consumer it at retail 2010
DESCRIPTION
Speech to Europe's top electronics retailers at RETAILVISION London 2010. Important to view with NOTES visible as I do not read off slides and notes will help get across the points.TRANSCRIPT
WHAT IS IT WITH VENDORS?
THE ITCH TO RETAIL
MICROSOFT RETAIL
TOP 5 THINGS TO EXPECT AT MICROSOFT RETAIL
1. The Windows Genuine Shopper team will run storefront security, assuming everybody is a thief until they can prove otherwise.
2. Six different entrances: Starter, Basic, Premium, Professional, Enterprise, and Ultimate. While all six doors will lead into the same store, the Ultimate door requires a fee of 100 euros for no apparent reason.
3 Similar to Microsoft's User Account Control (UAC) in Vista, sales personnel will ask you twice whether you're positive you want to purchase something
TOP 5 THINGS TO EXPECT AT MICROSOFT RETAIL
4. Instead of a "Genius Bar," Microsoft will offer an Excuse Bar staffed by Microsofties trained in the art of directing you to complicated and obscure fixes, and explaining it's a problem with the hardware -- never a software bug.
5. Every time a new retailer starts up, Microsoft will study it, copy it, and launch a new store like it was their idea in the first place Bada, bada, bing!
APPLE ENVY IS RAMPANT...
Not just Microsoft...
APPLE Store results: about $26m per store, 46m visitors
iPHONE Sales
THE RE-BIRTH OF THE TELEVISION
The Dumb Box Gets Smart
Call it the Avatar Factor...
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700,000 3D TV sets will be sold in Europe this year. That will rise to 3.8 m in 2011 and 8.1 m in 2012.
Those DARN glasses
Connected TV
19% of flat panel TVs shipping with Ethernet in 2010 will grow to 46% in 2013
Sharp Invents YELLOW
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Projectors +33.6% EMEA
Pico/pocket: Year on year growth Q1 2010 by 235% in EMEA--Pacific Media Associates
DEATH of the PC
Segmentation or Fracturing?
Tablet Time
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The Power of Applications
APPS
Seagate DockStar Pogoplug turns the device into a remotely accessible media server. You can log into your devices from most Internet-enabled computer, download a file, stream an HD movie.
MOBILE PHONES
CONSUMER ELECTRONICS
Boogie Board
Paperless LCD Writing Tablet
BLING & INNOVATION
ZOMMconnects wirelessly with your phone through Bluetooth and sets off an alarm if you walk away from it
FLIP
eBook Readers
Apple Accessories & Peripherals
Home networking, Home automation
Driven by cocooning, energy-awareness, and need to control device proliferation
Home Networking
An example from Eminent who focuses on home networks...
BEST BUY strategy
50,000 sq. ft
Why Are WE Always Getting Compared to
Natural Disasters?
ANNUAL RETAIL REVIEWEnter your subtitle or main author‘s name here
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THANKS FOR LISTENING!
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