
male 228
female 72
76%
24%
No of respondent
male
female
INTERPRETATION
Among the 300 respondents 76% are male and
24% are female.
AGE
age No of respondent percentage
16-25 60
26-35 72
36-45 96
Above 46 72
20%
24%
32%
24%
No of respondent
16-25
26-35
36-45
Above 46
INTERPRETATION
Among the 300 respondent 32% are aged
between 36-45, 24% between 26-35, 24%
between above 46 and 20% between 16-25.
INCOME
42%
36%
14%
8%
income
Below 10000
10000-20000
20000-30000
Above 30000
income No of respondent percentage
Below 10000 126 42
10000-20000 108 36
20000-30000 42 14
Above 30000 24 8
INTERPRETATION
Among the 300 respondents 42% has an
income of less than 10000, 36% between
10000-20000, 14% between 20000-30000
and 8% has an income of more than 30000.
EDUCATIONAL QUALIFICATION
qualification No of respondent percentage
sslc 30 10
puc 78 26
degree 132 44
pg 30 10
phd 12 4
Un educated 18 6
10%
26%
44%
10%
4%
6%
education
sslc
puc
degree
pg
phd
Un educated
INTERPRETATION
Among the 300 respondents 64% are highly
educated.
VEHICLE
84%
16%
vehicle
Two wheeler
Four wheeler
options No of respondent percentage
Two wheeler 216 84
Four wheeler 42 16
INTERPRETATION
Among the 300 respondens 84% owns two
wheeler and 16% owns four wheeler.
HOW DID YOU KNOW ABOUT BIG BAZAAR?
options No of respondent percentage
friends 66 22
family 60 20
advertisement 144 48
spouse 30 10
22%
20%48%
10%
how to know about big bazaar
friends
family
advertisement
spouse
INTERPRETATION
Among the 300 respondents 48% came to
know about big bazaar through
advertisement, 22% through friends, 20%
through family and 10% through spouse.
IN WHICH NEWS PAPER DO YOU BUY?
options No of respondent percentage
hindu 114 38
Times of india 36 12
Daily thandhi 60 20
dhinakaran 48 16
Daily malar 6 2
DC 6 2
Not purchasing 30 10
38%
12%20%
16%
2%
2%
10%
No of respondent
hindu
Times of india
Daily thandhi
dhinakaran
Daily malar
DC
Not purchasing
INTERPRETATION
Among the 300 respondens 52% reads english
news paper , 38% reads tamil news paper and
10% are unsubscribers of any news paper
WHICH FORM OF PROMOTIONS DO YOU THINK
IS MOST EFFECTIVE?
options No of respondent percentage
t.v 198 66
print 84 28
radio 18 6
66%
28%
6%
promotions
t.v
radio
INTERPRETATION
Among the 300 respondens 66% expressed
that promotions through T.V are most
effective, 28% suggested that print media is
effective and only 6% agree that radio is
effective.
DO YOU UNDERSTAND THE CONCEPT OF
ADVERTISEMENT?
options No of respondent percentage
yes 258 86
no 42 14
86%
14%
understand the concept of ad
yes
no
INTERPRETATION
Among the 300 respondens 86% understands
the concept of advertisement.
WHAT DO YOU PREFER MOST IN THE SHOP?
options No of respondent percentage
clothing 60 20
accessories 96 32
groceries 144 48
20%
32%
48%
preference for purchase
clothing
accessories
groceries
INTERPRETATION
Among the 300 respondens 48% purchases
groceries, 32% purchases accessories and only
20% selects clothings
HOW DO YOU RATE THE FOLLOWING PURCHASE
BASED ON?
options No of respondent percentage
outstanding 18 6
excellent 42 14
good 114 38
average 102 34
bad 24 8
6%14%
38%
34%
8%
rating
outstanding
excellent
good
average
bad
INTERPRETATION
Among the 300 respondens 38% expressed as
good, 34% says that it is average, 14% agrees
that it is excellent, 6% responded as
outstanding and 8% of respondents says that it
is very bad.
BASED ON QUALITY PACKING AVAILABILITY
options No of respondent percentage
excellent 66 22
good 192 64
average 42 14
bad 0 0
22%
64%
14%
0%
based on quality packing availability
excellent
good
average
bad
INTERPRETATION
Among the 300 respondens 64% told that
good, 22% excellent and 14% agree with
average.
BASED ON MODES OF PURCHASE
options No of respondent percentage
Door delivery 42 14
Daily purchase 258 86
14%
86%
based on modes of purchase
Door delivery
Daily purchase
INTERPRETATION
Among the 300 respondens 86% likes daily
purchase and 14% likes door delivery.
DO YOU WAIT FOR THE OFFER TO MAKE
PURCHASE?options No of respondent percentage
yes 144 48
no 156 52
48%
52%
wait for offer to make purchase
yes
no
INTERPRETATION
Among the 300 respondens 52% never waits
offer for their purchase.
IN WHICH OFFER DO YOU LIKE MOST?
options No of respondent percentage
5 days maha savings 24 8
Lowest price 3 days 72 24
Wednesday bazaar 30 10
Monthly savings bazaar 174 58
8%
24%
10%
58%
offer likes by consumers
5 days maha savings
Lowest price 3 days
Wednesday bazaar
Monthly savings bazaar
INTERPRETATION
Among the 300 respondens 58% prefer
monthly saving bazaar, 24% likes to puchase in
the lowest price three days, 10% selects
Wednesday bazaar for tier shopping and 8%
prefer 5 days maha savings.
DO YOU FEEL THAT BIG BAZAAR PROVIDE VALUE
FOR MONEY?options No of respondent percentage
yes 204 68
no 96 32
68%
32%
value for money
yes
no
INTERPRETATION
Among the 300 respondens 68% are agrees
that big bazaar providing value for their money.
HOW FREQUENTLY DO YOU COME?
options No of respondent percentage
weekly 102 34
monthly 114 38
occasionally 84 28
34%
38%
28%
frequency of visit
weekly
monthly
occasionally
INTERPRETATION
Among the 300 respondens 38% visits
monthly, 34% visits weekly and 28% visits
occassionally.
EVRY CUSTOMER IS VALUABLE. BIG BAZAR
FOLLOW IT?options No of respondent percentage
yes 276 92
no 24 8
92%
8%
every customer is valuable
yes
no
INTERPRETATION
Among the 300 respondens 92% says that big
bazaar considering the customers are valuable.
FINDINGS
• Majority of the customers are male
• Most of the people visiting big bazaar comes the age of between 36-45
• The highest numbers of people have less than an income of 10000.
• Majority of the people are highly educated
• Most of the respondents own a two wheeler.
• The highest number of people came to know about big bazaar through advertisement
• Majority of the people read English news paper
• Most of the people likes promotion through television
• Most of the respondents are able to understand the concept of advertisement.
• The highest number of people purchasing groceries from big bazaar
• Most of the people rate big bazaar as a good retail shop
• Most of the respondents likes interactive purchase
• Majority of the respondents never waits for offer to make purchase
Large number of people likes the monthly
savings bazaar.
The highest number of people agrees that
big bazaar providing value for their money
Most of the people visits big bazaar on a
monthly basis
Majority of the consumers are satisfied by
the service provided by big bazaar.
SUGGESTIONS
• Increase the advertisement
• Include route map to big bazaar Royapuram in pamphlets, hoardings and boards.
• Reduce the price of apparels and include more models
• Include some branded products especially in apparels
• Encourage the customer service
• Convey the offers regularly to customers and provoke them to visit the store regularly
• Arrange a bus stop in front of the store, because the nearest bus stops are too far from the store.
THANK YOU